Branding Pioneer Urges Corporations to Jazz up Branding with Designs that Strike Chords in Consumers' Hearts

Carole Juarez — Fri, 23 Mar 2007 20:00:00 GMT

Co-Host Brad Forsythe interviews Marc Gobé, President, CEO and Executive Creative Director, Desgrippes Gobé and author of BrandJam: Humanizing Brands Through Emotional Design. Trained as a designer and a graduate from the Ecole Professionelle de Dessin Industriel in Paris, Marc’s broad experience in packaging, structural design and architecture has attracted a multifaceted mix of apparel, beauty, and consumer brand corporations. He is a frequent speaker at top marketing and design conferences, and has also been invited to address senior managers on Emotional Branding at corporations such as L’Oréal, Montblanc, Motorola, Procter & Gamble, AOL, General Mills, and Peugeot. Marc has received numerous design awards from such publications and institutions as ID magazine, Interiors, Graphis, VM+SD, The Brand Design Association, The Art Directors Club, and Clio. He was also selected as a finalist in the 1998 Entrepreneur of the Year competition. He has been profiled or quoted in articles for The Financial Times, Chief Executive Officer, The New York Times, Women’s Wear Daily, DNR, The New Yorker and The Economist, among others. Marc serves on the board of The Alliance Francaise in New York, on the executive committee of the Spark Design Awards, and is a member of the AIGA, The Art Directors Club, and the Fragrance Foundation. He is also member of the French Who’s Who. He and his family are naturalized American citizens and passionate New Yorkers. For a entertaining advice, join hosts, Ray Schilens and Brad Forsythe, for a lively and informative discussion.

23-Mar-07 3:00 PM