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250 Record(s) Found. Displaying Page 1:
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Michael Dunn, CEO of Prophet, Challenges the Traditional Thinking Behind Marketing Accountability
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Co-hosts Brad Forsythe & Ray Schilens interview Michael Dunn, CEO and Chairman of Prophet. Michael has helped orchestrate the firm's tremendous growth over the past several years. This includes expanding the firm's global presence and enhancing Prophet's position as the premier brand and marketing management consultancy committed to building great brands and businesses. As Prophet's leader, Michael oversees the development of the firm's strategy, client relationships, and people. Michae
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Michael Dunn, CEO of Prophet,...
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090628_Dunn.mp3
Categories:
Marketing
Subcategory:
Advertising
Submitted on 26-Jun-09 9:00 AM by Ariel Santillan
Traffic Audit Bureau’s Chief Executive Joe Philport Explains Why Industry Eyes Are Trained On the New “Eye’s On” Measurement System
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Co-host Brad Forsythe interviews Joe Philport, President and CEO of the Traffic Audit Bureau for Media Measurement, Inc. since September 2002. The TAB has been the auditor of the Out-Of-Home advertising industry since 1933. He has been a driving force behind the industry’s transition to EYES ON audience measurement, making OOH the first medium to report seeing an advertising message. Joe brings to the TAB extensive experience in the media and marketing research industries. He has held execut
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Traffic Audit Bureau’s Chief...
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090621_Philport.mp3
Categories:
Advertising
Subcategory:
Outdoor
Submitted on 19-Jun-09 9:00 AM by Ariel Santillan
Alex Ben Block Chats About the New Fall TV Season, Leno, Letterman, Conan and Much Much More
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Co-Host Brad Forsythe interviews Alex Ben Block, Senior Columnist for Hollywood Today, an online newsmagazine (http://HollywoodToday.net), Editor of an upcoming almanac of great movies from the past hundred years for George Lucas Books and a noted show business historian. Block has been heard for the past five years on NPR affiliate KPCC-FM's "Call Sheet" in Southern California and the nationally syndicated radio program, "The Advertising Show." The Hollywood Reporter and TelevisionWeek as w
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Alex Ben Block Chats About the New...
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090614_Ben Block.mp3
Categories:
Advertising
Submitted on 12-Jun-09 9:00 AM by Ariel Santillan
Charismatic Author Nick Morgan Describes How Trust and Transparency Lead the Way to Authenticity
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Co-host Brad Forsythe interviews Nick Morgan, one of America's top communication and speech coaches. He founded Public Words in 1997 and works with business, political and educational leaders. His methods, which are well-known for challenging conventional thinking, have been published worldwide. He is a Fellow at Harvard’s Kennedy School of Government, affiliated with the Center for Public Leadership, and formerly served as editor of the Harvard Management Communication Letter. He has also
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Charismatic Author Nick Morgan...
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090607_Morgan.mp3
Categories:
Business
Submitted on 5-Jun-09 9:00 AM by Ariel Santillan
Marketing Strategist and Author David Meerman Scott Puts A World Wide Spin On How to Create Buzz For Your Brand
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Co-host Brad Forsythe interviews David Meerman Scott, a marketing strategist, keynote speaker, seminar leader, and the author of the hit new book World Wide Rave. His previous book, The New Rules of Marketing & PR is an award-winning BusinessWeek bestseller and is being published in 24 languages. He is a recovering VP of marketing for two publicly traded technology companies and was also Asia marketing director for Knight-Ridder, at the time one of the world’s largest newspaper and electroni
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Marketing Strategist and Author...
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090531_Scott.mp3
Categories:
Marketing
Subcategory:
Online Advertising
Submitted on 29-May-09 9:00 AM by Ariel Santillan
Co-Author David Edery Explains How Gamers and the Video Games They Play Can Become Game Changers For Today's Well-Informed Marketer
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Co-Host Brad Forsythe interviews David Edery, Founder and Principal of Fuzbi LLC, a consulting firm focused on video game development. Prior to founding Fuzbi, David was the Worldwide Games Portfolio Manager for Microsoft’s Xbox Live Arcade service, and an Associate Director of the MIT Comparative Media Studies Program before joining Microsoft. At MIT, David co-founded the Convergence Culture Consortium, a research partnership with corporations such as MTV Networks and Turner Broadcasting;
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Co-Author David Edery Explains How...
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090524_Edery.mp3
Categories:
Advertising
Subcategory:
Game Advertising
Submitted on 22-May-09 9:00 AM by Ariel Santillan
Using Improved Consumer Research Methods Like Crowdsourcing, Innovation Expert Jon Hall Shares Details On How to Develop Ground-Breaking New Products In the Digital Age
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Co-host Brad Forsythe interviews Jon Hall, co-founder of SpencerHall. Jon has a proven track record in creating innovative concepts. Prior to co-founding SpencerHall, Jon was Procter & Gamble's Director of New Ventures for the Beauty Care sector. In this capacity, Jon led the creation and development of new products, including creating entirely new product categories, as well as discontinuous products in existing categories. Jon's concept development work established new records in pre-mar
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Using Improved Consumer Research...
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090517_Hall.mp3
Categories:
Advertising
Subcategory:
Online Advertising
Submitted on 15-May-09 9:00 AM by Ariel Santillan
Shocker Andy Nulman Describes How the Best Kept Secret of Surprise Is the Most Powerful Weapon in Your Marketing Arsenal
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Co-host Brad Forsythe interviews Andy Nulman, author of Pow! Right Between the Eyes: Profiting From the Power of Surprise. While young in spirit and snappy in dress, Andy Nulman has been creating and leading major media projects for over three decades. Currently the President and CMO of Airborne Mobile, which he co-founded in 1999 with Garner Bornstein, he provides the company with the insight and creativity necessary to successfully strengthen brands like Maxim, Family Guy, the NFL and Taco Bel
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Shocker Andy Nulman Describes How...
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090510_Nulman.mp3
Categories:
Marketing
Subcategory:
Business
Submitted on 8-May-09 9:00 AM by Ariel Santillan
Executive Creative Director and Consultant Tom Attea Illustrates How the Usual Approach to Advertising Creativity Wastes Billions Through Unfocused Messaging
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Co-host Brad Forsythe interviews Tom Attea, author of The Secrets to Successful Creative Advertising. Tom has held executive creative positions at some of New York’s finest advertising agencies, including Young & Rubicam and agencies of the Interpublic Group. He has written extraordinarily successful creative advertising for many major brands, such as Dr Pepper, Jell-O, Gray Poupon, Time magazine, The Village Voice, Lifetime television, Citibank and many others. Tom has won all the major
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Executive Creative Director and...
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090503_Attea.mp3
Categories:
Advertising
Subcategory:
Creativity
Submitted on 1-May-09 9:00 AM by Ariel Santillan
Inc Magazine Columnist Norm Brodsky Walks You Through the Rudimentary Path of Entrepreneurship
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Co-host Brad Forsythe interviews Norm Brodsky, co-author of The Knack: How Street Smart Entrepreneurs Learn to Handle Whatever Comes Up. Norm had already launched seven successful businesses—including a three-time Inc. 500 company—by the time he began writing the Street Smarts column in Inc. magazine with Bo Burlingham in 1995. The column has proved to be enormously popular with readers of the magazine and was twice a finalist for a National Magazine Award. In 2008, it received a gold Azbee awar
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Inc Magazine Columnist Norm...
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090426_Brodsky.mp3
Categories:
Business
Submitted on 24-Apr-09 9:00 AM by Ariel Santillan
Hollywood Reporter Alex Ben Block Chats Up the Movie Business, Network Television and the Latest Happenings in the Entertainment Industry
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Co-Host Brad Forsythe interviews Alex Ben Block, Senior Columnist for Hollywood Today, an online newsmagazine (http://HollywoodToday.net), Editor of an upcoming almanac of great movies from the past hundred years for George Lucas Books and a noted show business historian. Block has been heard for the past five years on NPR affiliate KPCC-FM's "Call Sheet" in Southern California and the nationally syndicated radio program, "The Advertising Show." He was the editor of two Hollywood trades: Th
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Hollywood Reporter Alex Ben Block...
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090419_Ben Block.mp3
Categories:
Advertising
Submitted on 18-Apr-09 9:00 AM by Ariel Santillan
The Good, Bad and Ugly On Greenwashing As Told By One of the Creators of the Greenwashing Index
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Co-host Brad Forsythe interviews Ted Burton, Executive Vice President of EnviroMedia Social Marketing. Ted has 20 years’ experience in news, public relations, strategic media relations, advertising and marketing. He has a broad range of agency, newsroom and public agency experience and is a strategic thinker, planner and technician behind award-winning, effective, issue-oriented campaigns. As executive vice president, he oversees the agency’s public relations, marketing and advertising effor
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The Good, Bad and Ugly On...
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090412_Burton.mp3
Categories:
Advertising
Subcategory:
Green Marketing
Submitted on 10-Apr-09 9:00 AM by Ariel Santillan
Patrick Hanlon CEO of Thinktopia Shares His Thoughts On Innovation and the Strategic Thinking Behind Primal Branding
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Co-Host Brad Forsythe interviews Patrick Hanlon, Founder and CEO of THINKTOPIA®. Pat has been a marketing practitioner for over 20 years. His book PRIMAL BRANDING: Create Zealots For Your Brand, Your Company And Your Future was named “Best Read 2006”, has been translated into five languages and included as marketing curriculum at progressive universities including Berkeley and Johns Hopkins. Last year PRIMAL BRANDING was listed in Britain as one of the Top 10 books to read for a ‘crash course’ i
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Patrick Hanlon CEO of Thinktopia...
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090405_Hanlon.mp3
Categories:
Branding
Submitted on 3-Apr-09 9:00 AM by Ariel Santillan
Online Publishers Association's Pam Horan Weighs in on Portals, Ad Networks, Social Media, Measurement Standards and Other Hot Topics in the Digital World
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Co-host Brad Forsythe interviews Pam Horan, President of the Online Publishers Association (OPA). Pam was appointed President of the OPA in June 2006 after having served as VP of Marketing and Membership for two years. Prior to joining the OPA, Pam worked at Zinio Systems Inc. where she was the vice president of marketing and oversaw the marketing and distribution partnerships for the digital magazine publishing system. Before her time at Zinio she served as the vice president o
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Online Publishers Association's...
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090329_Horan.mp3
Categories:
Advertising
Subcategory:
Online Advertising
Submitted on 27-Mar-09 9:00 AM by Ariel Santillan
Entertainment Weekly Publisher Scott Donaton Showcases the Role of Multiple-Platform Media Brands and How Advertisers Are Engaging Audiences in the Age of Consumer Empowerment
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Co-Host Brad Forsythe interviews Scott Donaton, publisher of Entertainment Weekly, which was recently named one of AdWeek’s 2008 magazine brand leaders, in print and online. Donaton oversees advertising sales, marketing and business development operations, promotion, circulation, events, and public relations for both the weekly magazine and EW.com, winner of MPA’s best entertainment website of the year and one of the most popular and most comprehensive sites for online entertainment coverage. B
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Entertainment Weekly Publisher...
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090322_Donaton.mp3
Categories:
Advertising
Submitted on 20-Mar-09 9:00 AM by Ariel Santillan
Strategy and Analysis Expert Amir Haque Brings Fuzzy ROI into Focus With A Conversation on ROI, Measurability and Strategy
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Co-Host Brad Forsythe interviews Amir Haque, head of strategy and analytics for Donat/Wald, two of the cornerstones of what the agency does. He co-developed the agency’s ROI-based approach to advertising, which leads the industry in defining accountability as a cornerstone of the future of advertising. For Donat/Wald’s data-and metrics-driven company, Haque ensures that they are analyzing the data in a way that serves the highest objectives. It is through this lens that he’s able to discover m
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Strategy and Analysis Expert Amir...
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090315_Haque.mp3
Categories:
Business
Subcategory:
Advertising
Submitted on 13-Mar-09 9:00 AM by Ariel Santillan
Author and Former Ogilvy Chairman Kenneth Roman Illuminates On the Life and Times of David Ogilvy
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Co-host Brad Forsythe interviews Ken Roman, author of The King of Madison Avenue: David and the Making of Modern Advertising. Ken is a former Chairman/CEO of Ogilvy & Mather Worldwide, the highly regarded advertising and communications firm founded by David Ogilvy. He joined the agency in 1963 as an assistant account executive and served as Chairman from 1985 to 1989. In his 26 years with the company, he helped build the business of major clients including American Express, ...
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Author and Former Ogilvy Chairman...
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090308_Roman.mp3
Categories:
Advertising
Submitted on 6-Mar-09 9:00 AM by Ariel Santillan
CEO of GSD&M Idea City Roy Spence Explains How He Found Purpose For Writing His New Book, It's Not What You Sell, It's What You Stand For
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Co-host Brad Forsythe interviews Roy Spence, coauthor of It’s Not What You Sell, It’s What You Stand For. Roy is chairman and CEO of GSD&M Idea City, a leading national marketing communications and advertising company that has helped grow some of the world’s most successful brands. In 1971, Roy and a group of friends founded the agency just after graduating from the University of Texas at Austin. Roy led an effort to build an environment where ideas are destined to flourish and making a diffe
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CEO of GSD&M Idea City Roy Spence...
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090301_Spence.mp3
Categories:
Branding
Submitted on 27-Feb-09 9:00 AM by Ariel Santillan
Hollywood Reporter Editor At Large Alex Ben Block Weighs In On the Oscars, the Future of Network Television and More
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Co-Host Brad Forsythe interviews Alex Ben Block, Senior Columnist for Hollywood Today, an online newsmagazine (http://HollywoodToday.net), Editor of an upcoming almanac of great movies from the past hundred years for George Lucas Books and a noted show business historian. Block has been heard for the past five years on NPR affiliate KPCC-FM's "Call Sheet" in Southern California and the nationally syndicated radio program, "The Advertising Show." The Hollywood Reporter and TelevisionWeek as w
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Hollywood Reporter Editor At Large...
Download the Audio File
090222_Ben Block.mp3
Categories:
Advertising
Submitted on 20-Feb-09 9:00 AM by Ariel Santillan
Threshold Executive Creative Director John Montgomery Points Up How to Connect With Consumers Who Reside In a Digital World
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Co-host Brad Forsythe interviews John Montgomery, Founder and Executive Creative Director of Threshold Interactive, an award winning digital marketing agency based in Culver City, CA. John leads both the creative and client teams on such high-profile brands as Nestlé Butterfinger, Baby Ruth, Harrah’s, Fox, Disney Interactive, Starz Media, Paramount Farms, Sunkist Pistachios and Sony Television Worldwide. John started his career in youth marketing and product design within the apparel industr
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Threshold Executive Creative...
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090215_Montgomery.mp3
Categories:
Advertising
Subcategory:
Online Communities
Submitted on 13-Feb-09 9:00 AM by Ariel Santillan
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