The Advertising Show Articles RSS Feed

Author Rachel Botsman Describes How Technology is Taking Us Back to Old Consumer Behaviors

Laura Palakalei - noemail@theadvertisingshow.com — Fri, 19 Dec 2014 15:00:00 GMT

Co-hosts Brad Forsythe and Ray Schilens interview Rachel Botsman writer, consultant, and speaker on the power of collaboration and sharing, and on how it can transform business and the way we live. She received her BFA (Honors) from the University of Oxford, and undertook her postgraduate studies at Harvard University. She has consulted to businesses around the world on brand and social innovation strategy. As a former director at the William J. Clinton Foundation, she spearheaded major public-private partnerships with Nickelodeon, Rachael Ray, and the NBA.

For entertaining advice join hosts Ray Schilens and Brad Forsythe for a lively and informative discussion.

19-Dec-14 9:00 AM

Striking A Balance Between Your Profit Mission and Your Social Mission is Explained by Cause-Alliance Marketing CEO Jeff Klein

Laura Palakalei - noemail@theadvertisingshow.com — Fri, 14 Nov 2014 21:00:00 GMT

Co-hosts Brad Forsythe and Ray Schilens interview Jeff Klein, CEO of Cause Alliance Marketing. At Cause Alliance Marketing, Jeff designs and facilitates collaborative cause-related marketing programs. He currently serves as President of the Conscious Capitalism Alliance and Conscious Capitalism, Inc.—a nonprofit dedicated to “liberating the entrepreneurial spirit for good” co-founded by John Mackey, CEO of Whole Foods Market. Jeff was one of the visionaries and driving forces behind Private Music, the career of Yanni, Spinning, and Seeds of Change, and has consulted for the Esalen Institute, the National Geographic Society, GlobalGiving, the Institute of Noetic Sciences, among others. Jeff wrote his new book, Working for Good: Making a Difference While Making a Living, to support conscious entrepreneurs, intrapreneurs, leaders, and changeagents at work. He resides in San Rafael, Calif.

For entertaining advice join hosts Ray Schilens and Brad Forsythe for a lively and informative discussion

14-Nov-14 3:00 PM

Online Marketing to Boomers Isn’t Your Father's Marketing Strategy

Laura Palakalei - noemail@theadvertisingshow.com — Fri, 17 Oct 2014 14:00:00 GMT

Co-hosts Brad Forsythe and Ray Schilens interview David Weigelt, co-author of Dot Boom: Marketing to Baby Boomers Through Meaningful Online Engagement . The leading authorities on the mature markets online, David Weigelt is the co-founder and partner of Immersion Active, the only Internet marketing agency in the United States focused solely on the baby boomer and senior markets.

David has worked in the online marketing industry since 1995, crafting his expertise in developing interactive marketing campaigns targeting boomers and seniors. David's strategic and creative direction leverages the agency's developmental approach to deliver sophisticated and engaging online experiences for older consumers.

Both David and co-author Jonathan Boehman ensure that all of Immersion Active's campaigns yield meaningful and measurable results through strategic design and execution for clients like AARP, Del Webb, and Home Instead Senior Care.

For entertaining advice join hosts Ray Schilens and Brad Forsythe for a lively and informative discussion.

17-Oct-14 9:00 AM

Author and NY Times Columnist Randall Stross Talks About Everything On the Planet Related to Google

Laura Palakalei - noemail@theadvertisingshow.com — Fri, 19 Sep 2014 14:00:00 GMT

Co-hosts Brad Forsythe and Ray Schilens interivew Randall Stross, author of Planet Google. Randall also writes the New York Times column, “Digital Domain,” and is a professor of business at San Jose State University.

He is the author of several books, including The Microsoft Way and eBoys. He lives in Burlingame, California.

For entertaining advice join hosts Ray Schilens and Brad Forsythe for a lively and informative discussion.

19-Sep-14 9:00 AM

Publicist to the Stars Howard Bragman Shares the Limelight and Explains How to Draw Attention to Your Company, Your Social Cause or Yourself

Laura Palakalei - noemail@theadvertisingshow.com — Fri, 15 Aug 2014 14:00:00 GMT

Co-hosts Brad Forsythe and Ray Schilens interview Howard Bragman, Author of Where’s My Fifteen Minutes: Get Your Company, Your Cause, or Yourself the Recognition You Deserve. Howard has been a communicator, educator, entrepreneur, writer and lecturer for more than two decades. Howard founded a strategic media and public relations agency, Fifteen Minutes, in 2005, which represents a broad yet focused client base in a diverse range of areas: personality, corporate entertainment, special events, consumer products, gay/lesbian market, media training and crisis management. He has media trained hundreds of people including actors, CEOs, physicians, elected officials and attorneys.

Howard's book, Where's My Fifteen Minutes: Get Your Company, Your Cause, or Yourself the Recognition You Deserve, is set for release in January 2009. Published by The Penguin Group, the book contains insight and advice from Howard's years in the business of public relations, as well as accounts of his numerous experiences dealing with Hollywood celebrities and major corporations.

In addition to founding Bragman Nyman Cafarelli Public Relations and Marketing (BNC) in 1989, Howard was also an adjunct professor of Public Relations at the University of Southern California’s Annenberg School for Communications for six years. He has been honored for his teaching excellence by his students and the University.

Howard is a nationally respected crisis counselor and has provided litigation support for a significant number of high-profile cases and individuals. These include: Joseph Steffan who was kicked out of the US Naval Academy for his sexual orientation; The Lewinsky Family; and Sharon Smith in Smith v. Knoller, a high-profile civil rights and justice trial involving a tragic dog mauling death.

He has written bylined articles for publications including: Advertising Age, The Advocate, The Los Angeles Times and Playboy. A frequent television guest on issues involving the entertainment industry and popular culture, Howard has appeared on local and network news programs more than 100 times including Oprah, The Today Show, CNN, ABC, CBS, NBC, MSNBC, CNBC, Fox and E, as well as in hundreds of national magazines and local newspapers. He has been a featured speaker for numerous groups including The US Conference of Mayors; The UJC Youth Congress; and many others.

Howard Bragman was born and raised in Flint, Michigan and graduated with a B.A. from The University of Michigan, in Journalism and Psychology in 1978. Previous to starting his agency he was a vice president in the Chicago and Los Angeles offices of Burson-Marsteller Public Relations. He resides in Los Angeles with his partner, Chuck O'Donnell, a nationally-respected horse trainer, two dogs and a parrot.

For entertaining advice join hosts Ray Schilens and Brad Forsythe for a lively and informative discussion.

15-Aug-14 9:00 AM

CEO of GSD&M Idea City Roy Spence Explains How He Found Purpose For Writing His New Book, It's Not What You Sell, It's What You Stand For

Laura Palakalei - noemail@theadvertisingshow.com — Fri, 18 Jul 2014 14:00:00 GMT

Co-host Brad Forsythe interviews Roy Spence, co-author of It’s Not What You Sell, It’s What You Stand For. Roy is chairman and CEO of GSD&M Idea City, a leading national marketing communications and advertising company that has helped grow some of the world’s most successful brands.

In 1971, Roy and a group of friends founded the agency just after graduating from the University of Texas at Austin. Roy led an effort to build an environment where ideas are destined to flourish and making a difference was a priority from day one. Under Roy’s leadership, the agency flew with Herb Kelleher and Southwest Airlines and helped grow the most successful airline in aviation history and rode with Sam Walton and Wal-Mart and helped build the largest company in the world. They cooked with Norm Brinker and Chili’s and helped serve up the most successful casual-dining restaurant in America and delivered for Ed Whitacre and AT&T and helped produce the largest telecommunications company in the world. And they declared “Don’t Mess with Texas,” creating one of America’s favorite advertising slogans.

They went on to work with Presidents George H.W. Bush and Bill Clinton to encourage Americans to make a difference with disaster relief efforts. They work with the Clinton Foundation and the Clinton Global Initiative in making a difference around the world. And they brought perspective and unity to a damaged country after 9/11 with the moving “I Am an American” pro-bono ad campaign. Through their philosophy called Purpose-based Branding,™ GSD&M Idea City and their Purpose Institute division help organizations identify, simplify and articulate their purpose— the fundamental difference they’re trying to make in the world and their reason for being beyond making money. Through purpose and visionary ideas that make a difference, GSD&M Idea City is in the business of growing clients’ businesses.

The agency’s roster of purpose-based clients includes: Southwest Airlines, MasterCard, BMW, John Deere, L.L.Bean, Kohler, American Legacy Foundation, AARP, Hallmark, Lennox, Norwegian Cruise Line, PGA TOUR, American Red Cross, World Market, AT&T, Popeyes Louisiana Kitchen, Marshalls, the United States Air Force, Cancer Treatment Centers of America and Compass Bank.

Roy Spence has been named Ad Man of the Year, Idea Man of the Century and University of Texas Distinguished Alumnus, among other accolades.

In September 2006, The Amazing Faith of Texas, a book by Roy Spence and the People of Texas was published, and in 2007 he was named to the board of directors of the Lyndon Baines Johnson Foundation. Roy has been interviewed by The Wall Street Journal, USA Today, The New York Times, BusinessWeek, U.S. News & World Report, Esquire, Fast Company, INC. and FORTUNE. A popular keynote speaker, he regularly addresses audiences from throughout the business, government and nonprofit communities. Roy and his wife, Mary, have three children.

For entertaining advice join hosts Ray Schilens and Brad Forsythe for a lively and informative discussion.

18-Jul-14 9:00 AM

An Hour with Legendary Ad Man and Hall of Fame Art Director George Lois

Laura Palakalei - noemail@theadvertisingshow.com — Fri, 20 Jun 2014 14:00:00 GMT

Co-hosts Brad Forsythe and Ray Schilens interview the legendary George Lois who is the most creative, prolific advertising communicator of our time. Running his own ad agencies, he is renowned for dozens of marketing miracles that triggered innovative and populist changes in American (and world) culture. In his twenties he was a pioneer of the landmark Creative Revolution in American Advertising. He introduced and popularized the Xerox culture; he created the concept and prototype design for the New York supplement for the Herald Tribune (the forerunner of New York magazine); made a failing MTV a huge success with his “I Want My MTV” campaign; helped create and introduce VH1; created a new marketing category, Gourmet Frozen Foods, with his name Lean Cuisine; and (by inventing yet another new marketing phenomenon) persuaded America to change their motor oil at thousands of Jiffy Lube stations. He made the totally unknown Tommy Hilfiger immediately famous with just one ad; and saved USA Today from extinction with his breakthrough singing TV campaign. In 1994, almost overnight, he changed the perception of ESPN from a Demolition Derby sports channel to the number one sports network with his dynamic “In Your Face” campaign. Additionally, he created the winning ad campaigns for four U.S. Senators: Jacob Javits (R-NY); Warren Magnuson (D-WA); Minority Leader Hugh Scott (R-PA); Robert Kennedy (D-NY). His list of breakthrough ad campaigns goes on and on. Additionally, the only music video he created, Jokerman by Bob Dylan, won the MTV Best Music Video of the Year Award in 1983.

George Lois is the only person in the world inducted into The Art Directors Hall of Fame, The One Club Creative Hall of Fame, with Lifetime Achievement Awards from the American Institute of Graphic Arts, The Herb Lubalin Award (Society of Publication Designers), CLIO (presented by Tommy Hifiger), as well as
a subject of the Master Series at the School of Visual Arts. In 2013, Lois was voted The Most Influential Art Director of the Past 50 Years by Graphic Design USA.

He is the author of George, Be Careful (Saturday Review Press, 1972), an autobiography; The Art of Advertising (Abrams, 1976), praised as “the bible of mass communications”; What’s the Big Idea? (Doubleday, 1991), used as a text book in college communications courses all over the world; “Covering the 60s” (The Monacelli Press, 1996), presenting his iconic Esquire covers during that turbulent decade; $ellebrity (Phaidon, 2003), a brilliantly reviewed book dealing with his extraordinary campaigns using celebrities in fresh and outrageous ways; Ali Rap, The First Heavyweight Champion of Rap (Taschen/ESPN, 2006), a compilation of over 300 rap rhythms, witticisms, insults and wisecracks from Muhammad Ali, wittily and powerfully visualized; and Iconic America (Rizzoli/Universe, 2007), a roller coaster ride through the eye-popping panorama of American pop culture; George Lois on his Creation of The Big Idea (Assouline, 2008), a mind-boggling archeological dig revealing the influences on 100 of his Big Ideas. In 2008 the Museum of Modern Art installed 38 of the iconic Esquire covers in its permanent collection, celebrated by a year-long exhibit and book; George Lois: The Esquire Covers @ MoMA (Assouline 2010). George’s latest book is Damn Good Advice (for people with talent) (Phaidon, 2012), 120 no-holds-barred, in-your-face lessons, explaining, demonstrating, and ultimately teaching how to unleash your potential in any creative-driven industry, published in seven languages and is an iBook. Additionally, George is in the process of designing Lois Logos, and a revised e-book version of George, be careful called An Autobiography of the Real Mad Man: George, be careful. Both to be released in 2014.

For additional information, go to www.georgelois.com.

20-Jun-14 9:00 AM

Jonathan Baskin Warns If You Don’t Have a Plan for the Holiday Season by Now, You’re in Trouble

Laura Palakalei - noemail@theadvertisingshow.com — Fri, 06 Jun 2014 14:00:00 GMT

Co-hosts Brad Forsythe and Ray Schilens interview Jonathan Salem Baskin, North American Director of Futurelab. Jonathan has been called “a merry iconoclast,” “lucid and cutting,” “groundbreaking” and “the new bad boy of branding” because he looks beyond the gimmicks and hype to uncover what really works when communicating with the marketplace.

Jonathan wears multiple hats as a global brand strategist, leading a global network of partner companies in the Baskinbrand Alliance and manages North American business for the global marketing consultancy Futurelab. He’s also a writer, oft-quoted media expert and public speaker, having written the groundbreaking book “Branding Only Works on Cattle” in 2008 and then “Bright Lights & Dim Bulbs” in 2009. He writes the popular blog, Dim Bulb, co-hosts a regular podcast, Socializing Media, writes a regular column on marketing leadership for Advertising Age, and is a member of the board of advisors for Social Media Today.

Jonathan possesses 27 years of experience driving consumer purchases and building strong brands, having has led a number of marketing initiatives that crossed both digital and offline domains for such world-class brands as Apple, Blockbuster, ConAgra, and most other letters in the brand-name alphabet.

He began his career at Grey Advertising, where he worked on integrated marketing campaigns for such consumer products as Duncan Hines’ cookies and Joy Dishwashing Liquid. He also ran major public relations programs for Edelman Worldwide, both in New York and Los Angeles. He received a degree in English Literature from Colby College, Waterville, ME, in 1982.

For entertaining advice join hosts Ray Schilens and Brad Forsythe for a lively and informative discussion.

6-Jun-14 9:00 AM

Nielsen’s Nic Covey Shares His Study’s Findings About Consumer’s Willingness to Pay For Online Content

Laura Palakalei - noemail@theadvertisingshow.com — Fri, 02 May 2014 14:00:00 GMT

Co-hosts Brad Forsythe and Ray Schilens interview Nic Covey, Director of Cross-Platform Insights at The Nielsen Company. Working across Nielsen's global portfolio of research, he's charged with delivering new insights on media and the connected consumer. His research is widely quoted, from The Wall Street Journal to BBC News.

In recent years, Nic has managed Nielsen's analysis across a range of emerging research areas, including sports sponsorship, video games and mobile media. He's also worked closely on some Nielsen's most innovative analyses on overall Internet and television usage. Prior to joining Nielsen, Nic worked in strategic research and marketing for both The E.W. Scripps Company and ESPN.

Nic holds a BA in History and Communication from Denison University and works out of Nielsen's Chicago and New York offices.

For entertaining advice join hosts Ray Schilens and Brad Forsythe for a lively and informative discussion.

2-May-14 9:00 AM

Design Expert and Innovation Authority Simon Thorneycroft Shares Thought Provoking Opinions About Packaging and New Product Design

Laura - noemail@theadvertisingshow.com — Fri, 04 Apr 2014 14:00:00 GMT

Co-hosts Brad Forsythe and Ray Schilens interview Simon Thorneycroft, co-founder of Perspective:Branding. As one of the most knowledgeable design strategists and corporate identity experts in the United States and Europe, he has a keen understanding of many critical and often controversial issues relating to commercial art, packaging, environmental design, and retail appeal.

Having been the youngest Creative Director for Landor Associates, one of the world’s leading strategic brand consulting and design firms, as well as a corporate background stateside at Morningstar Farms and Dean Foods, Simon has firsthand experience in one of the strongest and resilient industries that create household names.

With over 15 years of experience, Simon directs a talented group of forward-thinking designers and brand strategists as the Chief Creative Officer for Perspective:Branding (www.perspectivebranding.com), one of the California Bay Area’s most underrated and independent strategic design consultancies. His design work has garnered multiple awards, including the 2008 Silver Pentaward for Packaging Design for the work on Doritos’ Quest, as well as Graphic Design USA’s American Package Design Award for both Doritos and PLEO.

For entertaining advice join hosts Ray Schilens and Brad Forsythe for a lively and informative discussion.

4-Apr-14 9:00 AM

The Most Powerful Way to Influence Decision Making is Explained in a Fascinating Interview with Author Sally Hogshead

Laura Palakalei - noemail@theadvertisingshow.com — Fri, 07 Mar 2014 15:00:00 GMT

Co-hosts Brad Forsythe and Ray Schilens interview Sally Hogshead, creative director and author of FASCINATE: Your 7 Triggers of Persuasion and Captivation. Growing up with the last name Hogshead would give anyone an unconventional point of view. Today Sally is a creative director and author, developing ideas that help world-class brands to persuade and influence. She’s been interviewed by the “Today Show” three times in the past year, and appeared last week on CBS “Early Show.” Reality TV show “Making It Big” featured Sally as “advertising’s icon” who has “changed the face of North American advertising.”

In her second year of advertising, Sally won more awards than any other copywriter in the U.S., and was called “the most successful junior copywriter of all time.” After working at Wieden + Kennedy, The Martin Agency, and Fallon McElligott, by age 27 she’d opened her first ad agency. Three years later, opened the West Coast office of Crispin Porter + Bogusky as Creative Director/Managing Director. Working with brands such as MINI Cooper, Nike, Target, Starbucks, and Coca-Cola, Sally’s work has collected hundreds of honors, and been invited into showcases ranging from “Best Ads on TV” to The Smithsonian Museum of American History. She was the first-ever host of the national Adweek conference.

In 2005, Penguin published her first book, RADICAL CAREERING: 100 Truths to Jumpstart Your Job, Your Career, and Your Life. Sally spent the next year touring the country as a motivational speaker for CareerBuilder.com.

In February 2010, Sally’s second book was published, titled FASCINATE: Your 7 Triggers of Persuasion and Captivation. The book outlines Sally’s three years of research on the universal triggers of fascination: Power, Lust, Mystique, Prestige, Alarm, Vice, and Trust. Author Seth Godin says, “This is a transformative work, a beautifully written book that will forever change the way you see the world. I loved it. Let me be really clear: you need to buy this book, devour it, absorb it and then buy copies for your colleagues. A lot of copies.” Today, as a creative director and writer, Sally works with brands such as Pepsi, Harry Winston, Godiva, and Cole Haan. She also leads keynotes for companies such as Starbucks and Microsoft.

For entertaining advice join hosts Ray Schilens and Brad Forsythe for a lively and informative discussion.

7-Mar-14 9:00 AM

How Does MTV International Establish a Unified Brand Language Across 160 Countries Speaking 31 Different Languages? They Hire Matt Pyke

Laura Palakalei - noemail@theadvertisingshow.com — Fri, 07 Feb 2014 15:00:00 GMT

Co-hosts Brad Forsythe & Ray Schilens interview Matt Pyke, Founder of Universal Everything. Based in a log cabin studio in Sheffield, Matt Pyke is a painter, photographer, artist, curator, designer, animator, director, producer and lecturer.

Universal Everything was formed in 2004 as an ever-growing collective of designers, programmers, musicians and artists.

Working with everything from pencils to generative design, Universal Everything is a diverse studio at the crossover between design and art. With commissions ranging from packaging to stadium events, for clients from Apple, Audi and Nokia to the London 2012 Olympics. Our works have shown in galleries from the Victoria & Albert Museum - London, The Museum of Modern Art - New York to Colette - Paris.

Matt has lectured to audiences worldwide including D&AD President's Lecture Series, Cambridge University and Apple stores across the USA.

Motivated by the pursuit of the new, creative research and development are central, leading to self-initiated pieces and unique projects for brands, galleries, collectors and consumers.

The Guardian newspaper listed the studio as one of the Top 50 designers in the UK.

For entertaining advice join hosts Ray Schilens and Brad Forsythe for a lively and informative discussion.

7-Feb-14 9:00 AM

Author Brian Halligan Turns Your Online Approach Around From Pushing Messages Out to Pulling Customers In

Laura Palakalei - noemail@theadvertisingshow.com — Fri, 24 Jan 2014 15:00:00 GMT

Co-hosts Brad Forsythe and Ray Schilens interview Brian Halligan, co-author of INBOUND MARKETING: Get Found Using Google, Social Media and Blogs.He is also co-founder and CEO of HubSpot, Inc., an Internet marketing company dedicated to helping small businesses leverage the Internet to "get found" by qualified prospects and convert more of them into leads and customers.

His blog,blog.hubspot.com, ranks as one of the world's top 100 marketing blogs, according toAdAge Magazine. Previously, Brian worked as a venture partner at Longworth Venture Capital and held senior sales and marketing roles at Groove Networks (acquired by Microsoft) and Parametric Technology Corporation. Holding an MBA from the MIT Sloan School of Management, Brian is a frequent lecturer at MIT and Harvard Business School on the science of selling and marketing. He also frequently speaks at conferences, such as the New Marketing Summit, Search Engine Strategies, and the Inbound Marketing Summit. He’s based in Cambridge, Massachusetts.

For entertaining advice join hosts Ray Schilens and Brad Forsythe for a lively and informative discussion.

24-Jan-14 9:00 AM

Sports Marketing Pioneer Donald Dell Serves Up Advice On Business Relationships and Negotiation Strategy

Laura Palakalei - noemail@theadvertisingshow.com — Sat, 28 Dec 2013 15:00:00 GMT

Co-hosts Brad Forsythe and Ray Schilens interview Donald Dell, author of Never Make the First Offer. Donald is also co-founder of the Association of Tennis Professionals and the founder of ProServ, a leading sports agency that has represented hundreds of star athletes. He is also a former captain of the U.S. David Cup tennis team, the founder of the Legg Mason Tennis Classic, and a television tennis commentator. He was elected to the International Tennis Hall of Fame in 2009.

For entertaining advice join hosts Ray Schilens and Brad Forsythe for a lively and informative discussion.

28-Dec-13 9:00 AM

Author Kevin Maney Enlightens Us On Why Some Things Catch On and Others Don’t

Laura Palakalei - noemail@theadvertisingshow.com — Fri, 13 Dec 2013 15:00:00 GMT

Co-hosts Brad Forsythe and Ray Schilens interview Kevin Maney, author of Trade-Off: Why Some Things Catch On and Others Don't. Kevin is a bestselling author of Megamedia Shakeout and The Maverick and His Machine: Thomas Watson Sr. and the Making of IBM, is an author and journalist who has interviewed many of the biggest names in business in a career spanning 25 years. He writes for Fortune,The Atlantic, and Fast Company among other national magazines, and was recruited by Conde Nast Portfolio magazine prior to its launch in 2007 to be contributing editor there until its demise in April 2009. Maney was a weekly columnist at USA Today on business and technology for sixteen years.

For entertaining advice join hosts Ray Schilens and Brad Forsythe for a lively and informative discussion.

13-Dec-13 9:00 AM

Author and Master of Social Media and Reputation Strategist Larry Weber Shares His Latest Insights

Laura Palakalei - noemail@theadvertisingshow.com — Fri, 29 Nov 2013 15:00:00 GMT

Co-hosts Brad Forsythe and Ray Schilens interview Larry Weber, Chairman of W2 Group and author of "Sticks and Stones." W2 Group is a global marketing services
ecosystem that helps CMOs in their new role as builders of communities and
content aggregators. W2 Group includes public relations agency Racepoint Group,
social media marketing firm Digital Influence Group and branding company Two
Martinis.

A public relations visionary, in 1987 Larry established The Weber Group, which within a decade
became the world's largest technology public relations firm. Interpublic
purchased The Weber Group in 1996 and in 2000, Larry was named Chairman and CEO
of Interpublic's Advanced Marketing Services group. In 2001 Larry built Weber
Shandwick, which today is the world’s largest public relations firm.

Larry serves on a number of boards for corporations, non-profit organizations and academic institutions. He is co-founder and Chairman of the Board of Directors of the Massachusetts
Innovation and Technology Exchange (MITX), the largest interactive advocacy
organization in the world.

Larry has also published three books about next-generation business. Sticks and Stones: How Digital Business Reputations Are Created Over Time and Lost in a Click was published in
July 2009 from Wiley & Sons. Marketing to the Social Web: How Digital
Customer Communities Build Your Business was first published by Wiley in 2007
with a second edition in 2009. The Provocateur: How a New Generation of Leaders
Are Building Communities, Not Just Companies was printed in 2002 by Random
House.

For entertaining advice join hosts Ray Schilens and Brad Forsythe for a lively and informative discussion.

29-Nov-13 9:00 AM

CEO Paul Rand Explains How to Know, Change, Target, Engage and Measure Your On-line and Off-line Audience

Laura Palakalei - noemail@theadvertisingshow.com — Fri, 15 Nov 2013 15:00:00 GMT

Co-hosts Brad Forsythe and Ray Schilens interview Paul Rand president and CEO of Zócalo Group, with
responsibility for overall client strategy and satisfaction as well as the
leadership and growth of the Zócalo Group team.

Prior to launching Zócalo Group, Paul was a Partner and Global Chief Development and Innovation
Officer at Ketchum as well as member of the firm's global Executive Committee.
He also served as Director of Ketchum's Global Technology Practice and Managing
Director of Ketchum Midwest. Paul has more than 20 years of strategic
communications experience, with expertise in corporate, industry analyst,
financial, crisis, employee, business-to-business, media and marketing
communications.

As the founder and CEO of Corporate Technology Communications (CTC), Paul led CTC into becoming the
Midwest's largest independent corporate and technology communications firm and
among the most respected in the nation. Omnicom/Ketchum acquired CTC in June 2001.

In addition to his role at Zócalo Group, Paul also serves as President-Elect for the Word of Mouth
Marketing Association (WOMMA) and is widely regarded as a leading expert in
Word of Mouth / WOM Marketing and brand evangelism.

For 10 years, Paul taught as an adjunct faculty member at DePaul University's Kellstadt Graduate
School of Business, teaching strategic planning and entrepreneurship. He is
currently on the Executive Committee of the Dean's Board of Advisors. In
addition, Paul serves on the Membership Committee for the Economic Club of
Chicago.

Paul has been featured and/or quoted on WOM, business and communications issues in media including The
Wall Street Journal, the New York Times, Business Week, National Public Radio,
the Chicago Tribune, PRWeek, AdWeek, Advertising Age and numerous other
outlets. He is a regular speaker and moderator for business and trade groups
and was named in BtoB Magazine's Top 100 marketers in 2004 and 2006.

For entertaining advice join hosts Ray Schilens and Brad Forsythe for a lively and informative
discussion.

15-Nov-13 9:00 AM

OgilvyOne Worldwide Executive Creative Director Mat Zucker Transports Traditional Direct Marketing into the Digital World

Laura Palakalei - noemail@theadvertisingshow.com — Fri, 01 Nov 2013 14:00:00 GMT

Co-hosts Brad Forsythe and Ray Schilens interview Mat Zucker, Executive Creative Director at OgilvyOne
Worldwide. Mat recently returned to Ogilvy to help evolve the direct and CRM
creative model for the digital world. He is invigorated by the challenge to reinterpret
David Ogilvy’s “secret weapon” for the modern marketing environment while
working with its fully integrated 360 brand teams.

Mat first joined in 1999 as Associate Creative Director on Ameritrade and WebMD. He rose through the
ranks to become Senior Partner, Group Creative Director, leading all direct
marketing, demand generation and relationship marketing for Cisco Systems and
CRM for Enfamil, as well as digital duties for WebMD and The Office of National
Drug Control Policy. Mat left in 2005 to join R/GA as executive creative
director to lead the Subaru and Johnson & Johnson business, launching
baby.com and guiding Acuvue, Clean & Clear, Splenda, Johnson’s baby and
other brands. He then moved to Agency.com where he was ECD of its New York office
for the past two years. At Agency.com, Mat helped lead a turnaround at the New
York office and the agency. His creative work helped grow the agency’s business
with such clients as CIT and Mars and gain new business from SPX Corp, LG
Electronics and Jackson Hewitt.

Mat has won a clutch of major industry awards including ADDYs, Effies, New York Festivals, ad:tech,
Caples, LIAAs, WebAward, and a WPP Atticus for Original Thinking in Internet
Communcations. He has helped pioneer brands in podcasting, e-commerce, and creative
use of media. A member of Paragraph writer’s space, he also speaks regularly on
industry panels and writes for industry publications such as Creativity and
Advertising Age.

Mat graduated from Cornell University and started as a copywriter at Foote, Cone & Belding on
AT&T, Nabisco, Fleishmann’s, Cream of Wheat and Rayovac batteries.

For entertaining advice join hosts, Ray Schilens and Brad Forsythe, for a lively and informative discussion.

1-Nov-13 9:00 AM

Advertising’s Hall of Famer George Lois Weighs in on Creative and the Ad World in 2013 - Part II

Laura Palakalei - noemail@theadvertisingshow.com — Fri, 25 Oct 2013 14:00:00 GMT

Co-Hosts Brad Forsythe and Ray Schilens interview legendary Art Director George Lois. The legendary
George Lois is the most creative, prolific advertising communicator of our time. Running his own ad agencies, he is renowned for dozens of marketing miracles that triggered innovative and populist
changes in American (and world) culture. In his twenties he was a pioneer of
the landmark Creative Revolution in American Advertising. He introduced and
popularized the Xerox culture; he created the concept and prototype design for
the New York supplement for the Herald Tribune (the forerunner of New York
magazine); made a failing MTV a huge success with his “I Want My MTV” campaign;
helped create and introduce VH1; created a new marketing category, Gourmet
Frozen Foods, with his name Lean Cuisine; and (by inventing yet another new
marketing phenomenon) persuaded America to change their motor oil at thousands
of Jiffy Lube stations. He made the totally unknown Tommy Hilfiger immediately
famous with just one ad; and saved USA Today from extinction with his
breakthrough singing TV campaign. In 1994, almost overnight, he changed the
perception of ESPN from a Demolition Derby sports channel to the number one
sports network with his dynamic “In Your Face” campaign. Additionally, he
created the winning ad campaigns for four U.S. Senators: Jacob Javits (R-NY);
Warren Magnuson (D-WA); Minority Leader Hugh Scott (R-PA); Robert Kennedy
(D-NY). His list of breakthrough ad campaigns goes on and on. Additionally, the
only music video he created, Jokerman by Bob Dylan, won the MTV Best Music
Video of the Year Award in 1983.

George Lois is the only person in the world inducted into The Art Directors Hall of Fame,
The One Club Creative Hall of Fame, with Lifetime Achievement Awards from the
American Institute of Graphic Arts, The Herb Lubalin Award (Society of
Publication Designers), CLIO (presented by Tommy Hifiger), as well as a subject of
the Master Series at the School of Visual Arts. In 2013, Lois was voted The
Most Influential Art Director of the Past 50 Years by Graphic Design USA.

He is the author of George, Be Careful (Saturday Review Press, 1972), an autobiography; The
Art of Advertising (Abrams, 1976), praised as “the bible of mass communications”;
What’s the Big Idea? (Doubleday, 1991), used as a text book in college
communications courses all over the world; “Covering the 60s” (The Monacelli
Press, 1996), presenting his iconic Esquire covers during that turbulent
decade; $ellebrity (Phaidon, 2003), a brilliantly reviewed book dealing with
his extraordinary campaigns using celebrities in fresh and outrageous ways; Ali
Rap, The First Heavyweight Champion of Rap (Taschen/ESPN, 2006), a compilation
of over 300 rap rhythms, witticisms, insults and wisecracks from Muhammad Ali,
wittily and powerfully visualized; and Iconic America (Rizzoli/Universe, 2007),
a roller coaster ride through the eye-popping panorama of American pop culture;
George Lois on his Creation of The Big Idea (Assouline, 2008), a mind-boggling
archeological dig revealing the influences on 100 of his Big Ideas. In 2008 the
Museum of Modern Art installed 38 of the iconic Esquire covers in its permanent
collection, celebrated by a year-long exhibit and book; George Lois: The Esquire
Covers @ MoMA (Assouline 2010). George’s latest book is Damn Good Advice (for
people with talent) (Phaidon, 2012), 120 no-holds-barred, in-your-face lessons,
explaining, demonstrating, and ultimately teaching how to unleash your
potential in any creative-driven industry, published in six languages.
Additionally, George is in the process of designing Lois Logos, and a revised
e-book version of George, be careful called An Autobiography of the Real Mad
Man: George, be careful. Both to be released in 2014.

For additional information, go to www.georgelois.com.

For entertaining advice join hosts, Ray Schilens and Brad Forsythe, for a lively and informative discussion.”

25-Oct-13 9:00 AM

Advertising’s Hall of Famer George Lois Weighs in on Creative and the Ad World in 2013 - Part I

Laura Palakalei - noemail@theadvertisingshow.com — Fri, 18 Oct 2013 14:00:00 GMT

He is the author of George, Be Careful (Saturday Review Press, 1972), an autobiography; The
Art of Advertising (Abrams, 1976), praised as “the bible of mass communications”;
What’s the Big Idea? (Doubleday, 1991), used as a text book in college
communications courses all over the world; “Covering the 60s” (The Monacelli
Press, 1996), presenting his iconic Esquire covers during that turbulent
decade; $ellebrity (Phaidon, 2003), a brilliantly reviewed book dealing with
his extraordinary campaigns using celebrities in fresh and outrageous ways; Ali
Rap, The First Heavyweight Champion of Rap (Taschen/ESPN, 2006), a compilation
of over 300 rap rhythms, witticisms, insults and wisecracks from Muhammad Ali,
wittily and powerfully visualized; and Iconic America (Rizzoli/Universe, 2007),
a roller coaster ride through the eye-popping panorama of American pop culture;
George Lois on his Creation of The Big Idea (Assouline, 2008), a mind-boggling
archeological dig revealing the influences on 100 of his Big Ideas. In 2008 the
Museum of Modern Art installed 38 of the iconic Esquire covers in its permanent
collection, celebrated by a year-long exhibit and book; George Lois: The Esquire
Covers @ MoMA (Assouline 2010). George’s latest book is Damn Good Advice (for
people with talent) (Phaidon, 2012), 120 no-holds-barred, in-your-face lessons,
explaining, demonstrating, and ultimately teaching how to unleash your
potential in any creative-driven industry, published in six languages.
Additionally, George is in the process of designing Lois Logos, and a revised
e-book version of George, be careful called An Autobiography of the Real Mad
Man: George, be careful. Both to be released in 2014.

For additional information, go to www.georgelois.com.

For entertaining advice join hosts, Ray Schilens and Brad Forsythe, for a lively and informative discussion.”

18-Oct-13 9:00 AM