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How Does MTV International Establish a Unified Brand Language Across 160 Countries Speaking 31 Different Languages? They Hire Matt Pyke

noemail@theadvertisingshow.com — Fri, 05 Feb 2010 15:00:00 GMT

Co-hosts Brad Forsythe & Ray Schilens interview Matt Pyke, Founder of Universal Everything. Based in a log cabin studio in Sheffield, Matt Pyke is a painter, photographer, artist, curator, designer, animator, director, producer and lecturer.

Universal Everything was formed in 2004 as an ever-growing collective of designers, programmers, musicians and artists.

Working with everything from pencils to generative design, Universal Everything is a diverse studio at the crossover between design and art. With commissions ranging from packaging to stadium events, for clients from Apple, Audi and Nokia to the London 2012 Olympics. Our works have shown in galleries from the Victoria & Albert Museum - London, The Museum of Modern Art - New York to Colette - Paris.

Matt has lectured to audiences worldwide including D&AD President's Lecture Series, Cambridge University and Apple stores across the USA.

Motivated by the pursuit of the new, creative research and development are central, leading to self-initiated pieces and unique projects for brands, galleries, collectors and consumers.

The Guardian newspaper listed the studio as one of the Top 50 designers in the UK.

For entertaining advice join hosts Ray Schilens and Brad Forsythe for a lively and informative discussion.

5-Feb-10 9:00 AM

Author Brian Halligan Turns Your Online Approach Around From Pushing Messages Out to Pulling Customers In

noemail@theadvertisingshow.com — Fri, 29 Jan 2010 15:00:00 GMT

Co-hosts Brad Forsythe and Ray Schilens interview Brian Halligan, co-author of INBOUND MARKETING: Get Found Using Google, Social Media and Blogs.He is also co-founder and CEO of HubSpot, Inc., an Internet marketing company dedicated to helping small businesses leverage the Internet to "get found" by qualified prospects and convert more of them into leads and customers.

His blog,blog.hubspot.com, ranks as one of the world's top 100 marketing blogs, according toAdAge Magazine. Previously, Brian worked as a venture partner at Longworth Venture Capital and held senior sales and marketing roles at Groove Networks (acquired by Microsoft) and Parametric Technology Corporation. Holding an MBA from the MIT Sloan School of Management, Brian is a frequent lecturer at MIT and Harvard Business School on the science of selling and marketing. He also frequently speaks at conferences, such as the New Marketing Summit, Search Engine Strategies, and the Inbound Marketing Summit.

He’s based in Cambridge, Massachusetts.

For entertaining advice join hosts Ray Schilens and Brad Forsythe for a lively and informative discussion.

29-Jan-10 9:00 AM

Online Marketing to Boomers Isn’t Your Father's Marketing Strategy

noemail@theadvertisingshow.com — Fri, 22 Jan 2010 15:00:00 GMT

Co-hosts Brad Forsythe and Ray Schilens interview David Weigelt, co-author of Dot Boom: Marketing to Baby Boomers Through Meaningful Online Engagement . The leading authorities on the mature markets online, David Weigelt is the co-founder and partner of Immersion Active, the only Internet marketing agency in the United States focused solely on the baby boomer and senior markets.

David has worked in the online marketing industry since 1995, crafting his expertise in developing interactive marketing campaigns targeting boomers and seniors. David's strategic and creative direction leverages the agency's developmental approach to deliver sophisticated and engaging online experiences for older consumers.

Both David and co-author Jonathan Boehman ensure that all of Immersion Active's campaigns yield meaningful and measurable results through strategic design and execution for clients like AARP, Del Webb, and Home Instead Senior Care.

For entertaining advice join hosts Ray Schilens and Brad Forsythe for a lively and informative discussion.

22-Jan-10 9:00 AM

What’s Wrong With the World’s Leading Media Companies ... Jonathan Knee Makes the Misguided Understood

noemail@theadvertisingshow.com — Fri, 15 Jan 2010 15:00:00 GMT

Co-hosts Brad Forsythe and Ray Schilens interview Jonathan A. Knee, coauthor of THE CURSE OF THE MOGUL: What's Wrong with the World's Leading Media Companies. He is also an adjunct professor and director of the Media Program at Columbia Business School. A longtime investment banker, he is also the author of The Accidental Investment Banker. He lives in New York.

For entertaining advice join hosts Ray Schilens and Brad Forsythe for a lively and informative discussion.

15-Jan-10 9:00 AM

Striking A Balance Between Your Profit Mission and Your Social Mission is Explained by Cause-Alliance Marketing CEO Jeff Klein

noemail@theadvertisingshow.com — Fri, 08 Jan 2010 15:00:00 GMT

Co-hosts Brad Forsythe and Ray Schilens interview Jeff Klein, CEO of Cause Alliance Marketing. At Cause Alliance Marketing, Jeff designs and facilitates collaborative cause-related marketing programs. He currently serves as President of the Conscious Capitalism Alliance and Conscious Capitalism, Inc.—a nonprofit dedicated to “liberating the entrepreneurial spirit for good” co-founded by John Mackey, CEO of Whole Foods Market. Jeff was one of the visionaries and driving forces behind Private Music, the career of Yanni, Spinning, and Seeds of Change, and has consulted for the Esalen Institute, the National Geographic Society, GlobalGiving, the Institute of Noetic Sciences, among others. Jeff wrote his new book, Working for Good: Making a Difference While Making a Living, to support conscious entrepreneurs, intrapreneurs, leaders, and changeagents at work. He resides in San Rafael, Calif.

For entertaining advice join hosts Ray Schilens and Brad Forsythe for a lively and informative discussion.

8-Jan-10 9:00 AM

Author Sam Goodman Shares Real World Business Experience From One Whose Living and Working In China

noemail@theadvertisingshow.com — Fri, 01 Jan 2010 15:00:00 GMT

Co-hosts Brad Forsythe and Ray Schilens interview Sam Goodman, author of Where East Eats West. Sam, a Canadian serial entrepreneur, started his first business at eleven. Moving to China in 1995, Goodman learned the language, built and sold the ‘World-famous-in China’ chain of cafes, Beijing Sammies; was a Client Partner for the world’s largest executive recruitment firm and a successful negotiator in English and Chinese on the Westinghouse US-China $5.4 billion, nuclear power plant bid. When he’s not working, he’s rock climbing with his wife and daughter.

For entertaining advice join hosts Ray Schilens and Brad Forsythe for a lively and informative discussion.

1-Jan-10 9:00 AM

Sports Marketing Pioneer Donald Dell Serves Up Advice On Business Relationships and Negotiation Strategy

noemail@theadvertisingshow.com — Fri, 25 Dec 2009 15:00:00 GMT

Co-hosts Brad Forsythe and Ray Schilens interview Donald Dell, author of Never Make the First Offer. Donald is also co-founder of the Association of Tennis Professionals and the founder of ProServ, a leading sports agency that has represented hundreds of star athletes. He is also a former captain of the U.S. David Cup tennis team, the founder of the Legg Mason Tennis Classic, and a television tennis commentator. He was elected to the International Tennis Hall of Fame in 2009.

For entertaining advice join hosts Ray Schilens and Brad Forsythe for a lively and informative discussion.

25-Dec-09 9:00 AM

Hollywood Today’s Alex Ben Block's Year End Review Show -- Part II

noemail@theadvertisingshow.com — Fri, 18 Dec 2009 15:00:00 GMT

Co-hosts Brad Forsythe and Ray Schilens interview Award-winning entertainment industry journalist, author, broadcaster and show business historian Alex Ben Block is Contributing Editor at The Hollywood Reporter.

He is also Co-Editor of “Blockbusting: The Business of Filmmaking: A Decade-by-Decade Survey,” showcasing 300 blockbuster movies being published by Harper Books and George Lucas Books (tentatively set early 2010). Block returned to The Hollywood Reporter in 2009, where he had been Editor for seven years in the 90s, where he launched the first weekly international edition, and the first online edition, while raising the standards of journalism. He was editor of the THR Cannes festival dailies in France six times, produced the Key Art Awards and numerous seminars, panels and events.

He went on to be founding Editor of TelevisionWeek, which he re-launched in print, and then oversaw redesign of the web site. He moderated the TV Week Power Breakfast series, as well as panels in New York and elsewhere on TV, advertising and the media. Block is also currently a widely quoted Show Business Historian for Hollywood Today.net, and a regular contributor to The Advertising Show, and frequently does commentary on KNBC-TV and NBC Digital 4 serving Southern California. Block is a popular public speaker, toastmaster, M.C. and moderator. His panels at the Paley Center for Media included one-on-one with Roseanne Barr, a look at Fox’s “Prison Break” and a dialogue about the image of Arabs on TV with producers of “24” and “Lost.” As Director of Programming, Block produced panels and created the first 3-D Day for The American Pavilion during the 2008 Cannes Film Festival, featuring James Cameron. He’s moderated at Digital Hollywood, NATPE, Showest, Hong Kong Market and more.

He has been Associate Editor of Forbes Magazine, covering Hollywood; movie critic and entertainment editor in Miami, columnist and critic in Detroit as well as Assistant City Editor of the Los Angeles Herald Examiner, overseeing news coverage of all of Southern California.

For the LA Press Club, Block served as Executive Director for three years, helping reorganize the club, re-inventing the awards program and making it a non-profit again. As an honorary board member since, his contributions have included organizing a LA Herald Examiner reunion, numerous panels and with the Annenberg School at USC - "Who Can Be Trusted? – A Seminar On Sourcing," sponsored by the New York Times and Discovery Networks.

Block was Editor-in-Chief and VP of eStar.com, a pioneering show business web site where he organized the editorial team and built a celebrity database.

He is author of the critically acclaimed books "OUTFOXED: The Inside Story of America's Fourth Television Network," and the international bestseller "The Legend of Bruce Lee." Block was on KPCC-FM's "Call Sheet" for five years and remains a frequent contributor to John Rabe’s “Off Ramp” and Patt Morrison’s talk show. He has been an expert commentator heard on KNBC-TV, the Today Show, CNBC, NPR, NBC, O’Reilly on Fox, CNN and more.

Block’s honors include three LA Press Club Awards for journalistic excellence, Hearst Awards, Crain Awards, a Detroit Press Club Award, a Will Rogers Foundation Award, the (RIM) Angel Award and the Journalism Award from the Caucus For Television Producers, Directors and Writers presented by CBS Chairman Leslie Moonves.

A native of Syracuse, New York and graduate of Ithaca College, Block is married to actress Jodi Taylor and is the father of singer-songwriter Hayley Taylor.

For entertaining advice join hosts Ray Schilens and Brad Forsythe for a lively and informative discussion.

18-Dec-09 9:00 AM

Hollywood Today’s Alex Ben Block's Year End Review Show -- Part I

noemail@theadvertisingshow.com — Fri, 11 Dec 2009 15:00:00 GMT

Block was Editor-in-Chief and VP of eStar.com, a pioneering show business web site where he organized the editorial team and built a celebrity database.

A native of Syracuse, New York and graduate of Ithaca College, Block is married to actress Jodi Taylor and is the father of singer-songwriter Hayley Taylor.

For entertaining advice join hosts Ray Schilens and Brad Forsythe for a lively and informative discussion.

11-Dec-09 9:00 AM

John Farrell Explains How MediaEquals' Digital Platform Will Bring Antiquated Media Buying Methods Into the 21st Century

noemail@theadvertisingshow.com — Fri, 04 Dec 2009 15:00:00 GMT

Co-hosts Brad Forsythe and Ray Schilens interview John Farrell, non-executive Chairman of MediaEquals. Farrell, ex global CEO of DMB&B, was most recently President & CEO of Publicis Groupe SAMS Worldwide and a member of the Publicis Groupe global executive. Farrell has also played a leading role on Publicis Groupe's global mergers and acquisitions strategy, and has been instrumental in inspiring many of the Groupe's most important acquisitions, such as Digitas, Freud Communications in the UK, and Kekst in the USA.

For entertaining advice join hosts Ray Schilens and Brad Forsythe for a lively and informative discussion.

4-Dec-09 9:00 AM

Author Kevin Maney Enlightens Us On Why Some Things Catch On and Others Don’t

noemail@theadvertisingshow.com — Fri, 27 Nov 2009 15:00:00 GMT

Co-hosts Brad Forsythe and Ray Schilens interview Kevin Maney, author of Trade-Off: Why Some Things Catch On and Others Don't. Kevin is a bestselling author of Megamedia Shakeout and The Maverick and His Machine: Thomas Watson Sr. and the Making of IBM, is an author and journalist who has interviewed many of the biggest names in business in a career spanning 25 years. He writes for Fortune,The Atlantic, and Fast Company among other national magazines, and was recruited by Conde Nast Portfolio magazine prior to its launch in 2007 to be contributing editor there until its demise in April 2009. Maney was a weekly columnist at USA Today on business and technology for sixteen years.

For entertaining advice join hosts Ray Schilens and Brad Forsythe for a lively and informative discussion.

27-Nov-09 9:00 AM

WPP’s Bridge Worldwide Strategist Bob Gilbreath Explains Why Only Meaningful Marketing Connects With Consumers for the Longterm

noemail@theadvertisingshow.com — Fri, 20 Nov 2009 15:00:00 GMT

Co-hosts Brad Forsythe and Ray Schilens interview Bob Gilbreath, author of the new book The Next Evolution of Marketing: Connect with Your Customers by Marketing with Meaning, just published by McGraw-Hill. He is Chief Marketing Strategist at Bridge Worldwide, one of the nation’s largest digital advertising agencies and part of WPP. Bob leads the Strategic Planning team within the agency, advising clients such as Procter & Gamble, ConAgra Foods, Kroger, Luxottica, and Abbott Laboratories. His writing has been featured in Brandweek, Adweek and Advertising Age, he has spoken at ad:tech and Harvard Business School, and he has taught classes at NYU and Miami University (Ohio).

Bob joined Bridge Worldwide after leading a dramatic turnaround of the Mr. Clean brand at Procter & Gamble. He was recognized by Advertising Age as one of the Top 50 Marketers of 2004. He received his M.B.A. in marketing from New York University’s Stern School of Business and his undergraduate degree in economics from Duke University.

For entertaining advice join hosts Ray Schilens and Brad Forsythe for a lively and informative discussion.

20-Nov-09 9:00 AM

Author and Master of Social Media and Reputation Strategist Larry Weber Shares His Latest Insights

noemail@theadvertisingshow.com — Fri, 13 Nov 2009 15:00:00 GMT

Co-hosts Brad Forsythe and Ray Schilens interview Larry Weber, Chairman of W2 Group and author of "Sticks and Stones." W2 Group is a global marketing services ecosystem that helps CMOs in their new role as builders of communities and content aggregators. W2 Group includes public relations agency Racepoint Group, social media marketing firm Digital Influence Group and branding company Two Martinis.

A public relations visionary, in 1987 Larry established The Weber Group, which within a decade became the world's largest technology public relations firm. Interpublic purchased The Weber Group in 1996 and in 2000, Larry was named Chairman and CEO of Interpublic's Advanced Marketing Services group. In 2001 Larry built Weber Shandwick, which today is the world’s largest public relations firm.

Larry serves on a number of boards for corporations, non-profit organizations and academic institutions. He is co-founder and Chairman of the Board of Directors of the Massachusetts Innovation and Technology Exchange (MITX), the largest interactive advocacy organization in the world.

Larry has also published three books about next-generation business. Sticks and Stones: How Digital Business Reputations Are Created Over Time and Lost in a Click was published in July 2009 from Wiley & Sons. Marketing to the Social Web: How Digital Customer Communities Build Your Business was first published by Wiley in 2007 with a second edition in 2009. The Provocateur: How a New Generation of Leaders Are Building Communities, Not Just Companies was printed in 2002 by Random House.

For entertaining advice join hosts Ray Schilens and Brad Forsythe for a lively and informative discussion.

13-Nov-09 9:00 AM

CEO Paul Rand Explains How to Know, Change, Target, Engage and Measure Your On-line and Off-line Audience

noemail@theadvertisingshow.com — Fri, 06 Nov 2009 15:00:00 GMT

Co-hosts Brad Forsythe and Ray Schilens interview Paul Rand president and CEO of Zócalo Group, with responsibility for overall client strategy and satisfaction as well as the leadership and growth of the Zócalo Group team.

Prior to launching Zócalo Group, Paul was a Partner and Global Chief Development and Innovation Officer at Ketchum as well as member of the firm's global Executive Committee. He also served as Director of Ketchum's Global Technology Practice and Managing Director of Ketchum Midwest. Paul has more than 20 years of strategic communications experience, with expertise in corporate, industry analyst, financial, crisis, employee, business-to-business, media and marketing communications.

As the founder and CEO of Corporate Technology Communications (CTC), Paul led CTC into becoming the Midwest's largest independent corporate and technology communications firm and among the most respected in the nation. Omnicom/Ketchum acquired CTC in June 2001.

In addition to his role at Zócalo Group, Paul also serves as President-Elect for the Word of Mouth Marketing Association (WOMMA) and is widely regarded as a leading expert in Word of Mouth / WOM Marketing and brand evangelism.

For 10 years, Paul taught as an adjunct faculty member at DePaul University's Kellstadt Graduate School of Business, teaching strategic planning and entrepreneurship. He is currently on the Executive Committee of the Dean's Board of Advisors. In addition, Paul serves on the Membership Committee for the Economic Club of Chicago.

Paul has been featured and/or quoted on WOM, business and communications issues in media including The Wall Street Journal, the New York Times, Business Week, National Public Radio, the Chicago Tribune, PRWeek, AdWeek, Advertising Age and numerous other outlets. He is a regular speaker and moderator for business and trade groups and was named in BtoB Magazine's Top 100 marketers in 2004 and 2006.

For entertaining advice join hosts Ray Schilens and Brad Forsythe for a lively and informative discussion.

6-Nov-09 9:00 AM

CEO Kevin McKiernan Sings Praises for Today’s Strategic Entertainment Initiatives

noemail@theadvertisingshow.com — Fri, 30 Oct 2009 14:00:00 GMT

Co-hosts Brad Forsythe and Ray Schilens interview Kevin McKiernan, founder and CEO of Creative License, established in 1999. Kevin and Creative License's mission has always been to champion the best strategic creative entertainment solutions for any host of brand marketing challenges. Today, Creative License stands as a leading independent consultancy in the industry, serving as both the creative and strategic architects behind some of the most recognizable partnerships between brands and entertainment including innovative efforts on behalf of Ford, Walmart, Cotton, Anheuser Busch, Sprint and the many creative agencies they partner with.

For entertaining advice join hosts Ray Schilens and Brad Forsythe for a lively and informative discussion.

30-Oct-09 9:00 AM

OgilvyOne Worldwide Executive Creative Director Mat Zucker Transports Traditional Direct Marketing into the Digital World

noemail@theadvertisingshow.com — Fri, 23 Oct 2009 14:00:00 GMT

Co-hosts Brad Forsythe and Ray Schilens interview Mat Zucker, Executive Creative Director at OgilvyOne Worldwide. Mat recently returned to Ogilvy to help evolve the direct and CRM creative model for the digital world. He is invigorated by the challenge to reinterpret David Ogilvy’s “secret weapon” for the modern marketing environment while working with its fully integrated 360 brand teams.

Mat first joined in 1999 as Associate Creative Director on Ameritrade and WebMD. He rose through the ranks to become Senior Partner, Group Creative Director, leading all direct marketing, demand generation and relationship marketing for Cisco Systems and CRM for Enfamil, as well as digital duties for WebMD and The Office of National Drug Control Policy. Mat left in 2005 to join R/GA as executive creative director to lead the Subaru and Johnson & Johnson business, launching baby.com and guiding Acuvue, Clean & Clear, Splenda, Johnson’s baby and other brands. He then moved to Agency.com where he was ECD of its New York office for the past two years. At Agency.com, Mat helped lead a turnaround at the New York office and the agency. His creative work helped grow the agency’s business with such clients as CIT and Mars and gain new business from SPX Corp, LG Electronics and Jackson Hewitt.

Mat has won a clutch of major industry awards including ADDYs, Effies, New York Festivals, ad:tech, Caples, LIAAs, WebAward, and a WPP Atticus for Original Thinking in Internet Communcations. He has helped pioneer brands in podcasting, e-commerce, and creative use of media. A member of Paragraph writer’s space, he also speaks regularly on industry panels and writes for industry publications such as Creativity and Advertising Age.

Mat graduated from Cornell University and started as a copywriter at Foote, Cone & Belding on AT&T, Nabisco, Fleishmann’s, Cream of Wheat and Rayovac batteries.

For entertaining advice join hosts Ray Schilens and Brad Forsythe for a lively and informative discussion.

23-Oct-09 9:00 AM

Customer Loyalty Consultant and Author Jeanne Bliss Explains Why the Cost of Keeping Customers Loyal is An Investment That Pays High Returns

noemail@theadvertisingshow.com — Fri, 16 Oct 2009 14:00:00 GMT

Co-hosts Brad Forsythe and Ray Schilens interview Jeanne Bliss, managing partner of Customer Bliss and author of "I Love You More Than My Dog." As “Chief Customer Zealot” for five large U.S. market leaders, Jeanne’s fought valiantly to get the customer on the strategic agenda, redirecting priorities and creating transformational changes to the brands’ customer experience. She has driven achievement of 95 percent loyalty rates, changing customer experiences across 50,000-person organizations…convincing even the staunchest curmudgeons to help push the customer rock up the hill.

Jeanne has been at the apex of remarkable customer creations and has driven achievements inside large corporate machines. Jeanne’s vim and vigor and passion for customers is the result of the collision of her Italian heritage and the serendipitous circumstances which brought her to the Wisconsin farmlands in 1983.

She developed her passion for the customer at Lands’ End, Inc., where she reported to the company’s founder and executive committee as leader for the Lands’ End customer experience.

She was Senior Vice President of Franchise Services for Coldwell Banker Corporation. Jeanne served Allstate Corporation as its chief officer for customer satisfaction & retention. She was Microsoft Corporation’s General Manager of Worldwide Customer & Partner Loyalty. At Mazda Motor of America she initiated the brand’s retention effort as senior manager, customer satisfaction.

Now managing partner of Customer Bliss, Jeanne coaches leaders on how to wrap their company’s focus around customer profits. She is a worldwide keynote speaker on sustaining the energy and effort required to keep pushing that customer rock up the hill.

For entertaining advice join hosts Ray Schilens and Brad Forsythe for a lively and informative discussion.

16-Oct-09 9:00 AM

Serial Entrepreneur Lynda Resnick Talks About the Nuts & Bolts of Social Media

noemail@theadvertisingshow.com — Sat, 10 Oct 2009 19:00:00 GMT

Co-Host Brad Forsythe interviews author and entrepreneur Lynda Resnick. She is Vice Chairman of Roll International. Dubbed the “POM Queen,” she is behind the marketing success of POM Wonderful, the wildly popular 100% pomegranate juice that created an entirely new product category out of a fickle and obscure fruit. Resnick and her husband Stewart also own Teleflora (the world’s largest floral-by-wire company), FIJI Water (the leading imported bottled water brand in the

United States

), Paramount Farms and Paramount Citrus Companies.

Resnick is Vice Chairman of the Los Angeles County Museum of Art’s Board of Trustees. She serves on the executive boards of The Aspen Institute, UCLA Medical Sciences, the Prostate Cancer Foundation and the Milken Family Foundation, and is a trustee of the Philadelphia Museum of Art.

Resnick reveals her secrets for creating memorable brands and pioneering fresh approaches to launch and promote them in her best-selling book, Rubies in the Orchard: How to Uncover the Hidden Gems in Your Business.

For entertaining advice join hosts Ray Schilens and Brad Forsythe for a lively and informative discussion.

10-Oct-09 2:00 PM

Deloitte’s Jonathan Copulsky Advises On What Your Business Should Be Doing Now To Prepare For An Economic Recovery

noemail@theadvertisingshow.com — Fri, 02 Oct 2009 14:00:00 GMT

Co-hosts Brad Forsythe and Ray Schilens interview Jonathan Copulsky, Principal at Deloitte Consulting, LLP. For more than 25 years, Jonathan’s career has been dedicated to developing, building and growing customer relationships from every end of the customer spectrum.

As a principal in Deloitte Consulting LLP’s Chicago office, Jonathan leads Deloitte's Customer and Market Strategy service line. He has been involved with sales, service and marketing management, helping organizations to effectively initiate, manage, sustain and grow their relationships with customers.

Jonathan has helped clients design their “go-to-market” strategies; revise their channel strategies; create new market-based segmentation frameworks; establish analytically based customer loyalty programs; revamp their sales forces, call centers and database marketing efforts; rethink their service operations to take advantage of new technology-enabled capabilities; and integrate customer-facing organization forces in conjunction with mergers and acquisitions.

Jonathan speaks and writes frequently on issues related to sales and marketing management and is a regular contributor to a number of publications and online forums.

For entertaining advice join hosts Ray Schilens and Brad Forsythe for a lively and informative discussion.

2-Oct-09 9:00 AM

Author and NY Times Columnist Randall Stross Talks About Everything On the Planet Related to Google

noemail@theadvertisingshow.com — Fri, 25 Sep 2009 14:00:00 GMT

Co-hosts Brad Forsythe and Ray Schilens interivew Randall Stross, author of Planet Google. Randall also writes the New York Times column, “Digital Domain,” and is a professor of business at San Jose State University.

He is the author of several books, including The Microsoft Way and eBoys. He lives in Burlingame, California.

For entertaining advice join hosts Ray Schilens and Brad Forsythe for a lively and informative discussion.

25-Sep-09 9:00 AM