The Advertising Show

Author Lucas Conley Discusses The Marketing World's Obsession With Branding And How It Can Ruin The Development Of Quality Products

noemail@theadvertisingshow.com — Fri, 03 Oct 2008 14:00:00 GMT

Co-host Brad Forsythe interviews Lucas Conley, Author of Obsessive Branding Disorder: The Business of Illusion, and The Illusion of Business

A contributing writer for Fast Company, Lucas Conley is an experienced journalist with an eye for stories that change how we see the world. Widely published in a number of fields, his work has appeared in The Boston Globe, SPIN, and ESPN: The Magazine, among other publications.

At the Atlantic Monthly, where Conley began his career, he spent a year-and-a-half working alongside award-winning investigative journalist William Langewiesche, reporting on stories like the recovery operation at the World Trade Center. Conley's reporting took him from the collapsed subway tunnels beneath Manhattan to the eerie dust-entombed offices high in the neighboring towers, abandoned and frozen in time for months after the collapse. Nominated for a national magazine award, the resulting three-part series, "American Ground Unbuilding the World Trade Center," was published as a book in late 2002.

As a staff writer and correspondent for Fast Company, Lucas Conley has searched for stories that go beyond trends, revealing the passions and challenges of our lives at work. Since 2002, he has followed two Manhattan CEOs as they relaunched their investment firms after losing half their employees in the World Trade Center.

He has traveled out into the wooded hills of New Hampshire to understand how composers, poets, and artists living in a secluded century-old art colony cultivated creativity; and he has profiled the world's leading management consultant on the eve of his return to the business world, after spending three years away from the corporate life, running a mission for his church.

For entertaining advice join hosts Ray Schilens and Brad Forsythe for a lively and informative discussion.

3-Oct-08 9:00 AM

This Week Alex Ben Block of Hollywood Today Discusses the Emmys, the Fall TV Schedule and the latest Entertainment News

noemail@theadvertisingshow.com — Fri, 26 Sep 2008 14:30:00 GMT

Co-host Brad Forsythe interviews Alex Ben Block, Editor at Large, The Hollywood Reporter Show Business Historian, Hollywood Today

Alex Ben Block is Senior Columnist for Hollywood Today, an online newsmagazine (http://HollywoodToday.net), Editor of an upcoming almanac of great movies from the past hundred years for George Lucas Books and a noted show business historian. Block has been heard for the past five years on NPR affiliate KPCC-FM's "Call Sheet" in Southern California and the nationally syndicated radio program, "The Advertising Show."

He was the editor of two Hollywood trades: The Hollywood Reporter and TelevisionWeek, as well as Associate Editor of Forbes, Editor-in-Chief of eStar.com, a movie critic in Miami, a columnist in Detroit and Assistant City Editor of the Los Angeles Herald Examiner. Block is author of the critically acclaimed non-fiction book "OUTFOXED: The Inside Story of America's Fourth Television Network," and the bestseller "The Legend of Bruce Lee."

He served for three years as Executive Director of the Los Angeles Press Club and remains an honorary board member. Block has won a number of honors, including two LA Press Club Awards and in 2005 was presented the prestigious Journalism Award from the Caucus For Television Producers, Directors and Writers by Leslie Moonves. Block is nominated for a 2007 LA Press Club award for his article on the untold true story of the movie “Rocky.”

Block has extensive on air experience in both radio and TV. He has been on news and entertainment shows and done commentary for stations in Miami, Detroit, New York, Los Angeles, San Francisco and elsewhere. He is frequently quoted both in print and by the electronic media. Recent appearances have included the O’Reilly Factor on Fox News Channel along with appearances on outlets such as CNN, CNBC, KNBC and E! News.

Block is a popular public speaker and moderator. His recent panels for the Museum of TV and Radio have included an interview with Roseanne Barr, a look at the show “Prison Break” and a panel on the image of Arabs in primetime featuring the executive producers of “24” and “Lost.”

Block has served on a number of charitable boards including the Will Rogers Motion Picture Pioneers Foundation and was as a juror for the American Film Institute and Gerald Loeb Awards, among others.

A native of Syracuse, N.Y., and graduate of Ithaca College, Block lives in Encino, Calif., with his wife, actress and producer Jodi Taylor. He is the father of singer-songwriter Hayley Taylor.

For entertaining advice join hosts Ray Schilens and Brad Forsythe for a lively and informative discussion.

26-Sep-08 9:30 AM

From Esquire to MTV: Listen for Part II as George Lois Probes Deeper into What the Future of Advertising Will Hold

noemail@theadvertisingshow.com — Fri, 19 Sep 2008 18:00:00 GMT

Co-host Brad Forsythe interviews George Lois, Legendary Art Director and Co-Author of Iconic America: A Roller-Coaster Ride Through the Eye-Popping Panorama of American Pop Culture.

The legendary George Lois is the most creative, prolific advertising communicator of our time. Running his own ad agencies, he is renowned for dozens of marketing miracles that triggered innovative and populist changes in American (and world) culture. In his twenties he was a pioneer of the landmark Creative Revolution in American Advertising. He introduced and popularized the Xerox culture; he created the concept and prototype design for the New York supplement for the Herald Tribune (the forerunner of New York magazine); mad a failing MTV a huge success with his "I Want My MTV" campaign; helped create and introduce VH1; created a new marketing category, Gourmet Frozen Foods, with his name Lean Cuisine; and (by inventing yet another new marketing phenomenon) persuaded America to change their motor oil at thousands of Jiffy Lube stations. He made the totally unknown Tommy Hilfiger immediately famous with just one ad; and saved USA Today from extinction with his breakthrough "singing" TV campaign. In 1994, almost overnight, he changed the perception of ESPN from a "Demolition Derby" sports channel to the number one sports network with his dynamic "In Your Face" campaign. Additionally he created the winning ad campaigns for four U.S. Senators: Jacob Javits (R-NY); Warren Magnuson (D-WA); Minority Leader Hugh Scott (R-PA); Robert Kennedy (D-NY). His list of breakthrough ad campaigns goes on and on. Additionally, the only music video he created, Jokerman by Bob Dylan, won the MTV Best Music Video of the Year Award in 1983.

George Lois is the only person in the world with all the following accolades: Inducted into The Art Directors Hall of Fame and The Copywriters Hall of Fame, Lifetime Achievement Awards from the American Institute of Graphic Arts, the Society of Publication Designers, and the subject of a Master Series at the School of Visual Arts. He is the author of George Be Careful (1972), an autobiography; The Art of Advertising (1976), which has been praised as "the Bible of mass communications"; What's the Big Idea? (1991), which is used as a text book in college communications courses all over the world; Covering the '60s (1996), which displays his iconic Esquire covers during that turbulent decade; $ellebrity (2003), a brilliantly reviewed book dealing with his extraordinary campaigns using celebrities in fresh and outrageous ways; Ali Rap, The First Heavyweight Champion of Rap (2006), a compilation of over 300 rap rhythms, witticisms, insults and wisecracks from Muhammad Ali, wittily and powerfully visualized, co-published by Taschen and ESPN; and Iconic America: A Roller-Coaster Ride Through the Eye-Popping Panorama of American Pop Culture (2007).

For entertaining advice join hosts Ray Schilens and Brad Forsythe for a lively and informative discussion.

19-Sep-08 1:00 PM

From Esquire to MTV: George Lois Describes Some of his Legendary Work in the Advertising Biz and Shares Some Insight About the Ad World's Future

noemail@theadvertisingshow.com — Mon, 15 Sep 2008 18:00:00 GMT

Co-host Brad Forsythe interviews George Lois, Legendary Art Director and Co-Author of Iconic America: A Roller-Coaster Ride Through the Eye-Popping Panorama of American Pop Culture. The legendary George Lois is the most creative, prolific advertising communicator of our time. Running his own ad agencies, he is renowned for dozens of marketing miracles that triggered innovative and populist changes in American (and world) culture. In his twenties he was a pioneer of the landmark Creative Revolution in American Advertising. He introduced and popularized the Xerox culture; he created the concept and prototype design for the New York supplement for the Herald Tribune (the forerunner of New York magazine); mad a failing MTV a huge success with his "I Want My MTV" campaign; helped create and introduce VH1; created a new marketing category, Gourmet Frozen Foods, with his name Lean Cuisine; and (by inventing yet another new marketing phenomenon) persuaded America to change their motor oil at thousands of Jiffy Lube stations. He made the totally unknown Tommy Hilfiger immediately famous with just one ad; and saved USA Today from extinction with his breakthrough "singing" TV campaign. In 1994, almost overnight, he changed the perception of ESPN from a "Demolition Derby" sports channel to the number one sports network with his dynamic "In Your Face" campaign. Additionally he created the winning ad campaigns for four U.S. Senators: Jacob Javits (R-NY); Warren Magnuson (D-WA); Minority Leader Hugh Scott (R-PA); Robert Kennedy (D-NY). His list of breakthrough ad campaigns goes on and on. Additionally, the only music video he created, Jokerman by Bob Dylan, won the MTV Best Music Video of the Year Award in 1983.

George Lois is the only person in the world with all the following accolades: Inducted into The Art Directors Hall of Fame and The Copywriters Hall of Fame, Lifetime Achievement Awards from the American Institute of Graphic Arts, the Society of Publication Designers, and the subject of a Master Series at the School of Visual Arts. He is the author of George Be Careful (1972), an autobiography; The Art of Advertising (1976), which has been praised as "the Bible of mass communications"; What's the Big Idea? (1991), which is used as a text book in college communications courses all over the world; Covering the '60s (1996), which displays his iconic Esquire covers during that turbulent decade; $ellebrity (2003), a brilliantly reviewed book dealing with his extraordinary campaigns using celebrities in fresh and outrageous ways; Ali Rap, The First Heavyweight Champion of Rap (2006), a compilation of over 300 rap rhythms, witticisms, insults and wisecracks from Muhammad Ali, wittily and powerfully visualized, co-published by Taschen and ESPN; and Iconic America: A Roller-Coaster Ride Through the Eye-Popping Panorama of American Pop Culture (2007).

For entertaining advice join hosts Ray Schilens and Brad Forsythe for a lively and informative discussion.

15-Sep-08 1:00 PM

Denuo CEO Rishad Tobaccowala Discusses Consumer Trends And How Three Little Words Can Grow Your Business

noemail@theadvertisingshow.com — Fri, 12 Sep 2008 14:30:00 GMT

This week Co-Host Brad Forsythe interviews Rishad Tobaccowala, CEO of Denuo.

Rishad Tobaccowala is the CEO of Denuo a futures “think-do” company that helps its clients get to the future first in ways that make “tomorrow tangible today”. Denuo combines strategy, research, ideas, program management and ventures to help clients as varied as Hewlett Packard, Kellogg’s and DuPont and also works with start-ups such as Bright Cove and Sling Media.

Tobaccowala simultaneously serves as Chief Innovation Officer of Publicis Groupe Media (PGM). Formed in 2004, PGM is a management board that oversees two major media networks: Starcom MediaVest Group (SMG) and Zenith Optimedia, which together allocate over $45 billion in global media spending.

Prior to his current roles, Tobaccowala was the founder and President of SMG Next, the first and most comprehensive futures practice in the media industry. The development of SMG Next resulted in the launch of several successful practices for SMG including: SMG Play, the first company to leverage videogames as a marketing platform; word-of-mouth practice Reverb; and Digits, a leader in mobile marketing. The TV 2.0 practice he developed focuses on the future of consumer engagement with video marketing messages. Tobaccowala was also responsible for developing SMG Search, which specializes in leveraging search applications in new ways for leading spenders in the category, including General Motors.

Before conceptualizing SMG NEXT, Tobaccowala was president and founder of SMG IP, the digital and interactive arm of SMG. As such, he played a central role in shaping the agency, which was selected by Media magazine as both 2002 and 2004 Interactive Agency of The Year.

Tobaccowala has over 25 years of marketing and strategy experience across a wide spectrum of clients and companies. He was named by Business Week as one of the top business leaders in 2005 for his pioneering innovation, and TIME magazine once dubbed him one of five “Marketing Innovators.” He was appointed to Advertising Age's Interactive Hall of Fame; named Adweek's 2000 Media All-Star for Interactive Media; dubbed OMMA magazine Media Strategist All-Star for 2005; and named one of 2005’s Best Leaders by BusinessWeek. He has written for (or been featured in) a host of news outlets, including Wired, Business Week, Fortune, Fast Company, MSNBC and Slate.

Tobaccowala is a much sought after speaker who has presented to several board of directors and senior leaderships of companies as diverse as Nestle and Reuters as well as at Industry events put together by Forbes, Microsoft, Fairchild and many others.

In addition to the PGM board, Tobaccowala serves on the board of directors of leading behavioral marketing firm Revenue Science, the next generation search company Snap (an Idealab Company), Honeyshed (founded by David Droga) and the Berlin School of Creative Leadership.

Tobaccowala holds a bachelor’s degree in mathematics from the University of Bombay and an M.B.A. from the Graduate School of Business at the University of Chicago.

For entertaining advice, join hosts, Ray Schilens and Brad Forsythe, for a lively and informative discussion.

12-Sep-08 9:30 AM

Author David Meerman Scott Explains How His New Book Can Help Build Better Brands By Resonating With Your Core Customers

noemail@theadvertisingshow.com — Fri, 05 Sep 2008 14:00:00 GMT

This week Co-Host Brad Forsythe interviews David Meerman Scott, Author of Tuned In: Uncover the Extraordinary Opportunities That Lead to Business Breakthroughs.

David Meerman Scott is the author of TUNED IN: Uncover the Extraordinary Opportunities That Lead to Business Breakthroughs (Wiley). He is also the author of the Web Ink Now blog and The New Rules of Marketing and PR, a book which won the 800-CEO-READ Author’s Choice Award in 2007. Find out more from the website and blog at: www.tunedinbook.com

For entertaining advice, join hosts, Ray Schilens and Brad Forsythe, for a lively and informative discussion.

5-Sep-08 9:00 AM

Tuck School of Business at Dartmouth Associate Professor of Business Administration Praveen Kopalle Discusses New Product Development And The "Emergent Consumer"

noemail@theadvertisingshow.com — Fri, 29 Aug 2008 14:30:00 GMT

This week Co-Host Brad Forsythe interviews Praveen Kopalle, Associate Professor of Business Administration at the Tuck School of Business, Dartmouth.

After teaching at the University of Arizona in Tucson, Arizona, for four years, Praveen Kopalle traded the warm, southern weather for the charming Northeast and joined the Tuck School in 1996. His teaching and research interests include marketing management, marketing research, pricing strategy, and new product development.  

Praveen received his Ph.D. in marketing management from the Graduate School of Business, Columbia University in New York City. He also has an MBA in marketing management from the Indian Institute of Management, Bangalore, India, and a BS in mechanical and production engineering from Osmania University, Hyderabad, India.  

In addition to his awards, research, and editorial accomplishments, Praveen is also a research director (Internet marketing and pricing) at the Glassmeyer/McNamee Center for Digital Strategies, and a faculty associate of William F. Achtmeyer Center for Global Leadership, both at the Tuck School. He is a marketing advisor for BeVocal, Inc., based in Santa Clara, CA and is an avid cricket enthusiast and a HAM radio operator.

For entertaining advice, join hosts, Ray Schilens and Brad Forsythe, for a lively and informative discussion.

29-Aug-08 9:30 AM

Author Mark Tungate Talks About His Latest Book, Branded Male, And How Brands Can Best Appeal To Male Consumers

noemail@theadvertisingshow.com — Fri, 22 Aug 2008 14:00:00 GMT

This week Co-Host Brad Forsythe interviews Mark Tungate, Author of Branded Male.

Mark Tungate is a British journalist and author based in Paris, France. He specializes in branding and communications. His most recent book is Branded Male: Marketing to Men, published by Kogan Page. He is also the author of ADLAND: A Global History of Advertising and the bestselling Fashion Brands: Branding Style from Armani to Zara.

On the journalism front he is a regular contributor to the British advertising journal Campaign and a columnist for the French marketing magazine Stratégies. He is also the Paris correspondent of the trend forecasting service Worth Global Style Network (WGSN). His articles about advertising, trends and popular culture have appeared in The Times, The Independent and The Telegraph newspapers. In 2005 he was invited by Renzo Rosso, the founder of the jeans brand Diesel, to collaborate on a book called FIFTY, the story of Rosso's life and work.

For entertaining advice, join hosts, Ray Schilens and Brad Forsythe, for a lively and informative discussion.

22-Aug-08 9:00 AM

Founder and Chairman of Effective Brands, Marc de Swaan Arons Reveals What's Behind Some Of The Best International Marketing Strategies And How To Build A Global Brand

noemail@theadvertisingshow.com — Fri, 15 Aug 2008 14:00:00 GMT

This week Co-Host Brad Forsythe interviews Marc De Swaan Arons, Founder and Chairman of Effective Brands.

Marc is a expert in the field of global brand leadership and the chairman of EffectiveBrands. Having worked with many prominent brand leaders, Marc is a keynote speaker and has been published in industry focused newspapers and journals.

Following a successful career with Unilever and having co-founded EffectiveBrands in 2001 Marc was listed as one of the top-ten marketers in the Netherlands in 2007. During his time with EB, Marc has spearheaded the Leading Global Brands Learning Project – a forum of over 50 successful global brand leaders.

Marc is passionate about the concept of building global marketing capability and approaching the global brand leadership role with a CEO mindset; “With or without the title, we find that the best global brand leaders are those that take a holistic approach and look beyond this or next year’s goals. Only when true capability is build can global brand organizations accelerate their growth. ”

Educated in both the UK and the Netherlands, Marc holds a Business Economics degree from the Erasmus University in The Netherlands.

For entertaining advice, join hosts, Ray Schilens and Brad Forsythe, for a lively and informative discussion.

15-Aug-08 9:00 AM

Villanova University Professor of Marketing, and Marketing Business Law, Discusses The Olympics, International Branding, And Why More Advertisers Should Pursue A Cross-Cultural Segmentation Strategy

noemail@theadvertisingshow.com — Fri, 08 Aug 2008 14:00:00 GMT

This week Co-Host Brad Forsythe interviews C. Raymond Taylor, John A. Murphy Professor of Marketing, Marketing & Business Law, Villanova University.

Charles R. “Ray” Taylor is the John A. Murphy Professor of Marketing at Villanova University. He received his Ph.D. from Michigan State University. Taylor served as President of the American Academy of Advertising in 2005, having previously served as Vice President and Treasurer. Dr. Taylor also serves on the Advisory Board of the Center for Responsible Leadership and Governance at Villanova and on the Board of Directors for the Marketing and Society special interest group of the American Marketing Association. Dr. Taylor’s primary research interests are in the areas of international advertising and advertising regulation.

Dr. Taylor has provided consulting services to numerous businesses and organizations and has served as an expert witness in several court cases. Clients have included Viacom, General Motors, Philip Morris, U.S.A., McCann Erickson, Clear Channel Communications, Magic Media, Inc., Eller Media, Star Storage, Lamar Outdoor, Magic Media, Inc., Craig Realty, the Outdoor Advertising Association of America, the International Sign Association, Dechert LLP, Rossbacher and Associates, Mattioni and Associates, and the Center for Information on Beverage Alcohol (United Kingdom) as well as other companies.

Professor Taylor has been named a Fulbright Senior Specialist by the Council of International Exchange of Scholars. Taylor has taught courses in Korea, China, Germany and the Czech Republic and has given lectures at many locations throughout the world. Taylor has also given speeches at the meetings of several major organizations, including ICORIA (European Advertising Association), the Academy of Marketing Science, the Korea Advertising Society, the International Sign Association, and the Transportation Research Board. He has provided testimony to the U.S. House of Representatives as well as state legislatures and has served as an expert witness in litigation involving marketing and advertising issues. He has also given speeches or lectures at prestigious Universities, including Harvard, Columbia, Ludwig Maximillians University, University of Amsterdam, Autonomous University of Madrid, Korea University, Harbin Institute of Technology, University of Texas at Austin, and Rutgers, and others.

Professor Taylor has published numerous books, journals, and conference papers. He has published academic articles and book reviews in outlets that include: Journal of Advertising, Journal of Advertising Research, Journal of Marketing, Journal of International Marketing, Journalism and Mass Communication Quarterly, Journal of Public Policy and Marketing, Thunderbird International Business Review, Journal of Marketing Research, and Journal of Current Research and Issues in Advertising. He serves as Associated Editor of Journal of Public Policy and Marketing and on the Editorial Review Boards of Journal of Advertising, International Journal of Advertising, Journal of Business Research, Journal of Current Issues and Research in Advertising, Journal of Marketing Communications, Advances in International Marketing, Psychology and Marketing, and Journal of Consumer Affairs. He also serves as an ad hoc reviewer for Journal of Marketing and other journals in the marketing field.

For entertaining advice, join hosts, Ray Schilens and Brad Forsythe, for a lively and informative discussion.

8-Aug-08 9:00 AM

Author Robyn Spizman Joins The Show To Discuss How To Find Your Wow Factor And Make Your Brand Stand Out As The Best

noemail@theadvertisingshow.com — Fri, 01 Aug 2008 14:30:00 GMT

This week Co-Host Brad Forsythe interviews Robyn Spizman, Co-Author of Where's Your Wow? 16 Ways To Make Your Competitors Wish They Were You.

Robyn Spizman is a nationally recognized television and radio personality, consumer advocate and prolific author. As one of the country's leading gift-giving and how-to experts, Robyn has appeared weekly on the Atlanta NBC affiliate WXIA-TV for more than two decades with her "Been There Bought That" Super Shopper and Super Mom Segments. A popular radio personality, she is also heard monthly on the Cindy & Ray Show on Star 94, the top-40 #1 station, and online daily with The Giftionary ® show focusing on gift-giving advice for all occasions based on her book by the same name.

A regular guest appearing often on NBC's Today Show, Robyn's timely gift-giving tips and consumer suggestions have also been heard around the country. Her books and ideas have been featured on CNN, MSNBC, The Discovery Channel, CNNfn, Talk Back Live, Good Day New York, New York One, Larry King Online & numerous ABC, NBC, CBS and Fox affiliate stations as well as featured extensively in print media including The New York Times, USA Today, USA Weekend, Women's Day, Ladies' Home Journal, Parade Magazine, Family Circle, Redbook, Cosmopolitan, Delta's Sky Magazine, Dr. Laura's Perspective, Cosmo Girl, Parents Magazine, Better Homes and Gardens, Entrepreneur, Southern Living, Parade Magazine and many other media outlets.

A prolific writer, Robyn has authored dozens of books including The GIFTionary, Make It Memorable: An A-Z Guide to Making Any Event, Gift or Occasion...Dazzling!, The Thank You Book, When Words Matter Most, and co-author with Tory Johnson of Take This Book To Work and the Women For Hire Series as well as the Author 101 book series with Rick Frishman on book writing and getting published. She also recently co-authored her first work of fiction with Mark Johnston titled Secret Agent.

Nominated for a Book For A Better Life Award, The USA Today Family Channel Award as well as Georgia's Author Of The Year, Robyn is a woman of many accomplishments. Business To Business Magazine named Robyn one of Atlanta's leading women and a Diva of Atlanta's business world. A popular keynote speaker, she has entertained audiences across the country with passionate and lively presentations on a variety of topics including gift giving, consumer topics, women's issues, shopping, inspirational themes, promoting yourself, book writing and other timely ideas. Dedicated to community service, Robyn Spizman serves on the Make-A-Wish Foundation of America's National Advisory Council, which comprises nearly thirty influential celebrities, professional athletes and high-level executives who assist the foundation in raising awareness, increasing funding and granting wishes. Robyn also serves on the Advisory Council of the eWomen's Network Foundation.

Robyn has helped hundreds of thousands of viewers save time, money and lots of energy. A self-motivated "Super Mom" and "Super Shopper," she is never at a loss for words or creative ideas for helping consumers be smarter, better and brighter!

For entertaining advice, join hosts, Ray Schilens and Brad Forsythe, for a lively and informative discussion.

1-Aug-08 9:30 AM

Author C. Russell Brumfield Gives Us A Whiff Of New Marketing Tactics In Scent Communication And How To Trigger A Patterned, Feel-Good Response In Consumers Everytime

noemail@theadvertisingshow.com — Fri, 25 Jul 2008 14:30:00 GMT

This week Co-Host Brad Forsythe interviews C. Russell Brumfield, Author of Whiff! The Revolution of Scent Communication in the Information Age.

C. Russell Brumfield is a classic entrepreneur with a keen ability to identify upcoming trends and to harness their potential. With an endless curiosity that is as diverse as his career, he is a student of science, technology, business, marketing, philosophy, religion and metaphysics. His interests and experience have afforded him the insight to grasp the nature and potential of the pioneering field of scent communication. He is continually involved in new start-up ventures, and has built several multi-million dollar companies.
His most notable venture has been Wizard Studios, an entertainment, event, and experiential design company catering to the Fortune 500. With clients like Chrysler, Lexus, Motorola, FedEx, Pfizer, Colgate, MTV, Disney, and the NFL, he became a trailblazer in the industry.

With business partner and book co-author James Goldney, he founded Whiff Solutions, the world’s leading scent marketing and branding company, providing leading edge companies with expertise and advice in the science, technology and the application of scent marketing and communication.

Over the course of his career, Brumfield has conceived and honed many revolutionary concepts in his fields of endeavor. Now, with a laser focus on the amazing powers of scent, he has formulated new and exciting strategies and applications to benefit business and society.

Delivering his message with clarity and wit, he is a sought after speaker for international audiences, and an entertaining teacher for seminars and workshops.

When he’s not traveling, Brumfield spends his time in Clearwater Beach, Florida. You can visit him at www.whiffbook.com or www.whiffsolutions.com.

For entertaining advice, join hosts, Ray Schilens and Brad Forsythe, for a lively and informative discussion.

25-Jul-08 9:30 AM

Founder and CEO Of The Hyperfactory Derek Handley Discusses The Mobile Market - Bluetooth, SMS/Text Messaging, Mobile Video, Banners, and How to Protect the Integrity of Your Brand

noemail@theadvertisingshow.com — Fri, 18 Jul 2008 14:30:00 GMT

This week Co-Host Brad Forsythe interviews Derek Handley, Founder and CEO of the Hyperfactory.

Derek Handley is one of the mobile world’s leading young entrepreneurs and has been at the forefront of some of the industry’s most successful, innovative and technological ventures over the past seven years.

In 2000, Derek founded mobile marketing and media company The Hyperfactory, with his brother Geoffrey Handley. Now based in Los Angeles, Derek is responsible for The Hyperfactory’s global strategic growth and direction.

The company has grown exponentially since its inception and now has eight offices worldwide - an International Headquarters in Auckland, New Zealand, US Headquarters in New York, and sales and operations offices in Los Angeles, Chicago, San Francisco, Shanghai, Hong Kong and Hyderabad. Clients include Toyota, Motorola, Vodafone, Nintendo, Mastercard, Nike, Coca-Cola and many more.

The Hyperfactory is also the most awarded mobile marketing company on the planet, having received op honours from the Webbys, AdWeek, OMMA, the Mobile Marketing Association and many more industry organizations.

Prior to launching The Hyperfactory, Derek founded boutique investment house The Mint Limited. The company’s first venture investment was a pioneering international online sports and racing betting business, Feverpitch. At the age of 22, Derek became New Zealand’s youngest ever managing director of a listed company when he led Feverpitch to list on the New Zealand Stock Exchange. The company subsequently launched the first ‘betting exchanges’ in New Zealand, the US and Australia.    He is also the co-founder of luxury basics cashmere label To Sir With Love, which has been celebrated in Vogue, Harpers Bazaar UK, Cosmo and Elle.

In 2006 Derek was named one of the 40 Most Influential People in New Zealand Telecommunications 2006; in 2007 he was nominated as Bayer New Zealand and the National Business Review Top 60 Innovators 2007 and won the PwC Young Entrepreneur of the Year.

Derek is a sought after speaker in the marketing and telecommunications industry, having spoken at events around the world including AdTech, MMA and OMMA, the Informa circuit, Mobile Entertainment Forum and iHollywood Forum.

Outside of his business life, Derek is a keen and accomplished poker player, and has competed in several World Series of Poker events.

For entertaining advice, join hosts, Ray Schilens and Brad Forsythe, for a lively and informative discussion.

18-Jul-08 9:30 AM