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Trend Analysis Expert William Higham Forecasts Major Changes for Marketers and Consumers Alike

Laura Palakalei - noemail@theadvertisingshow.com — Fri, 11 May 2012 14:00:00 GMT

Co-hosts Brad Forsythe and Ray Schilens interview William Higham, author of THE NEXT BIG THING. William has worked with consumers for 20 years. He began his career in the entertainment industry: running marketing and communications campaigns at Sony, Virgin and then Universal, for artists from Michael Jackson to The Rolling Stones.

He moved into research in 1999, working as a consultant for global trends network Breaking Trends for a range of clients, from Levi’s to British Telecom. He set up future trends and consumer research consultancy The Next Big Thing in 2001.

The Next Big Thing studies and predicts consumer trend patterns across a range of industries and demographics. Higham writes trend and future strategy reports, runs trend workshops and focus groups, and organises and interprets field surveys. He specialises in Macro (cross-industry, cross-demographic) social, consumption and leisure trends. Favourite current trends include: Re-Booting, Flip Flop Generations, Control Freaks and The We Decade.

Blue chip clients range across Media (Hachette to News International), Entertainment (BBC to Universal Music), Technology (AOL to Siemens), Finance (Nat West to HSBC), Food (Aga to Budweiser) and Advertising (Ogilvy to WPP).

Higham is considered an authority on consumer trends, and is regularly quoted in the Media: from ‘The Economist’ to ‘Cosmopolitan’. His book ‘The Next Big Thing: Spotting & Forecasting Consumer Trends For Profit’ has just been published by Kogan Page.

For entertaining advice join hosts Ray Schilens and Brad Forsythe for a lively and informative discussion.

11-May-12 9:00 AM

New York Times Writer and Author Eduardo Porter Uncovers the Mystery Behind the Price of Everything We Buy

Laura Palakalei - noemail@theadvertisingshow.com — Fri, 04 May 2012 14:00:00 GMT

Co-hosts Brad Forsythe and Ray Schilens interview Eduardo Porter, author of The Price of Everything: Solving the Mystery of Why We Pay What We Do. Eduardo Porter has been on the staff of The New York Times since January 2004, covering economics, and joined the paper’s editorial board in July 2007. He began his journalism career in 1990 as a financial reporter for Notimex, the Mexican news agency, in Mexico City. He was a correspondent in Tokyo (1991-1992) and in London (1992-1996). In 1996, Porter was appointed editor of the Brazilian edition of América Economía, a business and economics magazine based in Sao Paulo. In 2000, he became senior special writer for The Wall Street Journal, based in Los Angeles, covering the Hispanic population in the United States.

He is a graduate of the Universidad Nacional Autónoma de México. He has an MSc in quantum fields and fundamental forces from Imperial College of Science, Technology and Medicine in London.

For entertaining advice join hosts Ray Schilens and Brad Forsythe for a lively and informative discussion.

4-May-12 9:00 AM

Carl Izzi Provides a Primer on the New America for CMO’s

Laura Palakalei - noemail@theadvertisingshow.com — Fri, 27 Apr 2012 14:00:00 GMT

Co-hosts Brad Forsythe and Ray Schilens interview Carl Izzi, president of GlobalHue/Next, the agency’s ground-breaking, total market division, and a member of GlobalHue’s Executive Committee. Carl is a marketing and advertising professional with expertise in Digital, Relationship Marketing, and targeted Mass communications. His twenty year career spans sales, marketing and advertising in U.S and Latin American markets.

Prior to assuming his current role, Carl founded GlobalHue’s interactive practice and helped the company break ground in the digital multicultural space for clients including Wal-Mart, Bermuda Tourism, the U.S. Navy, Chrysler/Jeep/Dodge and others. He previously held other senior management positions with GlobalHue, including SVP/Group Account Director, managing the agency’s relationship with Chrysler, Jeep and Dodge, and SVP/Field Account Director, where he founded and grew the agency’s retail marketing practice. Previous to GlobalHue, Carl held marketing and management positions with Boston-based Digitas, Lab Corporation of America and Wego Development in Costa Rica.

Carl received a B.A. from Loyola University in Chicago and an M.B.A. from the F.W. Olin School of Business at Babson College. He is also an alumnus of INCAE (Instituto Centroamericano de Administración de Empresas) – Latin America’s premier MBA program. He lives in Michigan with his wife and children.

For entertaining advice join hosts Ray Schilens and Brad Forsythe for a lively and informative discussion.

27-Apr-12 9:00 AM

Author and CEO Lisa Hershman Explains Common Mistakes Most Companies Make With Performance Measurement

Laura Palakalei - noemail@theadvertisingshow.com — Fri, 20 Apr 2012 14:00:00 GMT

Co-hosts Brad Forsythe and Ray Schilens interview Lisa Hershman, CEO of Hammer and Company. Hershman is a seasoned business professional and author, who brings a wealth of real-world experience and an innovative styleto her position at Hammer and Company. Prior to joining Hammer and Company, Hershman served as Corporate Senior Vice President of Operational Excellence at Avnet, Inc., the world’s largest B2B distributor of electronic components and computer equipment. Hershman’s successful management of Op Ex initiatives in the 72 countries in which Avnet has operations led to her being honored with the 2008 Avnet corporate Chairman’s Award.

Hershman's global implementation of Hammer principles at Avnet led to an extensive multi-year collaboration between Hershman and Hammer. Her practical experience, engineering background, and engaging presentation style led to her selection as Dr. Hammer's successor at Hammer and Company.

Previously, she led Process and Resource Development efforts at Brightpoint, a $2 billion provider of integrated logistics services, where she reduced defects per million by 97 percent in 3 months. Her skills as an engineer were honed during her time with General Electric, where she managed a portion of the Seawolf submarine program.

Hershman, co-author of the business guide Faster, Cheaper, Better; The 9 Levers for Transforming How Work Gets Done (rated 8 out of 10 by Inc. Magazine), is an inspirational and sought-after speaker and conference moderator/leader both in the United States and abroad. She is a regular contributor to BusinessWeek and her columns have appeared in Forbes.com and Foxnews.com. She has appeared as a business expert on Fox Business News, the Jim Bohannon Show, the Ron Insana Show, and other nationally syndicated business radio programs.

Lisa has also been featured addressing current trends affecting women in the corporate world for Fortune Magazine and Monster.com. She served as the Chairwoman of Avnet’s Executive Women’s Forum, as National Secretary of the Business and Professional Women's Foundation (BPW USA), and as part of the Indiana Commission for Women. She currently serves as a Board Member for CAM-I.

Hershman earned her degree from Clarkson University, studying engineering and industrial distribution.

For entertaining advice join hosts, Ray Schilens and Brad Forsythe, for a lively and informative discussion.

20-Apr-12 9:00 AM

Euro RSCG Chief Strategy Officer Rose Cameron Describes How Brands Must Stay True to Their Brand Ethos

Laura Palakalei - noemail@theadvertisingshow.com — Fri, 06 Apr 2012 14:00:00 GMT

Co-hosts Brad Forsythe and Ray Schilens interview Rose Cameron, Chief Strategy Officer at Euro RSCG Chicago. Rose provides business strategy and planning expertise for the agency's entire portfolio of brands. Rose also is responsible for the strategy and planning function of Euro RSCG Discovery, the agency's data and analytics unit.

Rose has spent nearly 20 years reinvigorating brands and uncovering insights that help clients build their businesses. She has worked on some of the world's most prestigious brands including McDonald's, Coca-Cola, IBM, Microsoft and AT&T, and is known for her ability to deliver strategic expertise across all forms of media communications.

Previously Rose served as chief planner at Leo Burnett. She also was the lead architect and spokesperson of the agency's Global Man Study, which involved marshalling insights from 15 countries on the state of modern masculinity.

Rose has honed her skills in the United Kingdom, Canada and the United States at some of the top marketing communications agencies in the world - Ogilvy, Wunderman/Y&R, Mullen, and TBWA Chiat/Day.

For entertaining advice join hosts Ray Schilens and Brad Forsythe for a lively and informative discussion.

6-Apr-12 9:00 AM

Tales From an Ad Exec Who Worked Alongside the Real Men ‘and Women’ of the Mad Men Era

Laura Palakalei - noemail@theadvertisingshow.com — Fri, 30 Mar 2012 13:00:00 GMT

Co-hosts Brad Forsythe and Ray Schilens interview Jane Maas, author of "Mad Women." Jane began her advertising career at Ogilvy and Mather as a copywriter in 1964 and eventually became a creative director and agency officer, leaving in 1976 to become a Senior Vice President at Wells Rich Greene. She was named president of the New York advertising agency Earle Palmer Brown in 1988. A Matrix Award winner and an Advertising Woman of the Year, she is best known for her direction of the “I Love New York” campaign. She is the author of Adventures of an Advertising Woman and co-author of the classic How To Advertise, first published in 1977, which is still in print and has been translated into 17 languages. Today, she serves as marketing consultant to a number of Fortune 500 companies and conducts marketing seminars for the Association of National Advertisers. Jane currently lives in New York City.

For entertaining advice join hosts Ray Schilens and Brad Forsythe for a lively and informative discussion.

30-Mar-12 8:00 AM

Young & Rubicam President Jane Barratt Discusses Accommodating Changing Client Needs and Why Now Is A Great Time For Advertising

Laura Palakalei - noemail@theadvertisingshow.com — Fri, 23 Mar 2012 14:00:00 GMT

Co-hosts Brad Forsythe and Ray Schilens interview Jane Barratt, President of Young & Rubicam’s flagship New York agency.

Barratt’s experience as a global branding and digital expert spans three continents and almost 20 years working with some of the world’s strongest brands.

Jane joined in 2010 from Sapient Interactive, where she spent two years as Managing Director, responsible for driving an expansion of marketing services for a broad range of global clients.

Prior to that, Jane spent ten years at Euro RSCG, where she was promoted multiple times during her tenure. At Euro, she held roles in Australia, Malaysia and Hong Kong, before becoming Managing Director of Euro RSCG 4D NY, the network’s digital and direct agency.

For entertaining advice join hosts Ray Schilens and Brad Forsythe for a lively and informative discussion.

23-Mar-12 9:00 AM

CEO Kevin McKiernan Sings Praises for Today’s Strategic Entertainment Initiatives

Laura Palakalei - noemail@theadvertisingshow.com — Fri, 09 Mar 2012 15:00:00 GMT

Co-hosts Brad Forsythe and Ray Schilens interview Kevin McKiernan, founder and CEO of Creative License, established in 1999. Kevin and Creative License's mission has always been to champion the best strategic creative entertainment solutions for any host of brand marketing challenges. Today, Creative License stands as a leading independent consultancy in the industry, serving as both the creative and strategic architects behind some of the most recognizable partnerships between brands and entertainment including innovative efforts on behalf of Ford, Walmart, Cotton, Anheuser Busch, Sprint and the many creative agencies they partner with.

For entertaining advice join hosts Ray Schilens and Brad Forsythe for a lively and informative discussion.

9-Mar-12 9:00 AM

Artist, Author and Art Professor Kit White Discusses Art School and the Art World

Laura Palakalei - noemail@theadvertisingshow.com — Fri, 02 Mar 2012 15:00:00 GMT

Co-hosts Brad Forsythe and Ray Schilens interview Kit White, author of “101 Things To Learn In Art School.” He is a New York-based artist who is an Associate Professor in the MFA Program at Pratt Institute in Brooklyn. Kit studied fine arts at Harvard University and his work has been the subject of numerous one-person exhibitions in New York and beyond. His work is in the collections of many museums including the Guggenheim, Johnson Art Museum and Huntington Art Museum. Kit earned the Tiffany Award for Painting, was a nominee for the National Artists Award, and was a Visiting Artist, American Academy in Rome. He is on the board of the Alliance for Young Artists and Writers and is represented by Andre Zarre Gallery in New York. Visit his website at www.kitwhiteart.com.

For entertaining advice, join hosts Ray Schilens and Brad Forsythe for a lively and informative discussion.

2-Mar-12 9:00 AM

Legendary Art Director George Lois Talks About His Book "Damn Good Advice" - Part II

Laura Palakalei - noemail@theadvertisingshow.com — Fri, 24 Feb 2012 15:00:00 GMT

Co-Hosts Brad TForsythe and Ray Schilens interview legendary Art Director George Lois. George Lois is the most creative, prolific advertising communicator of our time. Running his own ad agencies, he is renowned for dozens of marketing miracles that triggered innovative and populist changes in American (and world) culture. In his twenties he was a pioneer of the landmark Creative Revolution in American Advertising. He introduced and popularized the Xerox culture; he created the concept and prototype design for the New York supplement for the Herald Tribune (the forerunner of New York magazine); made a failing MTV a huge success with his “I Want My MTV” campaign; helped create and introduce VH1; created a new marketing category, Gourmet Frozen Foods, with his name Lean Cuisine; and (by inventing yet another new marketing phenomenon) persuaded America to change their motor oil at thousands of Jiffy Lube stations. He made the totally unknown Tommy Hilfiger immediately famous with just one ad; and saved USA Today from extinction with his breakthrough “singing” TV campaign. In 1994, almost overnight, he changed the perception of ESPN from a “Demolition Derby” sports channel to the number one sports network with his dynamic “In Your Face” campaign. Additionally he created the winning ad campaigns for four U.S.Senators: Jacob Javits (R-NY); Warren Magnuson (D-WA); Minority Leader Hugh Scott (R-PA); Robert Kennedy (D-NY). His list of breakthrough ad campaigns goes on and on. Additionally, the only music video he created, Jokerman by Bob Dylan, won the MTV Best Music Video of the Year Award in 1983. George Lois is the only person in the world inducted into The Art Directors Hall of Fame, The One Club Creative Hall of Fame, with Lifetime Achievement Awards from the American Institute of Graphic Arts, the Society of Publication Designers, as well as a subject of the Master Series at the School of Visual Arts. He is the author of George, be Careful (Saturday Review Press, 1972), an autobiography; The Art of Advertising (Abrams, 1976), praised as “the bible of mass communications”; What’s the Big Idea? (Doubleday, 1991), used as a text book in college communications courses all over the world; Covering the ’60s (The Monacelli Press, 1996), presenting his iconic Esquire covers during that turbulent decade; $ellebrity (Phaidon, 2003), a brilliantly reviewed book dealing with his extraordinary campaigns using celebrities in fresh and outrageous ways; Ali Rap, The First Heavyweight Champion of Rap (Taschen/ESPN, 2006), a compilation of over 300 rap rhythms, witticisms, insults and wisecracks from Muhammad Ali, wittily and powerfully visualized; and Iconic America (Rizzoli/Universe, 2007), a roller coaster ride through the eye-popping panorama of American pop culture; and his eighth, and most recent book, George Lois on his Creation of The Big Idea (Assouline, 2008), a mind-boggling archeological dig revealing the influences on 100 of his Big Ideas. In 2008 the Museum of Modern Art installed 38 of the iconic Esquire covers in its permanent collection, celebrated by a year-long exhibit: George Lois: The Esquire Covers @ MoMA. A new book celebrating the MoMA installation was published by Assouline in March 2010. For entertaining advice join hosts, Ray Schilens and Brad Forsythe, for a lively and informative discussion.”

24-Feb-12 9:00 AM

This Week's Guest

Mon, 14 May 2012 03:20:35 GMT

May 20, 2012
Alex Ben Block

Senior Editor

The Hollywood Reporter

Next Week's Guest

Mon, 14 May 2012 03:19:41 GMT

June 3, 2012

Rafi Mohammed

Author

The 1% Windfall

The Advertising Show Home Page

Mon, 14 May 2012 03:18:14 GMT
The Advertising Show is America’s only globally distributed weekly program focusing on advertising, media, marketing, sales and customer relations. The Advertising Show, co-hosted by Brad Forsythe and Ray Schilens, discusses advertising issues, marketing trends and strategies, and features weekly interviews with prominent industry experts. Join the caustically witty Forsythe and Schilens for a lively and informative program. Archived Shows Glossary of Advertising Terms Advertising Talk Show Archives Follow @TheAdShow on Twitter Find The Advertising Show on Facebook The Advertising Show Co-Hosts Brad...

Radio Program Guest 2012

Mon, 14 May 2012 03:17:45 GMT
Past Guests: 2011 | 2010 | 2009 | 2008 | 2007 | 2006 | 2005 | 2004 | 2003 2012 Radio Guests Date Guest June 3rd Rafi Mohammed Author The 1% Windfall May 20th Alex Ben Block Senior Editor The Hollywood Reporter May 13th William Higham Author The Next Big Thing May 6th Eduardo Porter Author The Price of Everything April 29th Carl Izzi Presidnet GlobalHue/Next April 22nd Lisa Hershman CEO Hammer and Company April 8th Rose Cameron Chief Strategy Officer Euro RSCG Chicago tr> April 1st Jane Maas Author Mad Women March 25th Jane Barrat President Y&R New York March 11th Kevin McKiernan Founder & CEO Creative License March 4th Kit White Author 101 Things to Learn in Art School February 26 George Lois - Part II Legendary Art Director February 19th George Lois - Part I Legendary Art Director February 5th Stephen Schochet Author, Now...

Radio Program Guest 2010

Tue, 27 Dec 2011 14:20:54 GMT
Past Guests: 2011 | 2010 | 2009 | 2008 | 2007 | 2006 | 2005 | 2004 | 2003 2010 Radio Guests Date Guest December 28 Rachel Botsman Author What's Mine Is Yours: The Rise of Collaborative Consumption December 19 Alex Ben Block - Part II Senior Editor The Hollywood Reporter December 12 Alex Ben Block - Part I Senior Editor ...

Radio Program Guest 2011

Tue, 27 Dec 2011 14:20:20 GMT
Past Guests: 2011 | 2010 | 2009 | 2008 | 2007 | 2006 | 2005 | 2004 | 2003 2011 Radio Guests Date Guest December 25 Alex Ben Block Senior Editor The Hollywood Reporter Part II December 18 Alex Ben Block Senior Editor The Hollywood Reporter Part I December 11 Jeremy Kent CEO of The Brand...

The Advertising Show Hosts

Mon, 02 May 2011 17:43:12 GMT

Brad Forsythe
Co-Host

Ray Schilens
Co-Host

M. Bruce Abbott
Executive Producer

Brad Forsythe

Wed, 30 Mar 2011 00:56:01 GMT

<back

Brad Forsythe
Co-Host/The Advertising Show

As creator and co-host, Brad Forsythe brings 30 years of advertising, marketing and media experience to The Advertising Show. Brad began his career in broadcasting at Kansas City's KWKI-FM followed by Century Broadcasting's KSHE-FM in St. Louis and finally in Houston at General Cinema Corp's KRBE-FM. Having fulfilled successful stints at three top-rated major market radio stations, Brad decided to pursue a career in advertising. In 1980 he was hired as an Account Executive with the international advertising firm of Gray, O'Rourke, Sussman/Toronto, Houston, London. While working at Gray, O'Rourke's Houston offices, Forsythe was quickly promoted, rising to the title of Senior Vice President over the next three years.

With a strong entrepreneurial spirit Forsythe is currently leading three successful yet diverse companies. He resigned from Gray, O'Rourke in 1983 to co-found Forsythe & Butler, a full service advertising agency. Honored with numerous industry awards for creative excellence, Forsythe & Butler has built a solid reputation as an outstanding agency creating and executing successful campaigns for a variety of local, regional and national accounts.

Forsythe is also the founder of AdPointDirect, Inc., an innovative technology licensing company. He holds several US Patents for the development of digital media transaction platforms.

Additionally, Brad is creator and co-host of The Advertising Show, America's only globally delivered weekly program focusing on marketing, advertising, branding and media.

Brad is an accomplished artist and his paintings can be viewed at www.forsytheart.com.

Forsythe provides consultative services for a variety of clients in media, package goods, retail and technology.

Business Partners

Thu, 02 Dec 2010 20:34:39 GMT
The following are business partners with the Advertising Show. [return to top]

Radio Program Guest 2009

Thu, 02 Sep 2010 18:04:37 GMT
Past Guests: 2010 | Past Guests: 2009 | 2008 | 2007 | 2006 | 2005 | 2004 | 2003 | 2002 | 2001 2009 Radio Guests Date Guest December 27 Donald Dell Author Never Make The First Offer December 20 Alex Ben Block -- Part II Contributing Editor The Hollywood Reporter December 13 Alex Ben Block -- Part I Contributing Editor The Hollywood Reporter ...