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Glossary of Terms
Glossary: General |
Radio
|
Newspaper
|
Television
|
Billboard
Term:
Select Term:
Audience
Audience Profile
Black & White (B&W)
Bleed
Brochure
Business Publication
Cancellation Period
Campaign
Confirmation
Consumer Magazine
Consumer Profile
Co-op Advertising
Coverage
Coverage Area
Coverage Map
Deadline
Demographics
Direct Mail
Direct Marketing
Direct Response Advertising
Exclusivity
Exposure
Font
Four-Color-4C
Frequency
General Magazine
Head of Household
Lifestyle Profiles
List Broker
Local Advertising
Local Media
Market Share
Medium
Metropolitan Area
Overrun
Primary Readers
Profile
Promotion
Psychographics
Rate
Reach
Rep
Schedule
Self-Mailer
Strategic Advertising
Tactical Advertising
Target Audience
Telemarketing
Vehicle
For more advertising terms, please visit the following websites:
The University of Texas at Austin
Department of Advertising
SearchCIO.com
Interactive Advertising Bureau
Newspaper Agency Corporation
Glossarist