The Advertising Show

Michael Dunn, CEO of Prophet, Challenges the Traditional Thinking Behind Marketing Accountability

noemail@theadvertisingshow.com — Fri, 26 Jun 2009 14:00:00 GMT

Co-hosts Brad Forsythe & Ray Schilens interview Michael Dunn, CEO and Chairman of Prophet. Michael has helped orchestrate the firm's tremendous growth over the past several years. This includes expanding the firm's global presence and enhancing Prophet's position as the premier brand and marketing management consultancy committed to building great brands and businesses.

As Prophet's leader, Michael oversees the development of the firm's strategy, client relationships, and people. Michael also serves as a strategic advisor on client engagements, and has deep expertise in the specialty retail, financial services, high technology, and Internet sectors. Michael was named a top consultant of 2008 by Consulting Magazine. He has written many white papers and case studies, co-authored Building the Brand-Driven Business with Scott Davis, and is author of the recently released book, The Marketing Accountability Imperative.   

Prior to joining Prophet, Michael served as President and CEO of Context Integration, a high-growth systems integrator with U.S. and Indian operations. Michael also serves on the board of RedEnvelope (REDE), a branded online retailer of upscale gifts. Michael received his B.S. from Haverford College and an M.B.A./M.A. in Asian Studies from the University of California, Berkeley.

For entertaining advice join hosts Ray Schilens and Brad Forsythe for a lively and informative discussion.

26-Jun-09 9:00 AM

Traffic Audit Bureau’s Chief Executive Joe Philport Explains Why Industry Eyes Are Trained On the New “Eye’s On” Measurement System

noemail@theadvertisingshow.com — Fri, 19 Jun 2009 14:00:00 GMT

Co-host Brad Forsythe interviews Joe Philport, President and CEO of the Traffic Audit Bureau for Media Measurement, Inc. since September 2002. The TAB has been the auditor of the Out-Of-Home advertising industry since 1933. He has been a driving force behind the industry’s transition to EYES ON audience measurement, making OOH the first medium to report seeing an advertising message.

Joe brings to the TAB extensive experience in the media and marketing research industries. He has held executive positions at Nielsen, Arbitron, Competitive Media Reporting and AGB Television Research. Dr. Philport has also served as Sr. Vice President, Worldwide Media Research Director, and as a member of the corporate research team at Young and Rubicam. While at Y&R, he was involved in both media and brand equity initiatives.

As an active member of the media and advertising research community, he is a recipient of the Advertising Research Foundation’s 2009 Great Mind Award for innovation in research. He is also a frequent speaker at various media industry forums.

Joe has a Ph.D. in Media Communications and began his career in academics. He has taught at Miami University and the University of Maryland.

For entertaining advice join hosts Ray Schilens and Brad Forsythe for a lively and informative discussion.

19-Jun-09 9:00 AM

Alex Ben Block Chats About the New Fall TV Season, Leno, Letterman, Conan and Much Much More

noemail@theadvertisingshow.com — Fri, 12 Jun 2009 14:00:00 GMT

Co-Host Brad Forsythe interviews Alex Ben Block, Senior Columnist for Hollywood Today, an online newsmagazine (http://HollywoodToday.net), Editor of an upcoming almanac of great movies from the past hundred years for George Lucas Books and a noted show business historian. Block has been heard for the past five years on NPR affiliate KPCC-FM's "Call Sheet" in Southern California and the nationally syndicated radio program, "The Advertising Show."

The Hollywood Reporter and TelevisionWeek as well as Associate Editor of Forbes, Editor-in-Chief of eStar.com, a movie critic in Miami, a columnist in Detroit and Assistant City Editor of the Los Angeles Herald Examiner. Block is author of the critically acclaimed non-fiction book "OUTFOXED: The Inside Story of America's Fourth Television Network," and the bestseller "The Legend of Bruce Lee."

He served for three years as Executive Director of the Los Angeles Press Club and remains an honorary board member. Block has won a number of honors, including two LA Press Club Awards and in 2005 was presented the prestigious Journalism Award from the Caucus For Television Producers, Directors and Writers by Leslie Moonves. Block is nominated for a 2007 LA Press Club award for his article on the untold true story of the movie “Rocky.”

Block has extensive on air experience in both radio and TV. He has been on news and entertainment shows and done commentary for stations in Miami, Detroit, New York, Los Angeles, San Francisco and elsewhere. He is frequently quoted both in print and by the electronic media. Recent appearances have included the O’Reilly Factor on Fox News Channel along with appearances on outlets such as CNN, CNBC, KNBC and E! News.

Block is a popular public speaker and moderator. His recent panels for the Museum of TV and Radio have included an interview with Roseanne Barr, a look at the show “Prison Break” and a panel on the image of Arabs in primetime featuring the executive producers of “24” and “Lost.”

Block has served on a number of charitable boards including the Will Rogers Motion Picture Pioneers Foundation and was as a juror for the American Film Institute and Gerald Loeb Awards, among others.

A native of Syracuse, N.Y. and graduate of Ithaca College, Block lives in Encino, Calif., with his wife, actress and producer Jodi Taylor. He is the father of singer-songwriter Hayley Taylor.

For entertaining advice join hosts Ray Schilens and Brad Forsythe for a lively and informative discussion.

12-Jun-09 9:00 AM

Charismatic Author Nick Morgan Describes How Trust and Transparency Lead the Way to Authenticity

noemail@theadvertisingshow.com — Fri, 05 Jun 2009 14:00:00 GMT

Co-host Brad Forsythe interviews Nick Morgan, one of America's top communication and speech coaches. He founded Public Words in 1997 and works with business, political and educational leaders. His methods, which are well-known for challenging conventional thinking, have been published worldwide. He is a Fellow at Harvard’s Kennedy School of Government, affiliated with the Center for Public Leadership, and formerly served as editor of the Harvard Management Communication Letter.

He has also taught at the University of Virginia and Princeton University, and was a speech writer for Virginia Governor Charles S. Robb. He is the author of the acclaimed book Working the Room: How to Move People to Action through Audience-Centered Speaking (Harvard), reprinted in paperback as Give Your Speech, Change the World: How to Move Your Audience to Action.

For entertaining advice join hosts Ray Schilens and Brad Forsythe for a lively and informative discussion.

5-Jun-09 9:00 AM

Marketing Strategist and Author David Meerman Scott Puts A World Wide Spin On How to Create Buzz For Your Brand

noemail@theadvertisingshow.com — Fri, 29 May 2009 14:00:00 GMT

Co-host Brad Forsythe interviews David Meerman Scott, a marketing strategist, keynote speaker, seminar leader, and the author of the hit new book World Wide Rave. His previous book, The New Rules of Marketing & PR is an award-winning BusinessWeek bestseller and is being published in 24 languages.

He is a recovering VP of marketing for two publicly traded technology companies and was also Asia marketing director for Knight-Ridder, at the time one of the world’s largest newspaper and electronic information companies.

David has lived and worked in New York, Tokyo, Boston, and Hong Kong and has presented at industry conferences and events in over thirty countries on four continents.

For entertaining advice join hosts Ray Schilens and Brad Forsythe for a lively and informative discussion.

29-May-09 9:00 AM

Co-Author David Edery Explains How Gamers and the Video Games They Play Can Become Game Changers For Today's Well-Informed Marketer

noemail@theadvertisingshow.com — Fri, 22 May 2009 14:00:00 GMT

Co-Host Brad Forsythe interviews David Edery, Founder and Principal of Fuzbi LLC, a consulting firm focused on video game development. Prior to founding Fuzbi, David was the Worldwide Games Portfolio Manager for Microsoft’s Xbox Live Arcade service, and an Associate Director of the MIT Comparative Media Studies Program before joining Microsoft.

At MIT, David co-founded the Convergence Culture Consortium, a research partnership with corporations such as MTV Networks and Turner Broadcasting; he remains a research affiliate of the Consortium. David received his MBA from the MIT Sloan School of Management and his BA from Brandeis University.

He has published articles in the Harvard Business Review and several game industry publications and has spoken at many entertainment industry conferences. He maintains a personal blog called "Game Tycoon" at: http://www.edery.org.

For entertaining advice join hosts Ray Schilens and Brad Forsythe for a lively and informative discussion.

22-May-09 9:00 AM

Using Improved Consumer Research Methods Like Crowdsourcing, Innovation Expert Jon Hall Shares Details On How to Develop Ground-Breaking New Products In the Digital Age

noemail@theadvertisingshow.com — Fri, 15 May 2009 14:00:00 GMT

Co-host Brad Forsythe interviews Jon Hall, co-founder of SpencerHall. Jon has a proven track record in creating innovative concepts. Prior to co-founding SpencerHall, Jon was Procter & Gamble's Director of New Ventures for the Beauty Care sector. In this capacity, Jon led the creation and development of new products, including creating entirely new product categories, as well as discontinuous products in existing categories.

Jon's concept development work established new records in pre-market testing, and his framework for consumer understanding was deployed worldwide. Jon's 14 years with P&G in Beauty Care Marketing included management of established businesses such as Sure and Secret deodorants and Old Spice.

For entertaining advice join hosts Ray Schilens and Brad Forsythe for a lively and informative discussion.

15-May-09 9:00 AM

Shocker Andy Nulman Describes How the Best Kept Secret of Surprise Is the Most Powerful Weapon in Your Marketing Arsenal

noemail@theadvertisingshow.com — Fri, 08 May 2009 14:00:00 GMT

Co-host Brad Forsythe interviews Andy Nulman, author of Pow! Right Between the Eyes: Profiting From the Power of Surprise. While young in spirit and snappy in dress, Andy Nulman has been creating and leading major media projects for over three decades. Currently the President and CMO of Airborne Mobile, which he co-founded in 1999 with Garner Bornstein, he provides the company with the insight and creativity necessary to successfully strengthen brands like Maxim, Family Guy, the NFL and Taco Bell through the creation of innovative mobile content and applications. In 2006, Airborne was honored as North America’s 4th-Fastest Growing Tech Company in Deloitte’s Fast 500 ranking, one year after being sold to Japan’s Cybird Holdings for over $100 million. In 2008, he and Garner repurchased the company and are now the majority shareholders.

Prior to Airborne, Andy was best known for his 15-year tenure as CEO of Montreal’s renowned Just For Laughs International Comedy Festival, the world's first and largest comedy event. From 1985 until 1999, he transformed it from a two-day show to a month-long cultural happening, attracting over 2 million visitors per year to see talent the likes of Jay Leno, Drew Carey, Jim Carrey, Jerry Seinfeld, Chris Rock, Ray Romano and Adam Sandler, and created/ Executive Produced over 150 Festival TV shows, in a variety of languages, all over the world.

An acclaimed and thought-provoking public speaker/showman, motivating and challenging Fortune 500 companies the likes of GM, Eveready/Energizer, 3M and Wal-Mart, Mr. Nulman has also written two best-selling books, “How To Do The Impossible” and “I Almost Killed George Burns.” Other accomplishments include being named one of the “Top 40 Under 40” business leaders by the Financial Post in 1997, being voted one of the Top 100 Montrealers of the 20th Century by the Montreal Gazette in 2000, and being honored as a distinguished recipient of the McGill Management Achievement Award in 2004.

In his spare time, Andy is also an oft-published author, inventive stage director, half-decent snowboarder, hot-and-cold hockey goalie, and prolific blogger on the art of Surprise in marketing (check him out all over this here blog). He sits on the Board of Directors of two companies, Sonomax Hearing Healthcare Inc. (TSX Venture: SHH), and the Groupe Juste Pour Rire, Inc.

For entertaining advice join hosts Ray Schilens and Brad Forsythe for a lively and informative discussion.

8-May-09 9:00 AM

Executive Creative Director and Consultant Tom Attea Illustrates How the Usual Approach to Advertising Creativity Wastes Billions Through Unfocused Messaging

noemail@theadvertisingshow.com — Fri, 01 May 2009 14:00:00 GMT

Co-host Brad Forsythe interviews Tom Attea, author of The Secrets to Successful Creative Advertising. Tom has held executive creative positions at some of New York’s finest advertising agencies, including Young & Rubicam and agencies of the Interpublic Group.

He has written extraordinarily successful creative advertising for many major brands, such as Dr Pepper, Jell-O, Gray Poupon, Time magazine, The Village Voice, Lifetime television, Citibank and many others.

Tom has won all the major advertising creative awards, including four Clios in one night, Gold and Silver Lions from The International Advertising Film Festival in Cannes, The Gold Mobius, The Gold Telly, The Andy, The Effie, and awards from The Copy Club of New York, The Art Directors Club of New York, The One Show, and International Broadcast Awards. Three commercials he wrote for Dr Pepper are in the permanent collection of the Museum of Television and Radio in New York.

At Young & Rubicam, while creating successful, award-winning advertising, he conducted the copywriting training program. During his tenure, he developed ways to explain the craft of copywriting that he shares with the reader. He was also the head writer for Concepts, the agency’s new-product unit, and he includes a chapter on the secrets of successful new product development.

Today, he is the President & Creative Director of his own consulting firm, Heavy Creative, Inc. (www.HeavyCreative.com). The company specializes in confidential creative problem-solving for advertisers and agencies.

For entertaining advice join hosts Ray Schilens and Brad Forsythe for a lively and informative discussion.

1-May-09 9:00 AM

Inc Magazine Columnist Norm Brodsky Walks You Through the Rudimentary Path of Entrepreneurship

noemail@theadvertisingshow.com — Fri, 24 Apr 2009 14:00:00 GMT

Co-host Brad Forsythe interviews Norm Brodsky, co-author of The Knack: How Street Smart Entrepreneurs Learn to Handle Whatever Comes Up. Norm had already launched seven successful businesses—including a three-time Inc. 500 company—by the time he began writing the Street Smarts column in Inc. magazine with Bo Burlingham in 1995. The column has proved to be enormously popular with readers of the magazine and was twice a finalist for a National Magazine Award. In 2008, it received a gold Azbee award from the American Society of Business Publication Editors.

With the success of the column have come a flood of speaking invitations. Brodsky now lectures widely and has become a frequent guest on MSNBC.

A graduate of Rider College and Brooklyn Law School, Brodsky began his professional career as a lawyer, but the slow pace of the courtroom led him to search for another vocation. In 1979, he started Perfect Courier, a messenger service based in Manhattan. Within a few years, it was a thriving enterprise with offices around the country, appearing on Inc.'s annual listing of the 500 fastest-growing private companies in America for three consecutive years.

But as fax machines began appearing in more and more businesses, Brodsky realized that his company's prospects were limited, and he began looking for other opportunities. A request from a customer looking to store some boxes prompted him to call several records-storage facilities in the area. Their responses convinced him that the industry offered great promise.

He proceeded to launch CitiStorage out of a rented warehouse in Long Island City, N.Y., later moving it to the Brooklyn waterfront where he began building warehouses of his own. Today those warehouses contain more than 3.5 million boxes.

In 1999, Brodsky launched a secure document destruction business, U.S. Document Security, as an adjunct to CitiStorage. In December 2007, he sold both those companies, plus the delivery business, to Allied Capital for a reported $110 million. The combined entity is still run by the management team that Brodsky and his wife, Elaine, developed over the years, while he and his erstwhile partner Sam Kaplan work on acquisitions.

When he is not doing acquisitions, starting businesses, mentoring other entrepreneurs, developing real estate, traveling, or working on his column, Brodsky enjoys skiing black diamonds with Elaine at their home in Telluride, CO—a sport he took up at the age of 57. The rest of the year, he and Elaine live in Brooklyn, NY; Long Beach, NY; and Aventura, FL. They have been married for more than 39 years and have two daughters

For entertaining advice join hosts Ray Schilens and Brad Forsythe for a lively and informative discussion.

24-Apr-09 9:00 AM

The Advertising Show Home Page

Mon, 29 Jun 2009 07:39:25 GMT

The Advertising Show is America’s only globally distributed weekly program focusing on advertising, media, marketing, sales and customer relations. The Advertising Show, co-hosted by Brad Forsythe and Ray Schilens, discusses advertising issues, marketing trends and strategies, and features weekly interviews with prominent industry experts. Join the caustically witty Forsythe and Schilens for a lively and informative program. Archived Shows Glossary of Advertising Terms Advertising Talk Show Archives The Advertising Show Co-Hosts Brad Forsythe and Ray Schilens Advertising is one of the...

Radio Program Guest 2009

Mon, 29 Jun 2009 07:38:10 GMT

Past Guests: 2008 | 2007 | 2006 | 2005 | 2004 | 2003 | 2002 | 2001 2009 Radio Guests Date Guest August 30 Gary Vaynerchuk Director of Operations The Wine Library August 23 Kate Newlin Author Passion Brands August 16 Saul Berman Partner and Global Executive IBM Global Business Services August 9 Kelley Skoloda Author Marketing to Multi-Minding Women August 2 ...

Next Week's Guest

Mon, 29 Jun 2009 07:37:01 GMT

July 12, 2009 Drew Stoddard CEO InterAir Media

This Week's Guest

Mon, 29 Jun 2009 07:36:16 GMT

July 5, 2009 Kevin Smith Principal 360 Brand Machine

Bruce

Wed, 04 Mar 2009 17:17:26 GMT

<back

M. Bruce Abbott
Executive Producer/The Advertising Show

Can music drive creative? In a big way, because understanding the tone, rhythm and beat is a big part of Bruce’s DNA and has given him a creative edge in developing several award winning broadcast campaigns for RADIO LOUNGE.

As Creative Director and Partner of RADIO LOUNGE a direct response radio advertising agency, music is not his only strong point. Bruce has spent more than fifteen years in the broadcast industry as a major market radio personality, both terrestrial and satellite, as a creative services director, in addition to operations and marketing. With a BBA from The University of Houston, a Master’s degree in Advertising from The University of Texas in Austin, and Certified Radio Marketing Consultant status from the Radio Advertising Bureau, Bruce has honed his skills in common sense branding strategies, marketing, creative concept development, multimedia and operations, and financial management.

Bruce is also a highly sought after voice actor, with more than a handful of national radio and television spots to his credit. Behind the mic or in dealing with RADIO LOUNGE clients, Bruce’s outspoken personality and attitude help visitors to RADIO LOUNGE “feel the love”.

Beyond the daily business at the RADIO LOUNGE studios, Bruce and his wife Shelley are also busy crafting the next generation of Abbott’s. Shane, now two years old has his own Fender Stratocaster (junior size) and a full blown DJ set up to crank out the best of The Wiggles. Living in Richmond Texas, just down the street from ZZ Top's drummer, the music is sweet and the future looks bright for Mom, Dad and the budding rock star.

Ray

Wed, 04 Mar 2009 17:14:29 GMT

<back Ray Schilens Co-Host/The Advertising Show When Ray Schilens started in the business, tape splicing was an art form and you either nailed the entire production with the perfect take or you started from scratch. One thing that hasn’t changed since the days of analog recording is the creative behind the message. As President and Partner of RADIO LOUNGE, a direct response radio advertising agency, Ray’s commitment to quality media content has earned him much respect by his contemporaries. Overseeing all facets of a broadcast production facility and an organizational creative think tank, Ray has vast experience in various areas of advertising, marketing and business leadership. Ray’s extensive background includes broadcast programming and creative services management in Detroit, Houston and Miami-Fort Lauderdale. Ray’s combination of creativity, dedication to quality, and his strength in client relationships...

Your Hosts

Tue, 27 Jan 2009 17:55:28 GMT


Brad Forsythe Co-Host	Ray Schilens Co-Host

M. Bruce Abbott
Executive Producer

Ariel Santillan
Associate Producer

Radio Program Guest 2008

Mon, 29 Dec 2008 04:24:45 GMT

Past Guests: 2009 | 2008 | 2007 | 2006 | 2005 | 2004 | 2003 | 2002 | 2001 2008 Radio Guests Date Guest December 28 Michael Port Author The Contrarian Effect December 21 George Lois - Part II Legendary Art Director Author, The Big Idea December 14 George Lois - Part I Legendary Art Director ...

Radio Program Guests 2001

Mon, 17 Nov 2008 21:21:12 GMT

Past Guests: 2009 | 2008 | 2007 | 2006 | 2005 | 2004 | 2003 | 2002 | 2001 2001 Radio Guests Date Guest December 29 Year in Review Best of The Advertising Show December 22 George Zimmer Founder The Men’s Wearhouse December 15 Reed Byrum Pres.-Elect Public Relations Society of America Greg Hassell Houston Chronicle John Beddow Houston Business Journal December 8 Bob Garfield Columnist Advertising Age December 1 Bob Marberry Web Development Guru Group 7 Mark Inman ...

Radio Program Guests 2002

Mon, 17 Nov 2008 21:20:50 GMT

Past Guests: 2009 | 2008 | 2007 | 2006 | 2005 | 2004 | 2003 | 2002 | 2001 2002 Radio Guests Date Guest December 28 2002 Year In Review December 21 Ellis Booker Editor B to B Magazine December 14 Stuart Elliott Advertising Columnist New York Times December 7 Marc Holland Founder & CEO Sky Radio Network Los Angeles, CA November 30 Chip Walker Creator The New World Teen Study Managing Director of Strategy Wunderman New York, NY November 23 Sergio...