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Top 500 Records Shown. Displaying Page 25:
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Forbes Editor Discusses Word-of-Mouth & Neuromarketing
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Melanie Wells, senior editor at Forbes magazine, shares the latest stories on Proctor & Gamble's word of mouth marketing methods and neuromarketing which uses MRI brain imaging to determine what products or brands people like. Before joining Forbes magazine in 1999, Melanie spent five years as a business reporter and marketing columnist for the Money section at USA Today in New York. Prior to that, Melanie was a writer and columnist at Advertising Age. Melanie has also contributed articles to ...
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Forbes Editor Discusses...
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040131_wells.mp3
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01-31-04
Submitted on 31-Jan-04 4:00 PM by Stephanie Ceritelli
Author Jeff Blackman Says to “Stop Whining, Start Selling!”
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Author and speaker, Jeff Blackman, explains how to remove complexity from the sales process and how customers are influenced by specificity not generality. Jeff also creates his own four P's of marketing - Push, Pull, Play and Profit - where you get the prospect involved in the product. Based in Chicago, Jeff Blackman is a consultant, trainer, speaker, writer and attorney who also heads a creative communications firm, Blackman & Associates. Jeff is a member of the National Speakers ...
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Author Jeff Blackman Says to...
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040124_blackman.mp3
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01-24-04
Submitted on 24-Jan-04 4:00 PM by Stephanie Ceritelli
“The Super Bowl of Advertising” – And the Team of Commercials
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Which do you remember more… who won the Super Bowl or what ads you enjoyed? Author Bernice Kanner shares the history of the game from its original name, The World Championship Game, to the original costs for TV commercials aired during the program. She also explains the convergence of the ad business and show business as well as the "100 Best TV Commercials and Why They Worked." Bernice has been associated with Bloomberg LP since 1994 as a columnist for radio, TV, and print and is a ...
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“The Super Bowl of...
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040117_kanner.mp3
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01-17-04
Submitted on 17-Jan-04 4:00 PM by Stephanie Ceritelli
Learn Ad Copywriting Techniques from “The Copy Workshop”
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Author and adman, Bruce Bendinger, shares whether media buying is an integral part of agencies and why a huge media budget can't always make up for mediocre advertising. Bruce also discusses ad icon and creator of the '60s anti-ad movement, Howard Gossage, and the use of his techniques today. Bruce Bendinger became the youngest vice president creative director in the history of Leo Burnett ad agency at the age of 27. Since then, he has been a creative consultant - doing everything from being ...
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Learn Ad Copywriting Techniques...
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040110_bendinger.mp3
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01-10-04
Submitted on 10-Jan-04 4:00 PM by Stephanie Ceritelli
Mobile Outdoor & Alternative Out of Home Media Ideas
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Macdonald Media's Creative Director, Rick Robinson, explains how billboards are nothing more than visual communication. Rick describes the similarities between internet advertising and outdoor as well as sharing some of the latest examples of alternative media like elevator media networks, airplane overhead bins and even dry cleaning bags. A Member of the Outdoor Advertising Association of America (OAAA) Hall of Fame, Rick Robinson is a long time billboard advocate, creative consultant, ...
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Mobile Outdoor & Alternative...
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040103_robinson.mp3
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01-03-04
Submitted on 3-Jan-04 4:00 PM by Stephanie Ceritelli
Ad Age's Bob Garfield Reviews Advertising of the Year
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Co-host Brad Forsythe interviews Bob Garfield, Ad Review Columnist for Advertising Age Magazine. Bob Garfield is a columnist, critic, essayist, pundit, international lecturer and obscure broadcast personality. He isn't exactly a media whore, but he's extremely promiscuous. Garfield's "Ad Review is a prominent feature of Advertsing Age, where each week he singles out an ad for praise or ridicule. In another life, Garfield is co-host of National Public Radio's weekly magazine program "On the ...
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Ad Age's Bob Garfield Reviews...
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031227_garfield.mp3
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12-27-03
Submitted on 27-Dec-03 4:00 PM by Stephanie Ceritelli
Marketing Export on the Importance of Brand Harmony
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Co-host Brad Forsythe interviews Steve Yastrow, author of Brand Harmony and president of Yastrow Marketing. Yastrow Marketing specializes in strategic brand development and the creation of fully integrated marketing strategies that support these brands. Some of Steve's clients at his consulting firm include McDonald's Corporation, Tom Peters Company, The Cayman Islands Department of Tourism, Wyndham Hotels & Resorts, Reed Business Information and many other organizations. Steve's new book, ...
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Marketing Export on the Importance...
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031220_yastrow.mp3
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12-20-03
Submitted on 20-Dec-03 4:00 PM by Stephanie Ceritelli
Nick at Nite Exec Shares History of TV Land and Its Success
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Co-host Brad Forsythe interviews Tom Hill, creative director at Nick-at-Nite and TV Land as well as the author of TV Land to Go. Tom Hill is Vice President/Creative Director of TV Land and Nick at Nite, overseeing the on-air promotion and creative writing of both brands. One of the creators of the network's trademark wacky tongue-in-cheek sensibility, Hill has written for Nick at Nite since 1987. He has been responsible for many award-winning campaigns and spots that are familiar to Nick at ...
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Nick at Nite Exec Shares History...
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031213_hill.mp3
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12-13-03
Submitted on 13-Dec-03 4:00 PM by Stephanie Ceritelli
Madison + Vine Editor Sees Too Much Product Placements Today
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Co-host Brad Forsythe interviews Hank Kim, editor of Madison + Vine. Hank Kim, senior editor at Advertising Age, has played a key role in the launch of the Madison+Vine initiative. As editor of M+V, Kim has been responsible for coordinating Ad Age's editorial efforts in the print, interactive, and event platforms since August 2002. Prior to his current role, Kim was the features editor at Ad Age Global. Kim's editorial background includes staff roles at Adweek, Multichannel News, and ...
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Madison + Vine Editor Sees Too...
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031206_kim.mp3
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12-06-03
Submitted on 6-Dec-03 4:00 PM by Stephanie Ceritelli
Advertising Exec Says Emotion Beats Logic When Creating Great Ads
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Co-host Brad Forsythe interviews Linda Kaplan Thaler, co-author of Bang: Your Message Heard in a Noisy World and CEO/CCO of the Kaplan Thaler Group. Linda is the Chief Executive Officer and Chief Creative Officer of The Kaplan Thaler Group (KTG), Ltd., which she founded in 1997. With billings of over $520 million, its clients include Procter & Gamble's Clairol Herbal Essences global brand, among other Procter & Gamble haircare brands, Dawn and Swiffer, AFLAC Insurance, Continental Airlines, ...
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Advertising Exec Says Emotion...
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031129_thaler.mp3
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11-29-03
Submitted on 29-Nov-03 4:00 PM by Stephanie Ceritelli
Creative Ad Exec Kirshenbaum Reveals Cross Branded Promotion Strategies
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Co-host Brad Forsythe interviews Richard Kirshenbaum, co-chairman of Kirshenbaum Bond & Partners. Richard Kirshenbaum is one of the few entrepreneurs in the advertising business today, who combines a rare business acumen with a widely respected creative reputation. As Co-Chairman and Chief Creative Officer of Kirshenbaum Bond & Partners, Mr. Kirshenbaum's creative vision is responsible for some of the nation's most successful branding campaigns. From Kenneth Cole and Snapple to Coach and ...
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Creative Ad Exec Kirshenbaum...
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031122_kirshenbaum.mp3
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11-22-03
Submitted on 22-Nov-03 4:00 PM by Stephanie Ceritelli
Creative Director Shares Breakthrough Advertising from Got Milk to Adidas to Pets.com
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Co-host Brad Forsythe interviews Chuck McBride, Creative Director for TBWA/Chiat/Day North America. Chuck began his career in advertising as a copywriter in San Diego working with the San Diego Zoo. Chuck soon moved north to Los Angeles where he worked at Team One Advertising to position and establish the Lexus brand creating market share for the product in a very cluttered category. Chuck stayed in the automotive space for quite some time, creating campaigns with Subaru at Wieden & ...
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Creative Director Shares...
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031115_mcbride.mp3
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11-15-03
Submitted on 15-Nov-03 4:00 PM by Stephanie Ceritelli
Author & Former Ogilvy CEO Gives Advice on How to Advertise
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Co-host Brad Forsythe interviews Kenneth Roman, co-author of How to Advertise and former CEO of Ogilvy & Mather Worldwide. Ken Roman is a former Chairman and CEO of Ogilvy & Mather Worldwide, one of the top international advertising and communications firms. During his 26 years with O&M, he was closely associated with major clients (American Express, Unilever, Compaq, Kraft General Foods, Mattel and Kimberly-Clark), and was responsible for operations in 52 countries. After Ogilvy, he joined ...
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Author & Former Ogilvy CEO...
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031108_roman.mp3
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11-08-03
Submitted on 8-Nov-03 4:00 PM by Stephanie Ceritelli
Author & Creative Head on Writing Effective Copywriting for Today's Consumer
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Co-host Brad Forsythe interviews Luke Sullivan, Group Creative Head at GSD&M and author of Hey Whipple, Squeeze This. After 10 years at the well-regarded Minneapolis agency Fallon McElligott, Luke became the Chief Creative Officer of Atlanta's largest agency, WestWayne. Now, after 4 years of helping them attain some creative accolades of their own, he is Group Creative Head at GSD&M in Austin, Texas. In years prior, he was a vice president at The Martin Agency in Richmond, Virginia. He began ...
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Author & Creative Head on...
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031101_sullivan.mp3
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11-1-03
Submitted on 1-Nov-03 4:00 PM by Stephanie Ceritelli
Renegade Marketer on Why Taking Risks Creates Guerrilla Warfare
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Co-host Brad Forsythe interviews Drew Neisser, President/CEO of Renegade Marketing Group. After 15 years of working at big agencies (Wells Rich Greene, JWT and Chiat/Day) on many big brands (Century 21 Real Estate, Listerine, Slice, IBM, Sara Lee, Canon, etc.) Drew co-founded Renegade Marketing with funding from Dentsu USA in 1996. Since then, Drew has helped grow Renegade into a unique marketing resource delivering target-specific solutions for such clients as Panasonic, HSBC, Nike, ...
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Renegade Marketer on Why Taking...
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031025_neisser.mp3
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Advertising
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Marketing
Submitted on 25-Oct-03 4:00 PM by Stephanie Ceritelli
Product Placement Experts on Integrating Products Through TV and Movies
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Co-host Brad Forsythe interviews Frank Zazza - CEO of iTVX, Julie Weinhouse and Steve Ochs - Principals of Hero Product Placement. Frank Zazza launched his career in brand name placements in 1978 when he founded the New York based placement firm - AIM Promotions located in the Kaufman Astoria Studios. Some well-known placements coordinated with AIM included working with the writers of "Seinfeld" to supply the series with memorable products including "Junior Mints" "Pez", "Plaza Hotel" ...
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Product Placement Experts on...
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031018_weinhouse.mp3
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Advertising
Subcategory:
Product Placement
Submitted on 18-Oct-03 4:00 PM by Stephanie Ceritelli
Why Relying on Brand Awareness Is Marketing Fool's Gold
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Co-host Brad Forsythe interviews Scott Bedbury, author of A New Brand World: 8 Principles for Achieving Brand Leadership in the 21st Century. Scott Bedbury drove two of the most visibly successful brand strategies in recent business history: Nike's "Just Do It" campaign and Starbucks' reinvention of the coffee category. His new book A New Brand World: Eight Principles for Achieving Brand Leadership in the 21st Century explains how to apply the principles that grew these companies more than ...
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Why Relying on Brand Awareness Is...
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031011_bedbury.mp3
Categories:
Branding
Subcategory:
Advertising
Submitted on 11-Oct-03 4:00 PM by Stephanie Ceritelli
Consultant on Creating Your Own Workshop to Determine Fads & Trends
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Co-host Brad Forsythe interviews Sam Hill, author of Buzz Monkey. Sam is President of Helios Consulting, which specializes on developing breakthrough growth strategies for leading companies. He began his career at Kraft General Foods, first working as an engineer in a plant and later serving as Director of International Strategy. Much of his career has been spent as a management consultant, with Booz-Allen & Hamilton, where he was lead partner serving clients and leading the Global Marketing ...
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Consultant on Creating Your Own...
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031004_hill.mp3
Categories:
Branding
Subcategory:
Marketing
Submitted on 4-Oct-03 4:00 PM by Stephanie Ceritelli
Author on How to Grow Your Business Whether Its Big Or Small
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Co-host Brad Forsythe interviews Harry Beckwith, author of The Invisible Touch: The Four Keys to Modern Marketing. Harry Beckwith has worked with 21 Fortune 200 companies around the world as a marketing advisor, teacher and trainer.His firm, Beckwith Partners, leads major marketing initiatives for companies including Wells Fargo, Merck, General Motors and Fidelity Investments, with a particular emphasis on branding, communications and client service. His unusual range of clients also includes ...
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Author on How to Grow Your...
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030927_beckwith.wma
Categories:
Marketing
Subcategory:
Business
Submitted on 27-Sep-03 4:00 PM by Stephanie Ceritelli
Ad Legend Della Femina on the End of Creative Revolution & Misuse of Celebs
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Co-host Brad Forsythe interviews Jerry Della Femina, Chairman/Creative Director of Della Femina, Rothschild, Jeary and Partners. Jerry Della Femina was recently named by Advertising Age as one of the 100 Most Influential Advertising People of the Century.Trading the title employee for employer, Jerry co-founded Della Femina Travisano & Partners in 1967. Over time, the agency became one of the top 20 agencies in the U.S. with billings over $800 million and produced some of the most successful ...
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Ad Legend Della Femina on the End...
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030920_femina.mp3
Categories:
Advertising
Subcategory:
Agency Executive
Submitted on 20-Sep-03 4:00 PM by Stephanie Ceritelli
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