The Advertising Show

Author Denise Shiffman Introduces The Age Of Engage: An Approach To Marketing To Todays Connected Culture And How To Build Brands By Using Web 2.0 Technology

noemail@theadvertisingshow.com — Thu, 03 Jul 2008 14:30:00 GMT

This week Co-Host Brad Forsythe interviews Denise Shiffman, Author of The Age of Engage: Reinventing Marketing for Todays Connected, Collaborative, and Hyperinteractive Culture Denise Shiffman is founder and principal of the strategic marketing and innovation consultancy Venture Essentials. She is also the award-winning author of The Age of Engage: Reinventing Marketing for Today’s Connected, Collaborative, and Hyperinteractive Culture. In her twenty-three-year marketing and management career, she has launched over thirty products responsible for more than $2 billion in revenue, marketed pioneering computer and Web technologies, and reinvented the corporate brand of a Fortune 500 company. For entertaining advice, join hosts, Ray Schilens and Brad Forsythe, for a lively and informative discussion.

3-Jul-08 9:30 AM

Author Travis Miller Tells All About How To Use Gravitational Marketing And Make Your Your Customers Come To You

noemail@theadvertisingshow.com — Fri, 27 Jun 2008 14:00:00 GMT

This week Co-Host Brad Forsythe interviews Travis Miller, Co-Author of Gravitational Marketing: The Science of Attracting Customers Travis Miller and his partner Jimmy Vee, are the nations leading experts on attracting customers and specialize in helping business owners, executives and sales professionals with an entrepreneurial spirit double their customer base and become a recognized leader in their industry in 12 months or less. They believe that every business should be ESP–Enjoyable, Simple and Prosperous. Miller is the co-authors of Gravitational Marketing: The Science of Attracting Customers (Wiley). Jimmy Vee and Travis Miller are the co-authors of a new book, Gravitational Marketing: The Science of Attracting Customers (Wiley, March 2008). These two leading experts on attracting customers to small business owners, entrepreneur start-ups, and sales professionals created the powerful concept of Gravitational Marketing® to show how one can naturally attract a...

27-Jun-08 9:00 AM

Hollywood Today Columnist Alex Ben Block Explores What's Hot In Entertainment And Marketing This Summer

noemail@theadvertisingshow.com — Fri, 20 Jun 2008 15:00:00 GMT

This week Co-Host Brad Forsythe interviews Alex Ben Block, Senior Columnist for Hollywood Today. Alex Ben Block is Senior Columnist for Hollywood Today, an online newsmagazine (http://HollywoodToday.net), Editor of an upcoming almanac of great movies from the past hundred years for George Lucas Books and a noted show business historian. Block has been heard for the past five years on NPR affiliate KPCC-FMs Call Sheet in Southern California and the nationally syndicated radio program, The Advertising Show. He was the editor of two Hollywood trades: The Hollywood Reporter and TelevisionWeek, as well as Associate Editor of Forbes, Editor-in-Chief of eStar.com, a movie critic in Miami, a columnist in Detroit and Assistant City Editor of the Los Angeles Herald Examiner. Block is author of the critically acclaimed non-fiction book OUTFOXED: The Inside Story of Americas Fourth Television Network, and the bestseller The Legend of Bruce Lee. He served for three years as...

20-Jun-08 10:00 AM

Author and New York Times Reporter Matt Richtel Talks About His Book, and How Consumers Have Become Dependent On Technology

noemail@theadvertisingshow.com — Fri, 13 Jun 2008 14:00:00 GMT

This week Co-Host Brad Forsythe interviews New York Times Reporter Matt Richtel, Author of Hooked: A Thriller About Love and Other Addictions. Matt Richtel is a reporter for the New York Times. Since 2000, he has been based in the San Francisco bureau, where he has covered technology, telecommunications, venture capital, Silicon Valley cultural issues, and a host of other topics, including Internet gambling and pornography. Matt undertook the issue of compulsive technology use in his recent bestselling thriller Hooked. The novel, subtitled a thriller about love and other addictions, was a national bestseller dubbed by USA Today pure heart-pounding escapism. The paperback hits stores in June, 2008. Under the pen name Theron Heir, he writes the daily syndicated comic strip Rudy Park. Lots more info at:www.mattrichtel.com. For entertaining advice, join hosts, Ray Schilens and Brad Forsythe, for a lively and informative discussion.

13-Jun-08 9:00 AM

Andrew Pierce, Senior Partner - Prophet, Discusses Innovation and Marketing Effectiveness

noemail@theadvertisingshow.com — Fri, 06 Jun 2008 14:00:00 GMT

This week Co-Host Brad Forsythe interviews Andrew Pierce, Senior Partner - Prophet.

With over 20 years experience in brand and marketing strategy consulting, Andrew is a senior partner based in our New York office. He has worked across a variety of industries, including financial services, automotive, CPG, consumer services, and retail, with senior management teams at American Express, General Motors, Hewlett Packard, Fidelity Investments, and McDonalds, among others. He has been instrumental in improving marketing performance, developing more effective brand and marketing organizations, and creating powerful global brand portfolios. Prior to joining Prophet, Andrew was a Senior Partner at Lippincott Mercer and a Director at Mercer Management Consulting, where he led the development and integration of brand and marketing capabilities across the organization. Prior to that, he was a principal at Marketing and Planning Systems (MaPS), a strategic research and consulting firm, and an account supervisor at Bronner, Slosberg Humphrey (Digitas). Andrew has spoken at several Conference Board, IIR, and Fortune conferences and has contributed to Profit Patterns (2000), and Customer Connections (1997). He has written a number of articles on brand and marketing strategy for Journal of Marketing Management, CMO, American Banker, and Ad Age. Andy received an A.B. from Dartmouth College and an M.B.A from the Kellogg School of Management.

For entertaining advice, join hosts, Ray Schilens and Brad Forsythe, for a lively and informative discussion.

6-Jun-08 9:00 AM

Author Steve Cone Explains How The Perfect Tagline Can Move Consumers And Grow Brands

noemail@theadvertisingshow.com — Fri, 30 May 2008 14:00:00 GMT

This week Co-Host Brad Forsythe interviews Steve Cone, Author of POWERLINES: Words That Sell Brands, Grip Fans, & Sometimes Change History.

Steve Cone is chief marketing officer for Epsilon, a leading provider of data-driven marketing technologies and services. Steve has established an industry-wide reputation for programs that drive results, strengthen brands, and deepen customer relationships by communicating relevant highly targeted messages across a spectrum of media in integrated campaigns. With more than thirty-five years at the top of the marketing profession, Cone has worked with a wide array of major clients and companies, including Citigroup, American Express, Apple, AARP, United Airlines, as well as global media companies, environmental groups, and presidential campaigns for both major parties. He lectures worldwide at leading universities and business groups on the proven marketing principles laid out in his first book, Steal These Ideas! (Bloomberg Press, 2005). His second book, Powerlines: Words That Sell Brands, Grip Fans, and Sometimes Change History, will be published April 24, 2008.

For entertaining advice, join hosts, Ray Schilens and Brad Forsythe, for a lively and informative discussion.

30-May-08 9:00 AM

Dan Roam Discusses How Solving Problems And Selling Ideas Can Be Easy When You Draw A Simple Picture

noemail@theadvertisingshow.com — Fri, 23 May 2008 14:00:00 GMT

This week Co-Host Brad Forsythe interviews Dan Roam, Author of The Back of the Napkin: Solving Problems and Selling Ideas with Pictures. Dan Roam is the founder of Digital Roam Inc, a management consulting company that helps business executives solve complex problems through visual thinking. His business book The Back of the Napkin: Solving Problems and Selling Ideas with Pictures was published March 2008 by Penguin Portfolio. Through consulting projects and lectures, Dan has used his unique visual thinking approach to resolve business challenges at Microsoft, Google, Wal-Mart, eBay, Wells Fargo, Infosys Consulting, The Federal Reserve Bank of New York, The Thomson Corporation, Sun Microsystems, Peet’s Coffee & Tea, The MIT Sloan School of Management, The US Navy, Time Warner, Microsoft, Schlumberger, Aetna, HSBC, Lehman Brothers, GE, and the United States Senate. Dan developed his understanding of the power of pictures as a business problem-solving tool when he...

23-May-08 9:00 AM

Measuring Customer Response is Critical, Keith Winter Discusses How His New Technology Does Just That.

noemail@theadvertisingshow.com — Fri, 16 May 2008 14:00:00 GMT

This Week co-host Brad Forsythe Interviews Keith Winter, President and CEO of EmSense Corporation.

Keith brings over twenty years of experience in leading and growing technology, advertising and content development companies.

Prior to joining EmSense, Keith spent several years in advertising related businesses in radio, television, cable and Internet. Under his leadership as the Chief Operating Officer of Exponential / Tribal Fusion, the company grew to become one of the largest Internet advertising networks with over 500 advertising clients and a reach of 137 million US consumers. While the President & COO of BuyMedia.com (currently Marketron) Keith was instrumental in orchestrating the combination of three acquisitions to turn the company into a major provider of advertising and trafficking software-as-a-service products to over 40 major broadcast groups including ABC, CBS, Disney, Fox and Cox.

Keith’s career also spans the interactive entertainment industry. As Chief Operating Officer of Electronic Arts Seattle, he led the company’s software development studio in delivering several top-selling FIFA Soccer and Need for Speed titles. Additionally, while Director of Planning and Development of Disney Interactive, Keith led worldwide planning and completed numerous business development deals that facilitated the division’s growth.

Earlier in his career Keith held positions in KPMG's Management Consulting Practice and at Hewlett Packard.

Keith holds an undergraduate degree in business administration from Pepperdine University and an MBA with Dean's Honors from the University of Texas at Austin.

For entertaining advice join Host Ray Schilens and Brad Forsythe for a lively and informative discussion.

16-May-08 9:00 AM

According to Joe Pine, Authenticity is What Consumers Really Want. Listen this Week to Find Out How to Give it To Them.

noemail@theadvertisingshow.com — Fri, 09 May 2008 14:00:00 GMT

This week co-host Brad Forsythe interviews Joe Pine, author of Authenticity: What Consumers Really Want. Joe Pine is an internationally acclaimed author, speaker, and management advisor to Fortune 500 companies and entrepreneurial start-ups alike. He is co-founder of Strategic Horizons LLP, a thinking studio dedicated to helping businesses conceive and design new ways of adding value to their economic offerings. Mr. Pine and his partner James H. Gilmore recently wrote Authenticity: What Consumers Really Want (Harvard Business School Press, 2007), which recognizes that in a world of increasingly paid-for experiences, people no longer accept the fake from the phony, but want the real from the genuine. This book provides a way of thinking about authenticity in business plus a set of tools and techniques for rendering authenticity in any company. Time Magazine recently selected Authenticity on its list of 10 Ideas That Are Changing The World. Authenticity follows the...

9-May-08 9:00 AM

This Week Brian Decker Talks About New Media Trends and the Continued Evolution of Broadcast Media

noemail@theadvertisingshow.com — Sun, 04 May 2008 14:00:00 GMT

Co-host Brad Forsythe interviews Brian Decker, Vice President and Director of Media Services for Carton Donofrio Partners.

After having his creative portfolio rejected by numerous creative directors with the refrain “Maybe you should try media,” Brian took their advice.

Twenty-five years later, Brian’s creative passion remains, but from a creative media solutions perspective. His experience has led to the development of numerous award-winning media strategies in broadcast, interactive, print, out-of-home, and sports sponsorships. Brian’s media strategies garnered a Silver Effie for The Nature Conservancy.

Brian views the Carton Donofrio media team as the other creative discipline within the agency. Brian’s agency experience includes media positions at Grey Advertising, HHCC, McCann Erickson and Mintz & Hoke. Most recently Brian was the EVP Media Director at Eisner Communications in Baltimore, a position he held for 16 years.

His client experience encompasses many national, international and regional accounts including P&G, Borden, ITT Bakeries, Coke, Honda, Ford, John Hancock, United Technologies, Wang Computers, Marriott, Black & Decker, The Nature Conservancy,

US Airways, Voice of America, and The Maryland State Lottery. Brian is a graduate of Western Connecticut State University.

For entertaining advice join hosts Ray Schilens and Brad Forsythe for a lively and informative discussion.

4-May-08 9:00 AM

Radio Program Guest 2008

Mon, 07 Jul 2008 04:18:07 GMT

Past Guests: 2008 | 2007 | 2006 | 2005 | 2004 | 2003 | 2002 | 2001 2008 Radio Guests Date Guest August 17 Marc de Swaan Arons Chairman Effective Brands August 10 Raymond Taylor Author John A. Murphy Professor of Marketing, Marketing & Business Law, Villanova University August 3 Robyn Spizzman Author Wheres Your WOW?: 16 Ways to Make Your Competitors Wish They Were You! ...

The Advertising Show Home Page

Mon, 07 Jul 2008 04:17:40 GMT

The Advertising Show is America’s only globally distributed weekly program focusing on advertising, media, marketing, sales and customer relations. The Advertising Show, co-hosted by Ray Schilens and Brad Forsythe, discusses advertising issues, marketing trends and strategies, and features weekly interviews with prominent industry experts. Join the caustically witty Schilens and Forsythe for a lively and informative program. Online Business News Center Glossary of Advertising Terms Advertising Talk Show Archives Advertising is one of the most important investments a company makes for growing its business. This business marketing show...

Next Weeks Guest

Mon, 07 Jul 2008 04:16:57 GMT

July 20, 2008 Derek Handley CEO The Hyperfactory

This Weeks Guest

Mon, 07 Jul 2008 04:16:33 GMT

July 13, 2008 Andrea Learned Author Dont Think Pink: What Really Makes Women Buy - And How To Increase Your Share of This Crucial Market

Business Partners

Thu, 03 Jul 2008 18:49:30 GMT

The following are business partners with the Advertising Show. [return to top]

Bennett Leader, Associate Producer

Mon, 09 Jun 2008 01:13:48 GMT

As Associate Producer for the Advertising Show Bennett is responsible for numerous tasks including scheduling of guest appearances, maintaining and administering the program’s website, program and website marketing and promotion and researching topics and content for the program hosts. Bennett’s enthusiasm and ambition make a significant ongoing contribution to The Advertising Show.

Your Hosts

Mon, 09 Jun 2008 01:12:23 GMT


Brad Forsythe Co-Host	Ray Schilens Co-Host

M. Bruce Abbott
Executive Producer

Bennett Leader
Associate Producer

Radio Program Guest 2007

Sat, 19 Jan 2008 01:20:22 GMT

http://www.theadvertisingshow.com/en/art/?1033 Past Guests: 2008 | 2007 | 2006 | 2005 | 2004 | 2003 | 2002 | 2001 2007 Radio Guests Date Guest January 6, 2008 Alex Ben Block Part II Senior Columnist Hollywood Today December 30 Alex Ben Block Part I Senior Columnist Hollywood Today December 23 Mike Saxon Author An Americans Guide to Doing Business in China ...

Radio Program Guests 2006

Thu, 27 Dec 2007 18:10:11 GMT

Past Guests: 2008 | 2007 | 2006 | 2005 | 2004 | 2003 | 2002 | 2001 2006 Radio Guests Date Guest December 31 Ellis Booker Editor, BtoB Magazine December 24 George Lois - Show 2 Legendary Art Director & Author, Ali Rap December 17 George Lois - Show 1 Legendary Art Director & Author, Ali Rap December 10 ...

Radio Program Guests 2005

Thu, 27 Dec 2007 18:09:52 GMT

Past Guests: 2008 | 2007 | 2006 | 2005 | 2004 | 2003 | 2002 | 2001 2005 Radio Guests Date Guest December 25 Alan Deutschman Senior Writer Fast Company Magazine December 18 Jeff Bell Vice President of Chrysler & Jeep Daimler Chrysler December 11 Robert Wong Executive Creative Director Arnold Worldwide December 4 Todd Peters Vice President of Brand Management Staples ...