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The Most Powerful Way to Influence Decision Making is Explained in a Fascinating Interview with Author Sally Hogshead

Ariel Santillan — Fri, 05 Mar 2010 15:00:00 GMT

Co-hosts Brad Forsythe and Ray Schilens interview Sally Hogshead, creative director and author of FASCINATE: Your 7 Triggers of Persuasion and Captivation. Growing up with the last name Hogshead would give anyone an unconventional point of view. Today Sally is a creative director and author, developing ideas that help world-class brands to persuade and influence. She’s been interviewed by the “Today Show” three times in the past year, and appeared last week on CBS “Early Show.” Reality TV show “Making It Big” featured Sally as “advertising’s icon” who has “changed the face of North American advertising.”

In her second year of advertising, Sally won more awards than any other copywriter in the U.S., and was called “the most successful junior copywriter of all time.” After working at Wieden + Kennedy, The Martin Agency, and Fallon McElligott, by age 27 she’d opened her first ad agency. Three years later, opened the West Coast office of Crispin Porter + Bogusky as Creative Director/Managing Director. Working with brands such as MINI Cooper, Nike, Target, Starbucks, and Coca-Cola, Sally’s work has collected hundreds of honors, and been invited into showcases ranging from “Best Ads on TV” to The Smithsonian Museum of American History. She was the first-ever host of the national Adweek conference.

In 2005, Penguin published her first book, RADICAL CAREERING: 100 Truths to Jumpstart Your Job, Your Career, and Your Life. Sally spent the next year touring the country as a motivational speaker for CareerBuilder.com.

In February 2010, Sally’s second book was published, titled FASCINATE: Your 7 Triggers of Persuasion and Captivation. The book outlines Sally’s three years of research on the universal triggers of fascination: Power, Lust, Mystique, Prestige, Alarm, Vice, and Trust. Author Seth Godin says, “This is a transformative work, a beautifully written book that will forever change the way you see the world. I loved it. Let me be really clear: you need to buy this book, devour it, absorb it and then buy copies for your colleagues. A lot of copies.” Today, as a creative director and writer, Sally works with brands such as Pepsi, Harry Winston, Godiva, and Cole Haan. She also leads keynotes for companies such as Starbucks and Microsoft.

For entertaining advice join hosts Ray Schilens and Brad Forsythe for a lively and informative discussion.

5-Mar-10 9:00 AM

Web 3.0 Will Not Resemble What You’re Currently Seeing on the Web According to Author David Siegel

Ariel Santillan — Fri, 26 Feb 2010 15:00:00 GMT

Co-hosts Brad Forsythe and Ray Schilens interview David Siegel, author, consultant, and investor focusing on the future of technology, the Internet, and business. Always on the cutting edge, David is credited with being one of the first entrepreneurs and designers in the emerging web site design business, designing his first site in 1993. He started blogging in 1994 and is likely one of the first five people to start blogging. He started Studio Verso, one of the first web-design and strategy firms in the same year. David has been writing books about the Web since 1995: Creating Killer Web Sites (Macmillan, 1995; translated into 16 languages), Secrets of Successful Web Sites (Pearson, 1997), Creating Killer Web Sites II (Pearson, 1999), Futurize Your Enterprise (Wiley, 1999), Pull (Penguin, 2010).

David has an undergraduate degree in applied mathematics from the University of Colorado at Boulder (1982) and a master’s degree in computer science from Stanford (1986). He worked at Pixar Studios one year before going into business for himself. He has designed or produced three of the world’s top-50 typefaces (in terms of sales) and started designing web sites in 1993. He has taught graduate design courses and seminars in marketing and business. He started one of the first online design and strategy firms, Studio Verso, which he sold to KPMG in 1999.

David has been lecturing and speaking about the Web since 1995, and about the semantic web since 1998. He has delivered over 100 speeches on the Internet and business. Since 2000, David has been an active angel investor, advisor, and board member. He is chairman of LTR.com, based in New York City, and Primoris Brick and Paver Company in Phnom Penh, Cambodia. He also lectures on dark chocolate and has been doing professional chocolate tastings since 2002.

For entertaining advice join hosts Ray Schilens and Brad Forsythe for a lively and informative discussion.

26-Feb-10 9:00 AM

CEO Kevin McKiernan Sings Praises for Today’s Strategic Entertainment Initiatives - Originally Aired 11/20/2009

Ariel Santillan — Fri, 19 Feb 2010 15:00:00 GMT

Co-hosts Brad Forsythe and Ray Schilens interview Kevin McKiernan, founder and CEO of Creative License, established in 1999. Kevin and Creative License's mission has always been to champion the best strategic creative entertainment solutions for any host of brand marketing challenges. Today, Creative License stands as a leading independent consultancy in the industry, serving as both the creative and strategic architects behind some of the most recognizable partnerships between brands and entertainment including innovative efforts on behalf of Ford, Walmart, Cotton, Anheuser Busch, Sprint and the many creative agencies they partner with.

For entertaining advice join hosts Ray Schilens and Brad Forsythe for a lively and informative discussion.

19-Feb-10 9:00 AM

WPP’s Bridge Worldwide Strategist Bob Gilbreath Explains Why Only Meaningful Marketing Connects With Consumers for the Longterm - Originally Aired 11/22/2009

Ariel Santillan — Fri, 12 Feb 2010 15:00:00 GMT

Co-hosts Brad Forsythe and Ray Schilens interview Bob Gilbreath, author of the new book The Next Evolution of Marketing: Connect with Your Customers by Marketing with Meaning, just published by McGraw-Hill. He is Chief Marketing Strategist at Bridge Worldwide, one of the nation’s largest digital advertising agencies and part of WPP. Bob leads the Strategic Planning team within the agency, advising clients such as Procter & Gamble, ConAgra Foods, Kroger, Luxottica, and Abbott Laboratories. His writing has been featured in Brandweek, Adweek and Advertising Age, he has spoken at ad:tech and Harvard Business School, and he has taught classes at NYU and Miami University (Ohio).

Bob joined Bridge Worldwide after leading a dramatic turnaround of the Mr. Clean brand at Procter & Gamble. He was recognized by Advertising Age as one of the Top 50 Marketers of 2004. He received his M.B.A. in marketing from New York University’s Stern School of Business and his undergraduate degree in economics from Duke University.

For entertaining advice join hosts Ray Schilens and Brad Forsythe for a lively and informative discussion.

12-Feb-10 9:00 AM

How Does MTV International Establish a Unified Brand Language Across 160 Countries Speaking 31 Different Languages? They Hire Matt Pyke

Ariel Santillan — Fri, 05 Feb 2010 15:00:00 GMT

Co-hosts Brad Forsythe & Ray Schilens interview Matt Pyke, Founder of Universal Everything. Based in a log cabin studio in Sheffield, Matt Pyke is a painter, photographer, artist, curator, designer, animator, director, producer and lecturer.

Universal Everything was formed in 2004 as an ever-growing collective of designers, programmers, musicians and artists.

Working with everything from pencils to generative design, Universal Everything is a diverse studio at the crossover between design and art. With commissions ranging from packaging to stadium events, for clients from Apple, Audi and Nokia to the London 2012 Olympics. Our works have shown in galleries from the Victoria & Albert Museum - London, The Museum of Modern Art - New York to Colette - Paris.

Matt has lectured to audiences worldwide including D&AD President's Lecture Series, Cambridge University and Apple stores across the USA.

Motivated by the pursuit of the new, creative research and development are central, leading to self-initiated pieces and unique projects for brands, galleries, collectors and consumers.

The Guardian newspaper listed the studio as one of the Top 50 designers in the UK.

For entertaining advice join hosts Ray Schilens and Brad Forsythe for a lively and informative discussion.

5-Feb-10 9:00 AM

Author Brian Halligan Turns Your Online Approach Around From Pushing Messages Out to Pulling Customers In

Ariel Santillan — Fri, 29 Jan 2010 15:00:00 GMT

Co-hosts Brad Forsythe and Ray Schilens interview Brian Halligan, co-author of INBOUND MARKETING: Get Found Using Google, Social Media and Blogs.He is also co-founder and CEO of HubSpot, Inc., an Internet marketing company dedicated to helping small businesses leverage the Internet to "get found" by qualified prospects and convert more of them into leads and customers.

His blog,blog.hubspot.com, ranks as one of the world's top 100 marketing blogs, according toAdAge Magazine. Previously, Brian worked as a venture partner at Longworth Venture Capital and held senior sales and marketing roles at Groove Networks (acquired by Microsoft) and Parametric Technology Corporation. Holding an MBA from the MIT Sloan School of Management, Brian is a frequent lecturer at MIT and Harvard Business School on the science of selling and marketing. He also frequently speaks at conferences, such as the New Marketing Summit, Search Engine Strategies, and the Inbound Marketing Summit.

He’s based in Cambridge, Massachusetts.

For entertaining advice join hosts Ray Schilens and Brad Forsythe for a lively and informative discussion.

29-Jan-10 9:00 AM

Online Marketing to Boomers Isn’t Your Father's Marketing Strategy

Ariel Santillan — Fri, 22 Jan 2010 15:00:00 GMT

Co-hosts Brad Forsythe and Ray Schilens interview David Weigelt, co-author of Dot Boom: Marketing to Baby Boomers Through Meaningful Online Engagement . The leading authorities on the mature markets online, David Weigelt is the co-founder and partner of Immersion Active, the only Internet marketing agency in the United States focused solely on the baby boomer and senior markets.

David has worked in the online marketing industry since 1995, crafting his expertise in developing interactive marketing campaigns targeting boomers and seniors. David's strategic and creative direction leverages the agency's developmental approach to deliver sophisticated and engaging online experiences for older consumers.

Both David and co-author Jonathan Boehman ensure that all of Immersion Active's campaigns yield meaningful and measurable results through strategic design and execution for clients like AARP, Del Webb, and Home Instead Senior Care.

For entertaining advice join hosts Ray Schilens and Brad Forsythe for a lively and informative discussion.

22-Jan-10 9:00 AM

What’s Wrong With the World’s Leading Media Companies ... Jonathan Knee Makes the Misguided Understood

Ariel Santillan — Fri, 15 Jan 2010 15:00:00 GMT

Co-hosts Brad Forsythe and Ray Schilens interview Jonathan A. Knee, coauthor of THE CURSE OF THE MOGUL: What's Wrong with the World's Leading Media Companies. He is also an adjunct professor and director of the Media Program at Columbia Business School. A longtime investment banker, he is also the author of The Accidental Investment Banker. He lives in New York.

For entertaining advice join hosts Ray Schilens and Brad Forsythe for a lively and informative discussion.

15-Jan-10 9:00 AM

Striking A Balance Between Your Profit Mission and Your Social Mission is Explained by Cause-Alliance Marketing CEO Jeff Klein

Ariel Santillan — Fri, 08 Jan 2010 15:00:00 GMT

Co-hosts Brad Forsythe and Ray Schilens interview Jeff Klein, CEO of Cause Alliance Marketing. At Cause Alliance Marketing, Jeff designs and facilitates collaborative cause-related marketing programs. He currently serves as President of the Conscious Capitalism Alliance and Conscious Capitalism, Inc.—a nonprofit dedicated to “liberating the entrepreneurial spirit for good” co-founded by John Mackey, CEO of Whole Foods Market. Jeff was one of the visionaries and driving forces behind Private Music, the career of Yanni, Spinning, and Seeds of Change, and has consulted for the Esalen Institute, the National Geographic Society, GlobalGiving, the Institute of Noetic Sciences, among others. Jeff wrote his new book, Working for Good: Making a Difference While Making a Living, to support conscious entrepreneurs, intrapreneurs, leaders, and changeagents at work. He resides in San Rafael, Calif.

For entertaining advice join hosts Ray Schilens and Brad Forsythe for a lively and informative discussion.

8-Jan-10 9:00 AM

Author Sam Goodman Shares Real World Business Experience From One Whose Living and Working In China

Ariel Santillan — Fri, 01 Jan 2010 15:00:00 GMT

Co-hosts Brad Forsythe and Ray Schilens interview Sam Goodman, author of Where East Eats West. Sam, a Canadian serial entrepreneur, started his first business at eleven. Moving to China in 1995, Goodman learned the language, built and sold the ‘World-famous-in China’ chain of cafes, Beijing Sammies; was a Client Partner for the world’s largest executive recruitment firm and a successful negotiator in English and Chinese on the Westinghouse US-China $5.4 billion, nuclear power plant bid. When he’s not working, he’s rock climbing with his wife and daughter.

For entertaining advice join hosts Ray Schilens and Brad Forsythe for a lively and informative discussion.

1-Jan-10 9:00 AM

Radio Program Guest 2010

Tue, 09 Mar 2010 21:37:06 GMT

Past Guests: 2009 | 2008 | 2007 | 2006 | 2005 | 2004 | 2003 | 2002 | 2001 2010 Radio Guests Date Guest May 16 Nic Covey Director Cross-Platform Insights The Nielsen Company May 9 Michael Fassnacht Global Chief Strategy Officer DraftFCB May 2 Scott Donaton President & CEO Ensemble April 25 Carl Izzi President GlobalHue/Next April 18 ...

The Advertising Show Home Page

Mon, 08 Mar 2010 13:35:09 GMT

The Advertising Show is America’s only globally distributed weekly program focusing on advertising, media, marketing, sales and customer relations. The Advertising Show, co-hosted by Brad Forsythe and Ray Schilens, discusses advertising issues, marketing trends and strategies, and features weekly interviews with prominent industry experts. Join the caustically witty Forsythe and Schilens for a lively and informative program. Archived Shows Glossary of Advertising Terms Advertising Talk Show Archives Follow @TheAdShow on Twitter The Advertising Show Co-Hosts ...

Next Week's Guest

Mon, 08 Mar 2010 13:34:25 GMT

March 21, 2010 George Lois -- Part I Author The Esquire Covers

This Week's Guest

Mon, 08 Mar 2010 13:33:50 GMT

March 14, 2010

Rose Cameron

Chief Strategy Officer

Euro RSCG Chicago

About the Program

Tue, 23 Feb 2010 17:22:37 GMT

Sponsored by Advertising Age Magazine, The Advertising Show is America's only globally distributed weekly program focusing on marketing, advertising, branding and media. The Advertising Show is streamed online beginning Sundays at 5:00 p.m. Eastern Time (9:00 p.m. GMT). RSS feed is now available for the latest industry news and guest interviews. The Advertising Show is listed on over 60 online radio directories including Apple iTunes, Windows Media, Yahoo Podcasts, Open Media Network, GigaDial, Odeo, Podcast Alley, BlogFonk, Researcher.se and The Media Drop. The Advertising Show reaches a global audience with more than 25% of show listeners originating throughout Europe, Asia, South Africa, Oceana and South America. REGULAR PROGRAM FEATURES: “Weekly Featured Interview” with prominent authors, ad agency executives, international marketing and branding consultants, media and business...

Business Partners

Tue, 26 Jan 2010 19:18:51 GMT

The following are business partners with the Advertising Show. [return to top]

Radio Program Guest 2009

Sat, 26 Dec 2009 03:23:42 GMT

Past Guests: 2009 | 2008 | 2007 | 2006 | 2005 | 2004 | 2003 | 2002 | 2001 2009 Radio Guests Date Guest December 27 Donald Dell Author Never Make The First Offer December 20 Alex Ben Block -- Part II Contributing Editor The Hollywood Reporter December 13 Alex Ben Block -- Part I Contributing Editor The Hollywood Reporter December 6 ...

Your Hosts

Mon, 19 Oct 2009 13:29:28 GMT


Brad Forsythe Co-Host	Ray Schilens Co-Host

M. Bruce Abbott
Executive Producer

Ariel Santillan
Senior Producer

Bruce

Wed, 04 Mar 2009 17:17:26 GMT

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M. Bruce Abbott
Executive Producer/The Advertising Show

Can music drive creative? In a big way, because understanding the tone, rhythm and beat is a big part of Bruce’s DNA and has given him a creative edge in developing several award winning broadcast campaigns for RADIO LOUNGE.

As Creative Director and Partner of RADIO LOUNGE a direct response radio advertising agency, music is not his only strong point. Bruce has spent more than fifteen years in the broadcast industry as a major market radio personality, both terrestrial and satellite, as a creative services director, in addition to operations and marketing. With a BBA from The University of Houston, a Master’s degree in Advertising from The University of Texas in Austin, and Certified Radio Marketing Consultant status from the Radio Advertising Bureau, Bruce has honed his skills in common sense branding strategies, marketing, creative concept development, multimedia and operations, and financial management.

Bruce is also a highly sought after voice actor, with more than a handful of national radio and television spots to his credit. Behind the mic or in dealing with RADIO LOUNGE clients, Bruce’s outspoken personality and attitude help visitors to RADIO LOUNGE “feel the love”.

Beyond the daily business at the RADIO LOUNGE studios, Bruce and his wife Shelley are also busy crafting the next generation of Abbott’s. Shane, now two years old has his own Fender Stratocaster (junior size) and a full blown DJ set up to crank out the best of The Wiggles. Living in Richmond Texas, just down the street from ZZ Top's drummer, the music is sweet and the future looks bright for Mom, Dad and the budding rock star.

Ray

Wed, 04 Mar 2009 17:14:29 GMT

<back Ray Schilens Co-Host/The Advertising Show When Ray Schilens started in the business, tape splicing was an art form and you either nailed the entire production with the perfect take or you started from scratch. One thing that hasn’t changed since the days of analog recording is the creative behind the message. As President and Partner of RADIO LOUNGE, a direct response radio advertising agency, Ray’s commitment to quality media content has earned him much respect by his contemporaries. Overseeing all facets of a broadcast production facility and an organizational creative think tank, Ray has vast experience in various areas of advertising, marketing and business leadership. Ray’s extensive background includes broadcast programming and creative services management in Detroit, Houston and Miami-Fort Lauderdale. Ray’s combination of creativity, dedication to quality, and his strength in client relationships...