25-Oct-03 4:00 PM  CST

Renegade Marketer on Why Taking Risks Creates Guerrilla Warfare

Co-host Brad Forsythe interviews Drew Neisser, President/CEO of Renegade Marketing Group.  After 15 years of working at big agencies (Wells Rich Greene, JWT and Chiat/Day) on many big brands (Century 21 Real Estate, Listerine, Slice, IBM, Sara Lee, Canon, etc.) Drew  co-founded Renegade Marketing with funding from Dentsu USA in 1996.  Since then, Drew has helped grow Renegade into a unique marketing resource delivering target-specific solutions for such clients as Panasonic, HSBC, Nike, Novartis and Fannie Mae.  His early triumphs at Renegade include fathering the Panasonic TrafficCam and conceiving the "Time Me Up, Time Me Down" press event for G-Shock, for which the NY Post gave Casio a marketing chutzpah award.  He garnered two EFFIE awards for the Panasonic Toughbook, a product he both named and helped grow into the leading ruggedized notebook PC line.  Recent accolades include winning Guerrilla Marketing of the Year for IBM, the Silver Reggie for Nautica and Web Awards for Panasonic, Nautica and Seagram's.

For additional information on this article, please contact:
Stephanie Ceritelli
(713) 273-6572
Source: The Advertising Show  
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