The Advertising Show - Articles The Advertising Show Article RSS http://www.theadvertisingshow.com The Advertising Show Article RSS feed. A weekly podcast focusing on advertising, marketing, branding, traditional media, digital and new media alternatives, sales and customer relations. Co-hosted by Brad Forsythe and Ray Schilens, the show features guest interviews with national and international industry leaders. The program highlights late breaking industry news and discusses advertising issues, marketing trends and contemporary brand strategies. As advertising professionals, Brad and Ray have seen firsthand how companies struggle with developing a successful marketing and advertising program. The Advertising Show helps inform listeners to make more accurate decisions for their business in an educational and entertaining presentation.. The Advertising Show http://www.theadvertisingshow.com/images/hosts-pic.jpg The Advertising Showhttp://www.theadvertisingshow.com no Copyright 2005, The Advertising Show Tendenci Membership Management Software by Schipul - The Web Marketing Company en-us noemail@theadvertisingshow.com Tue, 24 Mar 2015 17:09:53 GMT Articles http://www.theadvertisingshow.com/en/art/158/ Renegade Marketer on Why Taking Risks Creates Guerrilla Warfare <p>Co-host Brad Forsythe interviews Drew Neisser, President/CEO of Renegade Marketing Group.&nbsp; <span >After 15 years of working at big agencies (Wells Rich Greene, JWT and Chiat/Day) on many big brands (Century 21 Real Estate, Listerine, Slice, IBM, Sara Lee, Canon, etc.) Drew&nbsp; co-founded Renegade Marketing with funding from Dentsu USA in 1996.&nbsp; Since then, Drew has helped grow Renegade into a unique marketing resource delivering target-specific solutions for such clients as Panasonic, HSBC, Nike, Novartis and Fannie Mae.&nbsp; His early triumphs at Renegade include fathering the Panasonic TrafficCam and conceiving the &quot;Time Me Up, Time Me Down&quot; press event for G-Shock, for which the NY Post gave Casio a marketing chutzpah award.&nbsp; He garnered two EFFIE awards for the Panasonic Toughbook, a product he both named and helped grow into the leading ruggedized notebook PC line.&nbsp; Recent accolades include winning Guerrilla Marketing of the Year for IBM, the Silver Reggie for Nautica and Web Awards for Panasonic, Nautica and Seagram's.</span></p> <br><br>25-Oct-03 4:00 PM Renegade Marketer on Why Taking Risks Creates Guerrilla Warfare Co-host Brad Forsythe interviews Drew Neisser, President/CEO of Renegade Marketing Group. After 15 years of working at big agencies (Wells Rich Greene, JWT and Chiat/Day) on many big brands (Century 21 Real Estate, Listerine, Slice, IBM, Sara Lee, Canon, etc.) Drew co-founded Renegade Marketing with funding from Dentsu USA in 1996. Since then, Drew has helped grow Renegade into a unique marketing resource delivering target-specific solutions for such clients as Panasonic, HSBC, Nike, Novartis and Fannie Mae. His early triumphs at Renegade include fathering the Panasonic TrafficCam and conceiving the "Time Me Up, Time Me Down" press event for G-Shock, for which the NY Post gave Casio a marketing chutzpah award. He garnered two EFFIE awards for the Panasonic Toughbook, a product he both named and helped grow into the leading ruggedized notebook PC line. Recent accolades include winning Guerrilla Marketing of the Year for IBM, the Silver Reggie for Nautica and Web Awards for Panasonic, Nautica and Seagram's. no http://www.theadvertisingshow.com/en/art/158/ Stephanie Ceritelli - noemail@theadvertisingshow.com Sat, 25 Oct 2003 21:00:00 GMT