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389 Record(s) Found. Displaying Page 1:
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How Does MTV International Establish a Unified Brand Language Across 160 Countries Speaking 31 Different Languages? They Hire Matt Pyke
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Co-hosts Brad Forsythe & Ray Schilens interview Matt Pyke, Founder of Universal Everything. Based in a log cabin studio in Sheffield, Matt Pyke is a painter, photographer, artist, curator, designer, animator, director, producer and lecturer. Universal Everything was formed in 2004 as an ever-growing collective of designers, programmers, musicians and artists. Working with everything from pencils to generative design, Universal Everything is a diverse studio at the crossover between desig
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How Does MTV International...
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100207_Pyke.mp3
Categories:
Branding
Subcategory:
Media
Submitted on 5-Feb-10 9:00 AM by Ariel Santillan
Author Brian Halligan Turns Your Online Approach Around From Pushing Messages Out to Pulling Customers In
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Co-hosts Ray Schilens and Brad Forsythe interview Brian Halligan, co-author of INBOUND MARKETING: Get Found Using Google, Social Media and Blogs.He is also co-founder and CEO of HubSpot, Inc., an Internet marketing company dedicated to helping small businesses leverage the Internet to "get found" by qualified prospects and convert more of them into leads and customers. His blog,blog.hubspot.com, ranks as one of the world's top 100 marketing blogs, according toAdAge Magazine. Previously, Bri
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Author Brian Halligan Turns Your...
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100131_Halligan.mp3
Categories:
Internet
Subcategory:
Media
Submitted on 29-Jan-10 9:00 AM by Ariel Santillan
Online Marketing to Boomers Isn’t Your Father's Marketing Strategy
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Co-hosts Brad Forsythe and Ray Schilens interview David Weigelt, co-author of Dot Boom: Marketing to Baby Boomers Through Meaningful Online Engagement . The leading authorities on the mature markets online, David Weigelt is the co-founder and partner of Immersion Active, the only Internet marketing agency in the United States focused solely on the baby boomer and senior markets. David has worked in the online marketing industry since 1995, crafting his expertise in developing ...
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Online Marketing to Boomers...
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100124_Weigelt.mp3
Categories:
Marketing
Subcategory:
Baby Boomers
Submitted on 22-Jan-10 9:00 AM by Ariel Santillan
What’s Wrong With the World’s Leading Media Companies ... Jonathan Knee Makes the Misguided Understood
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Co-hosts Brad Forsythe and Ray Schilens interview Jonathan A. Knee, coauthor of THE CURSE OF THE MOGUL: What's Wrong with the World's Leading Media Companies. He is also an adjunct professor and director of the Media Program at Columbia Business School. A longtime investment banker, he is also the author of The Accidental Investment Banker. He lives in New York. For entertaining advice join hosts Ray Schilens and Brad Forsythe for a lively and informative discussion.
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What’s Wrong With the...
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100117_Knee.mp3
Categories:
Media
Subcategory:
Business
Submitted on 15-Jan-10 9:00 AM by Ariel Santillan
Striking A Balance Between Your Profit Mission and Your Social Mission is Explained by Cause-Alliance Marketing CEO Jeff Klein
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Co-hosts Brad Forsythe and Ray Schilens interview Jeff Klein, CEO of Cause Alliance Marketing. At Cause Alliance Marketing, Jeff designs and facilitates collaborative cause-related marketing programs. He currently serves as President of the Conscious Capitalism Alliance and Conscious Capitalism, Inc.—a nonprofit dedicated to “liberating the entrepreneurial spirit for good” co-founded by John Mackey, CEO of Whole Foods Market. Jeff was one of the visionaries and driving forces behind Private Musi
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Striking A Balance Between Your...
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100110_Klein.mp3
Categories:
Advertising
Subcategory:
Cause-Related
Submitted on 8-Jan-10 9:00 AM by Ariel Santillan
Author Sam Goodman Shares Real World Business Experience From One Whose Living and Working In China
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Co-hosts Brad Forsythe and Ray Schilens interview Sam Goodman, author of Where East Eats West. Sam, a Canadian serial entrepreneur, started his first business at eleven. Moving to China in 1995, Goodman learned the language, built and sold the ‘World-famous-in China’ chain of cafes, Beijing Sammies; was a Client Partner for the world’s largest executive recruitment firm and a successful negotiator in English and Chinese on the Westinghouse US-China $5.4 billion, nuclear power plant bid. When he’
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Author Sam Goodman Shares Real...
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100103_Goodman.mp3
Categories:
Business
Subcategory:
China
Submitted on 1-Jan-10 9:00 AM by Ariel Santillan
Sports Marketing Pioneer Donald Dell Serves Up Advice On Business Relationships and Negotiation Strategy
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Co-hosts Brad Forsythe and Ray Schilens interview Donald Dell, author of Never Make the First Offer. Donald is also co-founder of the Association of Tennis Professionals and the founder of ProServ, a leading sports agency that has represented hundreds of star athletes. He is also a former captain of the U.S. David Cup tennis team, the founder of the Legg Mason Tennis Classic, and a television tennis commentator. He was elected to the International Tennis Hall of Fame in 2009. For entertainin
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Sports Marketing Pioneer Donald...
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091227_Dell.mp3
Categories:
Business
Subcategory:
Sales
Submitted on 25-Dec-09 9:00 AM by Ariel Santillan
Hollywood Today’s Alex Ben Block's Year End Review Show -- Part II
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Co-hosts Brad Forsythe and Ray Schilens interview Award-winning entertainment industry journalist, author, broadcaster and show business historian Alex Ben Block is Contributing Editor at The Hollywood Reporter. He is also Co-Editor of “Blockbusting: The Business of Filmmaking: A Decade-by-Decade Survey,” showcasing 300 blockbuster movies being published by Harper Books and George Lucas Books (tentatively set early 2010). Block returned to The Hollywood Reporter in 2009, where he had been Ed
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Hollywood Today’s Alex Ben...
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091220_Ben Block.mp3
Categories:
Media
Subcategory:
Entertainment
Submitted on 18-Dec-09 9:00 AM by Ariel Santillan
Hollywood Today’s Alex Ben Block's Year End Review Show -- Part I
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Co-hosts Brad Forsythe and Ray Schilens interview Award-winning entertainment industry journalist, author, broadcaster and show business historian Alex Ben Block is Contributing Editor at The Hollywood Reporter. He is also Co-Editor of “Blockbusting: The Business of Filmmaking: A Decade-by-Decade Survey,” showcasing 300 blockbuster movies being published by Harper Books and George Lucas Books (tentatively set early 2010). Block returned to The Hollywood Reporter in 2009, where he had been Ed
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Hollywood Today’s Alex Ben...
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091213_Ben Block.mp3
Categories:
Media
Subcategory:
Entertainment
Submitted on 11-Dec-09 9:00 AM by Ariel Santillan
John Farrell Explains How MediaEquals' Digital Platform Will Bring Antiquated Media Buying Methods Into the 21st Century
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Co-hosts Brad Forsythe and Ray Schilens interview John Farrell, non-executive Chairman of MediaEquals. Farrell, ex global CEO of DMB&B, was most recently President & CEO of Publicis Groupe SAMS Worldwide and a member of the Publicis Groupe global executive. Farrell has also played a leading role on Publicis Groupe's global mergers and acquisitions strategy, and has been instrumental in inspiring many of the Groupe's most important acquisitions, such as Digitas, Freud Communications in the UK,
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John Farrell Explains How...
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091206_Farrell.mp3
Categories:
Media
Subcategory:
Digital
Submitted on 4-Dec-09 9:00 AM by Ariel Santillan
Author Kevin Maney Enlightens Us On Why Some Things Catch On and Others Don’t
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Co-hosts Brad Forsythe and Ray Schilens interview Kevin Maney, author of Trade-Off: Why Some Things Catch On and Others Don't. Kevin is a bestselling author of Megamedia Shakeout and The Maverick and His Machine: Thomas Watson Sr. and the Making of IBM, is an author and journalist who has interviewed many of the biggest names in business in a career spanning 25 years. He writes for Fortune,The Atlantic, and Fast Company among other national magazines, and was recruited by Conde Nast Portfolio m
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Author Kevin Maney Enlightens Us...
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091129_Maney.mp3
Categories:
Advertising
Subcategory:
Branding
Submitted on 27-Nov-09 9:00 AM by Ariel Santillan
WPP’s Bridge Worldwide Strategist Bob Gilbreath Explains Why Only Meaningful Marketing Connects With Consumers for the Longterm
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Co-hosts Brad Forsythe and Ray Schilens interview Bob Gilbreath, author of the new book The Next Evolution of Marketing: Connect with Your Customers by Marketing with Meaning, just published by McGraw-Hill. He is Chief Marketing Strategist at Bridge Worldwide, one of the nation’s largest digital advertising agencies and part of WPP. Bob leads the Strategic Planning team within the agency, advising clients such as Procter & Gamble, ConAgra Foods, Kroger, Luxottica, and Abbott Laboratories. His wr
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WPP’s Bridge Worldwide...
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091122_Gilbreath.mp3
Categories:
Advertising
Subcategory:
Customer Service
Submitted on 20-Nov-09 9:00 AM by Ariel Santillan
Author and Master of Social Media and Reputation Strategist Larry Weber Shares His Latest Insights
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Co-hosts Brad Forsythe and Ray Schilens interview Larry Weber, Chairman of W2 Group and author of "Sticks and Stones." W2 Group is a global marketing services ecosystem that helps CMOs in their new role as builders of communities and content aggregators. W2 Group includes public relations agency Racepoint Group, social media marketing firm Digital Influence Group and branding company Two Martinis. A public relations visionary, in 1987 Larry established The Weber Group, which within a decade
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Author and Master of Social Media...
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091115_Weber.mp3
Categories:
Advertising
Subcategory:
Social Media
Submitted on 13-Nov-09 9:00 AM by Ariel Santillan
CEO Paul Rand Explains How to Know, Change, Target, Engage and Measure Your On-line and Off-line Audience
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Co-hosts Brad Forsythe and Ray Schilens interview Paul Rand president and CEO of Zócalo Group, with responsibility for overall client strategy and satisfaction as well as the leadership and growth of the Zócalo Group team. Prior to launching Zócalo Group, Paul was a Partner and Global Chief Development and Innovation Officer at Ketchum as well as member of the firm's global Executive Committee. He also served as Director of Ketchum's Global Technology Practice and Managing Director of Ketc
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CEO Paul Rand Explains How to...
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091108_Rand.mp3
Categories:
Advertising
Subcategory:
Digital
Submitted on 6-Nov-09 9:00 AM by Ariel Santillan
CEO Kevin McKiernan Sings Praises for Today’s Strategic Entertainment Initiatives
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Co-hosts Brad Forsythe and Ray Schilens interview Kevin McKiernan, CEO of Creative License. Upon founding Creative License in 1999, Kevin McKiernan’s mission has always been to champion the best possible entertainment solutions for any host of brand marketing challenges. Today, his company stands as one of the leading independent music and talent supervision companies in the industry, serving as both the creative and strategic architects behind some of the most recognizable partnerships between
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CEO Kevin McKiernan Sings Praises...
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091101_McKiernan.mp3
Categories:
Branding
Subcategory:
Creativity
Submitted on 30-Oct-09 9:00 AM by Ariel Santillan
OgilvyOne Worldwide Executive Creative Director Mat Zucker Transports Traditional Direct Marketing into the Digital World
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Co-hosts Brad Forsythe and Ray Schilens interview Mat Zucker, Executive Creative Director at OgilvyOne Worldwide. Mat recently returned to Ogilvy to help evolve the direct and CRM creative model for the digital world. He is invigorated by the challenge to reinterpret David Ogilvy’s “secret weapon” for the modern marketing environment while working with its fully integrated 360 brand teams. Mat first joined in 1999 as Associate Creative Director on Ameritrade and WebMD. He rose through the ra
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OgilvyOne Worldwide Executive...
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091025_Zucker.mp3
Categories:
Advertising
Subcategory:
Digital
Submitted on 23-Oct-09 9:00 AM by Ariel Santillan
Customer Loyalty Consultant and Author Jeanne Bliss Explains Why the Cost of Keeping Customers Loyal is An Investment That Pays High Returns
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Co-hosts Brad Forsythe and Ray Schilens interview Jeanne Bliss, managing partner of Customer Bliss and author of "I Love You More Than My Dog." As “Chief Customer Zealot” for five large U.S. market leaders, Jeanne’s fought valiantly to get the customer on the strategic agenda, redirecting priorities and creating transformational changes to the brands’ customer experience. She has driven achievement of 95 percent loyalty rates, changing customer experiences across 50,000-person organizations…conv
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Customer Loyalty Consultant and...
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091018_Bliss.mp3
Categories:
Customer Service
Subcategory:
Sales
Submitted on 16-Oct-09 9:00 AM by Ariel Santillan
Serial Entrepreneur Lynda Resnick Talks About the Nuts & Bolts of Social Media
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Co-Host Brad Forsythe interviews author and entrepreneur Lynda Resnick. She is Vice Chairman of Roll International. Dubbed the “POM Queen,” she is behind the marketing success of POM Wonderful, the wildly popular 100% pomegranate juice that created an entirely new product category out of a fickle and obscure fruit. Resnick and her husband Stewart also own Teleflora (the world’s largest floral-by-wire company), FIJI Water (the leading imported bottled water brand in the United States), Paramount
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Serial Entrepreneur Lynda Resnick...
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091011_Resnick.mp3
Categories:
Marketing
Subcategory:
Social Media
Submitted on 10-Oct-09 2:00 PM by Ariel Santillan
Deloitte’s Jonathan Copulsky Advises On What Your Business Should Be Doing Now To Prepare For An Economic Recovery
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Co-hosts Brad Forsythe and Ray Schilens interview Jonathan Copulsky, Principal at Deloitte Consulting, LLP. For more than 25 years, Jonathan’s career has been dedicated to developing, building and growing customer relationships from every end of the customer spectrum. As a principal in Deloitte Consulting LLP’s Chicago office, Jonathan leads Deloitte's Customer and Market Strategy service line. He has been involved with sales, service and marketing management, helping organizations to effec
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Deloitte’s Jonathan Copulsky...
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091004_Copulsky.mp3
Categories:
Customer Service
Subcategory:
Marketing
Submitted on 2-Oct-09 9:00 AM by Ariel Santillan
Author and NY Times Columnist Randall Stross Talks About Everything On the Planet Related to Google
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Co-hosts Brad Forsythe and Ray Schilens interivew Randall Stross, author of Planet Google. Randall also writes the New York Times column, “Digital Domain,” and is a professor of business at San Jose State University. He is the author of several books, including The Microsoft Way and eBoys. He lives in Burlingame, California. For entertaining advice join hosts Ray Schilens and Brad Forsythe for a lively and informative discussion.
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Author and NY Times Columnist...
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090927_Stross.mp3
Categories:
Internet
Subcategory:
Google
Submitted on 25-Sep-09 9:00 AM by Ariel Santillan
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