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Author Kevin Daum Shouts Out Advice About Getting Heard in Today’s Marketing Jungle

Ariel Santillan — Fri, 23 Jul 2010 14:00:00 GMT

Co-hosts Brad Forsythe and Ray Schilens interview Kevin Daum, author of ROAR! Get Heard in the Sales and Marketing Jungle. Kevin is the National Columnist for Smart business Magazine and founder of "The Awesome Experience (TAE) International (www.taeinternational.com), a marketing consultancy.He is an Inc. 500 entrepreneur, whose sales and marketing techniques resulted in more than $1 billion in sales with a 95% pull-through rate.

Kevin is a graduate of the MIT Entrepreneurial Executive Leadership program and former board member of the Entrepreneur's Organization (7200 CEOs). Kevin’s blog and video can be found at www.AwesomeRoar.com.

For Entertaining Advice join hosts, Ray Schilens and Brad Forsythe, for a lively and informative discussion.

Podcast available for download via iTunes

23-Jul-10 9:00 AM

Social Media Expert Amber Mac Connects On All Things Digital

Varangi Vora — Fri, 16 Jul 2010 14:00:00 GMT

Co-hosts Ray Schilens & Brad Forsythe interview Amber MacArthur, author of "Power Friending: Social Media Strategies to Grow Your Business". She is a new media consultant, journalist, and speaker.

As a new media journalist, she currently hosts Webnation on CP24 and writes a regular column for The Globe & Mail, Yahoo!, and MSN. As co-founder of agency MGImedia.ca, her team has managed social media initiatives for Tony Robbins, Canada Goose, Rogers, the American Dental Association, among other organizations.

Amber has also worked for Razorfish-San Francisco, Microsoft Canada, and a number of other emerging technology companies. She is an exclusive speaker with The Lavin Agency where she keynotes on web strategy at dozens of conferences across North America every year.

For Entertaining Advice join hosts, Ray Schilens and Brad Forsythe, for a lively and informative discussion.

Podcast available for download via iTunes

16-Jul-10 9:00 AM

Hollywood Reporter Alex Ben Block Discusses Summer Movies, The Fall TV Line-Up, The Oscars, The Emmys and CNN’s Larry King's Retirement

Ariel Santillan — Fri, 09 Jul 2010 14:00:00 GMT

Co-hosts Brad Forsythe & Ray Schilens interview Alex Ben Block, award-winning entertainment industry journalist, author, commentator and talk show host. Alex Ben Block is Senior Editor of The Hollywood Reporter and lead editor on the book, “George Lucas’s Blockbusting,” published to great acclaim in January 2010. Block is also show business historian for Hollywood Today and a regular contributor to The Advertising Show, a nationally syndicated radio program.

Block is a popular public speaker, toastmaster, M.C. and moderator. His panels at the Paley Center for Media included one-on-one with Roseanne Barr, a look at Fox’s “Prison Break” and a dialogue about the image of Arabs on TV with producers of “24” and “Lost.”

As Director of Programming, Block produced panels and created the first 3-D Day for The American Pavilion during the 2008 Cannes Film Festival. He’s moderated and participated in panels at numerous events, including Digital Hollywood, NATPE, Showest and the Hong Kong International Film Market.

In an earlier tenure at the trade publication, Block was the Editor of The Hollywood Reporter for seven years. He launched the first weekly international edition, and the first online edition, while raising the standards of journalism. He was editor of the THR Cannes festival dailies in France six times.

He went on to be founding Editor of TelevisionWeek, which he re-launched in print, and then redesigned on the web. He moderated the SRO TV Week Power Breakfast series and wrote a popular column about hot topics in TV.

In addition, Block has been Associate Editor of Forbes Magazine, covering Hollywood, movie critic and entertainment editor in Miami, columnist and critic in Detroit as well as City Editor of the Los Angeles Herald Examiner.

Block was Executive Director of the Los Angeles Press Club and remains an honorary board member. He organized a HerEx reunion as well as numerous panels, including one with the Annenberg School at USC - "Who Can Be Trusted? – A Seminar On Sourcing," sponsored by the New York Times and Discovery Networks.

Block was Editor-in-Chief and VP of the internet company eStar.com. He wrote the books, “OUTFOXED: The Inside Story of America's Fourth Television Network," and the bestseller "The Legend of Bruce Lee." Block was a regular panelist for five years on KPCC-FM's "Call Sheet" and has been expert commentator on many news outlets including NPR's The Business, KPCC-FM's Air Talk, KNBC-TV, the Today Show, CNBC, CBS News, ABC News, NPR, NBC, O’Reilly on Fox, CNN and more.

Block’s honors include three LA Press Club Awards for journalistic excellence, Hearst Awards, Crain Awards, a Detroit Press Club Award, a Will Rogers Foundation Award, the (RIM) Angel Award and the Journalism Award from the Caucus For Television Producers, Directors and Writers presented by CBS Chairman Leslie Moonves.

For entertaining advice join hosts Ray Schilens and Brad Forsythe for a lively and informative discussion.

Podcast available for download via iTunes

9-Jul-10 9:00 AM

Why Buyers Can’t Buy and Sellers Can’t Sell is Pitched by Sharon Drew Morgen

Ariel Santillan — Fri, 02 Jul 2010 14:00:00 GMT

Co-hosts Brad Forsythe & Ray Schilens interview SHARON DREW MORGEN, founder of Morgen Facilitations, Inc. She is the visionary behind Buying Facilitation®, the decision facilitation model that enables people to change with integrity. A pioneer who has spoken about, written about, and taught the skills to help buyers buy, she is the author of the acclaimed New York Times Business Bestseller Selling with Integrity. She lives in Austin, Texas. For more information on the book, visit http://dirtylittlesecretsbook.com/.

Podcast available for download via iTunes

2-Jul-10 9:00 AM

Communication is a Company’s Most Valuable Strategic Asset According to Author and CEO Michael Maslansky

Ariel Santillan — Fri, 25 Jun 2010 14:00:00 GMT

Co-hosts Brad Forsythe & Ray Schilens interview Michael Maslansky, CEO of Maslansky Luntz + Partners. As CEO, Michael advises Fortune 500 corporations, industry associations, major litigation practices and non-profit organizations on language strategy and messaging issues. Clients that have sought Michael’s counsel include FedEx, Morgan Stanley, Procter & Gamble, UBS and The Walt Disney Company. He has also worked with a wide range of industry associations including the Financial Services Roundtable, Pharmaceutical Research and Manufacturer’s Association, the Personal Care Products Council, the Direct Marketing Association, and the New Orleans tourism industry.

How CEOs, companies, and entire industries communicate – whether during crises, in advertising and public relations campaigns, or with investors, Congress or the American people – often means the difference between success and failure. Clients from PepsiCo to eBay to Microsoft to Starbucks turn to Michael to understand the public mood, challenge conventional wisdom and transform not just what they say to key audiences – but how they say it. Michael shares with clients his in-depth understanding of hot-button issues in banking and financial services, healthcare and pharmaceuticals, corporate social responsibility and non-profits, technology and consumer products, and litigation and politics. Over the years, he has helped Fortune 500 companies position and differentiate their brands and products during good times, and protect their reputations during crisis.

Michael’s new book, The Language of Trust: Selling Ideas in a World of Skeptics was published on May 4, 2010. The book reviews the communication challenges that companies and industries face today and offers proven tools for building trust and credibility with consumers, regulators and the general public.

Michael’s strategic analysis builds on insights from his unique combination of expertise: battle-tested communications experience combined with a deep understanding of public opinion. He has conducted hundreds of research projects in over 20 countries using his firm’s trademarked polling and focus group methodology, lauded by The New York Times, The Washington Post, The New Yorker, “60 Minutes,” “Nightline” and PBS’s “Frontline,” among others. Michael is one of corporate America’s leading communications and research strategists.

Prior to coming to ml + p, Michael founded MarketResearch.com, a leading market intelligence company where he served as president and remains on the Board. Previously, he led a distinguished career as a corporate attorney with Wachtell, Lipton, Rosen & Katz.

Podcast available for download via iTunes

25-Jun-10 9:00 AM

Jonathan Baskin Warns If You Don’t Have a Plan for the Holiday Season by Now, You’re in Trouble

Ariel Santillan — Fri, 18 Jun 2010 14:00:00 GMT

Co-hosts Brad Forsythe and Ray Schilens interview Jonathan Salem Baskin, North American Director of Futurelab. Jonathan has been called “a merry iconoclast,” “lucid and cutting,” “groundbreaking” and “the new bad boy of branding” because he looks beyond the gimmicks and hype to uncover what really works when communicating with the marketplace.

Jonathan wears multiple hats as a global brand strategist, leading a global network of partner companies in the Baskinbrand Alliance and manages North American business for the global marketing consultancy Futurelab. He’s also a writer, oft-quoted media expert and public speaker, having written the groundbreaking book “Branding Only Works on Cattle” in 2008 and then “Bright Lights & Dim Bulbs” in 2009. He writes the popular blog, Dim Bulb, co-hosts a regular podcast, Socializing Media, writes a regular column on marketing leadership for Advertising Age, and is a member of the board of advisors for Social Media Today.

Jonathan possesses 27 years of experience driving consumer purchases and building strong brands, having has led a number of marketing initiatives that crossed both digital and offline domains for such world-class brands as Apple, Blockbuster, ConAgra, and most other letters in the brand-name alphabet.

He began his career at Grey Advertising, where he worked on integrated marketing campaigns for such consumer products as Duncan Hines’ cookies and Joy Dishwashing Liquid. He also ran major public relations programs for Edelman Worldwide, both in New York and Los Angeles. He received a degree in English Literature from Colby College, Waterville, ME, in 1982.

For entertaining advice join hosts Ray Schilens and Brad Forsythe for a lively and informative discussion.

Podcast available for download via iTunes

18-Jun-10 9:00 AM

DJ Edgerton, CEO of Zemoga, Gets Real About Augmented Reality

Varangi Vora — Fri, 11 Jun 2010 14:00:00 GMT

Co-hosts Brad Forsythe and Ray Schilens interviews DJ Edgerton, CEO of Zemoga. Edgerton has worked in the traditional and digital agency space for over 20 years. During that time he has specialized in developing and leveraging technology to provide groundbreaking business solutions for Fortune 500 companies. His range of expertise includes development of large-scale enterprise-wide custom applications and digital campaigns that feature award-winning design, user experience, and information architecture. His combination of traditional and interactive design skills has led to the creation of award-winning projects across a wide variety of media. Edgerton's distinct multidisciplinary and multimedia skill set provides a unique resource that helps create innovative, engaging, and exciting projects for consumers and clients alike.

Before cofounding Zemoga in 2001, Edgerton held executive-level positions at Blast Radius and Context Integration. Prior to joining Context, Edgerton founded Underline, a creative and digital agency. At Underline, Edgerton worked on traditional campaigns and pioneering interactive work for numerous well-known companies, including Nickelodeon, Merck, Morgan Stanley, and the Walt Disney Company. Edgerton began his career at Saatchi and Saatchi where he worked on campaigns for some of the world’s leading brands, including P&G, AT&T, and Upjohn.

For entertaining advice join hosts Ray Schilens and Brad Forsythe for a lively and informative discussion.

Podcast available for download via iTunes

11-Jun-10 9:00 AM

Is Luxury Dead? Maybe Not According to Consultant Tim Arnold

Ariel Santillan — Fri, 04 Jun 2010 14:00:00 GMT

Co-hosts Brad Forsythe and Ray Schilens interview Tim Arnold, consultant and founder of Possible 20. Arnold’s 35 years in the advertising and communications business defies definition. An agency president and multi-national board member; a regularly published columnist; a global account leader; a musician who’s produced numerous commercial tracks as well as the first GoDaddy.com Super Bowl TV commercial; director of global business development for a 135-office multi-national agency. He founded Possible 20 some twenty-five years ago to accommodate his consultancy work for agencies, start up businesses, corporations and entertainment companies.

He likes to describe his day job, as he titled one of his most-responded to Adweek columns, “Making Stuff Happen.” Current media projects include: Producer, attached to “We Be Kings,” an independent feature-length film to be directed by Toby Hubner; promoting two syndicated television and web specials: BodyDoubles, a search for the world’s most stunning twins, and AIA’s Architect Challenge, a design competition among emerging professional architects (American Institute of Architecture).

As Director, Business Development for DMB&B, where he also sat on the board, he led the agency out of nowhere into one of Adweek’s Top 10 new business performers; as President, McCann Amsteryard, he led that agency to its most profitable year to date; at D’Arcy, St. Louis, he wrote the strategy for and launched “This Bud’s for You,” and led that brand to record growth for 10 years; at Scali, McCabe, Sloves he led the Hertz business (yeah, OJ) and launched their #One Club Gold; he ran the Burger King business for J. Walter Thompson and later took DMB&B’s BK business from 3 to 28 countries.

These many adventures provided Arnold with numerous experiences and stories, many of which he brought to his regular column for Adweek Magazine for three years; he continues to publish guest columns in both Adweek and Advertising Age, as well as on a political blog (www.fogcityjournal.com).He has a regular guest teaching assignment at the University of Missouri School of Journalism and has taught at the Miami Ad School and Columbia University.

These are the many vantage points he brought to his latest effort for AdAge:“Is Luxury Dead?Maybe Not,” based on a ground-breaking study from Dwell Strategy + Research, San Francisco.According to survey respondents, “luxury” brands are no longer important to these “New Affluents,” or even relevant.Neither is over all “social status,” they say.As Arnold dug deeper he discovered some fascinating implications from this study that extend way beyond what most of us typically view as so-called wealthy consumers.

For entertaining advice join hosts Ray Schilens and Brad Forsythe for a lively and informative discussion.

Podcast available for download via iTunes

4-Jun-10 9:00 AM

Ogilvy’s Graceann Bennett Explains the Emergence of a Radical New Consumer That’s All About Individualism

Ariel Santillan — Fri, 28 May 2010 14:00:00 GMT

Co-hosts Brad Forsythe and Ray Schilens interview Graceann Bennett, Director of Strategic Planning at Ogilvy and Mather. Graceann began her training in consumer behavior while growing up in the image-obsessed environment of Southern California, where every brand choice was made with the utmost care and consideration. She then went on to gain formal marketing credentials by obtaining a degree in Business Marketing at Brigham Young University. Upon graduation, she moved to New York City, via a stint in London, to put her credentials to work at Dunham & Marcus Consulting, advising companies like Pepsi-Cola, Stolichnaya, and Weight Watchers on global strategy and branding issues.

Following her indoctrination into the world of building brands, Graceann added other dimensions to her expertise by working at some of the country's top creative shops, including Weiss, Whitten, Stagliano; tbwa/chiat/day; and Mullen. She helped develop brand strategies and inspired creative for Coca-Cola, Four Seasons, Fortune, LendingTree.com, Guinness, and Wonderbra, among others.

In August of 2001, Graceann brought her passion for building brands through great creative to Arnold Worldwide, where she led the Brand Planning group, dedicating herself to fostering an environment where creatives, account management, and planning work together seamlessly. In 2004 she made the move to Chicago to become Leo Burnett's EVP, Director of Brand Planning. There she spent much of her time breaking down agency silos for better cross-fertilization of ideas, spearheading professional development of a department of 50 planners, and initiating groundbreaking thought leadership.

Graceann is now heading up the strategic planning department at Ogilvy Chicago, where she was brought in to build a fully integrated department to serve digital, activation, and brand planning needs. She also led efforts to further Dove’s campaign to broaden the definition of beauty while building its global business. She now oversees the global Kimberly-Clark business, Oscar Mayer, and important brand strategy projects.

For entertaining advice join hosts Ray Schilens and Brad Forsythe for a lively and informative discussion.

Podcast available for download via iTunes

28-May-10 9:00 AM

Trend Analysis Expert William Higham Forecasts Major Changes for Marketers and Consumers Alike

Ariel Santillan — Fri, 21 May 2010 14:00:00 GMT

Co-hosts Brad Forsythe and Ray Schilens interview William Higham, author of THE NEXT BIG THING. William has worked with consumers for 20 years. He began his career in the entertainment industry: running marketing and communications campaigns at Sony, Virgin and then Universal, for artists from Michael Jackson to The Rolling Stones.

He moved into research in 1999, working as a consultant for global trends network Breaking Trends for a range of clients, from Levi’s to British Telecom. He set up future trends and consumer research consultancy The Next Big Thing in 2001.

The Next Big Thing studies and predicts consumer trend patterns across a range of industries and demographics. Higham writes trend and future strategy reports, runs trend workshops and focus groups, and organises and interprets field surveys. He specialises in Macro (cross-industry, cross-demographic) social, consumption and leisure trends. Favourite current trends include: Re-Booting, Flip Flop Generations, Control Freaks and The We Decade.

Blue chip clients range across Media (Hachette to News International), Entertainment (BBC to Universal Music), Technology (AOL to Siemens), Finance (Nat West to HSBC), Food (Aga to Budweiser) and Advertising (Ogilvy to WPP).

Higham is considered an authority on consumer trends, and is regularly quoted in the Media: from ‘The Economist’ to ‘Cosmopolitan’. His book ‘The Next Big Thing: Spotting & Forecasting Consumer Trends For Profit’ has just been published by Kogan Page.

For entertaining advice join hosts Ray Schilens and Brad Forsythe for a lively and informative discussion.

Podcast available for download via iTunes

21-May-10 9:00 AM

Nielsen’s Nic Covey Shares His Study’s Findings About Consumer’s Willingness to Pay For Online Content

Ariel Santillan — Fri, 14 May 2010 14:00:00 GMT

Co-hosts Brad Forsythe and Ray Schilens interview Nic Covey, Director of Cross-Platform Insights at The Nielsen Company. Working across Nielsen's global portfolio of research, he's charged with delivering new insights on media and the connected consumer. His research is widely quoted, from The Wall Street Journal to BBC News.

In recent years, Nic has managed Nielsen's analysis across a range of emerging research areas, including sports sponsorship, video games and mobile media. He's also worked closely on some Nielsen's most innovative analyses on overall Internet and television usage. Prior to joining Nielsen, Nic worked in strategic research and marketing for both The E.W. Scripps Company and ESPN.

Nic holds a BA in History and Communication from Denison University and works out of Nielsen's Chicago and New York offices.

For entertaining advice join hosts Ray Schilens and Brad Forsythe for a lively and informative discussion.

Podcast available for download via iTunes

14-May-10 9:00 AM

Jeremy Kent Provides the European View on Media, Marketing and Branding

Ariel Santillan — Fri, 07 May 2010 14:00:00 GMT

Co-hosts Brad Forsythe & Ray Schilens interview Jeremy Kent, The Advertising Show's London correspondent and CEO of The Brand Counsel, an integrated agency providing clients with advertising and PR support across the globe. The agency specialises in producing creative work that can be executed for simultaneous on and off-line campaigns. The company was founded in early 1999 and has achieved remarkable growth with early client wins including the BBC, Boehringer Ingelheim, Kraft Foods, and Teachers Group.

After completing his secondary schooling at Magdalene College School, Oxford, Jeremy spent time as an intern with the leading New York agency, EBW Advertising. By the early 90s, he was working with Pacific Grand Prix as its Marketing Director - seeking to position the team as a viable Formula 1 contender by attracting new commercial and media sponsors. In early 1993, he joined Key Communications Limited - Britain's fastest growing PR company - as a Divisional Director. Initially he assisted then Key Communications Chairman, David Davis, establish and launch the company's London and European operations.

Jeremy was then appointed to head Key 3D - a new integrated services division of the parent company serving Europe, Middle East & Africa along with the US and Canada. Key 3D provided traditional through-the-line integrated programmes harnessed to innovative TV and multimedia activities. The division became a major contributor to Key's remarkable 260% growth in the three years to 1997 as Jeremy led teams that attained many major new accounts.

Jeremy is a senior communications and marketing professional with a proven track record of successful campaigns for a wide variety of clients in fast moving consumer goods, financial services and business-to-business environments.

For entertaining advice join hosts Ray Schilens and Brad Forsythe for a lively and informative discussion.

Podcast available for download via iTunes

7-May-10 9:00 AM

The Strategy Behind Effective Brand Entertainment Explained by Ensemble’s Scott Donaton

Ariel Santillan — Fri, 30 Apr 2010 14:00:00 GMT

Co-hosts Brad Forsythe & Ray Schilens interview Scott Donaton, president-CEO of Ensemble, a branded entertainment company that delivers innovative, strategic content solutions to marketers across platforms, including TV, web, mobile, film and music.

Ensemble is a unit of Interpublic’s Mediabrands, and works with clients of the global media-management firms UM and Initiative, as well as dedicated clients. Ensemble’s unique approach to content creation is a collaborative model that accesses the creative thinking, production expertise and distribution muscle of the world’s leading content developers, studios and networks.

In naming Mediabrands as Media Holding Company of the Year, Mediapost wrote: “In branded entertainment, Mediabrands innovated again, bringing in former Entertainment weekly and Advertising Age publisher Scott Donaton, a pioneer in the field, to run a new unit called Ensemble.”

A recognized expert on branding, entertainment and media, Donaton “has the uncanny ability to anticipate the next thing,” said Media Industry Newsletter in honoring him as one of the “21 Most Intriguing People in Media.” Before launching Ensemble, Donaton served as publisher of Entertainment Weekly. During his tenure, the title was named one of AdWeek’s “Magazine Brand Leaders,” in print and online, and one of MIN’s “Most Engaged Media Brands.”

Before joining Time Inc., Donaton was the longtime editor and publisher of Advertising Age. He founded the highly successful “Madison & Vine” franchise, which grew to include print sections, conferences, a dedicated Web site and email newsletter. He also authored a book on branded entertainment, “Madison & Vine: Why the Entertainment and Advertising Industries Must Converge to Survive.”

Donaton’s achievements have been widely recognized throughout his career. In addition to the “21 Most Intriguing List,” he was named to the Folio 40 in 2008, and was inducted into the American Advertising Federation’s Advertising Hall of Achievement. He serves on the AAF board. Donaton is a guest writer for various media outlets, has made numerous national-media appearances and is a frequent speaker at industry conferences.

For entertaining advice join hosts Ray Schilens and Brad Forsythe for a lively and informative discussion.

Podcast available for download via iTunes

30-Apr-10 9:00 AM

Carl Izzi Provides a Primer on the New America for CMO’s

Ariel Santillan — Fri, 23 Apr 2010 14:00:00 GMT

Co-hosts Brad Forsythe and Ray Schilens interview Carl Izzi, president of GlobalHue/Next, the agency’s ground-breaking, total market division, and a member of GlobalHue’s Executive Committee. Carl is a marketing and advertising professional with expertise in Digital, Relationship Marketing, and targeted Mass communications. His twenty year career spans sales, marketing and advertising in U.S and Latin American markets.

Prior to assuming his current role, Carl founded GlobalHue’s interactive practice and helped the company break ground in the digital multicultural space for clients including Wal-Mart, Bermuda Tourism, the U.S. Navy, Chrysler/Jeep/Dodge and others. He previously held other senior management positions with GlobalHue, including SVP/Group Account Director, managing the agency’s relationship with Chrysler, Jeep and Dodge, and SVP/Field Account Director, where he founded and grew the agency’s retail marketing practice. Previous to GlobalHue, Carl held marketing and management positions with Boston-based Digitas, Lab Corporation of America and Wego Development in Costa Rica.

Carl received a B.A. from Loyola University in Chicago and an M.B.A. from the F.W. Olin School of Business at Babson College. He is also an alumnus of INCAE (Instituto Centroamericano de Administración de Empresas) – Latin America’s premier MBA program. He lives in Michigan with his wife and children.

For entertaining advice join hosts Ray Schilens and Brad Forsythe for a lively and informative discussion.

Podcast available for download via iTunes

23-Apr-10 9:00 AM

From Idea to Successful Creative Execution – Scott Belsky Puts it in Plain Words

Ariel Santillan — Fri, 16 Apr 2010 14:00:00 GMT

Co-hosts Brad Forsythe and Ray Schilens interview Scott Belsky, author of Making Ideas Happen and founder of Behance, a company that develops products and services for the creative industries. Behance oversees the Behance Network (Behance.net), the world’s leading online platform for creative professionals; The 99% (The99percent.com), Behance's think tank and annual conference devoted to execution in the creative world, and Action Method (ActionMethod.com), a popular online/mobile productivity application and line of organizational paper products. Scott is also the author of the upcoming book Making Ideas Happen (Portfolio, Penguin Books, April 2010).

Through his work at Behance, Scott has become an advocate for technology and community initiatives that empower the careers of creative professionals. He has consulted for leading media and Fortune 500 companies, including GE and Hewlett-Packard, and has traveled as far as the Kaospilots School in Aarhus, Denmark to talk about his findings. He has appeared in the Wall Street Journal and BusinessWeek, and has shared Behance's research in segments on ABC News, MSNBC, and with the United States State Department. Scott has also guest lectured at Cornell University, Harvard University, VCU Brand Center, and UC Berkeley among other institutions, and serves as a small business expert on American Express' Open Forum website.

Prior to founding Behance, Scott helped grow the Pine Street Leadership Development Initiative at Goldman, Sachs & Co. Scott was especially focused on organizational improvement and strengthening relationships with Goldman Sachs' key clients. Scott is the Chair of Reboot, serves on the Board of Cornell University's Entrepreneurship Program, and is a member of the International Academy of Digital Arts and Sciences. He attended Cornell University as an undergraduate and received his MBA from Harvard Business School.

For entertaining advice join hosts Ray Schilens and Brad Forsythe for a lively and informative discussion.

Podcast available for download via iTunes

16-Apr-10 9:00 AM

Design Expert and Innovation Authority Simon Thorneycroft Shares Thought Provoking Opinions About Packaging and New Product Design

Ariel Santillan — Fri, 09 Apr 2010 14:00:00 GMT

Co-hosts Brad Forsythe and Ray Schilens interview Simon Thorneycroft, co-founder of Perspective:Branding. As one of the most knowledgeable design strategists and corporate identity experts in the United States and Europe, he has a keen understanding of many critical and often controversial issues relating to commercial art, packaging, environmental design, and retail appeal.

Having been the youngest Creative Director for Landor Associates, one of the world’s leading strategic brand consulting and design firms, as well as a corporate background stateside at Morningstar Farms and Dean Foods, Simon has firsthand experience in one of the strongest and resilient industries that create household names.

With over 15 years of experience, Simon directs a talented group of forward-thinking designers and brand strategists as the Chief Creative Officer for Perspective:Branding (www.perspectivebranding.com), one of the California Bay Area’s most underrated and independent strategic design consultancies. His design work has garnered multiple awards, including the 2008 Silver Pentaward for Packaging Design for the work on Doritos’ Quest, as well as Graphic Design USA’s American Package Design Award for both Doritos and PLEO.

For entertaining advice join hosts Ray Schilens and Brad Forsythe for a lively and informative discussion.

Podcast available for download via iTunes

9-Apr-10 9:00 AM

Hollywood Reporter Journalist Alex Ben Block Offers His Analysis on the Latest News Out of Hollywood

Ariel Santillan — Fri, 02 Apr 2010 14:00:00 GMT

Co-hosts Brad Forsythe and Ray Schilens interview award-winning entertainment industry journalist, author, broadcaster and show business historian Alex Ben Block is Contributing Editor at The Hollywood Reporter.

He is also Co-Editor of “Blockbusting: The Business of Filmmaking: A Decade-by-Decade Survey,” showcasing 300 blockbuster movies being published by Harper Books and George Lucas Books (tentatively set early 2010). Block returned to The Hollywood Reporter in 2009, where he had been Editor for seven years in the 90s, where he launched the first weekly international edition, and the first online edition, while raising the standards of journalism. He was editor of the THR Cannes festival dailies in France six times, produced the Key Art Awards and numerous seminars, panels and events.

He went on to be founding Editor of TelevisionWeek, which he re-launched in print, and then oversaw redesign of the web site. He moderated the TV Week Power Breakfast series, as well as panels in New York and elsewhere on TV, advertising and the media. Block is also currently a widely quoted Show Business Historian for Hollywood Today.net, and a regular contributor to The Advertising Show, and frequently does commentary on KNBC-TV and NBC Digital 4 serving Southern California. Block is a popular public speaker, toastmaster, M.C. and moderator. His panels at the Paley Center for Media included one-on-one with Roseanne Barr, a look at Fox’s “Prison Break” and a dialogue about the image of Arabs on TV with producers of “24” and “Lost.” As Director of Programming, Block produced panels and created the first 3-D Day for The American Pavilion during the 2008 Cannes Film Festival, featuring James Cameron. He’s moderated at Digital Hollywood, NATPE, Showest, Hong Kong Market and more.

He has been Associate Editor of Forbes Magazine, covering Hollywood; movie critic and entertainment editor in Miami, columnist and critic in Detroit as well as Assistant City Editor of the Los Angeles Herald Examiner, overseeing news coverage of all of Southern California.

For the LA Press Club, Block served as Executive Director for three years, helping reorganize the club, re-inventing the awards program and making it a non-profit again. As an honorary board member since, his contributions have included organizing a LA Herald Examiner reunion, numerous panels and with the Annenberg School at USC - "Who Can Be Trusted? – A Seminar On Sourcing," sponsored by the New York Times and Discovery Networks.

Block was Editor-in-Chief and VP of eStar.com, a pioneering show business web site where he organized the editorial team and built a celebrity database.

He is author of the critically acclaimed books "OUTFOXED: The Inside Story of America's Fourth Television Network," and the international bestseller "The Legend of Bruce Lee." Block was on KPCC-FM's "Call Sheet" for five years and remains a frequent contributor to John Rabe’s “Off Ramp” and Patt Morrison’s talk show. He has been an expert commentator heard on KNBC-TV, the Today Show, CNBC, NPR, NBC, O’Reilly on Fox, CNN and more.

A native of Syracuse, New York and graduate of Ithaca College, Block is married to actress Jodi Taylor and is the father of singer-songwriter Hayley Taylor.

For entertaining advice join hosts Ray Schilens and Brad Forsythe for a lively and informative discussion.

Podcast available for download via iTunes

2-Apr-10 9:00 AM

A Two Part Interview With Legendary Art Director George Lois Part II - The MOMA Exhibit and the Life and Times of a Legendary Ad Man

Ariel Santillan — Fri, 26 Mar 2010 14:00:00 GMT

Co-Hosts Brad Forsythe and Ray Schilens interview George Lois, the most creative, prolific advertising communicator of our time. Running his own ad agencies, he is renowned for dozens of marketing miracles that triggered innovative and populist changes in American (and world) culture. In his twenties he was a pioneer of the landmark Creative Revolution in American Advertising. He introduced and popularized the Xerox culture; he created the concept and prototype design for the New York supplement for the Herald Tribune (the forerunner of New York magazine); made a failing MTV a huge success with his “I Want My MTV” campaign; helped create and introduce VH1; created a new marketing category, Gourmet Frozen Foods, with his name Lean Cuisine; and (by inventing yet another new marketing phenomenon) persuaded America to change their motor oil at thousands of Jiffy Lube stations. He made the totally unknown Tommy Hilfiger immediately famous with just one ad; and saved USA Today from extinction with his breakthrough “singing” TV campaign. In 1994, almost overnight, he changed the perception of ESPN from a “Demolition Derby” sports channel to the number one sports network with his dynamic “In Your Face” campaign. Additionally he created the winning ad campaigns for four U.S. Senators: Jacob Javits (R-NY); Warren Magnuson (D-WA); Minority Leader Hugh Scott (R-PA); Robert Kennedy (D-NY). His list of breakthrough ad campaigns goes on and on. Additionally, the only music video he created, Jokerman by Bob Dylan, won the MTV Best Music Video of the Year Award in 1983.

George Lois is the only person in the world inducted into The Art Directors Hall of Fame, The One Club Creative Hall of Fame, with Lifetime Achievement Awards from the American Institute of Graphic Arts, the Society of Publication Designers, as well as a subject of the Master Series at the School of Visual Arts. He is the author of George, be Careful (Saturday Review Press, 1972), an autobiography; The Art of Advertising (Abrams, 1976), praised as “the bible of mass communications”; What’s the Big Idea? (Doubleday, 1991), used as a text book in college communications courses all over the world; Covering the ’60s (The Monacelli Press, 1996), presenting his iconic Esquire covers during that turbulent decade; $ellebrity (Phaidon, 2003), a brilliantly reviewed book dealing with his extraordinary campaigns using celebrities in fresh and outrageous ways; Ali Rap, The First Heavyweight Champion of Rap (Taschen/ESPN, 2006), a compilation of over 300 rap rhythms, witticisms, insults and wisecracks from Muhammad Ali, wittily and powerfully visualized; and Iconic America (Rizzoli/Universe, 2007), a roller coaster ride through the eye-popping panorama of American pop culture; and his eighth, and most recent book, George Lois on his Creation of The Big Idea (Assouline, 2008), a mind-boggling archeological dig revealing the influences on 100 of his Big Ideas.

In 2008 the Museum of Modern Art installed 38 of the iconic Esquire covers in its permanent collection, celebrated by a year-long exhibit: George Lois: The Esquire Covers @ MoMA. A new book celebrating the MoMA installation was published by Assouline in March 2010.

For entertaining advice join hosts Ray Schilens and Brad Forsythe for a lively and informative discussion.

Podcast available for download via iTunes

26-Mar-10 9:00 AM

A Two Part Interview With Legendary Art Director George Lois Part I - The Esquire Covers, the Museum of Modern Art Exhibit and George Lois' New Book

Ariel Santillan — Fri, 19 Mar 2010 14:00:00 GMT

For entertaining advice join hosts Ray Schilens and Brad Forsythe for a lively and informative discussion.

Podcast available for download via iTunes

19-Mar-10 9:00 AM

Euro RSCG Chief Strategy Officer Rose Cameron Describes How Brands Must Stay True to Their Brand Ethos

Ariel Santillan — Fri, 12 Mar 2010 15:00:00 GMT

Co-hosts Brad Forsythe and Ray Schilens interview Rose Cameron, Chief Strategy Officer at Euro RSCG Chicago. Rose provides business strategy and planning expertise for the agency's entire portfolio of brands. Rose also is responsible for the strategy and planning function of Euro RSCG Discovery, the agency's data and analytics unit.

Rose has spent nearly 20 years reinvigorating brands and uncovering insights that help clients build their businesses. She has worked on some of the world's most prestigious brands including McDonald's, Coca-Cola, IBM, Microsoft and AT&T, and is known for her ability to deliver strategic expertise across all forms of media communications.

Previously Rose served as chief planner at Leo Burnett. She also was the lead architect and spokesperson of the agency's Global Man Study, which involved marshalling insights from 15 countries on the state of modern masculinity.

Rose has honed her skills in the United Kingdom, Canada and the United States at some of the top marketing communications agencies in the world - Ogilvy, Wunderman/Y&R, Mullen, and TBWA Chiat/Day.

For entertaining advice join hosts Ray Schilens and Brad Forsythe for a lively and informative discussion.

Podcast available for download via iTunes

12-Mar-10 9:00 AM