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Co-hosts Brad Forsythe and Ray Schilens interview Kevin Daum, author of ROAR! Get Heard in the Sales and Marketing Jungle. Kevin is the National Columnist for Smart business Magazine and founder of "The Awesome Experience (TAE) International (www.taeinternational.com), a marketing consultancy.He is an Inc. 500 entrepreneur, whose sales and marketing techniques resulted in more than $1 billion in sales with a 95% pull-through rate. Kevin is a graduate of the MIT Entrepreneurial ...

Co-hosts Brad Forsythe & Ray Schilens interview Kevin Smith, Principal of 360 Brand Machine—an innovative strategic marketing boutique. Kevin has 20 years of diverse automotive experience spanning retail, product design and development, business strategy and brand communications. Kevin has held Senior Vice President Strategic Planning Director positions at both JWT and Campbell-Ewald—two of America’s largest brandcom/consulting agencies serving Ford Motor Company brands (Ford, Lincoln, Jaguar, L

This week Co-Host Brad Forsythe interviews Marc De Swaan Arons, Founder and Chairman of Effective Brands. Marc is a expert in the field of global brand leadership and the chairman of EffectiveBrands. Having worked with many prominent brand leaders, Marc is a keynote speaker and has been published in industry focused newspapers and journals. Following a successful career with Unilever and having co-founded EffectiveBrands in 2001 Marc was listed as one of the top-ten ...

Co-host Brad Forsythe interviews this week's guest David Vinjamuri, author of Accidental Branding. David Vinjamuri is founder and President of ThirdWay Brand Trainers, a leading brand marketing training company and Adjunct Instructor of Marketing at New York University. David has over 18 years of marketing and management experience. He started his marketing career at Johnson & Johnson and later worked for Coca-Cola and DoubleClick. David is a graduate of Swarthmore College and the ...

Co-host Brad Forsythe interviews Sam Hill, author of Buzz Monkey. Sam is President of Helios Consulting, which specializes on developing breakthrough growth strategies for leading companies. He began his career at Kraft General Foods, first working as an engineer in a plant and later serving as Director of International Strategy. Much of his career has been spent as a management consultant, with Booz-Allen & Hamilton, where he was lead partner serving clients and leading the Global Marketing ...

Co-host Brad Forsythe interviews Patrick Meyer, CEO of Fusion 5. Patrick Meyer is clearly a marketing revolutionary/evolutionary-behind major brand and new product initiatives at The Coca-Cola Co., Daimler Chrysler, Gatorade, Levi's, Gillette, Nike, Ford Motor Co., P & G, and beyond. He has combined senior brand marketing background with leadership thinking coming out of Marketing Corp. of America-to create Fusion 5. Over the last eight years he has led Fusion 5 in its relentless focus on ...

Co-host Brad Forsythe interviews Alissa Quart, author of "Branded: The Buying and Selling of Teenagers." A graduate of Brown University and the Columbia School of Journalism, Alissa Quart has written features for publications such as The New York Times, Lingua Franca, Elle, The Nation, Wired, The Boston Globe and Salon.com. Such assignments, coupled with her own interest in books on youth culture from the 1970s and '80s, inspired her to tackle the topic. She lives in New York City and ...

Co-host Brad Forsythe interviews Patrick Meyer, CEO of Fusion 5. Patrick Meyer is clearly a marketing revolutionary/evolutionary-behind major brand and new product initiatives at The Coca-Cola Co., Daimler Chrysler, Gatorade, Levi's, Gillette, Nike, Ford Motor Co., P & G, and beyond. He has combined senior brand marketing background with leadership thinking coming out of Marketing Corp. of America-to create Fusion 5. Over the last eight years he has led Fusion 5 in its relentless focus on ...