The Advertising Show

Author Ken Gronbach Explains How You and Your Clients Can Profit From the Coming Demographic Storm

noemail@theadvertisingshow.com — Fri, 14 Nov 2008 15:00:00 GMT

Co-host Brad Forsythe interviews Ken Gronbach, author of The Age Curve. Ken is a nationally recognized expert and author in the field of Demography and Generational Marketing. He is a marketing guru who regularly provides counsel to large and small businesses across the U.S. He is an accomplished public speaker who engages audiences from many industries in public and private sectors throughout the country. Ken received his bachelor's degree in communications and public speaking from California State University at Long Beach. The author of many published articles, he has also been interviewed and written about extensively by the Nation's press.

An accomplished President and CEO, Ken has proven success in creating value, leading people and planning for the future. He led KGA Advertising for 21 years, growing it to a $40 million, 40-person marketing, advertising and merchandising machine. KGA Advertising brought success to a diverse roster of retail and consumer clients and was the acknowledged catalyst for their geometric growth. Bob’s Stores, a regional clothing chain in New England, grew from ten million in sales to over four-hundred million with Ken’s marketing direction. Other consumer and retail clients like Better Bedding Stores, Namco Pools, Vision Corner Eyewear, American Honda Motorcycle and Pilot Pen all experienced dramatic growth under Ken’s marketing guidance.

As leader of KGC Direct, Ken is internationally recognized for his uniquely accurate theories and his capability for predicting and forecasting marketing and societal phenomenon.

For entertaining advice join hosts Ray Schilens and Brad Forsythe for a lively and informative discussion.

14-Nov-08 9:00 AM

Rishad Tobaccowala, CEO of Denuo and Chief Innovation Officer of Publicis Media, Explains New Media Opportunities for Today’s Innovative Marketer

noemail@theadvertisingshow.com — Fri, 07 Nov 2008 15:00:00 GMT

Co-host Brad Forsythe interviews Rishad Tobaccowala, the CEO of Denuo, a futures “think-do” company that helps its clients get to the future first in ways that make “tomorrow tangible today”. Denuo combines strategy, research, ideas, program management and ventures to help clients as varied as Hewlett Packard, Kellogg’s and DuPont and also works with start-ups such as Bright Cove and Sling Media.

Tobaccowala simultaneously serves as Chief Innovation Officer of Publicis Groupe Media (PGM). Formed in 2004, PGM is a management board that oversees two major media networks: Starcom MediaVest Group (SMG) and Zenith Optimedia, which together allocate over $45 billion in global media spending.

Prior to his current roles, Tobaccowala was the founder and President of SMG Next, the first and most comprehensive futures practice in the media industry. The development of SMG Next resulted in the launch of several successful practices for SMG including: SMG Play, the first company to leverage videogames as a marketing platform; word-of-mouth practice Reverb; and Digits, a leader in mobile marketing. Tobaccowala was also responsible for developing SMG Search, which specializes in leveraging search applications in new ways for leading spenders in the category, including General Motors.

Tobaccowala has over 25 years of marketing and strategy experience across a wide spectrum of clients and companies. He was named by Business Week as one of the top business leaders in 2005 for his pioneering innovation, and TIME magazine once dubbed him one of five “Marketing Innovators.” He was appointed to Advertising Age's Interactive Hall of Fame; named Adweek's 2000 Media All-Star for Interactive Media; dubbed OMMA magazine Media Strategist All-Star for 2005; and named one of 2005’s Best Leaders by BusinessWeek. He has written for (or been featured in) a host of news outlets, including Wired, Business Week, Fortune, Fast Company, MSNBC and Slate.

Tobaccowala holds a bachelor’s degree in mathematics from the University of Bombay and an M.B.A. from the Graduate School of Business at the University of Chicago.

For entertaining advice join hosts Ray Schilens and Brad Forsythe for a lively and informative discussion.

7-Nov-08 9:00 AM

Storybrand Consulting CEO Tom Neveril Joins The Show To Discuss How To Use Story Telling In Your Marketing Message

noemail@theadvertisingshow.com — Fri, 31 Oct 2008 15:00:00 GMT

Storybrand Consulting CEO Tom Neveril Joins The Show To Discuss How To Use Story Telling In Your Marketing Message

Co-host Brad Forsythe interviews Tom Neveril, CEO of Storybrand Consulting.

Tom Neveril is a Los Angeles-based writer and consultant. He is the founder and president of Storybrand Consulting, established in 2001. Early in his career, he landed in Hollywood as a freelance story analyst and film development executive. He later transitioned to advertising, spending 6 years in Brand Planning roles at national agencies; DMB&B, RPA and DDB. He has developed strategy for Gateway, Honda, Wells Fargo, Nestle, and dozens of other organizations. He has spoken to organizations including the Advertising Club of Los Angeles, and the Marketing Research Association. His articles and letters have appeared in publications including Quirk’s Marketing Research Review, AdAge and Adweek

For entertaining advice join hosts Ray Schilens and Brad Forsythe for a lively and informative discussion.

31-Oct-08 9:00 AM

Spot Runner President John Gentry Talks About Developing High-Quality, TV Ads For Local Markets And How To Reach Consumers In This Demographic

noemail@theadvertisingshow.com — Fri, 24 Oct 2008 14:00:00 GMT

Co-host Brad Forsythe interviews John Gentry, President of Spot Runner

With over 18 years of experience, Gentry has held a number of senior roles at both established
and emerging companies. Prior to Spot Runner, he was chief revenue officer at Green Dot, the
market leader in the prepaid debit card industry. He was one of the early employees of
Overture Services, Inc., the originator of the paid search advertising model, where he served as
senior vice president and general manager of the affiliate business, as well as vice president of
sales. While there, he established the largest distributed search network on the Internet through
partnerships with AOL, Microsoft and Yahoo and was instrumental in creating the category of
“paid search advertising.” Gentry also served as executive director of distribution strategy for
Disney/ABC Cable Networks where he was responsible for developing affiliate revenue

programs. Previously, he was at Discovery Communications.

Gentry holds a B.A. in Political Science from the University of California Los Angeles and an

M.B.A. from the J.L. Kellogg Graduate School of Management at Northwestern University.

For entertaining advice join hosts Ray Schilens and Brad Forsythe for a lively and informative discussion.

24-Oct-08 9:00 AM

Author John Gerzema Discusses The Upcoming Crisis In Brand Value He Calls The Brand Bubble And How You Can Avoid The Downfall

noemail@theadvertisingshow.com — Fri, 17 Oct 2008 14:00:00 GMT

Co-host Brad Forsythe interviews John Gerzema, Co-Author of The Brand Bubble: The Looming Crisis in Brand Value and How to Avoid It

John Gerzema, author of The Brand Bubble: The Looming Crisis in Brand Value and How to Avoid it, is Chief Insights Officer for Young & Rubicam Group. One of the early founders of account planning in American advertising, John has guided brand strategies to global business and creative acclaim. Previously, John ran Fallon's international network and founded offices in Tokyo, Singapore, Hong Kong, and Sao Paulo. He holds a master’s degree in integrated marketing from the Medill School of Journalism at Northwestern University and a B.S. in marketing from The Ohio State University.

For entertaining advice join hosts Ray Schilens and Brad Forsythe for a lively and informative discussion.

17-Oct-08 9:00 AM

Shift Control President and CEO Tim Zuckert Joins To Discuss The Evolution And Future Of Interactive Games And Marketing

noemail@theadvertisingshow.com — Fri, 10 Oct 2008 14:00:00 GMT

Co-host Brad Forsythe interviews Tim Zuckert, President and CEO of Shift Control

Tim Zuckert is President and C.E.O. of Shift Control Media, a branded entertain-
ment company that creates original games and related social media applications
for innovative marketers. Based on his work with such blue chip advertisers as
Pepsi, Frito Lay and Hershey Foods, Tim identified a market opportunity to leve-
rage the popularity and pervasiveness of games and the viral distribution power
of social networks to help brands connect with consumers in more relevant ways.
To achieve this, Tim built an organization with a unique blend of game industry
authenticity and brand marketing expertise.

Prior to founding Shift Control, Tim was President of Omnicom Group’s Tracy-
Locke, an integrated marketing agency that provided strategic marketing com-
munications to a range of clients in such categories as consumer products, appa-
rel and beverages. Tim came to TracyLocke from the client side, where he held
senior marketing positions with such major global marketers as Apple Computer,
The Virgin Group, and The Walt Disney Company.

A graduate of the Kellogg School, where he earned his M.B.A., Tim has success-
fully balanced the demands of creating and executing strategic marketing plans
for a host of media and entertainment brands with the operational skills of man-
aging and motivating effective sales and marketing teams in both creative and
brand management. In founding Shift Control, Tim’s goal was to deliver compel-
ling gameplay to consumers while helping marketers tap into the popularity, ac-
tive attention and viral nature of a relatively underutilized platform.

Shift Control's client roster includes American Express, Coca-Cola, Energizer,
NBC Universal, Starwood Hotels and Yahoo! The company recently won two
prestigious Webby Awards for its global work on behalf of Coca-Cola. Based in
Greenwich, CT, Shift Control maintains a full development studio in Vancouver,

British Columbia. For more information, visit www.shiftcontrolmedia.com

For entertaining advice join hosts Ray Schilens and Brad Forsythe for a lively and informative discussion.

10-Oct-08 9:00 AM

Author Lucas Conley Discusses The Marketing World's Obsession With Branding And How It Can Ruin The Development Of Quality Products

noemail@theadvertisingshow.com — Fri, 03 Oct 2008 14:00:00 GMT

Co-host Brad Forsythe interviews Lucas Conley, Author of Obsessive Branding Disorder: The Business of Illusion, and The Illusion of Business

A contributing writer for Fast Company, Lucas Conley is an experienced journalist with an eye for stories that change how we see the world. Widely published in a number of fields, his work has appeared in The Boston Globe, SPIN, and ESPN: The Magazine, among other publications.

At the Atlantic Monthly, where Conley began his career, he spent a year-and-a-half working alongside award-winning investigative journalist William Langewiesche, reporting on stories like the recovery operation at the World Trade Center. Conley's reporting took him from the collapsed subway tunnels beneath Manhattan to the eerie dust-entombed offices high in the neighboring towers, abandoned and frozen in time for months after the collapse. Nominated for a national magazine award, the resulting three-part series, "American Ground Unbuilding the World Trade Center," was published as a book in late 2002.

As a staff writer and correspondent for Fast Company, Lucas Conley has searched for stories that go beyond trends, revealing the passions and challenges of our lives at work. Since 2002, he has followed two Manhattan CEOs as they relaunched their investment firms after losing half their employees in the World Trade Center.

He has traveled out into the wooded hills of New Hampshire to understand how composers, poets, and artists living in a secluded century-old art colony cultivated creativity; and he has profiled the world's leading management consultant on the eve of his return to the business world, after spending three years away from the corporate life, running a mission for his church.

For entertaining advice join hosts Ray Schilens and Brad Forsythe for a lively and informative discussion.

3-Oct-08 9:00 AM

This Week Alex Ben Block of Hollywood Today Discusses the Emmys, the Fall TV Schedule and the latest Entertainment News

noemail@theadvertisingshow.com — Fri, 26 Sep 2008 14:30:00 GMT

Co-host Brad Forsythe interviews Alex Ben Block, Editor at Large, The Hollywood Reporter Show Business Historian, Hollywood Today

Alex Ben Block is Senior Columnist for Hollywood Today, an online newsmagazine (http://HollywoodToday.net), Editor of an upcoming almanac of great movies from the past hundred years for George Lucas Books and a noted show business historian. Block has been heard for the past five years on NPR affiliate KPCC-FM's "Call Sheet" in Southern California and the nationally syndicated radio program, "The Advertising Show."

He was the editor of two Hollywood trades: The Hollywood Reporter and TelevisionWeek, as well as Associate Editor of Forbes, Editor-in-Chief of eStar.com, a movie critic in Miami, a columnist in Detroit and Assistant City Editor of the Los Angeles Herald Examiner. Block is author of the critically acclaimed non-fiction book "OUTFOXED: The Inside Story of America's Fourth Television Network," and the bestseller "The Legend of Bruce Lee."

He served for three years as Executive Director of the Los Angeles Press Club and remains an honorary board member. Block has won a number of honors, including two LA Press Club Awards and in 2005 was presented the prestigious Journalism Award from the Caucus For Television Producers, Directors and Writers by Leslie Moonves. Block is nominated for a 2007 LA Press Club award for his article on the untold true story of the movie “Rocky.”

Block has extensive on air experience in both radio and TV. He has been on news and entertainment shows and done commentary for stations in Miami, Detroit, New York, Los Angeles, San Francisco and elsewhere. He is frequently quoted both in print and by the electronic media. Recent appearances have included the O’Reilly Factor on Fox News Channel along with appearances on outlets such as CNN, CNBC, KNBC and E! News.

Block is a popular public speaker and moderator. His recent panels for the Museum of TV and Radio have included an interview with Roseanne Barr, a look at the show “Prison Break” and a panel on the image of Arabs in primetime featuring the executive producers of “24” and “Lost.”

Block has served on a number of charitable boards including the Will Rogers Motion Picture Pioneers Foundation and was as a juror for the American Film Institute and Gerald Loeb Awards, among others.

A native of Syracuse, N.Y., and graduate of Ithaca College, Block lives in Encino, Calif., with his wife, actress and producer Jodi Taylor. He is the father of singer-songwriter Hayley Taylor.

For entertaining advice join hosts Ray Schilens and Brad Forsythe for a lively and informative discussion.

26-Sep-08 9:30 AM

From Esquire to MTV: Listen for Part II as George Lois Probes Deeper into What the Future of Advertising Will Hold

noemail@theadvertisingshow.com — Fri, 19 Sep 2008 18:00:00 GMT

Co-host Brad Forsythe interviews George Lois, Legendary Art Director and Co-Author of Iconic America: A Roller-Coaster Ride Through the Eye-Popping Panorama of American Pop Culture.

The legendary George Lois is the most creative, prolific advertising communicator of our time. Running his own ad agencies, he is renowned for dozens of marketing miracles that triggered innovative and populist changes in American (and world) culture. In his twenties he was a pioneer of the landmark Creative Revolution in American Advertising. He introduced and popularized the Xerox culture; he created the concept and prototype design for the New York supplement for the Herald Tribune (the forerunner of New York magazine); mad a failing MTV a huge success with his "I Want My MTV" campaign; helped create and introduce VH1; created a new marketing category, Gourmet Frozen Foods, with his name Lean Cuisine; and (by inventing yet another new marketing phenomenon) persuaded America to change their motor oil at thousands of Jiffy Lube stations. He made the totally unknown Tommy Hilfiger immediately famous with just one ad; and saved USA Today from extinction with his breakthrough "singing" TV campaign. In 1994, almost overnight, he changed the perception of ESPN from a "Demolition Derby" sports channel to the number one sports network with his dynamic "In Your Face" campaign. Additionally he created the winning ad campaigns for four U.S. Senators: Jacob Javits (R-NY); Warren Magnuson (D-WA); Minority Leader Hugh Scott (R-PA); Robert Kennedy (D-NY). His list of breakthrough ad campaigns goes on and on. Additionally, the only music video he created, Jokerman by Bob Dylan, won the MTV Best Music Video of the Year Award in 1983.

George Lois is the only person in the world with all the following accolades: Inducted into The Art Directors Hall of Fame and The Copywriters Hall of Fame, Lifetime Achievement Awards from the American Institute of Graphic Arts, the Society of Publication Designers, and the subject of a Master Series at the School of Visual Arts. He is the author of George Be Careful (1972), an autobiography; The Art of Advertising (1976), which has been praised as "the Bible of mass communications"; What's the Big Idea? (1991), which is used as a text book in college communications courses all over the world; Covering the '60s (1996), which displays his iconic Esquire covers during that turbulent decade; $ellebrity (2003), a brilliantly reviewed book dealing with his extraordinary campaigns using celebrities in fresh and outrageous ways; Ali Rap, The First Heavyweight Champion of Rap (2006), a compilation of over 300 rap rhythms, witticisms, insults and wisecracks from Muhammad Ali, wittily and powerfully visualized, co-published by Taschen and ESPN; and Iconic America: A Roller-Coaster Ride Through the Eye-Popping Panorama of American Pop Culture (2007).

For entertaining advice join hosts Ray Schilens and Brad Forsythe for a lively and informative discussion.

19-Sep-08 1:00 PM

From Esquire to MTV: George Lois Describes Some of his Legendary Work in the Advertising Biz and Shares Some Insight About the Ad World's Future

noemail@theadvertisingshow.com — Mon, 15 Sep 2008 18:00:00 GMT

Co-host Brad Forsythe interviews George Lois, Legendary Art Director and Co-Author of Iconic America: A Roller-Coaster Ride Through the Eye-Popping Panorama of American Pop Culture. The legendary George Lois is the most creative, prolific advertising communicator of our time. Running his own ad agencies, he is renowned for dozens of marketing miracles that triggered innovative and populist changes in American (and world) culture. In his twenties he was a pioneer of the landmark Creative Revolution in American Advertising. He introduced and popularized the Xerox culture; he created the concept and prototype design for the New York supplement for the Herald Tribune (the forerunner of New York magazine); mad a failing MTV a huge success with his "I Want My MTV" campaign; helped create and introduce VH1; created a new marketing category, Gourmet Frozen Foods, with his name Lean Cuisine; and (by inventing yet another new marketing phenomenon) persuaded America to change their motor oil at thousands of Jiffy Lube stations. He made the totally unknown Tommy Hilfiger immediately famous with just one ad; and saved USA Today from extinction with his breakthrough "singing" TV campaign. In 1994, almost overnight, he changed the perception of ESPN from a "Demolition Derby" sports channel to the number one sports network with his dynamic "In Your Face" campaign. Additionally he created the winning ad campaigns for four U.S. Senators: Jacob Javits (R-NY); Warren Magnuson (D-WA); Minority Leader Hugh Scott (R-PA); Robert Kennedy (D-NY). His list of breakthrough ad campaigns goes on and on. Additionally, the only music video he created, Jokerman by Bob Dylan, won the MTV Best Music Video of the Year Award in 1983.

George Lois is the only person in the world with all the following accolades: Inducted into The Art Directors Hall of Fame and The Copywriters Hall of Fame, Lifetime Achievement Awards from the American Institute of Graphic Arts, the Society of Publication Designers, and the subject of a Master Series at the School of Visual Arts. He is the author of George Be Careful (1972), an autobiography; The Art of Advertising (1976), which has been praised as "the Bible of mass communications"; What's the Big Idea? (1991), which is used as a text book in college communications courses all over the world; Covering the '60s (1996), which displays his iconic Esquire covers during that turbulent decade; $ellebrity (2003), a brilliantly reviewed book dealing with his extraordinary campaigns using celebrities in fresh and outrageous ways; Ali Rap, The First Heavyweight Champion of Rap (2006), a compilation of over 300 rap rhythms, witticisms, insults and wisecracks from Muhammad Ali, wittily and powerfully visualized, co-published by Taschen and ESPN; and Iconic America: A Roller-Coaster Ride Through the Eye-Popping Panorama of American Pop Culture (2007).

For entertaining advice join hosts Ray Schilens and Brad Forsythe for a lively and informative discussion.

15-Sep-08 1:00 PM

Radio Program Guest 2009

Wed, 19 Nov 2008 03:47:16 GMT

Past Guests: 2008 | 2007 | 2006 | 2005 | 2004 | 2003 | 2002 | 2001 2008 Radio Guests Date Guest January 18 Kelsey Timmerman Author Where Am I Wearing? January 11 Lynda Resnick Author Rubies in the Orchard January 4 Tom Asacker Author A Little Less Conversation

Radio Program Guests 2001

Mon, 17 Nov 2008 21:21:12 GMT

Past Guests: 2009 | 2008 | 2007 | 2006 | 2005 | 2004 | 2003 | 2002 | 2001 2001 Radio Guests Date Guest December 29 Year in Review Best of The Advertising Show December 22 George Zimmer Founder The Men’s Wearhouse December 15 Reed Byrum Pres.-Elect Public Relations Society of America Greg Hassell Houston Chronicle John Beddow Houston Business Journal December 8 Bob Garfield Columnist Advertising Age December 1 Bob Marberry Web Development Guru Group 7 Mark Inman ...

Radio Program Guests 2002

Mon, 17 Nov 2008 21:20:50 GMT

Past Guests: 2009 | 2008 | 2007 | 2006 | 2005 | 2004 | 2003 | 2002 | 2001 2002 Radio Guests Date Guest December 28 2002 Year In Review December 21 Ellis Booker Editor B to B Magazine December 14 Stuart Elliott Advertising Columnist New York Times December 7 Marc Holland Founder & CEO Sky Radio Network Los Angeles, CA November 30 Chip Walker Creator The New World Teen Study Managing Director of Strategy Wunderman New York, NY November 23 Sergio...

Radio Program Guests 2003

Mon, 17 Nov 2008 21:20:08 GMT

Past Guests: 2009 | 2008 | 2007 | 2006 | 2005 | 2004 | 2003 | 2002 | 2001 2003 Radio Guests Date Guest December 27 Bob Garfield Columnist, Ad Review, Advertising Age Magazine Year In Review December 20 Steve Yastrow Author, Brand Harmony President, Yastrow Marketing December 13 Tom Hill Author, TV Land to Go Creative Director, Nick at Nite and TV Land December 6 Hank Kim ...

Radio Program Guests 2004

Mon, 17 Nov 2008 21:19:11 GMT

Past Guests: 2009 | 2008 | 2007 | 2006 | 2005 | 2004 | 2003 | 2002 | 2001 2004 Radio Guests Date Guest December 25 Special Year in Review Program Featuring Scott Donaton Editor Advertising Age Magazine Special Year in Review Program Featuring Alex Ben Block Editor Television Week Magazine December 18 Douglas Holt Author How Brands Become Icons December 11 Wally Amos Founder Famous Amos Cookies December 4 ...

Radio Program Guests 2005

Mon, 17 Nov 2008 21:18:28 GMT

Past Guests: 2009 | 2008 | 2007 | 2006 | 2005 | 2004 | 2003 | 2002 | 2001 2005 Radio Guests Date Guest December 25 Alan Deutschman Senior Writer Fast Company Magazine December 18 Jeff Bell Vice President of Chrysler & Jeep Daimler Chrysler December 11 Robert Wong Executive Creative Director Arnold Worldwide December 4 Todd Peters Vice President of Brand Management Staples ...

Radio Program Guests 2006

Mon, 17 Nov 2008 21:17:11 GMT

Past Guests: 2009 | 2008 | 2007 | 2006 | 2005 | 2004 | 2003 | 2002 | 2001 2006 Radio Guests Date Guest December 31 Ellis Booker Editor, BtoB Magazine December 24 George Lois - Show 2 Legendary Art Director & Author, Ali Rap December 17 George Lois - Show 1 Legendary Art Director & Author, Ali Rap December 10 ...

Radio Program Guest 2007

Mon, 17 Nov 2008 21:16:00 GMT

Past Guests: 2009 | 2008 | 2007 | 2006 | 2005 | 2004 | 2003 | 2002 | 2001 2007 Radio Guests Date Guest January 6, 2008 Alex Ben Block Part II Senior Columnist Hollywood Today December 30 Alex Ben Block Part I Senior Columnist Hollywood Today December 23 Mike Saxon Author An American's Guide to Doing Business in China ...

Radio Program Guest 2008

Mon, 17 Nov 2008 21:12:54 GMT

Past Guests: 2009 | 2008 | 2007 | 2006 | 2005 | 2004 | 2003 | 2002 | 2001 2008 Radio Guests Date Guest December 28 Michael Port Author The Contrarian Effect December 21 George Lois - Part II Legendary Art Director Author, The Big Idea December 14 George Lois - Part I Legendary Art Director Author, The Big Idea December 7 ...

The Advertising Show Home Page

Mon, 17 Nov 2008 03:07:24 GMT

The Advertising Show is America’s only globally distributed weekly program focusing on advertising, media, marketing, sales and customer relations. The Advertising Show, co-hosted by Brad Forsythe and Ray Schilens, discusses advertising issues, marketing trends and strategies, and features weekly interviews with prominent industry experts. Join the caustically witty Forsythe and Schilens for a lively and informative program. Archived Shows Glossary of Advertising Terms Advertising Talk Show Archives The Advertising Show Co-Hosts Brad Forsythe and Ray Schilens Advertising is one of the most important investments a...