Advertising and Marketing Articles List View

Co-hosts Brad Forsythe and Ray Schilens interview Kevin Daum, author of ROAR! Get Heard in the Sales and Marketing Jungle. Kevin is the National Columnist for Smart business Magazine and founder of "The Awesome Experience (TAE) International (www.taeinternational.com), a marketing consultancy.He is an Inc. 500 entrepreneur, whose sales and marketing techniques resulted in more than $1 billion in sales with a 95% pull-through rate. Kevin is a graduate of the MIT Entrepreneurial ...

Co-hosts Ray Schilens & Brad Forsythe interview Amber MacArthur, author of "Power Friending: Social Media Strategies to Grow Your Business". She is a new media consultant, journalist, and speaker. As a new media journalist, she currently hosts Webnation on CP24 and writes a regular column for The Globe & Mail, Yahoo!, and MSN. As co-founder of agency MGImedia.ca, her team has managed social media initiatives for Tony Robbins, Canada Goose, Rogers, the American Dental Association, among other

Co-hosts Brad Forsythe & Ray Schilens interview Alex Ben Block, award-winning entertainment industry journalist, author, commentator and talk show host. Alex Ben Block is Senior Editor of The Hollywood Reporter and lead editor on the book, “George Lucas’s Blockbusting,” published to great acclaim in January 2010. Block is also show business historian for Hollywood Today and a regular contributor to The Advertising Show, a nationally syndicated radio program. Block is a popular public speaker,

Co-hosts Brad Forsythe & Ray Schilens interview SHARON DREW MORGEN, founder of Morgen Facilitations, Inc. She is the visionary behind Buying Facilitation®, the decision facilitation model that enables people to change with integrity. A pioneer who has spoken about, written about, and taught the skills to help buyers buy, she is the author of the acclaimed New York Times Business Bestseller Selling with Integrity. She lives in Austin, Texas. For more information on the book, visit ...

Co-hosts Brad Forsythe & Ray Schilens interview Michael Maslansky, CEO of Maslansky Luntz + Partners. As CEO, Michael advises Fortune 500 corporations, industry associations, major litigation practices and non-profit organizations on language strategy and messaging issues. Clients that have sought Michael’s counsel include FedEx, Morgan Stanley, Procter & Gamble, UBS and The Walt Disney Company. He has also worked with a wide range of industry associations including the Financial Services Roundt

Co-hosts Brad Forsythe and Ray Schilens interview Jonathan Salem Baskin, North American Director of Futurelab. Jonathan has been called “a merry iconoclast,” “lucid and cutting,” “groundbreaking” and “the new bad boy of branding” because he looks beyond the gimmicks and hype to uncover what really works when communicating with the marketplace. Jonathan wears multiple hats as a global brand strategist, leading a global network of partner companies in the Baskinbrand Alliance and manages North

Co-hosts Brad Forsythe and Ray Schilens interviews DJ Edgerton CEO Zemoga. Edgerton has worked in the traditional and digital agency space for over 20 years. During that time he has specialized in developing and leveraging technology to provide groundbreaking business solutions for Fortune 500 companies. His range of expertise includes development of large-scale enterprise-wide custom applications and digital campaigns that feature award-winning design, user experience, and information architect

Co-hosts Brad Forsythe and Ray Schilens interview Tim Arnold, consultant and founder of Possible 20. Arnold’s 35 years in the advertising and communications business defies definition. An agency president and multi-national board member; a regularly published columnist; a global account leader; a musician who’s produced numerous commercial tracks as well as the first GoDaddy.com Super Bowl TV commercial; director of global business development for a 135-office multi-national agency. He founded P

Co-hosts Brad Forsythe and Ray Schilens interview Graceann Bennett, Director of Strategic Planning at Ogilvy and Mather. Graceann began her training in consumer behavior while growing up in the image-obsessed environment of Southern California, where every brand choice was made with the utmost care and consideration. She then went on to gain formal marketing credentials by obtaining a degree in Business Marketing at Brigham Young University. Upon graduation, she moved to New York City, ...

Co-hosts Brad Forsythe and Ray Schilens interview William Higham, author of THE NEXT BIG THING. William has worked with consumers for 20 years. He began his career in the entertainment industry: running marketing and communications campaigns at Sony, Virgin and then Universal, for artists from Michael Jackson to The Rolling Stones. He moved into research in 1999, working as a consultant for global trends network Breaking Trends for a range of clients, from Levi’s to ...

Co-hosts Brad Forsythe and Ray Schilens interview Nic Covey, Director of Cross-Platform Insights at The Nielsen Company. Working across Nielsen's global portfolio of research, he's charged with delivering new insights on media and the connected consumer. His research is widely quoted, from The Wall Street Journal to BBC News. In recent years, Nic has managed Nielsen's analysis across a range of emerging research areas, including sports sponsorship, video games and mobile media. He's also

Co-hosts Brad Forsythe & Ray Schilens interview Jeremy Kent, The Advertising Show's London correspondent and CEO of The Brand Counsel, an integrated agency providing clients with advertising and PR support across the globe. The agency specialises in producing creative work that can be executed for simultaneous on and off-line campaigns. The company was founded in early 1999 and has achieved remarkable growth with early client wins including the BBC, Boehringer Ingelheim, Kraft Foods, and Teache

Co-hosts Brad Forsythe & Ray Schilens interview Scott Donaton, president-CEO of Ensemble, a branded entertainment company that delivers innovative, strategic content solutions to marketers across platforms, including TV, web, mobile, film and music. Ensemble is a unit of Interpublic’s Mediabrands, and works with clients of the global media-management firms UM and Initiative, as well as dedicated clients. Ensemble’s unique approach to content creation is a collaborative model that accesses the

Co-hosts Brad Forsythe and Ray Schilens interview Carl Izzi, president of GlobalHue/Next, the agency’s ground-breaking, total market division, and a member of GlobalHue’s Executive Committee. Carl is a marketing and advertising professional with expertise in Digital, Relationship Marketing, and targeted Mass communications. His twenty year career spans sales, marketing and advertising in U.S and Latin American markets. Prior to assuming his current role, Carl founded ...

Co-hosts Brad Forsythe and Ray Schilens interview Scott Belsky, author of Making Ideas Happen and founder of Behance, a company that develops products and services for the creative industries. Behance oversees the Behance Network (Behance.net), the world’s leading online platform for creative professionals; The 99% (The99percent.com), Behance's think tank and annual conference devoted to execution in the creative world, and Action Method (ActionMethod.com), a popular online/mobile productivity

Co-hosts Brad Forsythe and Ray Schilens interview Simon Thorneycroft, co-founder of Perspective:Branding. As one of the most knowledgeable design strategists and corporate identity experts in the United States and Europe, he has a keen understanding of many critical and often controversial issues relating to commercial art, packaging, environmental design, and retail appeal. Having been the youngest Creative Director for Landor Associates, one of the world’s leading strategic brand consultin

Co-hosts Brad Forsythe and Ray Schilens interview award-winning entertainment industry journalist, author, broadcaster and show business historian Alex Ben Block is Contributing Editor at The Hollywood Reporter. He is also Co-Editor of “Blockbusting: The Business of Filmmaking: A Decade-by-Decade Survey,” showcasing 300 blockbuster movies being published by Harper Books and George Lucas Books (tentatively set early 2010). Block returned to The Hollywood Reporter in 2009, where he had been Ed

Co-Hosts Brad Forsythe and Ray Schilens interview George Lois, the most creative, prolific advertising communicator of our time. Running his own ad agencies, he is renowned for dozens of marketing miracles that triggered innovative and populist changes in American (and world) culture. In his twenties he was a pioneer of the landmark Creative Revolution in American Advertising. He introduced and popularized the Xerox culture; he created the concept and prototype design for the New York supplement

Co-Hosts Brad Forsythe and Ray Schilens interview George Lois, the most creative, prolific advertising communicator of our time. Running his own ad agencies, he is renowned for dozens of marketing miracles that triggered innovative and populist changes in American (and world) culture. In his twenties he was a pioneer of the landmark Creative Revolution in American Advertising. He introduced and popularized the Xerox culture; he created the concept and prototype design for the New York supplement

Co-hosts Brad Forsythe and Ray Schilens interview Rose Cameron, Chief Strategy Officer at Euro RSCG Chicago. Rose provides business strategy and planning expertise for the agency's entire portfolio of brands. Rose also is responsible for the strategy and planning function of Euro RSCG Discovery, the agency's data and analytics unit. Rose has spent nearly 20 years reinvigorating brands and uncovering insights that help clients build their businesses. She has worked on some of the world's m