The Advertising Show

Michael Dunn, CEO of Prophet, Challenges the Traditional Thinking Behind Marketing Accountability

noemail@theadvertisingshow.com — Fri, 26 Jun 2009 14:00:00 GMT

Co-hosts Brad Forsythe & Ray Schilens interview Michael Dunn, CEO and Chairman of Prophet. Michael has helped orchestrate the firm's tremendous growth over the past several years. This includes expanding the firm's global presence and enhancing Prophet's position as the premier brand and marketing management consultancy committed to building great brands and businesses.

As Prophet's leader, Michael oversees the development of the firm's strategy, client relationships, and people. Michael also serves as a strategic advisor on client engagements, and has deep expertise in the specialty retail, financial services, high technology, and Internet sectors. Michael was named a top consultant of 2008 by Consulting Magazine. He has written many white papers and case studies, co-authored Building the Brand-Driven Business with Scott Davis, and is author of the recently released book, The Marketing Accountability Imperative.   

Prior to joining Prophet, Michael served as President and CEO of Context Integration, a high-growth systems integrator with U.S. and Indian operations. Michael also serves on the board of RedEnvelope (REDE), a branded online retailer of upscale gifts. Michael received his B.S. from Haverford College and an M.B.A./M.A. in Asian Studies from the University of California, Berkeley.

For entertaining advice join hosts Ray Schilens and Brad Forsythe for a lively and informative discussion.

26-Jun-09 9:00 AM

Traffic Audit Bureau’s Chief Executive Joe Philport Explains Why Industry Eyes Are Trained On the New “Eye’s On” Measurement System

noemail@theadvertisingshow.com — Fri, 19 Jun 2009 14:00:00 GMT

Co-host Brad Forsythe interviews Joe Philport, President and CEO of the Traffic Audit Bureau for Media Measurement, Inc. since September 2002. The TAB has been the auditor of the Out-Of-Home advertising industry since 1933. He has been a driving force behind the industry’s transition to EYES ON audience measurement, making OOH the first medium to report seeing an advertising message.

Joe brings to the TAB extensive experience in the media and marketing research industries. He has held executive positions at Nielsen, Arbitron, Competitive Media Reporting and AGB Television Research. Dr. Philport has also served as Sr. Vice President, Worldwide Media Research Director, and as a member of the corporate research team at Young and Rubicam. While at Y&R, he was involved in both media and brand equity initiatives.

As an active member of the media and advertising research community, he is a recipient of the Advertising Research Foundation’s 2009 Great Mind Award for innovation in research. He is also a frequent speaker at various media industry forums.

Joe has a Ph.D. in Media Communications and began his career in academics. He has taught at Miami University and the University of Maryland.

For entertaining advice join hosts Ray Schilens and Brad Forsythe for a lively and informative discussion.

19-Jun-09 9:00 AM

Alex Ben Block Chats About the New Fall TV Season, Leno, Letterman, Conan and Much Much More

noemail@theadvertisingshow.com — Fri, 12 Jun 2009 14:00:00 GMT

Co-Host Brad Forsythe interviews Alex Ben Block, Senior Columnist for Hollywood Today, an online newsmagazine (http://HollywoodToday.net), Editor of an upcoming almanac of great movies from the past hundred years for George Lucas Books and a noted show business historian. Block has been heard for the past five years on NPR affiliate KPCC-FM's "Call Sheet" in Southern California and the nationally syndicated radio program, "The Advertising Show."

The Hollywood Reporter and TelevisionWeek as well as Associate Editor of Forbes, Editor-in-Chief of eStar.com, a movie critic in Miami, a columnist in Detroit and Assistant City Editor of the Los Angeles Herald Examiner. Block is author of the critically acclaimed non-fiction book "OUTFOXED: The Inside Story of America's Fourth Television Network," and the bestseller "The Legend of Bruce Lee."

He served for three years as Executive Director of the Los Angeles Press Club and remains an honorary board member. Block has won a number of honors, including two LA Press Club Awards and in 2005 was presented the prestigious Journalism Award from the Caucus For Television Producers, Directors and Writers by Leslie Moonves. Block is nominated for a 2007 LA Press Club award for his article on the untold true story of the movie “Rocky.”

Block has extensive on air experience in both radio and TV. He has been on news and entertainment shows and done commentary for stations in Miami, Detroit, New York, Los Angeles, San Francisco and elsewhere. He is frequently quoted both in print and by the electronic media. Recent appearances have included the O’Reilly Factor on Fox News Channel along with appearances on outlets such as CNN, CNBC, KNBC and E! News.

Block is a popular public speaker and moderator. His recent panels for the Museum of TV and Radio have included an interview with Roseanne Barr, a look at the show “Prison Break” and a panel on the image of Arabs in primetime featuring the executive producers of “24” and “Lost.”

Block has served on a number of charitable boards including the Will Rogers Motion Picture Pioneers Foundation and was as a juror for the American Film Institute and Gerald Loeb Awards, among others.

A native of Syracuse, N.Y. and graduate of Ithaca College, Block lives in Encino, Calif., with his wife, actress and producer Jodi Taylor. He is the father of singer-songwriter Hayley Taylor.

For entertaining advice join hosts Ray Schilens and Brad Forsythe for a lively and informative discussion.

12-Jun-09 9:00 AM

Charismatic Author Nick Morgan Describes How Trust and Transparency Lead the Way to Authenticity

noemail@theadvertisingshow.com — Fri, 05 Jun 2009 14:00:00 GMT

Co-host Brad Forsythe interviews Nick Morgan, one of America's top communication and speech coaches. He founded Public Words in 1997 and works with business, political and educational leaders. His methods, which are well-known for challenging conventional thinking, have been published worldwide. He is a Fellow at Harvard’s Kennedy School of Government, affiliated with the Center for Public Leadership, and formerly served as editor of the Harvard Management Communication Letter.

He has also taught at the University of Virginia and Princeton University, and was a speech writer for Virginia Governor Charles S. Robb. He is the author of the acclaimed book Working the Room: How to Move People to Action through Audience-Centered Speaking (Harvard), reprinted in paperback as Give Your Speech, Change the World: How to Move Your Audience to Action.

For entertaining advice join hosts Ray Schilens and Brad Forsythe for a lively and informative discussion.

5-Jun-09 9:00 AM

Marketing Strategist and Author David Meerman Scott Puts A World Wide Spin On How to Create Buzz For Your Brand

noemail@theadvertisingshow.com — Fri, 29 May 2009 14:00:00 GMT

Co-host Brad Forsythe interviews David Meerman Scott, a marketing strategist, keynote speaker, seminar leader, and the author of the hit new book World Wide Rave. His previous book, The New Rules of Marketing & PR is an award-winning BusinessWeek bestseller and is being published in 24 languages.

He is a recovering VP of marketing for two publicly traded technology companies and was also Asia marketing director for Knight-Ridder, at the time one of the world’s largest newspaper and electronic information companies.

David has lived and worked in New York, Tokyo, Boston, and Hong Kong and has presented at industry conferences and events in over thirty countries on four continents.

For entertaining advice join hosts Ray Schilens and Brad Forsythe for a lively and informative discussion.

29-May-09 9:00 AM

Co-Author David Edery Explains How Gamers and the Video Games They Play Can Become Game Changers For Today's Well-Informed Marketer

noemail@theadvertisingshow.com — Fri, 22 May 2009 14:00:00 GMT

Co-Host Brad Forsythe interviews David Edery, Founder and Principal of Fuzbi LLC, a consulting firm focused on video game development. Prior to founding Fuzbi, David was the Worldwide Games Portfolio Manager for Microsoft’s Xbox Live Arcade service, and an Associate Director of the MIT Comparative Media Studies Program before joining Microsoft.

At MIT, David co-founded the Convergence Culture Consortium, a research partnership with corporations such as MTV Networks and Turner Broadcasting; he remains a research affiliate of the Consortium. David received his MBA from the MIT Sloan School of Management and his BA from Brandeis University.

He has published articles in the Harvard Business Review and several game industry publications and has spoken at many entertainment industry conferences. He maintains a personal blog called "Game Tycoon" at: http://www.edery.org.

For entertaining advice join hosts Ray Schilens and Brad Forsythe for a lively and informative discussion.

22-May-09 9:00 AM

Using Improved Consumer Research Methods Like Crowdsourcing, Innovation Expert Jon Hall Shares Details On How to Develop Ground-Breaking New Products In the Digital Age

noemail@theadvertisingshow.com — Fri, 15 May 2009 14:00:00 GMT

Co-host Brad Forsythe interviews Jon Hall, co-founder of SpencerHall. Jon has a proven track record in creating innovative concepts. Prior to co-founding SpencerHall, Jon was Procter & Gamble's Director of New Ventures for the Beauty Care sector. In this capacity, Jon led the creation and development of new products, including creating entirely new product categories, as well as discontinuous products in existing categories.

Jon's concept development work established new records in pre-market testing, and his framework for consumer understanding was deployed worldwide. Jon's 14 years with P&G in Beauty Care Marketing included management of established businesses such as Sure and Secret deodorants and Old Spice.

For entertaining advice join hosts Ray Schilens and Brad Forsythe for a lively and informative discussion.

15-May-09 9:00 AM

Shocker Andy Nulman Describes How the Best Kept Secret of Surprise Is the Most Powerful Weapon in Your Marketing Arsenal

noemail@theadvertisingshow.com — Fri, 08 May 2009 14:00:00 GMT

Co-host Brad Forsythe interviews Andy Nulman, author of Pow! Right Between the Eyes: Profiting From the Power of Surprise. While young in spirit and snappy in dress, Andy Nulman has been creating and leading major media projects for over three decades. Currently the President and CMO of Airborne Mobile, which he co-founded in 1999 with Garner Bornstein, he provides the company with the insight and creativity necessary to successfully strengthen brands like Maxim, Family Guy, the NFL and Taco Bell through the creation of innovative mobile content and applications. In 2006, Airborne was honored as North America’s 4th-Fastest Growing Tech Company in Deloitte’s Fast 500 ranking, one year after being sold to Japan’s Cybird Holdings for over $100 million. In 2008, he and Garner repurchased the company and are now the majority shareholders.

Prior to Airborne, Andy was best known for his 15-year tenure as CEO of Montreal’s renowned Just For Laughs International Comedy Festival, the world's first and largest comedy event. From 1985 until 1999, he transformed it from a two-day show to a month-long cultural happening, attracting over 2 million visitors per year to see talent the likes of Jay Leno, Drew Carey, Jim Carrey, Jerry Seinfeld, Chris Rock, Ray Romano and Adam Sandler, and created/ Executive Produced over 150 Festival TV shows, in a variety of languages, all over the world.

An acclaimed and thought-provoking public speaker/showman, motivating and challenging Fortune 500 companies the likes of GM, Eveready/Energizer, 3M and Wal-Mart, Mr. Nulman has also written two best-selling books, “How To Do The Impossible” and “I Almost Killed George Burns.” Other accomplishments include being named one of the “Top 40 Under 40” business leaders by the Financial Post in 1997, being voted one of the Top 100 Montrealers of the 20th Century by the Montreal Gazette in 2000, and being honored as a distinguished recipient of the McGill Management Achievement Award in 2004.

In his spare time, Andy is also an oft-published author, inventive stage director, half-decent snowboarder, hot-and-cold hockey goalie, and prolific blogger on the art of Surprise in marketing (check him out all over this here blog). He sits on the Board of Directors of two companies, Sonomax Hearing Healthcare Inc. (TSX Venture: SHH), and the Groupe Juste Pour Rire, Inc.

For entertaining advice join hosts Ray Schilens and Brad Forsythe for a lively and informative discussion.

8-May-09 9:00 AM

Executive Creative Director and Consultant Tom Attea Illustrates How the Usual Approach to Advertising Creativity Wastes Billions Through Unfocused Messaging

noemail@theadvertisingshow.com — Fri, 01 May 2009 14:00:00 GMT

Co-host Brad Forsythe interviews Tom Attea, author of The Secrets to Successful Creative Advertising. Tom has held executive creative positions at some of New York’s finest advertising agencies, including Young & Rubicam and agencies of the Interpublic Group.

He has written extraordinarily successful creative advertising for many major brands, such as Dr Pepper, Jell-O, Gray Poupon, Time magazine, The Village Voice, Lifetime television, Citibank and many others.

Tom has won all the major advertising creative awards, including four Clios in one night, Gold and Silver Lions from The International Advertising Film Festival in Cannes, The Gold Mobius, The Gold Telly, The Andy, The Effie, and awards from The Copy Club of New York, The Art Directors Club of New York, The One Show, and International Broadcast Awards. Three commercials he wrote for Dr Pepper are in the permanent collection of the Museum of Television and Radio in New York.

At Young & Rubicam, while creating successful, award-winning advertising, he conducted the copywriting training program. During his tenure, he developed ways to explain the craft of copywriting that he shares with the reader. He was also the head writer for Concepts, the agency’s new-product unit, and he includes a chapter on the secrets of successful new product development.

Today, he is the President & Creative Director of his own consulting firm, Heavy Creative, Inc. (www.HeavyCreative.com). The company specializes in confidential creative problem-solving for advertisers and agencies.

For entertaining advice join hosts Ray Schilens and Brad Forsythe for a lively and informative discussion.

1-May-09 9:00 AM

Inc Magazine Columnist Norm Brodsky Walks You Through the Rudimentary Path of Entrepreneurship

noemail@theadvertisingshow.com — Fri, 24 Apr 2009 14:00:00 GMT

Co-host Brad Forsythe interviews Norm Brodsky, co-author of The Knack: How Street Smart Entrepreneurs Learn to Handle Whatever Comes Up. Norm had already launched seven successful businesses—including a three-time Inc. 500 company—by the time he began writing the Street Smarts column in Inc. magazine with Bo Burlingham in 1995. The column has proved to be enormously popular with readers of the magazine and was twice a finalist for a National Magazine Award. In 2008, it received a gold Azbee award from the American Society of Business Publication Editors.

With the success of the column have come a flood of speaking invitations. Brodsky now lectures widely and has become a frequent guest on MSNBC.

A graduate of Rider College and Brooklyn Law School, Brodsky began his professional career as a lawyer, but the slow pace of the courtroom led him to search for another vocation. In 1979, he started Perfect Courier, a messenger service based in Manhattan. Within a few years, it was a thriving enterprise with offices around the country, appearing on Inc.'s annual listing of the 500 fastest-growing private companies in America for three consecutive years.

But as fax machines began appearing in more and more businesses, Brodsky realized that his company's prospects were limited, and he began looking for other opportunities. A request from a customer looking to store some boxes prompted him to call several records-storage facilities in the area. Their responses convinced him that the industry offered great promise.

He proceeded to launch CitiStorage out of a rented warehouse in Long Island City, N.Y., later moving it to the Brooklyn waterfront where he began building warehouses of his own. Today those warehouses contain more than 3.5 million boxes.

In 1999, Brodsky launched a secure document destruction business, U.S. Document Security, as an adjunct to CitiStorage. In December 2007, he sold both those companies, plus the delivery business, to Allied Capital for a reported $110 million. The combined entity is still run by the management team that Brodsky and his wife, Elaine, developed over the years, while he and his erstwhile partner Sam Kaplan work on acquisitions.

When he is not doing acquisitions, starting businesses, mentoring other entrepreneurs, developing real estate, traveling, or working on his column, Brodsky enjoys skiing black diamonds with Elaine at their home in Telluride, CO—a sport he took up at the age of 57. The rest of the year, he and Elaine live in Brooklyn, NY; Long Beach, NY; and Aventura, FL. They have been married for more than 39 years and have two daughters

For entertaining advice join hosts Ray Schilens and Brad Forsythe for a lively and informative discussion.

24-Apr-09 9:00 AM

Hollywood Reporter Alex Ben Block Chats Up the Movie Business, Network Television and the Latest Happenings in the Entertainment Industry

noemail@theadvertisingshow.com — Sat, 18 Apr 2009 14:00:00 GMT

He was the editor of two Hollywood trades: The Hollywood Reporter and TelevisionWeek, as well as Associate Editor of Forbes, Editor-in-Chief of eStar.com, a movie critic in Miami, a columnist in Detroit and Assistant City Editor of the Los Angeles Herald Examiner. Block is author of the critically acclaimed non-fiction book "OUTFOXED: The Inside Story of America's Fourth Television Network," and the bestseller "The Legend of Bruce Lee."

Block has served on a number of charitable boards including the Will Rogers Motion Picture Pioneers Foundation and was as a juror for the American Film Institute and Gerald Loeb Awards, among others.

A native of Syracuse, N.Y., and graduate of Ithaca College, Block lives in Encino, Calif., with his wife, actress and producer Jodi Taylor. He is the father of singer-songwriter Hayley Taylor.

For entertaining advice join hosts Ray Schilens and Brad Forsythe for a lively and informative discussion.

18-Apr-09 9:00 AM

The Good, Bad and Ugly On Greenwashing As Told By One of the Creators of the Greenwashing Index

noemail@theadvertisingshow.com — Fri, 10 Apr 2009 14:00:00 GMT

Co-host Brad Forsythe interviews Ted Burton, Executive Vice President of EnviroMedia Social Marketing. Ted has 20 years’ experience in news, public relations, strategic media relations, advertising and marketing. He has a broad range of agency, newsroom and public agency experience and is a strategic thinker, planner and technician behind award-winning, effective, issue-oriented campaigns.

As executive vice president, he oversees the agency’s public relations, marketing and advertising efforts, as well as directs EnviroMedia’s self-promotion. He manages a wide range of projects for state, federal, corporate and nonprofit clients. He also provides crisis communication planning and media training for EnviroMedia’s clients.

Select key client and project accomplishments include consistently earning media relations’ “grand slams” for clients on a wide range of issues using comprehensive, proactive and strategic media relation tactics; establishing trusted media contacts with local, state and national reporters to help clients tell their story; and mentoring clients on media relations challenges and helping them navigate through difficult situations.

Burton is a 2003 Leadership Austin graduate and currently serves on their board of directors. He volunteers for a number of nonprofit organizations and is the former VP of Public Service for the Austin Advertising Federation, where he was the two-time winner of the Unsung Hero Award.

Burton received a Bachelor of Journalism from the University of Texas at Austin.

For entertaining advice join hosts Ray Schilens and Brad Forsythe for a lively and informative discussion.

10-Apr-09 9:00 AM

Patrick Hanlon CEO of Thinktopia Shares His Thoughts On Innovation and the Strategic Thinking Behind Primal Branding

noemail@theadvertisingshow.com — Fri, 03 Apr 2009 14:00:00 GMT

Co-Host Brad Forsythe interviews Patrick Hanlon, Founder and CEO of THINKTOPIA®. Pat has been a marketing practitioner for over 20 years. His book PRIMAL BRANDING: Create Zealots For Your Brand, Your Company And Your Future was named “Best Read 2006”, has been translated into five languages and included as marketing curriculum at progressive universities including Berkeley and Johns Hopkins. Last year PRIMAL BRANDING was listed in Britain as one of the Top 10 books to read for a ‘crash course’ in marketing and branding.

At THINKTOPIA®, Hanlon and partner Susan Cantor husband a roving troupe of social anthropologists, cultural enthographers, trend spotters, research analysts, venture catalysts, graphic designers, urban planners, innovation experts, videographers, stylists, retail experientialists, cool hunters, forensic researchers, futurists and others to help launch and re-engineer brands. THINKTOPIA® clients have included Levi’s, Wrigley, Taco Bell, Barnes & Noble, Roosevelt University, Woolmark, Best Buy and American Express.

Hanlon has been a guest speaker at the HP Brand Innovation Series, IDEO, Brandworks University, BrandManage Camp, GlobalShop 2007, Urban Land Institute, Best Buy, the American Marketing Association, Parsons School of Design, American Advertising Federation, and HANLON has been quoted in Fast Company, Business Week Online, Entrepreneur, Inc. magazine, and elsewhere. He has been a guest writer in Adweek and Advertising Age.

He has also been asked to join the board of the American Marketing Association in Chicago and become part of a senior task force for the Advertising Research Foundation in New York City.

For entertaining advice join hosts Ray Schilens and Brad Forsythe for a lively and informative discussion.

3-Apr-09 9:00 AM

Online Publishers Association's Pam Horan Weighs in on Portals, Ad Networks, Social Media, Measurement Standards and Other Hot Topics in the Digital World

noemail@theadvertisingshow.com — Fri, 27 Mar 2009 14:00:00 GMT

Co-host Brad Forsythe interviews Pam Horan, President of the Online Publishers Association (OPA). Pam was appointed President of the OPA in June 2006 after having served as VP of Marketing and Membership for two years. Prior to joining the OPA, Pam worked at Zinio Systems Inc. where she was the vice president of marketing and oversaw the marketing and distribution partnerships for the digital magazine publishing system.  

Before her time at Zinio she served as the vice president of sales marketing at Women.com Networks, a leading consumer web site for women acquired by iVillage. Additionally, Pam has held numerous sales and marketing management positions for a variety of organizations including International Data Group (IDG), Pretty Good Privacy (PGP) and Symantec Corporation. Pam is a graduate of Boston College.

For entertaining advice join hosts Ray Schilens and Brad Forsythe for a lively and informative discussion.

27-Mar-09 9:00 AM

Entertainment Weekly Publisher Scott Donaton Showcases the Role of Multiple-Platform Media Brands and How Advertisers Are Engaging Audiences in the Age of Consumer Empowerment

noemail@theadvertisingshow.com — Fri, 20 Mar 2009 14:00:00 GMT

Co-Host Brad Forsythe interviews Scott Donaton, publisher of Entertainment Weekly, which was recently named one of AdWeek’s 2008 magazine brand leaders, in print and online. Donaton oversees advertising sales, marketing and business development operations, promotion, circulation, events, and public relations for both the weekly magazine and EW.com, winner of MPA’s best entertainment website of the year and one of the most popular and most comprehensive sites for online entertainment coverage.

Before being named publisher of Entertainment Weekly in November 2007, Donaton served as publisher at Advertising Age/Creativity, where he oversaw the business and editorial strategies and operations across all platforms -- including print, online, digital, video and conferences. Prior to being named publisher in February 2007, Donaton was AdAge’s associate publisher and editorial director, with a primary responsibility for such high-growth areas as events and conferences; digital new-product development; and global licensing. A veteran of the media industry for nearly two decades, Donaton also spent seven years as editor of Advertising Age, overseeing editorial strategy and day-to-day operations of the weekly Ad Age and its real-time online edition.

In 2006, Donaton was named one of the “21 Most Intriguing People in Media” by MIN Magazine, which noted in a profile that he “has the uncanny ability to anticipate the next thing.” Donaton was inducted into the American Advertising Federation’s Advertising Hall of Achievement recognizing the work of executives under 40, and now sits on the AAF board. He was the 2006 recipient of the American Business Media/Medill School of Journalism McAllister Fellowship.

Donaton was recently named to the 2008 Folio 40 list, the oldest, most comprehensive compilation of its kind. The Folio 40 selects individuals who best represent an increasingly multifaceted media landscape and the best of what the industry has to offer.

Donaton is the author of the non-fiction book “Madison & Vine: Why the Entertainment and Advertising Industries Must Converge to Survive,” published by McGraw-Hill in 2004.

For entertaining advice join hosts Ray Schilens and Brad Forsythe for a lively and informative discussion.

20-Mar-09 9:00 AM

Strategy and Analysis Expert Amir Haque Brings Fuzzy ROI into Focus With A Conversation on ROI, Measurability and Strategy

noemail@theadvertisingshow.com — Fri, 13 Mar 2009 14:00:00 GMT

Co-Host Brad Forsythe interviews Amir Haque, head of strategy and analytics for Donat/Wald, two of the cornerstones of what the agency does. He co-developed the agency’s ROI-based approach to advertising, which leads the industry in defining accountability as a cornerstone of the future of advertising.

For Donat/Wald’s data-and metrics-driven company, Haque ensures that they are analyzing the data in a way that serves the highest objectives. It is through this lens that he’s able to discover market-cornering opportunities for clients such as eHarmony, Hotwire.com, SouthBeachDiet.com and many others. He designed and managed the development of a comprehensive tracking and analysis system that has handled more than $500 million of cumulative client spending.

Early in his career, Haque served as a consultant for the Boston Consulting Group. There he honed his skills at building financial models and distilling complex problems into solvable pieces, for clients such as Whirlpool, Canadian Tire and Onex.

Haque has an MBA from Yale University’s School of Management. At the time he completed his studies, Haque was the youngest person to have graduated Yale’s MBA program. He also holds a bachelor’s degree in Engineering Science from the University of Western Ontario.

For entertaining advice join hosts Ray Schilens and Brad Forsythe for a lively and informative discussion.

13-Mar-09 9:00 AM

Author and Former Ogilvy Chairman Kenneth Roman Illuminates On the Life and Times of David Ogilvy

noemail@theadvertisingshow.com — Fri, 06 Mar 2009 15:00:00 GMT

Co-host Brad Forsythe interviews Ken Roman, author of The King of Madison Avenue: David and the Making of Modern Advertising. Ken is a former Chairman/CEO of Ogilvy & Mather Worldwide, the highly regarded advertising and communications firm founded by David Ogilvy. He joined the agency in 1963 as an assistant account executive and served as Chairman from 1985 to 1989.

In his 26 years with the company, he helped build the business of major clients including American Express, Unilever, Kimberly-Clark and General Foods, and grew Ogilvy& Mather’s global network and creative reputation. Before O&M he worked in several corporate communications positions.

After leaving O&M in 1989, he joined American Express in a senior communications position for a brief stint before becoming a consultant, board director and author. He was a senior advisor to Price Waterhouse and served on a number of boards (notably Compaq Computer, Brunswick, Gartner) and nonprofit boards (The New York Botanical Garden, National Organization on Disability).

He is the co-author of two business classics – How to Advertise and Writing That Works, both in third editions. His biography of his former boss, THE KING OF MADISON AVENUE: David and the Making of Modern Advertising, will be published in January by Palgrave Macmillan.

A graduate of Dartmouth College (Editor of the daily newspaper), he was born in Boston, lives in New York, is married to a native New Yorker, and escapes with her to Nantucket. He plays racquet sports and golf, and regards gardening as a competitive sport.

For entertaining advice join hosts Ray Schilens and Brad Forsythe for a lively and informative discussion.

6-Mar-09 9:00 AM

CEO of GSD&M Idea City Roy Spence Explains How He Found Purpose For Writing His New Book, It's Not What You Sell, It's What You Stand For

noemail@theadvertisingshow.com — Fri, 27 Feb 2009 15:00:00 GMT

Co-host Brad Forsythe interviews Roy Spence, coauthor of It’s Not What You Sell, It’s What You Stand For. Roy is chairman and CEO of GSD&M Idea City, a leading national marketing communications and advertising company that has helped grow some of the world’s most successful brands.

In 1971, Roy and a group of friends founded the agency just after graduating from the University of Texas at Austin. Roy led an effort to build an environment where ideas are destined to flourish and making a difference was a priority from day one. Under Roy’s leadership, the agency flew with Herb Kelleher and Southwest Airlines and helped grow the most successful airline in aviation history and rode with Sam Walton and Wal-Mart and helped build the largest company in the world. They cooked with Norm Brinker and Chili’s and helped serve up the most successful casual-dining restaurant in America and delivered for Ed Whitacre and AT&T and helped produce the largest telecommunications company in the world. And they declared “Don’t Mess with Texas,” creating one of America’s favorite advertising slogans.

They went on to work with Presidents George H.W. Bush and Bill Clinton to encourage Americans to make a difference with disaster relief efforts. They work with the Clinton Foundation and the Clinton Global Initiative in making a difference around the world. And they brought perspective and unity to a damaged country after 9/11 with the moving “I Am an American” pro-bono ad campaign. Through their philosophy called Purpose-based Branding,™ GSD&M Idea City and their Purpose Institute division help organizations identify, simplify and articulate their purpose— the fundamental difference they’re trying to make in the world and their reason for being beyond making money. Through purpose and visionary ideas that make a difference, GSD&M Idea City is in the business of growing clients’ businesses.

The agency’s roster of purpose-based clients includes: Southwest Airlines, MasterCard, BMW, John Deere, L.L.Bean, Kohler, American Legacy Foundation, AARP, Hallmark, Lennox, Norwegian Cruise Line, PGA TOUR, American Red Cross, World Market, AT&T, Popeyes Louisiana Kitchen, Marshalls, the United States Air Force, Cancer Treatment Centers of America and Compass Bank.

Roy Spence has been named Ad Man of the Year, Idea Man of the Century and University of Texas Distinguished Alumnus, among other accolades.

In September 2006, The Amazing Faith of Texas, a book by Roy Spence and the People of Texas was published, and in 2007 he was named to the board of directors of the Lyndon Baines Johnson Foundation. Roy has been interviewed by The Wall Street Journal, USA Today, The New York Times, BusinessWeek, U.S. News & World Report, Esquire, Fast Company, INC. and FORTUNE. A popular keynote speaker, he regularly addresses audiences from throughout the business, government and nonprofit communities. Roy and his wife, Mary, have three children.

For entertaining advice join hosts Ray Schilens and Brad Forsythe for a lively and informative discussion.

27-Feb-09 9:00 AM

Hollywood Reporter Editor At Large Alex Ben Block Weighs In On the Oscars, the Future of Network Television and More

noemail@theadvertisingshow.com — Fri, 20 Feb 2009 15:00:00 GMT

Block has served on a number of charitable boards including the Will Rogers Motion Picture Pioneers Foundation and was as a juror for the American Film Institute and Gerald Loeb Awards, among others.

A native of Syracuse, N.Y. and graduate of Ithaca College, Block lives in Encino, Calif., with his wife, actress and producer Jodi Taylor. He is the father of singer-songwriter Hayley Taylor.

For entertaining advice join hosts Ray Schilens and Brad Forsythe for a lively and informative discussion.

20-Feb-09 9:00 AM

Threshold Executive Creative Director John Montgomery Points Up How to Connect With Consumers Who Reside In a Digital World

noemail@theadvertisingshow.com — Fri, 13 Feb 2009 15:00:00 GMT

Co-host Brad Forsythe interviews John Montgomery, partner and Executive Creative Director at Threshold Interactive, an award winning interactive marketing agency based in Culver City, California. John's eclectic road to this position reflects his “connect the dots” approach to life.

After receiving a degree in Fine Arts from The University of Southern California, John traveled the world producing artwork and curating art exhibits from California to Russia. After returning to the States, John became immersed in the world of fashion, recognizing it’s strong link to art, media and entertainment. As a designer John won many fashion industry accolades, including awards from Action Sports Retailer, DuPont Lycra and MAGIC International for the work he did with brands such as Rampage, Dr. Martens, Ralph Lauren, E-POCH and Frieda M. During his 7-year tenure in the fashion business, John also directed ad campaigns and produced multimedia fashion events for William Morris Agency, Absolut and Hot Topic, among others.

At the turn of the millennium, John followed his media passions and jumped from the clothing to the entertainment industry. He joined the executive team as Vice President/Creative Director for College Broadcast, a college marketing company with a 250-affiliate cable network. He overhauled the look and feel of the cable network, while leading the creative development of the Web site and the 2500 person strong guerilla marketing force. He designed custom marketing programs for companies such as Tommy Hilfiger, MGM, DreamWorks, Taco Bell, Universal and Levis. Eventually, John moved on to pursue the creation of Media Arts Group, a creative services agency focused on fashion, music, video games and entertainment. After four successful years, John merged his agency with Threshold Digital Marketing, forming Threshold Interactive.

John now leads the creative team of the combined agency, leading projects for companies across industries, including Nestlé, Butterfinger, 1-800 Flowers, Fox Studios, Disney Interactive, Sony Television, Honda, Tarina Tarantino and the Los Angeles Fashion District. John is a featured speaker at creative and marketing conferences, as well as trend seminars nationwide. He has been an active board member on the California Fashion Foundation, the Institute of Ecolonomics, and Beta Records.

For entertaining advice join hosts Ray Schilens and Brad Forsythe for a lively and informative discussion.

13-Feb-09 9:00 AM