Advertising and Marketing Articles Search

playMedia("/attachments/articles/845/051120_hogshead.mp3",1,50,300) Co-Host Brad Forsythe interviews Sally Hogshead, author of Radical Careering: 100 Truths to Jumpstart Your Job, Your Career, and Your Life. By her early twenties Sally had garnered an unprecedented collection of national advertising awards for innovation, and opened her first ad agency at age 27. One of the industry's most celebrated creative directors, Sally's been described in the press as 'intrepid,' a ...

Co-host Brad Forsythe interviews Jeanne Bliss, author of "Chief Customer Officer." Jeanne Bliss has spent twenty-five years on the job driving customer focus and profitability inside five large U.S. corporate machines. Jeanne reported to the founder of Lands' End as chief zealot for the Lands' End Customer Experience. She served Allstate Corporation as its officer for customer satisfaction and retention. She was senior vice president of franchise services for Coldwell Banker Corporation, ...