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Co-Hosts Brad Forsythe & Ray Schilens interview David Aaker, Author of "Brand Relevance." David is Vice-Chairman of Prophet (www.prophet.com), an executive advisor to Dentsu Inc., and Professor Emeritus of Marketing Strategy at the Haas School of Business, UC Berkeley. One of the world’s leading gurus on branding and the winner of three awards for lifetime contributions to the science of marketing, he has published over 100 articles and fourteen books, including Strategic Market Management (Wil

Co-host Brad Forsythe interviews Tom Asacker, Author of A Little Less Conversation. Tom Asacker writes, teaches, and speaks about radically new practices and ideas for marketplace success in chaotic times. He is a brand adviser and author of critically acclaimed books including his latest, A Little Less Conversation, and A Clear Eye for Branding, published by Paramount Market Publishing, New York. In Tom Peters' renowned book, Re-imagine!, Peters refers to Asacker as a "marketing guru." More