Advertising and Marketing Articles List View

Co-hosts Brad Forsythe and Ray Schilens interview Rose Cameron, Chief Strategy Officer at Euro RSCG Chicago. Rose provides business strategy and planning expertise for the agency's entire portfolio of brands. Rose also is responsible for the strategy and planning function of Euro RSCG Discovery, the agency's data and analytics unit. Rose has spent nearly 20 years reinvigorating brands and uncovering insights that help clients build their businesses. She has worked on some of the world's m

Co-hosts Brad Forsythe and Ray Schilens interview Sally Hogshead, creative director and author of FASCINATE: Your 7 Triggers of Persuasion and Captivation. Growing up with the last name Hogshead would give anyone an unconventional point of view. Today Sally is a creative director and author, developing ideas that help world-class brands to persuade and influence. She’s been interviewed by the “Today Show” three times in the past year, and appeared last week on CBS “Early Show.” Reality TV show “

Co-hosts Brad Forsythe and Ray Schilens interview David Siegel, author, consultant, and investor focusing on the future of technology, the Internet, and business. Always on the cutting edge, David is credited with being one of the first entrepreneurs and designers in the emerging web site design business, designing his first site in 1993. He started blogging in 1994 and is likely one of the first five people to start blogging. He started Studio Verso, one of the first web-design and strategy fir

Co-hosts Brad Forsythe and Ray Schilens interview Kevin McKiernan, founder and CEO of Creative License, established in 1999. Kevin and Creative License's mission has always been to champion the best strategic creative entertainment solutions for any host of brand marketing challenges. Today, Creative License stands as a leading independent consultancy in the industry, serving as both the creative and strategic architects behind some of the most recognizable partnerships between brands and enter

Co-hosts Brad Forsythe and Ray Schilens interview Bob Gilbreath, author of the new book The Next Evolution of Marketing: Connect with Your Customers by Marketing with Meaning, just published by McGraw-Hill. He is Chief Marketing Strategist at Bridge Worldwide, one of the nation’s largest digital advertising agencies and part of WPP. Bob leads the Strategic Planning team within the agency, advising clients such as Procter & Gamble, ConAgra Foods, Kroger, Luxottica, and Abbott Laboratories. His wr

Co-hosts Brad Forsythe & Ray Schilens interview Matt Pyke, Founder of Universal Everything. Based in a log cabin studio in Sheffield, Matt Pyke is a painter, photographer, artist, curator, designer, animator, director, producer and lecturer. Universal Everything was formed in 2004 as an ever-growing collective of designers, programmers, musicians and artists. Working with everything from pencils to generative design, Universal Everything is a diverse studio at the crossover between desig

Co-hosts Ray Schilens and Brad Forsythe interview Brian Halligan, co-author of INBOUND MARKETING: Get Found Using Google, Social Media and Blogs.He is also co-founder and CEO of HubSpot, Inc., an Internet marketing company dedicated to helping small businesses leverage the Internet to "get found" by qualified prospects and convert more of them into leads and customers. His blog,blog.hubspot.com, ranks as one of the world's top 100 marketing blogs, according toAdAge Magazine. Previously, Bri

Co-hosts Brad Forsythe and Ray Schilens interview David Weigelt, co-author of Dot Boom: Marketing to Baby Boomers Through Meaningful Online Engagement . The leading authorities on the mature markets online, David Weigelt is the co-founder and partner of Immersion Active, the only Internet marketing agency in the United States focused solely on the baby boomer and senior markets. David has worked in the online marketing industry since 1995, crafting his expertise in developing ...

Co-hosts Brad Forsythe and Ray Schilens interview Jonathan A. Knee, coauthor of THE CURSE OF THE MOGUL: What's Wrong with the World's Leading Media Companies. He is also an adjunct professor and director of the Media Program at Columbia Business School. A longtime investment banker, he is also the author of The Accidental Investment Banker. He lives in New York. For entertaining advice join hosts Ray Schilens and Brad Forsythe for a lively and informative discussion.

Co-hosts Brad Forsythe and Ray Schilens interview Jeff Klein, CEO of Cause Alliance Marketing. At Cause Alliance Marketing, Jeff designs and facilitates collaborative cause-related marketing programs. He currently serves as President of the Conscious Capitalism Alliance and Conscious Capitalism, Inc.—a nonprofit dedicated to “liberating the entrepreneurial spirit for good” co-founded by John Mackey, CEO of Whole Foods Market. Jeff was one of the visionaries and driving forces behind Private Musi

Co-hosts Brad Forsythe and Ray Schilens interview Sam Goodman, author of Where East Eats West. Sam, a Canadian serial entrepreneur, started his first business at eleven. Moving to China in 1995, Goodman learned the language, built and sold the ‘World-famous-in China’ chain of cafes, Beijing Sammies; was a Client Partner for the world’s largest executive recruitment firm and a successful negotiator in English and Chinese on the Westinghouse US-China $5.4 billion, nuclear power plant bid. When he’

Co-hosts Brad Forsythe and Ray Schilens interview Donald Dell, author of Never Make the First Offer. Donald is also co-founder of the Association of Tennis Professionals and the founder of ProServ, a leading sports agency that has represented hundreds of star athletes. He is also a former captain of the U.S. David Cup tennis team, the founder of the Legg Mason Tennis Classic, and a television tennis commentator. He was elected to the International Tennis Hall of Fame in 2009. For entertainin

Co-hosts Brad Forsythe and Ray Schilens interview Award-winning entertainment industry journalist, author, broadcaster and show business historian Alex Ben Block is Contributing Editor at The Hollywood Reporter. He is also Co-Editor of “Blockbusting: The Business of Filmmaking: A Decade-by-Decade Survey,” showcasing 300 blockbuster movies being published by Harper Books and George Lucas Books (tentatively set early 2010). Block returned to The Hollywood Reporter in 2009, where he had been Ed

Co-hosts Brad Forsythe and Ray Schilens interview Award-winning entertainment industry journalist, author, broadcaster and show business historian Alex Ben Block is Contributing Editor at The Hollywood Reporter. He is also Co-Editor of “Blockbusting: The Business of Filmmaking: A Decade-by-Decade Survey,” showcasing 300 blockbuster movies being published by Harper Books and George Lucas Books (tentatively set early 2010). Block returned to The Hollywood Reporter in 2009, where he had been Ed

Co-hosts Brad Forsythe and Ray Schilens interview John Farrell, non-executive Chairman of MediaEquals. Farrell, ex global CEO of DMB&B, was most recently President & CEO of Publicis Groupe SAMS Worldwide and a member of the Publicis Groupe global executive. Farrell has also played a leading role on Publicis Groupe's global mergers and acquisitions strategy, and has been instrumental in inspiring many of the Groupe's most important acquisitions, such as Digitas, Freud Communications in the UK,

Co-hosts Brad Forsythe and Ray Schilens interview Kevin Maney, author of Trade-Off: Why Some Things Catch On and Others Don't. Kevin is a bestselling author of Megamedia Shakeout and The Maverick and His Machine: Thomas Watson Sr. and the Making of IBM, is an author and journalist who has interviewed many of the biggest names in business in a career spanning 25 years. He writes for Fortune,The Atlantic, and Fast Company among other national magazines, and was recruited by Conde Nast Portfolio m

Co-hosts Brad Forsythe and Ray Schilens interview Bob Gilbreath, author of the new book The Next Evolution of Marketing: Connect with Your Customers by Marketing with Meaning, just published by McGraw-Hill. He is Chief Marketing Strategist at Bridge Worldwide, one of the nation’s largest digital advertising agencies and part of WPP. Bob leads the Strategic Planning team within the agency, advising clients such as Procter & Gamble, ConAgra Foods, Kroger, Luxottica, and Abbott Laboratories. His wr

Co-hosts Brad Forsythe and Ray Schilens interview Larry Weber, Chairman of W2 Group and author of "Sticks and Stones." W2 Group is a global marketing services ecosystem that helps CMOs in their new role as builders of communities and content aggregators. W2 Group includes public relations agency Racepoint Group, social media marketing firm Digital Influence Group and branding company Two Martinis. A public relations visionary, in 1987 Larry established The Weber Group, which within a decade

Co-hosts Brad Forsythe and Ray Schilens interview Paul Rand president and CEO of Zócalo Group, with responsibility for overall client strategy and satisfaction as well as the leadership and growth of the Zócalo Group team. Prior to launching Zócalo Group, Paul was a Partner and Global Chief Development and Innovation Officer at Ketchum as well as member of the firm's global Executive Committee. He also served as Director of Ketchum's Global Technology Practice and Managing Director of Ketc

Co-hosts Brad Forsythe and Ray Schilens interview Kevin McKiernan, CEO of Creative License. Upon founding Creative License in 1999, Kevin McKiernan’s mission has always been to champion the best possible entertainment solutions for any host of brand marketing challenges. Today, his company stands as one of the leading independent music and talent supervision companies in the industry, serving as both the creative and strategic architects behind some of the most recognizable partnerships between