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Author Kevin Daum Shouts Out Advice About Getting Heard in Today’s Marketing Jungle

Ariel Santillan — Fri, 23 Jul 2010 14:00:00 GMT

Co-hosts Brad Forsythe and Ray Schilens interview Kevin Daum, author of ROAR! Get Heard in the Sales and Marketing Jungle. Kevin is the National Columnist for Smart business Magazine and founder of "The Awesome Experience (TAE) International (www.taeinternational.com), a marketing consultancy.He is an Inc. 500 entrepreneur, whose sales and marketing techniques resulted in more than $1 billion in sales with a 95% pull-through rate.

Kevin is a graduate of the MIT Entrepreneurial Executive Leadership program and former board member of the Entrepreneur's Organization (7200 CEOs). Kevin’s blog and video can be found at www.AwesomeRoar.com.

For Entertaining Advice join hosts, Ray Schilens and Brad Forsythe, for a lively and informative discussion.

Podcast available for download via iTunes

23-Jul-10 9:00 AM

Social Media Expert Amber Mac Connects On All Things Digital

Varangi Vora — Fri, 16 Jul 2010 14:00:00 GMT

Co-hosts Ray Schilens & Brad Forsythe interview Amber MacArthur, author of "Power Friending: Social Media Strategies to Grow Your Business". She is a new media consultant, journalist, and speaker.

As a new media journalist, she currently hosts Webnation on CP24 and writes a regular column for The Globe & Mail, Yahoo!, and MSN. As co-founder of agency MGImedia.ca, her team has managed social media initiatives for Tony Robbins, Canada Goose, Rogers, the American Dental Association, among other organizations.

Amber has also worked for Razorfish-San Francisco, Microsoft Canada, and a number of other emerging technology companies. She is an exclusive speaker with The Lavin Agency where she keynotes on web strategy at dozens of conferences across North America every year.

For Entertaining Advice join hosts, Ray Schilens and Brad Forsythe, for a lively and informative discussion.

Podcast available for download via iTunes

16-Jul-10 9:00 AM

Hollywood Reporter Alex Ben Block Discusses Summer Movies, The Fall TV Line-Up, The Oscars, The Emmys and CNN’s Larry King's Retirement

Ariel Santillan — Fri, 09 Jul 2010 14:00:00 GMT

Co-hosts Brad Forsythe & Ray Schilens interview Alex Ben Block, award-winning entertainment industry journalist, author, commentator and talk show host. Alex Ben Block is Senior Editor of The Hollywood Reporter and lead editor on the book, “George Lucas’s Blockbusting,” published to great acclaim in January 2010. Block is also show business historian for Hollywood Today and a regular contributor to The Advertising Show, a nationally syndicated radio program.

Block is a popular public speaker, toastmaster, M.C. and moderator. His panels at the Paley Center for Media included one-on-one with Roseanne Barr, a look at Fox’s “Prison Break” and a dialogue about the image of Arabs on TV with producers of “24” and “Lost.”

As Director of Programming, Block produced panels and created the first 3-D Day for The American Pavilion during the 2008 Cannes Film Festival. He’s moderated and participated in panels at numerous events, including Digital Hollywood, NATPE, Showest and the Hong Kong International Film Market.

In an earlier tenure at the trade publication, Block was the Editor of The Hollywood Reporter for seven years. He launched the first weekly international edition, and the first online edition, while raising the standards of journalism. He was editor of the THR Cannes festival dailies in France six times.

He went on to be founding Editor of TelevisionWeek, which he re-launched in print, and then redesigned on the web. He moderated the SRO TV Week Power Breakfast series and wrote a popular column about hot topics in TV.

In addition, Block has been Associate Editor of Forbes Magazine, covering Hollywood, movie critic and entertainment editor in Miami, columnist and critic in Detroit as well as City Editor of the Los Angeles Herald Examiner.

Block was Executive Director of the Los Angeles Press Club and remains an honorary board member. He organized a HerEx reunion as well as numerous panels, including one with the Annenberg School at USC - "Who Can Be Trusted? – A Seminar On Sourcing," sponsored by the New York Times and Discovery Networks.

Block was Editor-in-Chief and VP of the internet company eStar.com. He wrote the books, “OUTFOXED: The Inside Story of America's Fourth Television Network," and the bestseller "The Legend of Bruce Lee." Block was a regular panelist for five years on KPCC-FM's "Call Sheet" and has been expert commentator on many news outlets including NPR's The Business, KPCC-FM's Air Talk, KNBC-TV, the Today Show, CNBC, CBS News, ABC News, NPR, NBC, O’Reilly on Fox, CNN and more.

Block’s honors include three LA Press Club Awards for journalistic excellence, Hearst Awards, Crain Awards, a Detroit Press Club Award, a Will Rogers Foundation Award, the (RIM) Angel Award and the Journalism Award from the Caucus For Television Producers, Directors and Writers presented by CBS Chairman Leslie Moonves.

For entertaining advice join hosts Ray Schilens and Brad Forsythe for a lively and informative discussion.

Podcast available for download via iTunes

9-Jul-10 9:00 AM

Why Buyers Can’t Buy and Sellers Can’t Sell is Pitched by Sharon Drew Morgen

Ariel Santillan — Fri, 02 Jul 2010 14:00:00 GMT

Co-hosts Brad Forsythe & Ray Schilens interview SHARON DREW MORGEN, founder of Morgen Facilitations, Inc. She is the visionary behind Buying Facilitation®, the decision facilitation model that enables people to change with integrity. A pioneer who has spoken about, written about, and taught the skills to help buyers buy, she is the author of the acclaimed New York Times Business Bestseller Selling with Integrity. She lives in Austin, Texas. For more information on the book, visit http://dirtylittlesecretsbook.com/.

Podcast available for download via iTunes

2-Jul-10 9:00 AM

Communication is a Company’s Most Valuable Strategic Asset According to Author and CEO Michael Maslansky

Ariel Santillan — Fri, 25 Jun 2010 14:00:00 GMT

Co-hosts Brad Forsythe & Ray Schilens interview Michael Maslansky, CEO of Maslansky Luntz + Partners. As CEO, Michael advises Fortune 500 corporations, industry associations, major litigation practices and non-profit organizations on language strategy and messaging issues. Clients that have sought Michael’s counsel include FedEx, Morgan Stanley, Procter & Gamble, UBS and The Walt Disney Company. He has also worked with a wide range of industry associations including the Financial Services Roundtable, Pharmaceutical Research and Manufacturer’s Association, the Personal Care Products Council, the Direct Marketing Association, and the New Orleans tourism industry.

How CEOs, companies, and entire industries communicate – whether during crises, in advertising and public relations campaigns, or with investors, Congress or the American people – often means the difference between success and failure. Clients from PepsiCo to eBay to Microsoft to Starbucks turn to Michael to understand the public mood, challenge conventional wisdom and transform not just what they say to key audiences – but how they say it. Michael shares with clients his in-depth understanding of hot-button issues in banking and financial services, healthcare and pharmaceuticals, corporate social responsibility and non-profits, technology and consumer products, and litigation and politics. Over the years, he has helped Fortune 500 companies position and differentiate their brands and products during good times, and protect their reputations during crisis.

Michael’s new book, The Language of Trust: Selling Ideas in a World of Skeptics was published on May 4, 2010. The book reviews the communication challenges that companies and industries face today and offers proven tools for building trust and credibility with consumers, regulators and the general public.

Michael’s strategic analysis builds on insights from his unique combination of expertise: battle-tested communications experience combined with a deep understanding of public opinion. He has conducted hundreds of research projects in over 20 countries using his firm’s trademarked polling and focus group methodology, lauded by The New York Times, The Washington Post, The New Yorker, “60 Minutes,” “Nightline” and PBS’s “Frontline,” among others. Michael is one of corporate America’s leading communications and research strategists.

Prior to coming to ml + p, Michael founded MarketResearch.com, a leading market intelligence company where he served as president and remains on the Board. Previously, he led a distinguished career as a corporate attorney with Wachtell, Lipton, Rosen & Katz.

Podcast available for download via iTunes

25-Jun-10 9:00 AM

Jonathan Baskin Warns If You Don’t Have a Plan for the Holiday Season by Now, You’re in Trouble

Ariel Santillan — Fri, 18 Jun 2010 14:00:00 GMT

Co-hosts Brad Forsythe and Ray Schilens interview Jonathan Salem Baskin, North American Director of Futurelab. Jonathan has been called “a merry iconoclast,” “lucid and cutting,” “groundbreaking” and “the new bad boy of branding” because he looks beyond the gimmicks and hype to uncover what really works when communicating with the marketplace.

Jonathan wears multiple hats as a global brand strategist, leading a global network of partner companies in the Baskinbrand Alliance and manages North American business for the global marketing consultancy Futurelab. He’s also a writer, oft-quoted media expert and public speaker, having written the groundbreaking book “Branding Only Works on Cattle” in 2008 and then “Bright Lights & Dim Bulbs” in 2009. He writes the popular blog, Dim Bulb, co-hosts a regular podcast, Socializing Media, writes a regular column on marketing leadership for Advertising Age, and is a member of the board of advisors for Social Media Today.

Jonathan possesses 27 years of experience driving consumer purchases and building strong brands, having has led a number of marketing initiatives that crossed both digital and offline domains for such world-class brands as Apple, Blockbuster, ConAgra, and most other letters in the brand-name alphabet.

He began his career at Grey Advertising, where he worked on integrated marketing campaigns for such consumer products as Duncan Hines’ cookies and Joy Dishwashing Liquid. He also ran major public relations programs for Edelman Worldwide, both in New York and Los Angeles. He received a degree in English Literature from Colby College, Waterville, ME, in 1982.

For entertaining advice join hosts Ray Schilens and Brad Forsythe for a lively and informative discussion.

Podcast available for download via iTunes

18-Jun-10 9:00 AM

DJ Edgerton, CEO of Zemoga, Gets Real About Augmented Reality

Varangi Vora — Fri, 11 Jun 2010 14:00:00 GMT

Co-hosts Brad Forsythe and Ray Schilens interviews DJ Edgerton, CEO of Zemoga. Edgerton has worked in the traditional and digital agency space for over 20 years. During that time he has specialized in developing and leveraging technology to provide groundbreaking business solutions for Fortune 500 companies. His range of expertise includes development of large-scale enterprise-wide custom applications and digital campaigns that feature award-winning design, user experience, and information architecture. His combination of traditional and interactive design skills has led to the creation of award-winning projects across a wide variety of media. Edgerton's distinct multidisciplinary and multimedia skill set provides a unique resource that helps create innovative, engaging, and exciting projects for consumers and clients alike.

Before cofounding Zemoga in 2001, Edgerton held executive-level positions at Blast Radius and Context Integration. Prior to joining Context, Edgerton founded Underline, a creative and digital agency. At Underline, Edgerton worked on traditional campaigns and pioneering interactive work for numerous well-known companies, including Nickelodeon, Merck, Morgan Stanley, and the Walt Disney Company. Edgerton began his career at Saatchi and Saatchi where he worked on campaigns for some of the world’s leading brands, including P&G, AT&T, and Upjohn.

For entertaining advice join hosts Ray Schilens and Brad Forsythe for a lively and informative discussion.

Podcast available for download via iTunes

11-Jun-10 9:00 AM

Is Luxury Dead? Maybe Not According to Consultant Tim Arnold

Ariel Santillan — Fri, 04 Jun 2010 14:00:00 GMT

Co-hosts Brad Forsythe and Ray Schilens interview Tim Arnold, consultant and founder of Possible 20. Arnold’s 35 years in the advertising and communications business defies definition. An agency president and multi-national board member; a regularly published columnist; a global account leader; a musician who’s produced numerous commercial tracks as well as the first GoDaddy.com Super Bowl TV commercial; director of global business development for a 135-office multi-national agency. He founded Possible 20 some twenty-five years ago to accommodate his consultancy work for agencies, start up businesses, corporations and entertainment companies.

He likes to describe his day job, as he titled one of his most-responded to Adweek columns, “Making Stuff Happen.” Current media projects include: Producer, attached to “We Be Kings,” an independent feature-length film to be directed by Toby Hubner; promoting two syndicated television and web specials: BodyDoubles, a search for the world’s most stunning twins, and AIA’s Architect Challenge, a design competition among emerging professional architects (American Institute of Architecture).

As Director, Business Development for DMB&B, where he also sat on the board, he led the agency out of nowhere into one of Adweek’s Top 10 new business performers; as President, McCann Amsteryard, he led that agency to its most profitable year to date; at D’Arcy, St. Louis, he wrote the strategy for and launched “This Bud’s for You,” and led that brand to record growth for 10 years; at Scali, McCabe, Sloves he led the Hertz business (yeah, OJ) and launched their #One Club Gold; he ran the Burger King business for J. Walter Thompson and later took DMB&B’s BK business from 3 to 28 countries.

These many adventures provided Arnold with numerous experiences and stories, many of which he brought to his regular column for Adweek Magazine for three years; he continues to publish guest columns in both Adweek and Advertising Age, as well as on a political blog (www.fogcityjournal.com).He has a regular guest teaching assignment at the University of Missouri School of Journalism and has taught at the Miami Ad School and Columbia University.

These are the many vantage points he brought to his latest effort for AdAge:“Is Luxury Dead?Maybe Not,” based on a ground-breaking study from Dwell Strategy + Research, San Francisco.According to survey respondents, “luxury” brands are no longer important to these “New Affluents,” or even relevant.Neither is over all “social status,” they say.As Arnold dug deeper he discovered some fascinating implications from this study that extend way beyond what most of us typically view as so-called wealthy consumers.

For entertaining advice join hosts Ray Schilens and Brad Forsythe for a lively and informative discussion.

Podcast available for download via iTunes

4-Jun-10 9:00 AM

Ogilvy’s Graceann Bennett Explains the Emergence of a Radical New Consumer That’s All About Individualism

Ariel Santillan — Fri, 28 May 2010 14:00:00 GMT

Co-hosts Brad Forsythe and Ray Schilens interview Graceann Bennett, Director of Strategic Planning at Ogilvy and Mather. Graceann began her training in consumer behavior while growing up in the image-obsessed environment of Southern California, where every brand choice was made with the utmost care and consideration. She then went on to gain formal marketing credentials by obtaining a degree in Business Marketing at Brigham Young University. Upon graduation, she moved to New York City, via a stint in London, to put her credentials to work at Dunham & Marcus Consulting, advising companies like Pepsi-Cola, Stolichnaya, and Weight Watchers on global strategy and branding issues.

Following her indoctrination into the world of building brands, Graceann added other dimensions to her expertise by working at some of the country's top creative shops, including Weiss, Whitten, Stagliano; tbwa/chiat/day; and Mullen. She helped develop brand strategies and inspired creative for Coca-Cola, Four Seasons, Fortune, LendingTree.com, Guinness, and Wonderbra, among others.

In August of 2001, Graceann brought her passion for building brands through great creative to Arnold Worldwide, where she led the Brand Planning group, dedicating herself to fostering an environment where creatives, account management, and planning work together seamlessly. In 2004 she made the move to Chicago to become Leo Burnett's EVP, Director of Brand Planning. There she spent much of her time breaking down agency silos for better cross-fertilization of ideas, spearheading professional development of a department of 50 planners, and initiating groundbreaking thought leadership.

Graceann is now heading up the strategic planning department at Ogilvy Chicago, where she was brought in to build a fully integrated department to serve digital, activation, and brand planning needs. She also led efforts to further Dove’s campaign to broaden the definition of beauty while building its global business. She now oversees the global Kimberly-Clark business, Oscar Mayer, and important brand strategy projects.

For entertaining advice join hosts Ray Schilens and Brad Forsythe for a lively and informative discussion.

Podcast available for download via iTunes

28-May-10 9:00 AM

Trend Analysis Expert William Higham Forecasts Major Changes for Marketers and Consumers Alike

Ariel Santillan — Fri, 21 May 2010 14:00:00 GMT

Co-hosts Brad Forsythe and Ray Schilens interview William Higham, author of THE NEXT BIG THING. William has worked with consumers for 20 years. He began his career in the entertainment industry: running marketing and communications campaigns at Sony, Virgin and then Universal, for artists from Michael Jackson to The Rolling Stones.

He moved into research in 1999, working as a consultant for global trends network Breaking Trends for a range of clients, from Levi’s to British Telecom. He set up future trends and consumer research consultancy The Next Big Thing in 2001.

The Next Big Thing studies and predicts consumer trend patterns across a range of industries and demographics. Higham writes trend and future strategy reports, runs trend workshops and focus groups, and organises and interprets field surveys. He specialises in Macro (cross-industry, cross-demographic) social, consumption and leisure trends. Favourite current trends include: Re-Booting, Flip Flop Generations, Control Freaks and The We Decade.

Blue chip clients range across Media (Hachette to News International), Entertainment (BBC to Universal Music), Technology (AOL to Siemens), Finance (Nat West to HSBC), Food (Aga to Budweiser) and Advertising (Ogilvy to WPP).

Higham is considered an authority on consumer trends, and is regularly quoted in the Media: from ‘The Economist’ to ‘Cosmopolitan’. His book ‘The Next Big Thing: Spotting & Forecasting Consumer Trends For Profit’ has just been published by Kogan Page.

For entertaining advice join hosts Ray Schilens and Brad Forsythe for a lively and informative discussion.

Podcast available for download via iTunes

21-May-10 9:00 AM

Radio Program Guest 2010

Thu, 29 Jul 2010 16:18:29 GMT

Past Guests: 2009 | 2008 | 2007 | 2006 | 2005 | 2004 | 2003 | 2002 | 2001 2010 Radio Guests Date Guest August 15 Rafi Mohammed Author The 1% Windfall August 8 Steve Beck Senior Vice President of Strategy Organic August 1 Jim Joseph Author The Experience Effect ...

Next Week's Guest

Mon, 26 Jul 2010 01:00:17 GMT

August 1, 2010

Jim Joseph

Author

The Experience Effect

This Week's Guest

Mon, 26 Jul 2010 00:59:15 GMT

July 25, 2010

Kevin Daum

Author

ROAR!: Get Heard in the Sales and Marketing Jungle

The Advertising Show Home Page

Mon, 26 Jul 2010 00:58:12 GMT

The Advertising Show is America’s only globally distributed weekly program focusing on advertising, media, marketing, sales and customer relations. The Advertising Show, co-hosted by Brad Forsythe and Ray Schilens, discusses advertising issues, marketing trends and strategies, and features weekly interviews with prominent industry experts. Join the caustically witty Forsythe and Schilens for a lively and informative program. Archived Shows Glossary of Advertising Terms Advertising Talk Show Archives Follow @TheAdShow on Twitter Find The Advertising Show on Facebook ...

About the Program

Thu, 10 Jun 2010 23:42:51 GMT

Sponsored by Advertising Age Magazine, The Advertising Show is America's only globally distributed weekly program focusing on marketing, advertising, branding and media. The Advertising Show is streamed online beginning Sundays at 5:00 p.m. Eastern Time (9:00 p.m. GMT). RSS feed is now available for the latest industry news and guest interviews. The Advertising Show is listed on over 60 online radio directories including Apple iTunes, Windows Media, Yahoo Podcasts, Open Media Network, GigaDial, Odeo, Podcast Alley, BlogFonk, Researcher.se and The Media Drop. The Advertising Show reaches a global audience with more than 25% of show listeners originating throughout Europe, Asia, South Africa, Oceana and South America. REGULAR PROGRAM FEATURES: “Weekly Featured Interview” with prominent authors, ad agency executives, international marketing and branding consultants, media and business...

The Advertising Show Hosts

Fri, 04 Jun 2010 15:21:52 GMT


Brad Forsythe Co-Host	Ray Schilens Co-Host

M. Bruce Abbott
Executive Producer

Ariel Santillan
Senior Producer

Varangi Vora

Associate Producer

Cabe Lindsay

Associate Producer

Cabe Lindsay

Fri, 04 Jun 2010 15:21:31 GMT

<back

Cabe Lindsay
Associate Producer/The Advertising Show

Cabe Lindsay is a multi-disciplinary designer with 10 years professional experience in graphic design, copywriting and broadcast media production. His relevant work history includes three years serving as Art Director and Marketing Director for firms in Montana and Texas. He is also the founder and director of Optimistic Realism, a creative boutique based in Austin.

Mr. Lindsay is currently a MA candidate in Advertising at The University of Texas, with previous postgraduate studies in MBA and Media Arts programs at The University of Montana. He currently holds a BA in Advertising from Michigan State University.

Varangi Vora

Fri, 04 Jun 2010 15:20:39 GMT

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Varangi Vora
Associate Producer/The Advertising Show

Varangi Vora is a recent Advertising graduate from The University of Texas at Austin. Before she started her career at the University of Texas at Austin, Varangi earned a Bachelors of Science in Visual Communication and Majored in Advertising photography from University of Madras/Chennai, M.O.P. Vaishnav College.

Ariel Santillan

Fri, 04 Jun 2010 15:12:03 GMT

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Ariel Santillan
Senior Producer/The Advertising Show

As Senior Producer for The Advertising Show, Ariel Santillan burst onto the scene in late 2008. Ariel is accountable for numerous critical tasks including guest scheduling and appearances, administration of the program’s website as well as marketing and website promotion. Ariel manages a majority of the research and content for the program. Her remarkable passion and drive contribute significantly to the success of The Advertising Show.

Ariel is a graduate from The University of Texas at Austin and currently holds a BS in Advertising.

Ariel Santillan

Fri, 04 Jun 2010 15:02:48 GMT

<back

Ariel Santillan
Associate Producer/The Advertising Show

As Associate Producer for The Advertising Show, Ariel Santillan burst onto the scene in late 2008. Ariel is accountable for numerous critical tasks including guest scheduling and appearances, administration of the program’s website as well as marketing and website promotion. Ariel manages a majority of the research and content for the program. Her remarkable passion and drive contribute significantly to the success of The Advertising Show.

Ariel is a graduating senior at The University of Texas at Austin and will be receiving a BS in Advertising in the Spring of 2009. A member of the Longhorn Band since 2005, Ariel is in her second year as a Section Leader for the Longhorn Band's color guard section. Her interests include attending festivals and local music venues, traveling and exploring diverse cultures. She is enthusiastic about pursuing a career in the fast-paced advertising industry and plans to travel extensively prior to entering her field of choice. Ariel is currently a member of the Texas Advertising Group (TAG), a student organization at The University of Texas that facilitates the relationship and continual conversation between advertising hopefuls and industry professionals.