Author C. Russell Brumfield Gives Us A Whiff Of New Marketing Tactics In Scent Communication And How To Trigger A Patterned, Feel-Good Response In Consumers Everytime

Bennett Leader — Fri, 25 Jul 2008 14:30:00 GMT

This week Co-Host Brad Forsythe interviews C. Russell Brumfield, Author of Whiff! The Revolution of Scent Communication in the Information Age.

C. Russell Brumfield is a classic entrepreneur with a keen ability to identify upcoming trends and to harness their potential. With an endless curiosity that is as diverse as his career, he is a student of science, technology, business, marketing, philosophy, religion and metaphysics. His interests and experience have afforded him the insight to grasp the nature and potential of the pioneering field of scent communication. He is continually involved in new start-up ventures, and has built several multi-million dollar companies.
His most notable venture has been Wizard Studios, an entertainment, event, and experiential design company catering to the Fortune 500. With clients like Chrysler, Lexus, Motorola, FedEx, Pfizer, Colgate, MTV, Disney, and the NFL, he became a trailblazer in the industry.

With business partner and book co-author James Goldney, he founded Whiff Solutions, the world’s leading scent marketing and branding company, providing leading edge companies with expertise and advice in the science, technology and the application of scent marketing and communication.

Over the course of his career, Brumfield has conceived and honed many revolutionary concepts in his fields of endeavor. Now, with a laser focus on the amazing powers of scent, he has formulated new and exciting strategies and applications to benefit business and society.

Delivering his message with clarity and wit, he is a sought after speaker for international audiences, and an entertaining teacher for seminars and workshops.

When he’s not traveling, Brumfield spends his time in Clearwater Beach, Florida. You can visit him at www.whiffbook.com or www.whiffsolutions.com.

For entertaining advice, join hosts, Ray Schilens and Brad Forsythe, for a lively and informative discussion.

25-Jul-08 9:30 AM

The Advertising Show - Articles

Author C. Russell Brumfield Gives Us A Whiff Of New Marketing Tactics In Scent Communication And How To Trigger A Patterned, Feel-Good Response In Consumers Everytime

This week Co-Host Brad Forsythe interviews C. Russell Brumfield, Author of Whiff! The Revolution of Scent Communication in the Information Age.