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Co-Author David Edery Explains How Gamers and the Video Games They Play Can Become Game Changers For Today's Well-Informed Marketer

Laura Palakalei - noemail@theadvertisingshow.com — Fri, 10 May 2013 14:00:00 GMT

Co-Host Brad Forsythe interviews David Edery, Founder and Principal of Fuzbi LLC, a consulting firm focused on video game development. Prior to founding Fuzbi, David was the Worldwide Games Portfolio Manager for Microsoft’s Xbox Live Arcade service, and an Associate Director of the MIT Comparative Media Studies Program before joining Microsoft.

At MIT, David co-founded the Convergence Culture Consortium, a research partnership with corporations such as MTV Networks and Turner Broadcasting; he remains a research affiliate of the Consortium. David received his MBA from the MIT Sloan School of Management and his BA from Brandeis University.

He has published articles in the Harvard Business Review and several game industry publications and has spoken at many entertainment industry conferences. He maintains a personal blog called "Game Tycoon" at: http://www.edery.org.

For entertaining advice join hosts Ray Schilens and Brad Forsythe for a lively and informative discussion.

10-May-13 9:00 AM

Co-Author Peter Field Talks About Captivating the Imagination of Consumers Through Emotional Branding

Laura Palakalei - noemail@theadvertisingshow.com — Fri, 26 Apr 2013 14:00:00 GMT

Co-hosts Brad Forsythe and Ray Schilens interview co-author of Branded Immortality, Peter Field. Having graduated from Cambridge, Peter Field spent 15 years as an account planner in advertising, working at DDB and AMV•BBDO, before going on to manage the planning departments of Bates and Grey. For the last 12 years he has pursued a consultancy role supporting both clients and their agencies, as well as providing training for the marketing and communications disciplines. Over the last 25 years he has worked in most categories and on over 90 brands.

Peter was a member of the IPA Value of Advertising committee for 5 years, and set up the IPA dataBANK of effectiveness case study data and ran it in its early years. He was a judge for the IPA Effectiveness Awards in 1998. His educational activities currently include running the ev module of the IPA Excellence Diploma. He regularly speaks about marketing effectiveness at conferences and educational events, including those of the IPA, ICA, Euro-Effies, ISBA, CIMA, WARC, Marketing Week and Marketing Forum.

In 1999 he contributed a chapter to Advertising Works 10 on early learning from the dataBANK and more recently has contributed a chapter to the Sage Handbook of Advertising that draws heavily on the data. Examining the dataBANK more closely with Les Binet in 2007, he co-authored “Marketing in the Era of Accountability”, the findings of which have become very influential in the UK. In 2008 he went on to co-author “Brand Immortality” with Hamish Pringle, which also draws on the same data. In 2006 he was elected an honorary Fellow of the IPA.

For entertaining advice join hosts Ray Schilens and Brad Forsythe for a lively and informative discussion.

26-Apr-13 9:00 AM

Shocker Andy Nulman Describes How the Best Kept Secret of Surprise Is the Most Powerful Weapon in Your Marketing Arsenal

Laura Palakalei - noemail@theadvertisingshow.com — Fri, 12 Apr 2013 14:00:00 GMT

Co-host Brad Forsythe interviews Andy Nulman, author of Pow! Right Between the Eyes: Profiting From the Power of Surprise. While young in spirit and snappy in dress, Andy Nulman has been creating and leading major media projects for over three decades. Currently the President and CMO of Airborne Mobile, which he co-founded in 1999 with Garner Bornstein, he provides the company with the insight and creativity necessary to successfully strengthen brands like Maxim, Family Guy, the NFL and Taco Bell through the creation of innovative mobile content and applications. In 2006, Airborne was honored as North America’s 4th-Fastest Growing Tech Company in Deloitte’s Fast 500 ranking, one year after being sold to Japan’s Cybird Holdings for over $100 million. In 2008, he and Garner repurchased the company and are now the majority shareholders.

Prior to Airborne, Andy was best known for his 15-year tenure as CEO of Montreal’s renowned Just For Laughs International Comedy Festival, the world's first and largest comedy event. From 1985 until 1999, he transformed it from a two-day show to a month-long cultural happening, attracting over 2 million visitors per year to see talent the likes of Jay Leno, Drew Carey, Jim Carrey, Jerry Seinfeld, Chris Rock, Ray Romano and Adam Sandler, and created/ Executive Produced over 150 Festival TV shows, in a variety of languages, all over the world.

An acclaimed and thought-provoking public speaker/showman, motivating and challenging Fortune 500 companies the likes of GM, Eveready/Energizer, 3M and Wal-Mart, Mr. Nulman has also written two best-selling books, “How To Do The Impossible” and “I Almost Killed George Burns.” Other accomplishments include being named one of the “Top 40 Under 40” business leaders by the Financial Post in 1997, being voted one of the Top 100 Montrealers of the 20th Century by the Montreal Gazette in 2000, and being honored as a distinguished recipient of the McGill Management Achievement Award in 2004.

In his spare time, Andy is also an oft-published author, inventive stage director, half-decent snowboarder, hot-and-cold hockey goalie, and prolific blogger on the art of Surprise in marketing (check him out all over this here blog). He sits on the Board of Directors of two companies, Sonomax Hearing Healthcare Inc. (TSX Venture: SHH), and the Groupe Juste Pour Rire, Inc.

For entertaining advice join hosts Ray Schilens and Brad Forsythe for a lively and informative discussion.

12-Apr-13 9:00 AM

Inc Magazine Columnist Norm Brodsky Walks You Through the Rudimentary Path of Entrepreneurship

Laura Palakalei - noemail@theadvertisingshow.com — Fri, 29 Mar 2013 14:00:00 GMT

Co-host Brad Forsythe interviews Norm Brodsky, co-author of The Knack: How Street Smart Entrepreneurs Learn to Handle Whatever Comes Up. Norm had already launched seven successful businesses—including a three-time Inc. 500 company—by the time he began writing the Street Smarts column in Inc. magazine with Bo Burlingham in 1995. The column has proved to be enormously popular with readers of the magazine and was twice a finalist for a National Magazine Award. In 2008, it received a gold Azbee award from the American Society of Business Publication Editors.

With the success of the column have come a flood of speaking invitations. Brodsky now lectures widely and has become a frequent guest on MSNBC.

A graduate of Rider College and Brooklyn Law School, Brodsky began his professional career as a lawyer, but the slow pace of the courtroom led him to search for another vocation. In 1979, he started Perfect Courier, a messenger service based in Manhattan. Within a few years, it was a thriving enterprise with offices around the country, appearing on Inc.'s annual listing of the 500 fastest-growing private companies in America for three consecutive years.

But as fax machines began appearing in more and more businesses, Brodsky realized that his company's prospects were limited, and he began looking for other opportunities. A request from a customer looking to store some boxes prompted him to call several records-storage facilities in the area. Their responses convinced him that the industry offered great promise.

He proceeded to launch CitiStorage out of a rented warehouse in Long Island City, N.Y., later moving it to the Brooklyn waterfront where he began building warehouses of his own. Today those warehouses contain more than 3.5 million boxes.

In 1999, Brodsky launched a secure document destruction business, U.S. Document Security, as an adjunct to CitiStorage. In December 2007, he sold both those companies, plus the delivery business, to Allied Capital for a reported $110 million. The combined entity is still run by the management team that Brodsky and his wife, Elaine, developed over the years, while he and his erstwhile partner Sam Kaplan work on acquisitions.

When he is not doing acquisitions, starting businesses, mentoring other entrepreneurs, developing real estate, traveling, or working on his column, Brodsky enjoys skiing black diamonds with Elaine at their home in Telluride, CO—a sport he took up at the age of 57. The rest of the year, he and Elaine live in Brooklyn, NY; Long Beach, NY; and Aventura, FL. They have been married for more than 39 years and have two daughters.

For entertaining advice join hosts Ray Schilens and Brad Forsythe for a lively and informative discussion.

29-Mar-13 9:00 AM

The Strategy Behind Effective Brand Entertainment Explained by Ensemble’s Scott Donaton

Laura Palakalei - noemail@theadvertisingshow.com — Fri, 15 Mar 2013 14:00:00 GMT

Co-hosts Brad Forsythe & Ray Schilens interview Scott Donaton, president-CEO of Ensemble, a branded entertainment company that delivers innovative, strategic content solutions to marketers across platforms, including TV, web, mobile, film and music.

Ensemble is a unit of Interpublic’s Mediabrands, and works with clients of the global media-management firms UM and Initiative, as well as dedicated clients. Ensemble’s unique approach to content creation is a collaborative model that accesses the creative thinking, production expertise and distribution muscle of the world’s leading content developers, studios and networks.

In naming Mediabrands as Media Holding Company of the Year, Mediapost wrote: “In branded entertainment, Mediabrands innovated again, bringing in former Entertainment weekly and Advertising Age publisher Scott Donaton, a pioneer in the field, to run a new unit called Ensemble.”

A recognized expert on branding, entertainment and media, Donaton “has the uncanny ability to anticipate the next thing,” said Media Industry Newsletter in honoring him as one of the “21 Most Intriguing People in Media.” Before launching Ensemble, Donaton served as publisher of Entertainment Weekly. During his tenure, the title was named one of AdWeek’s “Magazine Brand Leaders,” in print and online, and one of MIN’s “Most Engaged Media Brands.”

Before joining Time Inc., Donaton was the longtime editor and publisher of Advertising Age. He founded the highly successful “Madison & Vine” franchise, which grew to include print sections, conferences, a dedicated Web site and email newsletter. He also authored a book on branded entertainment, “Madison & Vine: Why the Entertainment and Advertising Industries Must Converge to Survive.”

Donaton’s achievements have been widely recognized throughout his career. In addition to the “21 Most Intriguing List,” he was named to the Folio 40 in 2008, and was inducted into the American Advertising Federation’s Advertising Hall of Achievement. He serves on the AAF board. Donaton is a guest writer for various media outlets, has made numerous national-media appearances and is a frequent speaker at industry conferences.

For entertaining advice join hosts Ray Schilens and Brad Forsythe for a lively and informative discussion.

15-Mar-13 9:00 AM

CEO of GSD&M Idea City Roy Spence Explains How He Found Purpose For Writing His New Book, It's Not What You Sell, It's What You Stand For

Laura Palakalei - noemail@theadvertisingshow.com — Fri, 01 Mar 2013 15:00:00 GMT

Co-host Brad Forsythe interviews Roy Spence, co-author of It’s Not What You Sell, It’s What You Stand For. Roy is chairman and CEO of GSD&M Idea City, a leading national marketing communications and advertising company that has helped grow some of the world’s most successful brands.

In 1971, Roy and a group of friends founded the agency just after graduating from the University of Texas at Austin. Roy led an effort to build an environment where ideas are destined to flourish and making a difference was a priority from day one. Under Roy’s leadership, the agency flew with Herb Kelleher and Southwest Airlines and helped grow the most successful airline in aviation history and rode with Sam Walton and Wal-Mart and helped build the largest company in the world. They cooked with Norm Brinker and Chili’s and helped serve up the most successful casual-dining restaurant in America and delivered for Ed Whitacre and AT&T and helped produce the largest telecommunications company in the world. And they declared “Don’t Mess with Texas,” creating one of America’s favorite advertising slogans.

They went on to work with Presidents George H.W. Bush and Bill Clinton to encourage Americans to make a difference with disaster relief efforts. They work with the Clinton Foundation and the Clinton Global Initiative in making a difference around the world. And they brought perspective and unity to a damaged country after 9/11 with the moving “I Am an American” pro-bono ad campaign. Through their philosophy called Purpose-based Branding,™ GSD&M Idea City and their Purpose Institute division help organizations identify, simplify and articulate their purpose— the fundamental difference they’re trying to make in the world and their reason for being beyond making money. Through purpose and visionary ideas that make a difference, GSD&M Idea City is in the business of growing clients’ businesses.

The agency’s roster of purpose-based clients includes: Southwest Airlines, MasterCard, BMW, John Deere, L.L.Bean, Kohler, American Legacy Foundation, AARP, Hallmark, Lennox, Norwegian Cruise Line, PGA TOUR, American Red Cross, World Market, AT&T, Popeyes Louisiana Kitchen, Marshalls, the United States Air Force, Cancer Treatment Centers of America and Compass Bank.

Roy Spence has been named Ad Man of the Year, Idea Man of the Century and University of Texas Distinguished Alumnus, among other accolades.

In September 2006, The Amazing Faith of Texas, a book by Roy Spence and the People of Texas was published, and in 2007 he was named to the board of directors of the Lyndon Baines Johnson Foundation. Roy has been interviewed by The Wall Street Journal, USA Today, The New York Times, BusinessWeek, U.S. News & World Report, Esquire, Fast Company, INC. and FORTUNE. A popular keynote speaker, he regularly addresses audiences from throughout the business, government and nonprofit communities. Roy and his wife, Mary, have three children.

For entertaining advice join hosts Ray Schilens and Brad Forsythe for a lively and informative discussion.

1-Mar-13 9:00 AM

Drink in the Wisdom of Mark DiMassimo, Agency Founder and CEO of DiMassimo Goldstein As He Shares Insights to Waging War Against Bottled Water

Laura Palakalei - noemail@theadvertisingshow.com — Fri, 15 Feb 2013 15:00:00 GMT

Co-host Brad Forsythe interviews Mark DiMassimo, Founder, CEO and Chief Brand Officer of DiMassimo Goldstein (DIGO). DIGO is an independent, integrated, marketing strategy, brand and business-building, digital, direct and advertising agency, which Mark originally founded as DiMassimo Brand Advertising twelve years ago in Manhattan. He is also Co-Founder of TAPPENING, which promotes healthy, environmentally friendly tap water and sells reusable bottles at www.tappening.com

Mark is a multiple Effie Award winner for both consumer and b2b campaigns and his work across a variety of categories and media has been featured in countless books, anthologies and awards annuals. The agency's current b2b clients include American Business Media, J.H. Cohn, Max.MD, GARP - the Global Association of Risk Professionals, Gerson Lehrman Group and a Very Large Consulting Company that Prefers to Remain Nameless. The agency works with "brave marketers" in b2b and consumer categories across a spectrum of categories with a focus on "health, wealth and pursuit of happiness (education, innovation and entrepreneurship)."

Mark’s personal mantra is, “Keep using your powers for good.” He believes that the power to influence people through media comes with a responsibility to limit harm and to actively promote good. DIGO makes passion for an organization’s mission a key criterion in selecting clients. The agency also does extensive pro bono work, including award-winning campaigns for the Partnership for a Drug-Free America, The American Red Cross, the National Mental Health Association, Dr. Mehmet Oz’s HealthCorps, among others. Mark serves on the board of Rare Conservation, and with both the Advisory Board and Creative Review Committees of the Partnership for a Drug-Free America.

Mark is featured in the best-selling Leadership Secrets of the World’s Most Successful CEOs. He is also co-author of Inside the Minds: INNOVATION and the upcoming Branding as an Advertising Strategy. He is currently working on an article for AdAge on Evolutionary Marketing. A familiar face on CNBC, CNN, Bloomberg, FoxNews and FoxBusiness Channel, Mark is often quoted in the media. Mark lives in Westchester County and is the happy husband of Jill and the devoted father of Max, Alex and Jack.

For entertaining advice join hosts Ray Schilens and Brad Forsythe for a lively and informative discussion.

15-Feb-13 9:00 AM

University Adjunct Professor and Industry Professional Clears Up All the Hype with his Super Bowl Post Analysis

Laura Palakalei - noemail@theadvertisingshow.com — Fri, 08 Feb 2013 15:00:00 GMT

Co-hosts Brad Forsythe and Ray Schilens interview John Durham, CEO/Managing General Partner of Catalyst S+F. He is responsible for running this DIGITAL advertising/marketing company. John’s clients include DMG (iMedia), Del Monte Foods, Fiat Motors, USF School of Management, World Markets, Time Warner Cable, Acxiom, Verizon and many tech start-ups and over 30 networks. They have offices in both San Francisco and New York. It is his job to bring in business, where they primarily do digital marketing and advertising strategy.

From July 2005 to May 2007 he was president of Jumpstart Automotive where he ran Sales & Marketing for this automotive digital ad vertical. Built company up to 84 people and 18 million in revenue and they sold to Hatchette/Legardre in April 2007. A core digital advertising network. From June 2003- July 2006 John was EVP/Business Development & Planning for Carat/Carat Fusion (Aegis) and was responsible for bringing in advertising/digital business for North America. Carat/Aegis is the 4^th largest advertising agency network in the world. John ran all of business development and strategic planning for eight offices. Led business in winning 42 of 44 presentations.

From June 1996 until April 2003 he was EVP/CRO of Winstar Interactive Media. This job managed some 65 sales people in 9 offices in US, where they primarily did advertising sales for web properties including Oprah, Fodor’s, Bloomberg, Better Homes & Gardens, among others. Responsible for revenue for company, including hiring, training and managing the sales and support team.

University of San Francisco School of Business (1998-2013) Adjunct Marketing Faculty, teaching Advertising Strategy and Sales & Channel Management. Named Adjunct Teacher of the Year 2008 and 201. John has a BA, Georgetown 1973: Major: Political Science/American Civilization and an MA, University of Kentucky 1974 Major: Political Science/Political Marketing.

For entertaining advice join hosts Ray Schilens and Brad Forsythe for a lively and informative discussion.

8-Feb-13 9:00 AM

Publicist to the Stars Howard Bragman Shares the Limelight and Explains How to Draw Attention to Your Company, Your Social Cause or Yourself

Laura Palakalei - noemail@theadvertisingshow.com — Fri, 01 Feb 2013 20:00:00 GMT

Co-hosts Brad Forsythe and Ray Schilens interview Howard Bragman, Author of Where’s My Fifteen Minutes: Get Your Company, Your Cause, or Yourself the Recognition You Deserve. Howard has been a communicator, educator, entrepreneur, writer and lecturer for more than two decades. Howard founded a strategic media and public relations agency, Fifteen Minutes, in 2005, which represents a broad yet focused client base in a diverse range of areas: personality, corporate entertainment, special events, consumer products, gay/lesbian market, media training and crisis management. He has media trained hundreds of people including actors, CEOs, physicians, elected officials and attorneys.

Howard's book, Where's My Fifteen Minutes: Get Your Company, Your Cause, or Yourself the Recognition You Deserve, is set for release in January 2009. Published by The Penguin Group, the book contains insight and advice from Howard's years in the business of public relations, as well as accounts of his numerous experiences dealing with Hollywood celebrities and major corporations.

In addition to founding Bragman Nyman Cafarelli Public Relations and Marketing (BNC) in 1989, Howard was also an adjunct professor of Public Relations at the University of Southern California’s Annenberg School for Communications for six years. He has been honored for his teaching excellence by his students and the University.

Howard is a nationally respected crisis counselor and has provided litigation support for a significant number of high-profile cases and individuals. These include: Joseph Steffan who was kicked out of the US Naval Academy for his sexual orientation; The Lewinsky Family; and Sharon Smith in Smith v. Knoller, a high-profile civil rights and justice trial involving a tragic dog mauling death.

He has written bylined articles for publications including: Advertising Age, The Advocate, The Los Angeles Times and Playboy. A frequent television guest on issues involving the entertainment industry and popular culture, Howard has appeared on local and network news programs more than 100 times including Oprah, The Today Show, CNN, ABC, CBS, NBC, MSNBC, CNBC, Fox and E, as well as in hundreds of national magazines and local newspapers. He has been a featured speaker for numerous groups including The US Conference of Mayors; The UJC Youth Congress; and many others.

Howard Bragman was born and raised in Flint, Michigan and graduated with a B.A. from The University of Michigan, in Journalism and Psychology in 1978. Previous to starting his agency he was a vice president in the Chicago and Los Angeles offices of Burson-Marsteller Public Relations. He resides in Los Angeles with his partner, Chuck O'Donnell, a nationally-respected horse trainer, two dogs and a parrot.

For entertaining advice join hosts Ray Schilens and Brad Forsythe for a lively and informative discussion.

1-Feb-13 2:00 PM

Joseph Michelli Explains the Legendary Customer Service Secrets of the Ritz-Carlton Hotel Company

Laura Palakalei - noemail@theadvertisingshow.com — Fri, 25 Jan 2013 15:00:00 GMT

Co-host Brad Forsythe interviews Dr. Joseph Michelli, author of The New Gold Standard. In addition to being a best-selling author, he is an internationally sought-after speaker and corporate consultant. Leadership guru John Maxwell has suggested that “Joseph must be considered on the short list of today’s influential leadership authors.”

Joseph expands that influence through engaging keynote presentations which demonstrate enduring leadership principles, legendary customer service strategies, and practical employee empowerment and innovation approaches. His insights encourage leaders and frontline workers to grow and invest passionately in business and interpersonal relationships.

In addition to writing books such as The Starbucks Experience: 5 Principles for Turning Ordinary into Extraordinary, When Fish Fly (about the World Famous Pike Place Fish Market in Seattle) and The New Gold Standard (about The Ritz-Carlton Hotel Company), Joseph has also been featured on television programs such as The Glenn Beck Show and CNBC’s “On the Money,” produced on-line training tools for BusinessWeek Magazine, and has conducted hundreds of radio and print interviews. Most importantly, Dr. Michelli is passionate about leadership, employee engagement and elevating customer service to the level of memorable customer experiences.

For entertaining advice join hosts Ray Schilens and Brad Forsythe for a lively and informative discussion.

25-Jan-13 9:00 AM

Radio Program Guest 2013

Tue, 21 May 2013 02:22:05 GMT

Past Guests: 2012 | 2011 | 2010 | 2009 2008 | 2007 | 2006 | 2005 | 2004 | 2003 2013 Radio Guests Date Guest June 23rd Michael Dunn CEO & Chairman, Prophet Author The Marketing Accountability Imperative June 9th Nick Morgan Author Trust Me: 4 Steps to Authenticity & Charisma May 26th Kelly Skoloda Author Too Busy to Shop: Marketing to Multi-Minding Women May 12th David Edery Co-Author Changing the Game Arpil 28th Peter Field Co-Author Branded Immortality April 14th Andy Nulman Author Pow! Right Between the Eyes March 31st Norm Brodsky Co-Author The Knack March 17th Scott Donaton Publisher Entertainment Weekly March 3rd Roy Spence CEO, GSD&M Idea City Author, It's Not What You Sell, It's What You Stand For February 17th Mark DiMassimo Founder, CEO & Chief Brand Officer DiMassimo Goldstein February 10th John Durham CEO Catalyst SF February 3rd ...

Next Week's Guest

Tue, 21 May 2013 02:18:06 GMT

June 9, 2013

Nick Morgan
Author

Trust Me: 4 Steps to Authenticity & Charisma

This Week's Guest

Tue, 21 May 2013 02:14:55 GMT

May 26, 2013

Kelly Skoloda
Author

Too Busy to Shop: Marketing to Multi-Minding Women

The Advertising Show Home Page

Sun, 12 May 2013 18:48:47 GMT

The Advertising Show is America’s only globally distributed weekly program focusing on advertising, media, marketing, sales and customer relations. The Advertising Show, co-hosted by Brad Forsythe and Ray Schilens, discusses advertising issues, marketing trends and strategies, and features weekly interviews with prominent industry experts. Join the caustically witty Forsythe and Schilens for a lively and informative program. Archived Shows Glossary of Advertising Terms Advertising Talk Show Archives Follow @TheAdShow on Twitter Find The Advertising Show on Facebook The Advertising Show Co-Hosts Brad...

Radio Program Guest 2012

Mon, 24 Dec 2012 02:33:53 GMT

Past Guests: 2011 | 2010 | 2009 | 2008 | 2007 | 2006 | 2005 | 2004 | 2003 2012 Radio Guests Date Guest December 23rd Alex Ben Block Senior Editor The Hollywood Reporter Part II December 16th Alex Ben Block Senior Editor The Hollywood Reporter Part I December 2nd David LaBonte Author Shiny Objects Marketing November 18th Ken Gronbach Author The Age Curve November 4th Rishad Tobaccowala CEO Denuo October 21st John Gentry President Spot Runner October 7th Lucas Conley Author of Obsessive Branding Disorder: The Business of Illusion and the Illusion of Business September 30th Michael Findlay Author of The Value of Art Director of Acquavella Galleries September 23rd Marc de Swaan Arons Chairman Effective Brands September 9th David Meerman Scott Author The World Wide Rave August 26th Mark Tungate Author Branded Male August...

Radio Program Guest 2010

Tue, 27 Dec 2011 14:20:54 GMT

Past Guests: 2011 | 2010 | 2009 | 2008 | 2007 | 2006 | 2005 | 2004 | 2003 2010 Radio Guests Date Guest December 28 Rachel Botsman Author What's Mine Is Yours: The Rise of Collaborative Consumption December 19 Alex Ben Block - Part II Senior Editor The Hollywood Reporter December 12 Alex Ben Block - Part I Senior Editor ...

Radio Program Guest 2011

Tue, 27 Dec 2011 14:20:20 GMT

Past Guests: 2011 | 2010 | 2009 | 2008 | 2007 | 2006 | 2005 | 2004 | 2003 2011 Radio Guests Date Guest December 25 Alex Ben Block Senior Editor The Hollywood Reporter Part II December 18 Alex Ben Block Senior Editor The Hollywood Reporter Part I December 11 Jeremy Kent CEO of The Brand...

The Advertising Show Hosts

Mon, 02 May 2011 17:43:12 GMT


Brad Forsythe Co-Host	Ray Schilens Co-Host

M. Bruce Abbott
Executive Producer

Brad Forsythe

Wed, 30 Mar 2011 00:56:01 GMT

<back

Brad Forsythe
Co-Host/The Advertising Show

As creator and co-host, Brad Forsythe brings 30 years of advertising, marketing and media experience to The Advertising Show. Brad began his career in broadcasting at Kansas City's KWKI-FM followed by Century Broadcasting's KSHE-FM in St. Louis and finally in Houston at General Cinema Corp's KRBE-FM. Having fulfilled successful stints at three top-rated major market radio stations, Brad decided to pursue a career in advertising. In 1980 he was hired as an Account Executive with the international advertising firm of Gray, O'Rourke, Sussman/Toronto, Houston, London. While working at Gray, O'Rourke's Houston offices, Forsythe was quickly promoted, rising to the title of Senior Vice President over the next three years.

With a strong entrepreneurial spirit Forsythe is currently leading three successful yet diverse companies. He resigned from Gray, O'Rourke in 1983 to co-found Forsythe & Butler, a full service advertising agency. Honored with numerous industry awards for creative excellence, Forsythe & Butler has built a solid reputation as an outstanding agency creating and executing successful campaigns for a variety of local, regional and national accounts.

Forsythe is also the founder of AdPointDirect, Inc., an innovative technology licensing company. He holds several US Patents for the development of digital media transaction platforms.

Additionally, Brad is creator and co-host of The Advertising Show, America's only globally delivered weekly program focusing on marketing, advertising, branding and media.

Brad is an accomplished artist and his paintings can be viewed at www.forsytheart.com.

Forsythe provides consultative services for a variety of clients in media, package goods, retail and technology.

Radio Program Guest 2009

Thu, 02 Sep 2010 18:04:37 GMT

Past Guests: 2010 | Past Guests: 2009 | 2008 | 2007 | 2006 | 2005 | 2004 | 2003 | 2002 | 2001 2009 Radio Guests Date Guest December 27 Donald Dell Author Never Make The First Offer December 20 Alex Ben Block -- Part II Contributing Editor The Hollywood Reporter December 13 Alex Ben Block -- Part I Contributing Editor The Hollywood Reporter ...