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250 Record(s) Found. Displaying Page 1:
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Author Denise Shiffman Introduces The Age Of Engage: An Approach To Marketing To Todays Connected Culture And How To Build Brands By Using Web 2.0 Technology
Currently 0/5
This week Co-Host Brad Forsythe interviews Denise Shiffman, Author of The Age of Engage: Reinventing Marketing for Today's Connected, Collaborative, and Hyperinteractive Culture Denise Shiffman is founder and principal of the strategic marketing and innovation consultancy Venture Essentials. She is also the award-winning author of The Age of Engage: Reinventing Marketing for Today’s Connected, Collaborative, and Hyperinteractive Culture. In her twenty-three-year marketing and...
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Author Denise Shiffman Introduces...
Categories:
Advertising
Subcategory:
Marketing
Submitted on 3-Jul-08 9:30 AM by Bennett Leader
Author Travis Miller Tells All About How To Use Gravitational Marketing And Make Your Your Customers Come To You
Currently 0/5
This week Co-Host Brad Forsythe interviews Travis Miller, Co-Author of Gravitational Marketing: The Science of Attracting Customers Travis Miller and his partner Jimmy Vee, are the nation's leading experts on attracting customers and specialize in helping business owners, executives and sales professionals with an entrepreneurial spirit double their customer base and become a recognized leader in their industry in 12 months or less. They believe that every business should be...
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Author Travis Miller Tells All...
Categories:
Marketing
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Advertising
Submitted on 27-Jun-08 9:00 AM by Bennett Leader
Hollywood Today Columnist Alex Ben Block Explores What's Hot In Entertainment And Marketing This Summer
Currently 0/5
This week Co-Host Brad Forsythe interviews Alex Ben Block, Senior Columnist for Hollywood Today. Alex Ben Block is Senior Columnist for Hollywood Today, an online newsmagazine (http://HollywoodToday.net), Editor of an upcoming almanac of great movies from the past hundred years for George Lucas Books and a noted show business historian. Block has been heard for the past five years on NPR affiliate KPCC-FM's "Call Sheet" in Southern California and the nationally syndicated radio...
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Hollywood Today Columnist Alex Ben...
Categories:
Business
Subcategory:
Advertising
Submitted on 20-Jun-08 10:00 AM by Bennett Leader
Author and New York Times Reporter Matt Richtel Talks About His Book, and How Consumers Have Become Dependent On Technology
Currently 0/5
This week Co-Host Brad Forsythe interviews New York Times Reporter Matt Richtel, Author of Hooked: A Thriller About Love and Other Addictions. Matt Richtel is a reporter for the New York Times. Since 2000, he has been based in the San Francisco bureau, where he has covered technology, telecommunications, venture capital, Silicon Valley cultural issues, and a host of other topics, including Internet gambling and pornography. Matt undertook the issue of compulsive technology use in...
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Author and New York Times Reporter...
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080615_Richtel.mp3
Categories:
Advertising
Subcategory:
Media
Submitted on 13-Jun-08 9:00 AM by Bennett Leader
Andrew Pierce, Senior Partner - Prophet, Discusses Innovation and Marketing Effectiveness
Currently 5/5
This week Co-Host Brad Forsythe interviews Andrew Pierce, Senior Partner - Prophet. With over 20 years experience in brand and marketing strategy consulting, Andrew is a senior partner based in our New York office. He has worked across a variety of industries, including financial services, automotive, CPG, consumer services, and retail, with senior management teams at American Express, General Motors, Hewlett Packard, Fidelity Investments, and McDonalds, among others. He has been...
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Andrew Pierce, Senior Partner -...
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080608_Pierce.mp3
Categories:
Marketing
Subcategory:
Advertising
Submitted on 6-Jun-08 9:00 AM by Bennett Leader
Author Steve Cone Explains How The Perfect Tagline Can Move Consumers And Grow Brands
Currently 0/5
This week Co-Host Brad Forsythe interviews Steve Cone, Author of POWERLINES: Words That Sell Brands, Grip Fans, & Sometimes Change History. Steve Cone is chief marketing officer for Epsilon, a leading provider of data-driven marketing technologies and services. Steve has established an industry-wide reputation for programs that drive results, strengthen brands, and deepen customer relationships by communicating relevant highly targeted messages across a spectrum of media in integrated...
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Author Steve Cone Explains How The...
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080601_Cone.mp3
Categories:
Branding
Subcategory:
Advertising
Submitted on 30-May-08 9:00 AM by Bennett Leader
Dan Roam Discusses How Solving Problems And Selling Ideas Can Be Easy When You Draw A Simple Picture
Currently 0/5
This week Co-Host Brad Forsythe interviews Dan Roam, Author of The Back of the Napkin: Solving Problems and Selling Ideas with Pictures. Dan Roam is the founder of Digital Roam Inc, a management consulting company that helps business executives solve complex problems through visual thinking. His business book The Back of the Napkin: Solving Problems and Selling Ideas with Pictures was published March 2008 by Penguin Portfolio. Through consulting projects and lectures, Dan...
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Dan Roam Discusses How Solving...
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080525_Roam.mp3
Categories:
Business
Subcategory:
Advertising
Submitted on 23-May-08 9:00 AM by Bennett Leader
Measuring Customer Response is Critical, Keith Winter Discusses How His New Technology Does Just That.
Currently 3/5
This Week co-host Brad Forsythe Interviews Keith Winter, President and CEO of EmSense Corporation. Keith brings over twenty years of experience in leading and growing technology, advertising and content development companies. Prior to joining EmSense, Keith spent several years in advertising related businesses in radio, television, cable and Internet. Under his leadership as the Chief Operating Officer of Exponential / Tribal Fusion, the company grew to become one of the largest Internet...
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Measuring Customer Response is...
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080518_Winter.mp3
Categories:
Advertising
Subcategory:
Technology
Submitted on 16-May-08 9:00 AM by Chris Forsythe
According to Joe Pine, Authenticity is What Consumers Really Want. Listen this Week to Find Out How to Give it To Them.
Currently 0/5
This week co-host Brad Forsythe interviews Joe Pine, author of Authenticity: What Consumers Really Want. Joe Pine is an internationally acclaimed author, speaker, and management advisor to Fortune 500 companies and entrepreneurial start-ups alike. He is co-founder of Strategic Horizons LLP, a thinking studio dedicated to helping businesses conceive and design new ways of adding value to their economic offerings. Mr. Pine and his partner James H. Gilmore recently wrote...
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According to Joe Pine,...
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080511_Pine.mp3
Categories:
Advertising
Subcategory:
Marketing
Submitted on 9-May-08 9:00 AM by Chris Forsythe
This Week Brian Decker Talks About New Media Trends and the Continued Evolution of Broadcast Media
Currently 0/5
Co-host Brad Forsythe interviews Brian Decker, Vice President and Director of Media Services for Carton Donofrio Partners. After having his creative portfolio rejected by numerous creative directors with the refrain “Maybe you should try media,” Brian took their advice. Twenty-five years later, Brian’s creative passion remains, but from a creative media solutions perspective. His experience has led to the development of numerous award-winning media strategies in broadcast, interactive,...
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This Week Brian Decker Talks About...
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080504_Decker.mp3
Categories:
Advertising
Subcategory:
Marketing
Submitted on 4-May-08 9:00 AM by Chris Forsythe
There Are 6 Rules Every Young Entrepreneurial Hopeful Must Follow to Guarantee Success and This Week, David Vinjamuri Tells Us What They Are
Currently 5/5
Co-host Brad Forsythe interviews this week's guest David Vinjamuri, author of Accidental Branding. David Vinjamuri is founder and President of ThirdWay Brand Trainers, a leading brand marketing training company and Adjunct Instructor of Marketing at New York University. David has over 18 years of marketing and management experience. He started his marketing career at Johnson & Johnson and later worked for Coca-Cola and DoubleClick. David is a graduate of Swarthmore College and the...
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There Are 6 Rules Every Young...
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080427_Vinjamuri.mp3
Categories:
Branding
Subcategory:
Marketing
Submitted on 25-Apr-08 9:00 AM by Chris Forsythe
PQ Media Specializes in Custom Media Research and With the Alternative Media Landscape Evolving So Quickly, It's Important That Everyone Knows What to Expect in the Future
Currently 0/5
Co-host Brad Forsythe interviews this week's guest Dr. Leo Kivijarv, Vice President and Director of Media Research at PQ Media. Dr. Kivijarv joined PQ Media in 2003 with three decades of experience in media management, research, consulting and academia. Dr. Kivijarv serves as the research director of PQ Media’s custom projects and publications, including the Alternative Media Research Series, as well as serves as co-editor of the annual Veronis Suhler Stevenson Communications Industry...
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PQ Media Specializes in Custom...
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080420_Kivijarv.mp3
Categories:
Marketing
Subcategory:
Media
Submitted on 18-Apr-08 9:00 AM by Chris Forsythe
According to Mike Moran, Marketing is Now a Conversation and With His Help We Learn Why It's So Important to Do It Wrong Quickly
Currently 0/5
Co-host Brad Forsythe interviews this week's guest Mike Moran, author of Do It Wrong Quickly. Mike is an IBM Distinguished Engineer for OmniFind search software, which offers the security, scalability, and extensibility needed for enterprise search solutions. Prior to this position, Mike spent eight years in various positions at IBM's customer-facing Web site, ibm.com, most recently as the Manager of ibm.com Web Experience, where he led 65 information architects, Web designers,...
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According to Mike Moran, Marketing...
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080413_Moran.mp3
Categories:
Marketing
Subcategory:
Advertising
Submitted on 11-Apr-08 9:00 AM by Chris Forsythe
Creating a Brand Culture is the Key to any Company's Longevity and Dennis Hahn of ID Branding Tells Us How to Do it
Currently 5/5
Co-host Brad Forsythe interviews Dennis Hahn, CEO of ID Branding. Dennis Hahn is the President and CEO of ID Branding, a full-service branding agency in Portland, Oregon that helps clients to develop rich and enduring brands. An accomplished designer and art director devoting 20 years to branding and communication, Dennis expanded “being creative” into developing elegant solutions to business problems. Dennis co-founded interactive agency ZCom in 1991, serving the emerging tech industry...
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Creating a Brand Culture is the...
Categories:
Branding
Subcategory:
Advertising
Submitted on 4-Apr-08 9:00 AM by Chris Forsythe
Jay Sears of ContextWeb, the Creators of ADSDAQ Platform, Updates Us On the Current State of Online Ad Exchanges and Talks About What is Yet to Come
Currently 5/5
Co-host Brad Forsythe interviews Jay Sears, SVP of Strategic Products and Business Development at ContextWeb, the creators of the ADSDAQ Online Advertising Exchange. Jay Sears is SVP Strategic Products and Business Development at ContextWeb, creators of the online advertising exchange ADSDAQ. Mr. Sears is responsible for bringing new products to market as well as developing key strategic relationships that drive audience and revenue acquisition. Prior to joining ContextWeb, Mr....
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Jay Sears of ContextWeb, the...
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080326_Sears.mp3
Categories:
Advertising
Subcategory:
Marketing
Submitted on 28-Mar-08 9:00 AM by Chris Forsythe
Times Are Changing and Dianne Wilkins Discusses the Evolution of Interactive Agencies: Where They've Been and Where They're Going
Currently 0/5
Co-host Brad Forsythe interviews Dianne Wilkins, CEO of Critical Mass. With extensive experience in client service, strategy, and operations, Di has worked as Account Manager, Managing Director, COO, and President during her more than eight year tenure at Critical Mass. Regardless of her title, Di has been an instrumental player in all facets of the company. Di began her career at Critical Mass by starting up a Swedish joint venture with a small team from Calgary. Founded to serve the...
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Times Are Changing and Dianne...
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080323_Wilkins.mp3
Categories:
Advertising
Subcategory:
Marketing
Submitted on 21-Mar-08 9:00 AM by Chris Forsythe
Join Us as AnnaMaria Turano Discusses the Four Types of Consumers and Why Their Time is More Important Than Ever
Currently 0/5
Co-host Brad Forsythe interviews AnnaMaria Turano, co-author of Stopwatch Marketing. AnnaMaria has extensive business experience across a diverse set of industries which include food, hardware, pharmaceuticals, telecommunications, and sporting goods. She has brand management and strategic consulting experience in new product development, brand positioning, relationship marketing & strategic planning. She has evaluated and managed market expansion opportunities domestically and globally,...
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Join Us as AnnaMaria Turano...
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080316_Turano.mp3
Categories:
Advertising
Subcategory:
Marketing
Submitted on 14-Mar-08 1:00 PM by Chris Forsythe
Listen This Week and Learn the Foolproof Way to Launch Your Career and Cast Yourself as the Star
Currently 0/5
Co-host Brad Forsythe interviews Terence Noonan, author of Starring You!: The Insider's Guide to Using Television and Media to Launch Your Brand, Your Business, and Your Life. Four-time Emmy award winner Terence Noonan is currently an Executive Producer at WUSA TV in Washington DC. Prior to his current position, he was the co-executive producer of The Morning Show with Mike and Juliet, syndicated by Twentieth Television Nationwide. Over a fifteen-year career in television, Terence has...
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Listen This Week and Learn the...
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030908_Noonan.mp3
Categories:
Media
Subcategory:
Marketing
Submitted on 7-Mar-08 9:00 AM by Chris Forsythe
Hollywood is All Aglow and Alex Ben Block Gives Us an Insider's View of the Entertainment Industry
Currently 0/5
Co-host Brad Forsythe interviews Alex Ben Block, Senior Columnist for Hollywood Today. Alex Ben Block is Senior Columnist for Hollywood Today, an online newsmagazine (http://HollywoodToday.net), Editor of an upcoming almanac of great movies from the past hundred years for George Lucas Books and a noted show business historian. Block has been heard for the past five years on NPR affiliate KPCC-FM's "Call Sheet" in Southern California and the nationally syndicated radio program, "The...
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Hollywood is All Aglow and Alex...
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030208_Block.mp3
Categories:
Advertising
Subcategory:
Marketing
Submitted on 29-Feb-08 9:00 AM by Chris Forsythe
In Today's Marketing Landscape, it is Imperative to Discuss Generational Business Strategy and with Chuck Underwood's Help We Learn How and Why
Currently 0/5
Chuck Underwood is the founder/president of The Generational Imperative, the Cincinnati-based multigenerational consulting firm. He consults and trains executive- and management-level personnel at corporations and organizations nationwide on the influence of generational values on Americans’ consumer, career, and lifestyle decisions, with a special focus upon executive development and leadership. In addition, Mr. Underwood recently hosted two national-television Specials on the subject of A
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In Today's Marketing Landscape, it...
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080224_Underwood.mp3
Categories:
Advertising
Subcategory:
Marketing
Submitted on 22-Feb-08 9:00 AM by Chris Forsythe
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