The Advertising Show

Author and New York Times Reporter Matt Richtel Talks About His Book, and How Consumers Have Become Dependent On Technology

noemail@theadvertisingshow.com — Fri, 13 Jun 2008 14:00:00 GMT

This week Co-Host Brad Forsythe interviews New York Times Reporter Matt Richtel, Author of Hooked: A Thriller About Love and Other Addictions. Matt Richtel is a reporter for the New York Times. Since 2000, he has been based in the San Francisco bureau, where he has covered technology, telecommunications, venture capital, Silicon Valley cultural issues, and a host of other topics, including Internet gambling and pornography. Matt undertook the issue of compulsive technology use in his recent bestselling thriller Hooked. The novel, subtitled a thriller about love and other addictions, was a national bestseller dubbed by USA Today pure heart-pounding escapism. The paperback hits stores in June, 2008. Under the pen name Theron Heir, he writes the daily syndicated comic strip Rudy Park. Lots more info at:www.mattrichtel.com. For entertaining advice, join hosts, Ray Schilens and Brad Forsythe, for a lively and informative discussion.

13-Jun-08 9:00 AM

Andrew Pierce, Senior Partner - Prophet, Discusses Innovation and Marketing Effectiveness

noemail@theadvertisingshow.com — Fri, 06 Jun 2008 14:00:00 GMT

This week Co-Host Brad Forsythe interviews Andrew Pierce, Senior Partner - Prophet.

With over 20 years experience in brand and marketing strategy consulting, Andrew is a senior partner based in our New York office. He has worked across a variety of industries, including financial services, automotive, CPG, consumer services, and retail, with senior management teams at American Express, General Motors, Hewlett Packard, Fidelity Investments, and McDonalds, among others. He has been instrumental in improving marketing performance, developing more effective brand and marketing organizations, and creating powerful global brand portfolios. Prior to joining Prophet, Andrew was a Senior Partner at Lippincott Mercer and a Director at Mercer Management Consulting, where he led the development and integration of brand and marketing capabilities across the organization. Prior to that, he was a principal at Marketing and Planning Systems (MaPS), a strategic research and consulting firm, and an account supervisor at Bronner, Slosberg Humphrey (Digitas). Andrew has spoken at several Conference Board, IIR, and Fortune conferences and has contributed to Profit Patterns (2000), and Customer Connections (1997). He has written a number of articles on brand and marketing strategy for Journal of Marketing Management, CMO, American Banker, and Ad Age. Andy received an A.B. from Dartmouth College and an M.B.A from the Kellogg School of Management.

For entertaining advice, join hosts, Ray Schilens and Brad Forsythe, for a lively and informative discussion.

6-Jun-08 9:00 AM

Author Steve Cone Explains How The Perfect Tagline Can Move Consumers And Grow Brands

noemail@theadvertisingshow.com — Fri, 30 May 2008 14:00:00 GMT

This week Co-Host Brad Forsythe interviews Steve Cone, Author of POWERLINES: Words That Sell Brands, Grip Fans, & Sometimes Change History.

Steve Cone is chief marketing officer for Epsilon, a leading provider of data-driven marketing technologies and services. Steve has established an industry-wide reputation for programs that drive results, strengthen brands, and deepen customer relationships by communicating relevant highly targeted messages across a spectrum of media in integrated campaigns. With more than thirty-five years at the top of the marketing profession, Cone has worked with a wide array of major clients and companies, including Citigroup, American Express, Apple, AARP, United Airlines, as well as global media companies, environmental groups, and presidential campaigns for both major parties. He lectures worldwide at leading universities and business groups on the proven marketing principles laid out in his first book, Steal These Ideas! (Bloomberg Press, 2005). His second book, Powerlines: Words That Sell Brands, Grip Fans, and Sometimes Change History, will be published April 24, 2008.

For entertaining advice, join hosts, Ray Schilens and Brad Forsythe, for a lively and informative discussion.

30-May-08 9:00 AM

Dan Roam Discusses How Solving Problems And Selling Ideas Can Be Easy When You Draw A Simple Picture

noemail@theadvertisingshow.com — Fri, 23 May 2008 14:00:00 GMT

This week Co-Host Brad Forsythe interviews Dan Roam, Author of The Back of the Napkin: Solving Problems and Selling Ideas with Pictures. Dan Roam is the founder of Digital Roam Inc, a management consulting company that helps business executives solve complex problems through visual thinking. His business book The Back of the Napkin: Solving Problems and Selling Ideas with Pictures was published March 2008 by Penguin Portfolio. Through consulting projects and lectures, Dan has used his unique visual thinking approach to resolve business challenges at Microsoft, Google, Wal-Mart, eBay, Wells Fargo, Infosys Consulting, The Federal Reserve Bank of New York, The Thomson Corporation, Sun Microsystems, Peet’s Coffee & Tea, The MIT Sloan School of Management, The US Navy, Time Warner, Microsoft, Schlumberger, Aetna, HSBC, Lehman Brothers, GE, and the United States Senate. Dan developed his understanding of the power of pictures as a business problem-solving tool when he...

23-May-08 9:00 AM

Measuring Customer Response is Critical, Keith Winter Discusses How His New Technology Does Just That.

noemail@theadvertisingshow.com — Fri, 16 May 2008 14:00:00 GMT

This Week co-host Brad Forsythe Interviews Keith Winter, President and CEO of EmSense Corporation.

Keith brings over twenty years of experience in leading and growing technology, advertising and content development companies.

Prior to joining EmSense, Keith spent several years in advertising related businesses in radio, television, cable and Internet. Under his leadership as the Chief Operating Officer of Exponential / Tribal Fusion, the company grew to become one of the largest Internet advertising networks with over 500 advertising clients and a reach of 137 million US consumers. While the President & COO of BuyMedia.com (currently Marketron) Keith was instrumental in orchestrating the combination of three acquisitions to turn the company into a major provider of advertising and trafficking software-as-a-service products to over 40 major broadcast groups including ABC, CBS, Disney, Fox and Cox.

Keith’s career also spans the interactive entertainment industry. As Chief Operating Officer of Electronic Arts Seattle, he led the company’s software development studio in delivering several top-selling FIFA Soccer and Need for Speed titles. Additionally, while Director of Planning and Development of Disney Interactive, Keith led worldwide planning and completed numerous business development deals that facilitated the division’s growth.

Earlier in his career Keith held positions in KPMG's Management Consulting Practice and at Hewlett Packard.

Keith holds an undergraduate degree in business administration from Pepperdine University and an MBA with Dean's Honors from the University of Texas at Austin.

For entertaining advice join Host Ray Schilens and Brad Forsythe for a lively and informative discussion.

16-May-08 9:00 AM

According to Joe Pine, Authenticity is What Consumers Really Want. Listen this Week to Find Out How to Give it To Them.

noemail@theadvertisingshow.com — Fri, 09 May 2008 14:00:00 GMT

This week co-host Brad Forsythe interviews Joe Pine, author of Authenticity: What Consumers Really Want. Joe Pine is an internationally acclaimed author, speaker, and management advisor to Fortune 500 companies and entrepreneurial start-ups alike. He is co-founder of Strategic Horizons LLP, a thinking studio dedicated to helping businesses conceive and design new ways of adding value to their economic offerings. Mr. Pine and his partner James H. Gilmore recently wrote Authenticity: What Consumers Really Want (Harvard Business School Press, 2007), which recognizes that in a world of increasingly paid-for experiences, people no longer accept the fake from the phony, but want the real from the genuine. This book provides a way of thinking about authenticity in business plus a set of tools and techniques for rendering authenticity in any company. Time Magazine recently selected Authenticity on its list of 10 Ideas That Are Changing The World. Authenticity follows the...

9-May-08 9:00 AM

This Week Brian Decker Talks About New Media Trends and the Continued Evolution of Broadcast Media

noemail@theadvertisingshow.com — Sun, 04 May 2008 14:00:00 GMT

Co-host Brad Forsythe interviews Brian Decker, Vice President and Director of Media Services for Carton Donofrio Partners.

After having his creative portfolio rejected by numerous creative directors with the refrain “Maybe you should try media,” Brian took their advice.

Twenty-five years later, Brian’s creative passion remains, but from a creative media solutions perspective. His experience has led to the development of numerous award-winning media strategies in broadcast, interactive, print, out-of-home, and sports sponsorships. Brian’s media strategies garnered a Silver Effie for The Nature Conservancy.

Brian views the Carton Donofrio media team as the other creative discipline within the agency. Brian’s agency experience includes media positions at Grey Advertising, HHCC, McCann Erickson and Mintz & Hoke. Most recently Brian was the EVP Media Director at Eisner Communications in Baltimore, a position he held for 16 years.

His client experience encompasses many national, international and regional accounts including P&G, Borden, ITT Bakeries, Coke, Honda, Ford, John Hancock, United Technologies, Wang Computers, Marriott, Black & Decker, The Nature Conservancy,

US Airways, Voice of America, and The Maryland State Lottery. Brian is a graduate of Western Connecticut State University.

For entertaining advice join hosts Ray Schilens and Brad Forsythe for a lively and informative discussion.

4-May-08 9:00 AM

There Are 6 Rules Every Young Entrepreneurial Hopeful Must Follow to Guarantee Success and This Week, David Vinjamuri Tells Us What They Are

noemail@theadvertisingshow.com — Fri, 25 Apr 2008 14:00:00 GMT

Co-host Brad Forsythe interviews this week's guest David Vinjamuri, author of Accidental Branding.

David Vinjamuri is founder and President of ThirdWay Brand Trainers, a leading brand marketing training company and Adjunct Instructor of Marketing at New York University. David has over 18 years of marketing and management experience. He started his marketing career at Johnson & Johnson and later worked for Coca-Cola and DoubleClick. David is a graduate of Swarthmore College and the Fletcher School of Law & Diplomacy.

David writes and speaks frequently on marketing. He is editor and lead reviewer for the ThirdWay Advertising Blog; an AdAge Power 150 blog. He has been the featured guest lecturer on the Queen Mary 2 and has been quoted in major periodicals including BusinessWeek. Publishers Weekly calls David's book: Accidental Branding: How Ordinary People Build Extraordinary Brands, "compelling" with "a lively flavor that goes down better than any list of dry strategies."

For entertaining advice join hosts Ray Schilens and Brad Forsythe for a lively and informative discussion.

25-Apr-08 9:00 AM

PQ Media Specializes in Custom Media Research and With the Alternative Media Landscape Evolving So Quickly, It's Important That Everyone Knows What to Expect in the Future

noemail@theadvertisingshow.com — Fri, 18 Apr 2008 14:00:00 GMT

Co-host Brad Forsythe interviews this week's guest Dr. Leo Kivijarv, Vice President and Director of Media Research at PQ Media.

Dr. Kivijarv joined PQ Media in 2003 with three decades of experience in media management, research, consulting and academia. Dr. Kivijarv serves as the research director of PQ Media’s custom projects and publications, including the Alternative Media Research Series, as well as serves as co-editor of the annual Veronis Suhler Stevenson Communications Industry Forecast. He is a respected source of information for more than 200 news and trade sources including, Nightly Business Report, Wall Street Journal, New York Times, and Advertising Age.

Dr. Kivijarv has also delivered numerous presentations at conferences; authored newspaper, magazine and journal articles; received government grants; and hosted/produced radio and cable programs. Before joining PQ Media, Dr. Kivijarv spent 10 years at Veronis Suhler Stevenson as Director of Research & Publications. He held other corporate management positions in the medical and training fields, as well as being an independent media consultant and college professor.

For entertaining advice join hosts Ray Schilens and Brad Forsythe for a lively and informative discussion.

18-Apr-08 9:00 AM

According to Mike Moran, Marketing is Now a Conversation and With His Help We Learn Why It's So Important to Do It Wrong Quickly

noemail@theadvertisingshow.com — Fri, 11 Apr 2008 14:00:00 GMT

Co-host Brad Forsythe interviews this weeks guest Mike Moran, author of Do It Wrong Quickly. Mike is an IBM Distinguished Engineer for OmniFind search software, which offers the security, scalability, and extensibility needed for enterprise search solutions. Prior to this position, Mike spent eight years in various positions at IBMs customer-facing Web site, ibm.com, most recently as the Manager of ibm.com Web Experience, where he led 65 information architects, Web designers, Webmasters, programmers, and technical architects around the world. Mike is an expert in search marketing, search technology, publishing, Web personalization, and Web metrics, who regularly makes speaking appearances. Mikes previous appearances include Search Engine Strategies, AD:TECH, Consumer Reports WebWatch, OMMA East, and the Enterprise Search Summit. Mike also writes the Biznology newsletter and blog is the co-author of the best-selling Search Engine Marketing, Inc., and writes the search marketing...

11-Apr-08 9:00 AM

Jay Sears of ContextWeb, the Creators of ADSDAQ Platform, Updates Us On the Current State of Online Ad Exchanges and Talks About What is Yet to Come

noemail@theadvertisingshow.com — Fri, 28 Mar 2008 14:00:00 GMT

Co-host Brad Forsythe interviews Jay Sears, SVP of Strategic Products and Business Development at ContextWeb, the creators of the ADSDAQ Online Advertising Exchange.

Jay Sears is SVP Strategic Products and Business Development at ContextWeb, creators of the online advertising exchange ADSDAQ. Mr. Sears is responsible for bringing new products to market as well as developing key strategic relationships that drive audience and revenue acquisition.

Prior to joining ContextWeb, Mr. Sears was SVP Business & Strategy Development for EDGAR Online from 1997 to 2004 where he drove the strategy that took the company from an under $1 million entrepreneurial business to a publicly traded NASDAQ company. He created over 300 partnerships including ones with Yahoo!, The Nasdaq Stock Market and Microsoft. Prior to EDGAR Online, he served as VP Marketing for Wolff New Media, the subject of Burn Rate by Vanity Fair media columnist Michael Wolff. Mr. Sears regularly speaks at industry conferences such as Search Engine Strategies and CIMA and has been quoted in publications such as Jack Myers Report, MediaWeek, Inc Magazine and many others.

Mr. Sears received his BA in political science from Kenyon College in 1989.

For entertaining advice join josts Ray Schilens and Brad Forsythe for a lively and informative discussion.

28-Mar-08 9:00 AM

Times Are Changing and Dianne Wilkins Discusses the Evolution of Interactive Agencies: Where They've Been and Where They're Going

noemail@theadvertisingshow.com — Fri, 21 Mar 2008 14:00:00 GMT

Co-host Brad Forsythe interviews Dianne Wilkins, CEO of Critical Mass.

With extensive experience in client service, strategy, and operations, Di has worked as Account Manager, Managing Director, COO, and President during her more than eight year tenure at Critical Mass. Regardless of her title, Di has been an instrumental player in all facets of the company.

Di began her career at Critical Mass by starting up a Swedish joint venture with a small team from Calgary. Founded to serve the Saab Automobile global account, the Swedish agency grew from 12 to 65 staff under Di's leadership. Di returned to Critical Mass in Calgary in the fall of 2000, and since that time has participated actively in new business, company operations, and has led client teams for Nokia, Kaiser Permanente, P&G, Citi and the Las Vegas Convention and Visitors Authority, and many more. Regardless of whether she's leading an account or leading operations for the 400+ person company, Di has always been a clear company driver. Her recent appointment as CEO is a testament to her talent and expertise.

As the top rated interactive agency according to Forrester Research for two consecutive years, Critical Mass's success is based on listening to and leading clients.

Before joining Critical Mass, Di was a golf pro, which helped to steel her nerves, improve her short game and teach her when to call on the caddie's advice.

For entertaining advice join hosts Ray Schilens and Brad Forsythe for a lively and informative discussion.

21-Mar-08 9:00 AM

Join Us as AnnaMaria Turano Discusses the Four Types of Consumers and Why Their Time is More Important Than Ever

noemail@theadvertisingshow.com — Fri, 14 Mar 2008 18:00:00 GMT

Co-host Brad Forsythe interviews AnnaMaria Turano, co-author of Stopwatch Marketing.

AnnaMaria has extensive business experience across a diverse set of industries which include food, hardware, pharmaceuticals, telecommunications, and sporting goods. She has brand management and strategic consulting experience in new product development, brand positioning, relationship marketing & strategic planning. She has evaluated and managed market expansion opportunities domestically and globally, and led efforts to build and maintain consistent brand positioning across media and geographies.

AnnaMaria is also an Adjunct Professor of Marketing at NYU’s Sterns School of Business. She is co-author, with John Rosen, of “StopWatch Marketing, Take Charge of the Time When Your Customer Decides to Buy ”, which will be published by Viking Penguin group in 2007.

Prior to consulting, AnnaMaria managed leading brands at Reckitt Benckiser and MasterLock.

AnnaMaria holds both an M.B.A. in Marketing and Business Policy and a B.A. in English Literature from the University of Chicago.

For entertaining advice join hosts Ray Schilens and Brad Forsythe for a lively and informative discussion.

14-Mar-08 1:00 PM

Listen This Week and Learn the Foolproof Way to Launch Your Career and Cast Yourself as the Star

noemail@theadvertisingshow.com — Fri, 07 Mar 2008 14:00:00 GMT

Co-host Brad Forsythe interviews Terence Noonan, author of Starring You!: The Insider's Guide to Using Television and Media to Launch Your Brand, Your Business, and Your Life.

Four-time Emmy award winner Terence Noonan is currently an Executive Producer at WUSA TV in Washington DC. Prior to his current position, he was the co-executive producer of The Morning Show with Mike and Juliet, syndicated by Twentieth Television Nationwide.

Over a fifteen-year career in television, Terence has produced hundreds of successful lifestyle, business, reality, brand, and celebrity segments for such shows as The Rosie O'Donnell Show, Life & Style, All Year Round with Katie Brown and The Isaac Mizrahi Show.

Terence also worked for two years at Sony Pictures Television in daytime development and was a producer on Ellen DeGeneres and Living It Up! With Ali and Jack.

Terence is also the author of “Starring You! The Insiders’ Guide to Using Television and Media to Launch Your Brand, Your Business, And Your Life” published by Harper Collins (2007). This coming fall “Starring You!” will be offered as an on-line college course at universities around the country

He is also a consultant working with companies and individuals on public relations, marketing, brand development and recognition through media exposure.

Terence resides in Washington DC.

For entertaining advice join hosts Ray Schilens and Brad Forsythe for a lively and informative discussion.

7-Mar-08 9:00 AM

Hollywood is All Aglow and Alex Ben Block Gives Us an Insider's View of the Entertainment Industry

noemail@theadvertisingshow.com — Fri, 29 Feb 2008 15:00:00 GMT

Co-host Brad Forsythe interviews Alex Ben Block, Senior Columnist for Hollywood Today. Alex Ben Block is Senior Columnist for Hollywood Today, an online newsmagazine (http://HollywoodToday.net), Editor of an upcoming almanac of great movies from the past hundred years for George Lucas Books and a noted show business historian. Block has been heard for the past five years on NPR affiliate KPCC-FMs Call Sheet in Southern California and the nationally syndicated radio program, The Advertising Show. He was the editor of two Hollywood trades: The Hollywood Reporter and TelevisionWeek, as well as Associate Editor of Forbes, Editor-in-Chief of eStar.com, a movie critic in Miami, a columnist in Detroit and Assistant City Editor of the Los Angeles Herald Examiner. Block is author of the critically acclaimed non-fiction book OUTFOXED: The Inside Story of Americas Fourth Television Network, and the bestseller The Legend of Bruce Lee. He served for three years as Executive Director of...

29-Feb-08 9:00 AM

In Today's Marketing Landscape, it is Imperative to Discuss Generational Business Strategy and with Chuck Underwood's Help We Learn How and Why

noemail@theadvertisingshow.com — Fri, 22 Feb 2008 15:00:00 GMT

Co-host Brad Forsythe interviews Chuck Underwood, author of The Generational Imperative: Understanding Generational Differences In The Workplace, Marketplace, And Living Room. Chuck Underwood is the founder/president of The Generational Imperative, the Cincinnati-based multigenerational consulting firm. He consults and trains executive- and management-level personnel at corporations and organizations nationwide on the influence of generational values on Americans’ consumer, career, and lifestyle decisions, with a special focus upon executive development and leadership. In addition, Mr. Underwood recently hosted two national-television Specials on the subject of America’s generations, and these two shows will be syndicated to public-television stations nationwide in 2008. They are the first two episodes in a five-part series. Having researched the generational dynamics that guide Americans’ decision-making for 21 years, he is one of the seminal scholars and elite consultants in...

22-Feb-08 9:00 AM

From Esquire to MTV: Listen for Part II as George Lois Probes Deeper into What the Future of Advertising Will Hold

noemail@theadvertisingshow.com — Fri, 15 Feb 2008 22:00:00 GMT

Co-host Brad Forsythe interviews George Lois, Legendary Art Director and Co-Author of Iconic America: A Roller-Coaster Ride Through the Eye-Popping Panorama of American Pop Culture. The legendary George Lois is the most creative, prolific advertising communicator of our time. Running his own ad agencies, he is renowned for dozens of marketing miracles that triggered innovative and populist changes in American (and world) culture. In his twenties he was a pioneer of the landmark Creative Revolution in American Advertising. He introduced and popularized the Xerox culture; he created the concept and prototype design for the New York supplement for the Herald Tribune (the forerunner of New York magazine); mad a failing MTV a huge success with his I Want My MTV campaign; helped create and introduce VH1; created a new marketing category, Gourmet Frozen Foods, with his name Lean Cuisine; and (by inventing yet another new marketing phenomenon) persuaded America to change their motor oil...

15-Feb-08 4:00 PM

From Esquire to MTV: George Lois Describes Some of his Legendary Work in the Advertising Biz and Shares Some Insight About the Ad World's Future

noemail@theadvertisingshow.com — Fri, 08 Feb 2008 15:00:00 GMT

Advertising is in the Midst of a Major Transformation and by Examining our Past, Kevin Lee Explains What the Future of the Advancing Digital Age Will Bring

noemail@theadvertisingshow.com — Fri, 01 Feb 2008 15:00:00 GMT

Co-host Brad Forsythe interviews Kevin Lee, Author of The Eyes Have It: How to Market in an Age of Divergent Consumers, Media Chaos and Advertising Anarchy.

Kevin Lee Co-Founder and Executive Chairman of Didit, has been an acknowledged Search Engine Marketing expert since 1995. Kevin’s years of SEM expertise provide the foundation for Didit’s proprietary Maestro search campaign technology. Didit’s unparalleled results and client growth have earned Didit recognition not only among marketers but also as part of the 2007 Inc 500 (#137) as well as a number 12 position on Deloitte’s Fast 500. Kevin’s “Paid Search Strategies” column for ClickZ is read by thousands, and his book The Eyes Have It: How to Market in an Age of Divergent Consumers, Media Chaos and Advertising Anarchy has been widely praised.

A founding board member of SEMPO and its first elected Chairman Kevin is also active on DMA and IAB Committees. The Wall St. Journal, Business Week, The New York Times, Bloomberg, CNET, USA Today, San Jose Mercury News and other press quote Kevin regularly. Kevin lectures at leading industry conferences as well as NYU, Columbia, Fordham and Pace Universities. Kevin’s expertise is also valued by Wall Street he has briefed analysts and clients of JP Morgan, RBC, UBS, Piper Jaffray, Bear Sterns, Citicorp and others. Kevin earned his MBA from Yale School of Management in 1992 and lives in Manhattan with his wife and daughter.

For entertaining advice join hosts Ray Schilens and Brad Forsythe for a lively and informative discussion.

1-Feb-08 9:00 AM

Antony Young, President of Optimedia US Gives Tips on how to Maximize Marketing ROI and the Truth About Economic Stagflation

noemail@theadvertisingshow.com — Fri, 25 Jan 2008 15:00:00 GMT

Co-host Brad Forsythe interviews Antony Young, President of Optimedia US. Antony began his 20 year advertising career with Publicis Groupe in New Zealand working for Saatchi & Saatchi. In 1995 he relocated to Hong Kong as Saatchi & Saatchi Asia’s regional head of media. In 1996 he was appointed as chief executive of Zenith Media launching the network across the region. He later expanded his responsibilities to oversee the group’s Optimedia Asia network. In 2003, Antony transferred to London as CEO ZenithOptimedia UK Group. In July 2006, he relocated to New York to take on the role of President Optimedia US. As a planner, Antony has been responsible for developing strategy and executing media campaigns across 16 different countries on some of the best global brands which include Sony, Coca-Cola, McDonald’s, Nokia, Procter & Gamble and Toyota. In the financial services category he planned campaigns for HSBC in Asia and Lloyds TSB in the UK. Under his leadership, Zenith Media Asia...

25-Jan-08 9:00 AM

Interactive Advertising is Evolving and Robert Arena Shares Why it Fits So Well in the Advertising Puzzle

noemail@theadvertisingshow.com — Fri, 18 Jan 2008 15:00:00 GMT

Co-host Brad Forsythe interviews Robert Arena, Vice President of Interactive for Carton Donofrio Partners. As vice president of the interactive division of Carton Donofrio Partners. Inc. (CDP), Robert Arena oversees the use of the Internet and emerging technologies to benefit clients in the business-to-business, education and consumer sectors. A leader in the integration of the Web into traditional business models, he is constantly exploring new ways to achieve clients’ business objectives. Since joining CDP in 2004, Rob has worked with virtually every client on the agency’s roster to create integrated campaigns and increase the value of their Web efforts. Under his direction, CDP has created a variety of innovative Web-based initiatives, including Playworld Systems’ Value of Play microsite, Walden University’s video-based Real People, Real Change, and EMM Group’s direct mail podcast program, which drove chief marketing officers to a custom microsite. Additionally, he lead the...

18-Jan-08 9:00 AM

The Marketer's Monologue is Going Away and Drew McLellan Shares his Insight into the Rising Age of Conversation

noemail@theadvertisingshow.com — Fri, 11 Jan 2008 15:00:00 GMT

Co-host Brad Forsythe interviews Drew McLellan, Co-Editor of The Age of Conversation. Drew McLellan gets branding and marketing and he desperately wants you to get it too. So he tells stories, asks questions, and milks sacred cows. All to help clients discover their brand so they can create authentic love affairs with their customers. Drew has not only survived 20 years in the advertising and marketing arena, he’s thrived in it. After working for several other agencies, including Young and Rubicam’s CMF&Z, Drew created McLellan Marketing Group in 1995. Considered a national branding expert, Drew is a highly sought after speaker and has given about a zillion presentations at national conferences, key note addresses, training for his peers in the profession, college students and even his daughter’s ninth grade class. Over the years, Drew has lent his expertise to clients like Nabisco, IAMS pet foods, Kraft Foods, Meredith Publishing, John Deere, Iowa Health System, Make-A-Wish,...

11-Jan-08 9:00 AM

2008 is Finally Here and Alex Ben Block Gives Us a Forecast of Things to Come in Television and Entertainment

noemail@theadvertisingshow.com — Fri, 04 Jan 2008 15:00:00 GMT

Co-host Brad Forsythe gives interview part 2 with Alex Ben Block, Senior Columnist for Hollywood Today. Alex Ben Block is Senior Columnist for Hollywood Today, an online newsmagazine (http://HollywoodToday.net), Editor of an upcoming almanac of great movies from the past hundred years for George Lucas Books and a noted show business historian. Block has been heard for the past five years on NPR affiliate KPCC-FMs Call Sheet in Southern California and the nationally syndicated radio program, The Advertising Show. He was the editor of two Hollywood trades: The Hollywood Reporter and TelevisionWeek, as well as Associate Editor of Forbes, Editor-in-Chief of eStar.com, a movie critic in Miami, a columnist in Detroit and Assistant City Editor of the Los Angeles Herald Examiner. Block is author of the critically acclaimed non-fiction book OUTFOXED: The Inside Story of Americas Fourth Television Network, and the bestseller The Legend of Bruce Lee. He served for three years as...

4-Jan-08 9:00 AM

A Year to Remember: Alex Ben Block Looks Back on the Highlights of Television and Entertainment from 2007

noemail@theadvertisingshow.com — Fri, 28 Dec 2007 15:00:00 GMT

According to Author Mike Saxon, Doing Business in China is Anything But Business As Usual

noemail@theadvertisingshow.com — Fri, 21 Dec 2007 15:00:00 GMT

Co-host Brad Forsythe interviews Mike Saxon, author of "An American’s Guide to Doing Business in China." The managing director of China Business Partners, Mike has been a venture capitalist and founder or partner in more than a score of businesses, mostly in the international arena. In addition to being an author, Mike is a China business consultant and guest lecturer on Chinese business, top-level information systems, creator of Decision Point Analysis theory, and other specialized business topics. He is the top U. S. expert on business in China and is owner/partner in four current ventures in China.

Mike's firm, China Business Partners, which has offices in Fullerton, CA and Shen Zhen, China, consults with American firms doing business with China and has been in business for more than ten years. Much of what Mike writes about in his book comes from his personal experiences, so he has more than just an academic knowledge of the subject. Mike is a graduate of Cornell University and the Stanford Graduate School of Business.

For entertaining advice join hosts Ray Schilens and Brad Forsythe for a lively and informative discussion.

21-Dec-07 9:00 AM

Katarina Skoberne, Co-founder of the OpenAd Group, Discusses Her Innovative Global Advertising Network

noemail@theadvertisingshow.com — Fri, 14 Dec 2007 16:00:00 GMT

Co-host Brad Forsythe interviews Katarina Skoberne, Co-Founder and Group Managing Director of the OpenAd Group. Katarina is responsible for the strategy and development of the group of companies and their implementation and alignment within the companies themselves. After having studied electrical engineering, she began her career in media in 1993 at a Slovenian ad agency, the Vision Factory, which she helped found. After taking part in some commentary features on advertising, she was offered a job creating and hosting the country's weekly advertising programme, CikCak, which she did for eight years. She has also lectured in advertising at the University of Ljubljana. She was lured to help set up OpenAd in 2003.

Katarina has already set up two successful ventures: an agency she helped to get off the ground and a new show that became, against all odds, a prime time success. Katarina is fluent in English, French, Italian, German and Slovenian.

For entertaining advice join hosts Ray Schilens and Brad Forsythe for a lively and informative discussion.

14-Dec-07 10:00 AM

From its Origins and Through the Revolution to the Latest in 21st Century Digital Age, AdLand Author Mark Tungate Shares a Global Perspective on the History of Advertising

noemail@theadvertisingshow.com — Fri, 07 Dec 2007 15:00:00 GMT

Co-host Brad Forsythe interviews Mark Tungate, Author of AdLand: A Global History of Advertising.

Mark Tungate is a British journalist based in Paris, France, where he has lived for the past seven years. He specialises in media, advertising and branding. He is the author of the book ADLAND: A Global History of Advertising, recently published by Kogan Page. He is also the author of the books Fashion Brands: Branding Style from Armani to Zara and Media Monoliths: How Great Media Brands Thrive & Survive. His next project is a book called Branded Male, about marketing to men.

On the journalistic front he contributes to the British advertising journal Campaign and more recently to Advertising Age. He is a columnist for the French marketing magazine Stratégies, and researches advertising trends for a fashion industry forecasting service called Worth Global Style Network (WGSN). His articles about advertising and popular culture have appeared in The Times, The Independent and The Telegraph newspapers in the UK. He also co-presents a live weekly French TV show about advertising. In 2005 he was invited by Renzo Rosso, the founder of cult jeans brand Diesel, to collaborate on a book called FIFTY, the story of Rosso’s life and work. For more details about Tungate, go to www.tungateinparis.com

For entertaining advice join hosts Ray Schilens and Brad Forsythe for a lively and informative discussion.

7-Dec-07 9:00 AM

Multicultural Marketing is Big Business and Stephen Palacios, EVP of Cheskin Tells Us How to Profit by Serving the Underserved Hispanic Market

noemail@theadvertisingshow.com — Fri, 30 Nov 2007 15:00:00 GMT

Co-host Brad Forsythe interviews Stephen Palacios, Executive Vice President of Cheskin.

As the head of Cheskin's New York office, Stephen Palacios serves as Executive Vice President and heads their Hispanic Practice. His strategic expertise is in new market assessment, product innovation, communication strategy and overall program effectiveness.

Palacios has two decades of experience in the U.S. Hispanic market, Consumer Goods, Retail, and Financial Services sectors. He has successfully led brand positioning, naming and identity executions for start-ups companies through $19B companies. Clients include Pepsi, Liz Claiborne Inc, Time Warner Inc., AstraZeneca and Citibank. Stephen's passion lies in finding where companies can create new opportunities and drive new revenue streams by creating or expanding their brand. Palacios is a leading expert in the U.S. Hispanic market having helped guide innovation and strategy for organizations such as Meredith and the National Council of La Raza.

Prior to Cheskin, Palacios served as Vice President for FRCH Design Worldwide, one of the leading retail design consultancies in the country, where his clients included Barnes & Noble, Circuit City, and Mercedes Benz. Previous to FRCH, Palacios served as Director of International Business for Federal News Service (FNS), a privately owned information company. He was the exclusive agent in the U.S. for Notimex, the largest Spanish language newswire in the world servicing U.S. Hispanic owned Newspapers, Television stations and Radio stations.

Palacios holds a B.A. from Saint Joseph’s University where he was Valedictorian and an M.A. from American University, where he was awarded a Fellowship. Most recently Palacios was quoted in the Los Angeles Times, Advertising Age, Adweek’s Marketing y Medios, Miami Herald, Hispanic Market Weekly, HispanicAd.com

For entertaining advice join hosts Ray Schilens and Brad Forsythe for a lively and informative discussion.

30-Nov-07 9:00 AM

Cheri Gmiter, Executive Director of MAGNET Global Network, Describes How Independent Agency Networks Help Ad Agencies to Think Globally and Act Locally for Their Clients

noemail@theadvertisingshow.com — Fri, 23 Nov 2007 16:00:00 GMT

Co-host Brad Forsythe interviews Cheri Gmiter, Executive Director of MAGNET Global Network. Cheri Gmiter, now Executive Director of the MAGNET Global Network was previously Sales Manager at KDKA-AM Radio in Pittsburgh, PA. Prior to working at KDKA Radio, Ms. Gmiter was Vice President—Account Supervisor at HMS Hallmark (now Ten United), senior vice president at DDF&M Advertising and Account Supervisor at Market Development Group in Orlando, Fla. She was named National Agency Executive of the Year by her client, Midas Automotive, in 1997. She has been president of the Pittsburgh Advertising Federation, part of the American Advertising Federation (AAF), and, in 2005 received the AAF Crystal Prism Award for outstanding service and commitment to the organization. Ms. Gmiter received her Bachelor of Arts degree from Indiana University of Pennsylvania and her MBA degree from Chatham College. About MAGNET Founded in 1946, The MAGNET Global Network is a membership-based organization...

23-Nov-07 10:00 AM

When It Comes to Baby Boomers It's Not Just What You Sell but How You Present It That Counts According to Yankelovich CEO and Author J. Walker Smith.

noemail@theadvertisingshow.com — Fri, 16 Nov 2007 15:00:00 GMT

Co-host Brad Forsythe interviews J. Walker Smith President of Yankelovich, Inc. and Co-Author of Generation Ageless: How Baby Boomers Are Changing the Way We Live Today...And Theyre Just Getting Started. J. Walker Smith is President of Yankelovich, Inc. Overseeing company strategy and key client relationships, he is also responsible for our day-to-day operations. With Ann Clurman, Walker is co-author of Rocking the Ages: The Yankelovich Report on Generational Marketing (HarperBusiness: 1997), an in-depth look at Americas consumer generations and the strategies for maximizing marketing success in each generation. Walker is a widely consulted authority on consumer trends and the future of the marketplace, and is regularly quoted in The New York Times, The Wall Street Journal, USA Today, Business Week, Time and other leading publications. He has made frequent appearances on CNN, ABC, NBC Nightly News, CBS, PBS and Bloomberg TV. Walker serves on numerous corporate, professional and...

16-Nov-07 9:00 AM

Jordan Zimmerman, Chairman and CEO of Zimmerman Advertising, Describes His Unique Road to Success

noemail@theadvertisingshow.com — Fri, 09 Nov 2007 15:00:00 GMT

Co-host Brad Forsythe interviews Jordan Zimmerman, Founder and Chairman of Zimmerman Advertising. Jordan Zimmerman is Founder and Chairman of Zimmerman Advertising, headquartered in Ft. Lauderdale; it is the 15th largest ranked advertising agency in the country, with published billings in excess of 1.5 billion. He is also President and a co-owner of the NHL hockey team, The Florida Panthers. Since its founding in 1984, Jordan Zimmerman has led his agency from its origin as a regional automotive advertising agency into a national retail powerhouse, with more than 800 associates and 22 offices, serving clients in virtually every retail sector, including: fast food, sports, real estate, spirits, furniture, financial services, office supply retailers, travel and retail discounters. Current clients include: Crocs, Nissan , Six Flags Theme Parks, Miami Dolphins, Papa John’s, Fris Vodka, AutoNation, , ShopKo, Value City, Mattress Firm, Vitamin Shoppe, Wickes Furniture, S&K Men’s...

9-Nov-07 9:00 AM

Whatever You Thought You Knew About Customer Engagement Erik Hauser Offers His Ideas on Experiential Marketing

noemail@theadvertisingshow.com — Fri, 02 Nov 2007 15:00:00 GMT

Co-host Brad Forsythe interviews Erik Hauser who founded Swivel Media in early 2000 with a goal to transform the way people experience brands. Seven years later, Swivel is among the world leaders in experiential marketing. The agency’s expertise ranges from interactive and virtual media to brand development. Swivel also advises their clients on business strategy and is known for its unique work developing innovative marketing programs in both the real and the virtual worlds. As executive creative director, Hauser has overseen the development and deployment of uniquely engaging and effective programs for a host of prestigious clients, including Wells Fargo, EPSON, Careerbuilder.com, Oracle, Chevron/Texaco, Kajeet, TiVo, CNET, YAHOO, Mervyn’s, Samsung and AT&T Broadband.

Erik was the first to step into the world of Second Life and similar metaverse platforms as early as 2004 on behalf of his clients. His work with Wells Fargo’s Stagecoach Island, a virtual world to teach fiscal literacy to young adults, has been published in numerous international press outlets and major domestic media such as TIME, BusinessWeek, Forbes, Fox News and National Public Radio.

Hauser is the founder and director of the International Experiential Marketing Association (IXMA) (http://www.ixma.org). He is also creator and moderator of the Experiential Marketing Forum (EMF) (http://www.experientialforum.com), an online discussion group of industry practitioners, clients, students and educators. He is also a published columnist and contributing writer to several marketing and advertising industry publications and websites.

For entertaining advice join hosts Ray Schilens and Brad Forsythe for a lively and informative discussion.

2-Nov-07 9:00 AM