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Trend Analysis Expert William Higham Forecasts Major Changes for Marketers and Consumers Alike

Laura Palakalei - noemail@theadvertisingshow.com — Fri, 11 May 2012 14:00:00 GMT

Co-hosts Brad Forsythe and Ray Schilens interview William Higham, author of THE NEXT BIG THING. William has worked with consumers for 20 years. He began his career in the entertainment industry: running marketing and communications campaigns at Sony, Virgin and then Universal, for artists from Michael Jackson to The Rolling Stones.

He moved into research in 1999, working as a consultant for global trends network Breaking Trends for a range of clients, from Levi’s to British Telecom. He set up future trends and consumer research consultancy The Next Big Thing in 2001.

The Next Big Thing studies and predicts consumer trend patterns across a range of industries and demographics. Higham writes trend and future strategy reports, runs trend workshops and focus groups, and organises and interprets field surveys. He specialises in Macro (cross-industry, cross-demographic) social, consumption and leisure trends. Favourite current trends include: Re-Booting, Flip Flop Generations, Control Freaks and The We Decade.

Blue chip clients range across Media (Hachette to News International), Entertainment (BBC to Universal Music), Technology (AOL to Siemens), Finance (Nat West to HSBC), Food (Aga to Budweiser) and Advertising (Ogilvy to WPP).

Higham is considered an authority on consumer trends, and is regularly quoted in the Media: from ‘The Economist’ to ‘Cosmopolitan’. His book ‘The Next Big Thing: Spotting & Forecasting Consumer Trends For Profit’ has just been published by Kogan Page.

For entertaining advice join hosts Ray Schilens and Brad Forsythe for a lively and informative discussion.

11-May-12 9:00 AM

New York Times Writer and Author Eduardo Porter Uncovers the Mystery Behind the Price of Everything We Buy

Laura Palakalei - noemail@theadvertisingshow.com — Fri, 04 May 2012 14:00:00 GMT

Co-hosts Brad Forsythe and Ray Schilens interview Eduardo Porter, author of The Price of Everything: Solving the Mystery of Why We Pay What We Do. Eduardo Porter has been on the staff of The New York Times since January 2004, covering economics, and joined the paper’s editorial board in July 2007. He began his journalism career in 1990 as a financial reporter for Notimex, the Mexican news agency, in Mexico City. He was a correspondent in Tokyo (1991-1992) and in London (1992-1996). In 1996, Porter was appointed editor of the Brazilian edition of América Economía, a business and economics magazine based in Sao Paulo. In 2000, he became senior special writer for The Wall Street Journal, based in Los Angeles, covering the Hispanic population in the United States.

He is a graduate of the Universidad Nacional Autónoma de México. He has an MSc in quantum fields and fundamental forces from Imperial College of Science, Technology and Medicine in London.

For entertaining advice join hosts Ray Schilens and Brad Forsythe for a lively and informative discussion.

4-May-12 9:00 AM

Carl Izzi Provides a Primer on the New America for CMO’s

Laura Palakalei - noemail@theadvertisingshow.com — Fri, 27 Apr 2012 14:00:00 GMT

Co-hosts Brad Forsythe and Ray Schilens interview Carl Izzi, president of GlobalHue/Next, the agency’s ground-breaking, total market division, and a member of GlobalHue’s Executive Committee. Carl is a marketing and advertising professional with expertise in Digital, Relationship Marketing, and targeted Mass communications. His twenty year career spans sales, marketing and advertising in U.S and Latin American markets.

Prior to assuming his current role, Carl founded GlobalHue’s interactive practice and helped the company break ground in the digital multicultural space for clients including Wal-Mart, Bermuda Tourism, the U.S. Navy, Chrysler/Jeep/Dodge and others. He previously held other senior management positions with GlobalHue, including SVP/Group Account Director, managing the agency’s relationship with Chrysler, Jeep and Dodge, and SVP/Field Account Director, where he founded and grew the agency’s retail marketing practice. Previous to GlobalHue, Carl held marketing and management positions with Boston-based Digitas, Lab Corporation of America and Wego Development in Costa Rica.

Carl received a B.A. from Loyola University in Chicago and an M.B.A. from the F.W. Olin School of Business at Babson College. He is also an alumnus of INCAE (Instituto Centroamericano de Administración de Empresas) – Latin America’s premier MBA program. He lives in Michigan with his wife and children.

For entertaining advice join hosts Ray Schilens and Brad Forsythe for a lively and informative discussion.

27-Apr-12 9:00 AM

Author and CEO Lisa Hershman Explains Common Mistakes Most Companies Make With Performance Measurement

Laura Palakalei - noemail@theadvertisingshow.com — Fri, 20 Apr 2012 14:00:00 GMT

Co-hosts Brad Forsythe and Ray Schilens interview Lisa Hershman, CEO of Hammer and Company. Hershman is a seasoned business professional and author, who brings a wealth of real-world experience and an innovative styleto her position at Hammer and Company. Prior to joining Hammer and Company, Hershman served as Corporate Senior Vice President of Operational Excellence at Avnet, Inc., the world’s largest B2B distributor of electronic components and computer equipment. Hershman’s successful management of Op Ex initiatives in the 72 countries in which Avnet has operations led to her being honored with the 2008 Avnet corporate Chairman’s Award.

Hershman's global implementation of Hammer principles at Avnet led to an extensive multi-year collaboration between Hershman and Hammer. Her practical experience, engineering background, and engaging presentation style led to her selection as Dr. Hammer's successor at Hammer and Company.

Previously, she led Process and Resource Development efforts at Brightpoint, a $2 billion provider of integrated logistics services, where she reduced defects per million by 97 percent in 3 months. Her skills as an engineer were honed during her time with General Electric, where she managed a portion of the Seawolf submarine program.

Hershman, co-author of the business guide Faster, Cheaper, Better; The 9 Levers for Transforming How Work Gets Done (rated 8 out of 10 by Inc. Magazine), is an inspirational and sought-after speaker and conference moderator/leader both in the United States and abroad. She is a regular contributor to BusinessWeek and her columns have appeared in Forbes.com and Foxnews.com. She has appeared as a business expert on Fox Business News, the Jim Bohannon Show, the Ron Insana Show, and other nationally syndicated business radio programs.

Lisa has also been featured addressing current trends affecting women in the corporate world for Fortune Magazine and Monster.com. She served as the Chairwoman of Avnet’s Executive Women’s Forum, as National Secretary of the Business and Professional Women's Foundation (BPW USA), and as part of the Indiana Commission for Women. She currently serves as a Board Member for CAM-I.

Hershman earned her degree from Clarkson University, studying engineering and industrial distribution.

For entertaining advice join hosts, Ray Schilens and Brad Forsythe, for a lively and informative discussion.

20-Apr-12 9:00 AM

Euro RSCG Chief Strategy Officer Rose Cameron Describes How Brands Must Stay True to Their Brand Ethos

Laura Palakalei - noemail@theadvertisingshow.com — Fri, 06 Apr 2012 14:00:00 GMT

Co-hosts Brad Forsythe and Ray Schilens interview Rose Cameron, Chief Strategy Officer at Euro RSCG Chicago. Rose provides business strategy and planning expertise for the agency's entire portfolio of brands. Rose also is responsible for the strategy and planning function of Euro RSCG Discovery, the agency's data and analytics unit.

Rose has spent nearly 20 years reinvigorating brands and uncovering insights that help clients build their businesses. She has worked on some of the world's most prestigious brands including McDonald's, Coca-Cola, IBM, Microsoft and AT&T, and is known for her ability to deliver strategic expertise across all forms of media communications.

Previously Rose served as chief planner at Leo Burnett. She also was the lead architect and spokesperson of the agency's Global Man Study, which involved marshalling insights from 15 countries on the state of modern masculinity.

Rose has honed her skills in the United Kingdom, Canada and the United States at some of the top marketing communications agencies in the world - Ogilvy, Wunderman/Y&R, Mullen, and TBWA Chiat/Day.

For entertaining advice join hosts Ray Schilens and Brad Forsythe for a lively and informative discussion.

6-Apr-12 9:00 AM

Tales From an Ad Exec Who Worked Alongside the Real Men ‘and Women’ of the Mad Men Era

Laura Palakalei - noemail@theadvertisingshow.com — Fri, 30 Mar 2012 13:00:00 GMT

Co-hosts Brad Forsythe and Ray Schilens interview Jane Maas, author of "Mad Women." Jane began her advertising career at Ogilvy and Mather as a copywriter in 1964 and eventually became a creative director and agency officer, leaving in 1976 to become a Senior Vice President at Wells Rich Greene. She was named president of the New York advertising agency Earle Palmer Brown in 1988. A Matrix Award winner and an Advertising Woman of the Year, she is best known for her direction of the “I Love New York” campaign. She is the author of Adventures of an Advertising Woman and co-author of the classic How To Advertise, first published in 1977, which is still in print and has been translated into 17 languages. Today, she serves as marketing consultant to a number of Fortune 500 companies and conducts marketing seminars for the Association of National Advertisers. Jane currently lives in New York City.

For entertaining advice join hosts Ray Schilens and Brad Forsythe for a lively and informative discussion.

30-Mar-12 8:00 AM

Young & Rubicam President Jane Barratt Discusses Accommodating Changing Client Needs and Why Now Is A Great Time For Advertising

Laura Palakalei - noemail@theadvertisingshow.com — Fri, 23 Mar 2012 14:00:00 GMT

Co-hosts Brad Forsythe and Ray Schilens interview Jane Barratt, President of Young & Rubicam’s flagship New York agency.

Barratt’s experience as a global branding and digital expert spans three continents and almost 20 years working with some of the world’s strongest brands.

Jane joined in 2010 from Sapient Interactive, where she spent two years as Managing Director, responsible for driving an expansion of marketing services for a broad range of global clients.

Prior to that, Jane spent ten years at Euro RSCG, where she was promoted multiple times during her tenure. At Euro, she held roles in Australia, Malaysia and Hong Kong, before becoming Managing Director of Euro RSCG 4D NY, the network’s digital and direct agency.

For entertaining advice join hosts Ray Schilens and Brad Forsythe for a lively and informative discussion.

23-Mar-12 9:00 AM

CEO Kevin McKiernan Sings Praises for Today’s Strategic Entertainment Initiatives

Laura Palakalei - noemail@theadvertisingshow.com — Fri, 09 Mar 2012 15:00:00 GMT

Co-hosts Brad Forsythe and Ray Schilens interview Kevin McKiernan, founder and CEO of Creative License, established in 1999. Kevin and Creative License's mission has always been to champion the best strategic creative entertainment solutions for any host of brand marketing challenges. Today, Creative License stands as a leading independent consultancy in the industry, serving as both the creative and strategic architects behind some of the most recognizable partnerships between brands and entertainment including innovative efforts on behalf of Ford, Walmart, Cotton, Anheuser Busch, Sprint and the many creative agencies they partner with.

For entertaining advice join hosts Ray Schilens and Brad Forsythe for a lively and informative discussion.

9-Mar-12 9:00 AM

Artist, Author and Art Professor Kit White Discusses Art School and the Art World

Laura Palakalei - noemail@theadvertisingshow.com — Fri, 02 Mar 2012 15:00:00 GMT

Co-hosts Brad Forsythe and Ray Schilens interview Kit White, author of “101 Things To Learn In Art School.” He is a New York-based artist who is an Associate Professor in the MFA Program at Pratt Institute in Brooklyn. Kit studied fine arts at Harvard University and his work has been the subject of numerous one-person exhibitions in New York and beyond. His work is in the collections of many museums including the Guggenheim, Johnson Art Museum and Huntington Art Museum. Kit earned the Tiffany Award for Painting, was a nominee for the National Artists Award, and was a Visiting Artist, American Academy in Rome. He is on the board of the Alliance for Young Artists and Writers and is represented by Andre Zarre Gallery in New York. Visit his website at www.kitwhiteart.com.

For entertaining advice, join hosts Ray Schilens and Brad Forsythe for a lively and informative discussion.

2-Mar-12 9:00 AM

Legendary Art Director George Lois Talks About His Book "Damn Good Advice" - Part II

Laura Palakalei - noemail@theadvertisingshow.com — Fri, 24 Feb 2012 15:00:00 GMT

Co-Hosts Brad TForsythe and Ray Schilens interview legendary Art Director George Lois. George Lois is the most creative, prolific advertising communicator of our time. Running his own ad agencies, he is renowned for dozens of marketing miracles that triggered innovative and populist changes in American (and world) culture. In his twenties he was a pioneer of the landmark Creative Revolution in American Advertising. He introduced and popularized the Xerox culture; he created the concept and prototype design for the New York supplement for the Herald Tribune (the forerunner of New York magazine); made a failing MTV a huge success with his “I Want My MTV” campaign; helped create and introduce VH1; created a new marketing category, Gourmet Frozen Foods, with his name Lean Cuisine; and (by inventing yet another new marketing phenomenon) persuaded America to change their motor oil at thousands of Jiffy Lube stations. He made the totally unknown Tommy Hilfiger immediately famous with just one ad; and saved USA Today from extinction with his breakthrough “singing” TV campaign. In 1994, almost overnight, he changed the perception of ESPN from a “Demolition Derby” sports channel to the number one sports network with his dynamic “In Your Face” campaign. Additionally he created the winning ad campaigns for four U.S.Senators: Jacob Javits (R-NY); Warren Magnuson (D-WA); Minority Leader Hugh Scott (R-PA); Robert Kennedy (D-NY). His list of breakthrough ad campaigns goes on and on. Additionally, the only music video he created, Jokerman by Bob Dylan, won the MTV Best Music Video of the Year Award in 1983. George Lois is the only person in the world inducted into The Art Directors Hall of Fame, The One Club Creative Hall of Fame, with Lifetime Achievement Awards from the American Institute of Graphic Arts, the Society of Publication Designers, as well as a subject of the Master Series at the School of Visual Arts. He is the author of George, be Careful (Saturday Review Press, 1972), an autobiography; The Art of Advertising (Abrams, 1976), praised as “the bible of mass communications”; What’s the Big Idea? (Doubleday, 1991), used as a text book in college communications courses all over the world; Covering the ’60s (The Monacelli Press, 1996), presenting his iconic Esquire covers during that turbulent decade; $ellebrity (Phaidon, 2003), a brilliantly reviewed book dealing with his extraordinary campaigns using celebrities in fresh and outrageous ways; Ali Rap, The First Heavyweight Champion of Rap (Taschen/ESPN, 2006), a compilation of over 300 rap rhythms, witticisms, insults and wisecracks from Muhammad Ali, wittily and powerfully visualized; and Iconic America (Rizzoli/Universe, 2007), a roller coaster ride through the eye-popping panorama of American pop culture; and his eighth, and most recent book, George Lois on his Creation of The Big Idea (Assouline, 2008), a mind-boggling archeological dig revealing the influences on 100 of his Big Ideas. In 2008 the Museum of Modern Art installed 38 of the iconic Esquire covers in its permanent collection, celebrated by a year-long exhibit: George Lois: The Esquire Covers @ MoMA. A new book celebrating the MoMA installation was published by Assouline in March 2010. For entertaining advice join hosts, Ray Schilens and Brad Forsythe, for a lively and informative discussion.”

24-Feb-12 9:00 AM

Legendary Art Director George Lois Talks About His Book "Damn Good Advice" - Part I

Laura Palakalei - noemail@theadvertisingshow.com — Fri, 17 Feb 2012 15:00:00 GMT

Hooray for Hollywood! Take the Tour with Guide and Author Stephen Schochet

Laura Palakalei - noemail@theadvertisingshow.com — Fri, 03 Feb 2012 15:00:00 GMT

Co-hosts Brad Forsythe & Ray Schilens interview Stephen Schochet, author of Hollywood Stories: Short, Entertaining Anecdotes About the Stars and Legends of the Movies! In order to entertain his customers, professional Hollywood tour guide Stephen Schochet began to research and tell little vignettes about stars, movies, directors, producers , etc. The anecdotes got such a positive response that Schochet reasoned they could be told in other mediums. His new book Hollywood Stories: Short, Entertaining Anecdotes About the Stars and Legends of the Movies! features over 1,000 of such stories and represents over twenty years of research. He is also the author and narrator of two audiobooks Tales of Hollywood and Fascinating Walt Disney. Tim Sika, host of the radio show Celluloid Dreams on KSJS in San Jose has called Stephen," The best storyteller about Hollywood we have ever heard."

For entertaining advice join hosts Ray Schilens and Brad Forsythe for a lively and informative discussion.

3-Feb-12 9:00 AM

End of Year Entertainment Wrap-Up with Hollywood Reporter’s Alex Ben Block – Part II

Laura Palakalei - noemail@theadvertisingshow.com — Fri, 23 Dec 2011 15:00:00 GMT

Co-hosts Brad Forsythe and Ray Schilens interview Alex Ben Block, Senior Editor of The Hollywood Reporter.

Award-winning entertainment industry journalist, author, commentator and talk show host Alex Ben Block is Senior Editor of The Hollywood Reporter and lead editor on the book, “George Lucas’s Blockbusting,” published to great acclaim in January 2010. Block is also show business historian for Hollywood Today and a regular contributor to The Advertising Show, a nationally syndicated radio program. Block is a popular public speaker, toastmaster, M.C. and moderator. His panels at the Paley Center for Media included one-on-one with Roseanne Barr, a look at Fox’s “Prison Break” and a dialogue about the image of Arabs on TV with producers of “24” and “Lost.” As Director of Programming, Block produced panels and created the first 3-D Day for The American Pavilion during the 2008 Cannes Film Festival. He’s moderated and participated in panels at numerous events, including Digital Hollywood, NATPE, Showest and the Hong Kong International Film Market.In an earlier tenure at the trade publication, Block was the Editor of The Hollywood Reporter for seven years. He launched the first weekly international edition, and the first online edition, while raising the standards of journalism. He was editor of the THR Cannes festival dailies in France six times. He went on to be founding Editor of TelevisionWeek, which he re-launched in print, and then redesigned on the web. He moderated the SRO TV Week Power Breakfast series and wrote a popular column about hot topics in TV. In addition, Block has been Associate Editor of Forbes Magazine, covering Hollywood, movie critic and entertainment editor in Miami, columnist and critic in Detroit as well as City Editor of the Los Angeles Herald Examiner. Block was Executive Director of the Los Angeles Press Club and remains an honorary board member. He organized a HerEx reunion as well as numerous panels, including one with the Annenberg School at USC - "Who Can Be Trusted? – A Seminar On Sourcing," sponsored by the New York Times and Discovery Networks. Block was Editor-in-Chief and VP of the internet company eStar.com. He wrote the books, “OUTFOXED: The Inside Story of America's Fourth Television Network," and the bestseller "The Legend of Bruce Lee." Block was a regular panelist for five years on KPCC-FM's "Call Sheet" and has been expert commentator on many news outlets including NPR's The Business, KPCC-FM's Air Talk, KNBC-TV, the Today Show, CNBC, CBS News, ABC News, NPR, NBC, O’Reilly on Fox, CNN and more. Block’s honors include three LA Press Club Awards for journalistic excellence, Hearst Awards, Crain Awards, a Detroit Press Club Award, a Will Rogers Foundation Award, the (RIM) Angel Award and the Journalism Award from the Caucus For Television Producers, Directors and Writers presented by CBS Chairman Leslie Moonves.

For entertaining advice join hosts Ray Schilens and Brad Forsythe for a lively and informative discussion.

23-Dec-11 9:00 AM

End of Year Entertainment Wrap-Up with Hollywood Reporter’s Alex Ben Block – Part I

Laura Palakalei - noemail@theadvertisingshow.com — Fri, 16 Dec 2011 15:00:00 GMT

Co-hosts Brad Forsythe and Ray Schilens interview Alex Ben Block, Senior Editor of The Hollywood Reporter.

For entertaining advice join hosts Ray Schilens and Brad Forsythe for a lively and informative discussion.

16-Dec-11 9:00 AM

Jeremy Kent Provides the European View on Media, Marketing and Branding

Laura Palakalei - noemail@theadvertisingshow.com — Fri, 09 Dec 2011 15:00:00 GMT

Co-hosts Brad Forsythe & Ray Schilens interview Jeremy Kent, The Advertising Show's London correspondent and CEO of The Brand Counsel, an integrated agency providing clients with advertising and PR support across the globe. The agency specialises in producing creative work that can be executed for simultaneous on and off-line campaigns. The company was founded in early 1999 and has achieved remarkable growth with early client wins including the BBC, Boehringer Ingelheim, Kraft Foods, and Teachers Group.

After completing his secondary schooling at Magdalene College School, Oxford, Jeremy spent time as an intern with the leading New York agency, EBW Advertising. By the early 90s, he was working with Pacific Grand Prix as its Marketing Director - seeking to position the team as a viable Formula 1 contender by attracting new commercial and media sponsors. In early 1993, he joined Key Communications Limited - Britain's fastest growing PR company - as a Divisional Director. Initially he assisted then Key Communications Chairman, David Davis, establish and launch the company's London and European operations.

Jeremy was then appointed to head Key 3D - a new integrated services division of the parent company serving Europe, Middle East & Africa along with the US and Canada. Key 3D provided traditional through-the-line integrated programmes harnessed to innovative TV and multimedia activities. The division became a major contributor to Key's remarkable 260% growth in the three years to 1997 as Jeremy led teams that attained many major new accounts.

Jeremy is a senior communications and marketing professional with a proven track record of successful campaigns for a wide variety of clients in fast moving consumer goods, financial services and business-to-business environments.

For entertaining advice join hosts Ray Schilens and Brad Forsythe for a lively and informative discussion.

9-Dec-11 9:00 AM

Author Rachel Botsman Describes How Technology is Taking Us Back to Old Consumer Behaviors

Laura Palakalei - noemail@theadvertisingshow.com — Fri, 02 Dec 2011 15:00:00 GMT

Co-hosts Brad Forsythe and Ray Schilens interview Rachel Botsman writer, consultant, and speaker on the power of collaboration and sharing, and on how it can transform business and the way we live. She received her BFA (Honors) from the University of Oxford, and undertook her postgraduate studies at Harvard University. She has consulted to businesses around the world on brand and social innovation strategy. As a former director at the William J. Clinton Foundation, she spearheaded major public-private partnerships with Nickelodeon, Rachael Ray, and the NBA.

For entertaining advice join hosts Ray Schilens and Brad Forsythe for a lively and informative discussion.

2-Dec-11 9:00 AM

Striking A Balance Between Your Profit Mission and Your Social Mission is Explained by Cause-Alliance Marketing CEO Jeff Klein

Laura Palakalei - noemail@theadvertisingshow.com — Fri, 25 Nov 2011 15:00:00 GMT

Co-hosts Brad Forsythe and Ray Schilens interview Jeff Klein, CEO of Cause Alliance Marketing. At Cause Alliance Marketing, Jeff designs and facilitates collaborative cause-related marketing programs. He currently serves as President of the Conscious Capitalism Alliance and Conscious Capitalism, Inc.—a nonprofit dedicated to “liberating the entrepreneurial spirit for good” co-founded by John Mackey, CEO of Whole Foods Market. Jeff was one of the visionaries and driving forces behind Private Music, the career of Yanni, Spinning, and Seeds of Change, and has consulted for the Esalen Institute, the National Geographic Society, GlobalGiving, the Institute of Noetic Sciences, among others. Jeff wrote his new book, Working for Good: Making a Difference While Making a Living, to support conscious entrepreneurs, intrapreneurs, leaders, and changeagents at work. He resides in San Rafael, Calif.

For entertaining advice join hosts Ray Schilens and Brad Forsythe for a lively and informative discussion.

Podcast available for download via iTunes

25-Nov-11 9:00 AM

Art Consultant and Marketing Expert Katharine T. Carter Shares Wisdom and Advice on How to Succeed in the Complex World of Art

Laura Palakalei - noemail@theadvertisingshow.com — Fri, 11 Nov 2011 15:00:00 GMT

Co-hosts Brad Forsythe and Ray Schilens interview Katharine T. Carter, Art Consultant and Author, Accelerating on the Curves: The Artist's Roadmap to Success. One could aptly describe Katharine T. Carter as a “disarming dichotomy of Southern gentility and New York brass.” This duality, and an insistence on purposeful hard work and no-nonsense practicum has served her well in all her endeavors, past and present - professional photographer, successful New York City painter, small business owner, arts lecturer and artist advisor. Her knowledge of the art world spans decades, and her experience and expertise come from hands-on implementation of her principles.

Carter spent ten years on the road, traveling coast to coast, spending as much as 250 days per year lecturing on current trends in contemporary art and speaking to all levels of professional career development. While Katharine has lectured to thousands of artists, she has also personally met and counseled hundreds of artists with the intent of guiding them along their unique paths to artistic success. Katharine recognized a common thread in each one––the need for more specific practical information on effective marketing strategies tailored to individual desire, level of accomplishment and lifestyle. Drawing on her wide range of knowledge of the New York arena, the breadth and scope of her professional experience, and her personal “trial and error” experiences as a practicing artist, Carter successfully developed comprehensive seminars and field trips designed to de-mystify the process of career development. Her practical approach, as well as a realistic understanding of how each artist fits into the current art marketplace, make her seminars and consultations invaluable to artists at all levels.

As a practicing artist, Carter has exhibited her work in New York at The New Museum, the Institute of Contemporary Art at P.S. 1, and the Hal Bromm Gallery. She has had over 20 one-woman exhibitions in museums and leading college and university art galleries throughout the country. Her paintings have received attention from critics of national and international prominence such as: Donald Kuspit, William Zimmer, Robert Mahoney, Peter Frank and Vivian Raynor. She received five reviews in The New York Times alone, one with noted critic John Russell. Her teaching credits include: Drew University, Rutgers University, University of the South, the State University of New York and other colleges in New Jersey.

In 2010, Katharine T. Carter in collaboration with her Associates and Running Hare Press published a large format reference book titled Accelerating on the Curves: The Artist’s Roadmap to Success. The book was featured in the February, 2011 issue of Art in America, and reviewed in publications including Sculpture Magazine, Resolve 40, FAME NY, Chicago Art and numerous other outlets. Upcoming reviews include ARTnews, dArt International, Artist Magazine, American Craft and Ceramic Review.

Carter now devotes her time fully to furthering the careers of artists across the country, and working with institutions, galleries, and critics to create synergistic and interdependent solutions for success in today’s contemporary art world. She has booked over 700 one-person exhibitions for her clients at museums, art centers and better college and university galleries.

For entertaining advice join hosts Ray Schilens and Brad Forsythe for a lively and informative discussion.

11-Nov-11 9:00 AM

360 Brand Machine’s Kevin Smith Explains the Shift in the Consumer Landscape

Laura Palakalei - noemail@theadvertisingshow.com — Fri, 04 Nov 2011 14:00:00 GMT

Co-hosts Brad Forsythe & Ray Schilens interview Kevin Smith, Principal of 360 Brand Machine—an innovative strategic marketing boutique. Kevin has 20 years of diverse automotive experience spanning retail, product design and development, business strategy and brand communications. Kevin has held Senior Vice President Strategic Planning Director positions at both JWT and Campbell-Ewald—two of America’s largest brandcom/consulting agencies serving Ford Motor Company brands (Ford, Lincoln, Jaguar, Land Rover, Volvo and Mazda) and at GM, the Chevrolet brand.

Kevin helped grow a brand skunkworks operation within JWT for client Ford Motor Company and led several deep dive product and brand studies assessing global strategic, brand and product issues where project work was regularly presented to Ford senior leadership.

He has also done extensive work in the design and product marketing environment bringing product, consumer and competitive insights into the upstream vehicle development process for concept and production vehicles. Kevin has led award-winning studies at Ford/JWT and has written innovative brand communication platforms for two of the world’s biggest volume brands, Ford and Chevrolet. Kevin has also published op-ed columns in leading automotive and branding publications such as Automotive News and Advertising Age and has been a regular presenter on industry topics to national dealer conferences and other industry gatherings. Recently, he has pioneered the development of a new voice of the customer tool leveraging real time virtual reality technology to aid in the emerging area of consumer co-creation. Kevin is a passionate student of the industry and a lifelong car enthusiast. He is driven by discovering and innovating what’s next in strategic marketing and helping clients solve problems.

For entertaining advice join hosts Ray Schilens and Brad Forsythe for a lively and informative discussion.

Podcast available for download via iTunes

4-Nov-11 9:00 AM

Online Marketing to Boomers Isn’t Your Father's Marketing Strategy

Laura Palakalei - noemail@theadvertisingshow.com — Fri, 21 Oct 2011 14:00:00 GMT

Co-hosts Brad Forsythe and Ray Schilens interview David Weigelt, co-author of Dot Boom: Marketing to Baby Boomers Through Meaningful Online Engagement . The leading authorities on the mature markets online, David Weigelt is the co-founder and partner of Immersion Active, the only Internet marketing agency in the United States focused solely on the baby boomer and senior markets.

David has worked in the online marketing industry since 1995, crafting his expertise in developing interactive marketing campaigns targeting boomers and seniors. David's strategic and creative direction leverages the agency's developmental approach to deliver sophisticated and engaging online experiences for older consumers.

Both David and co-author Jonathan Boehman ensure that all of Immersion Active's campaigns yield meaningful and measurable results through strategic design and execution for clients like AARP, Del Webb, and Home Instead Senior Care.

For entertaining advice join hosts Ray Schilens and Brad Forsythe for a lively and informative discussion.

Podcast available for download via iTunes

21-Oct-11 9:00 AM