Advertising and Marketing Articles List View

Co-hosts Brad Forsythe and Ray Schilens interview Jeanne Bliss, managing partner of Customer Bliss and author of "I Love You More Than My Dog." As “Chief Customer Zealot” for five large U.S. market leaders, Jeanne’s fought valiantly to get the customer on the strategic agenda, redirecting priorities and creating transformational changes to the brands’ customer experience. She has driven achievement of 95 percent loyalty rates, changing customer experiences across 50,000-person organizations…conv

Co-Host Brad Forsythe interviews author and entrepreneur Lynda Resnick. She is Vice Chairman of Roll International. Dubbed the “POM Queen,” she is behind the marketing success of POM Wonderful, the wildly popular 100% pomegranate juice that created an entirely new product category out of a fickle and obscure fruit. Resnick and her husband Stewart also own Teleflora (the world’s largest floral-by-wire company), FIJI Water (the leading imported bottled water brand in the United States), Paramount

Co-hosts Brad Forsythe and Ray Schilens interview Jonathan Copulsky, Principal at Deloitte Consulting, LLP. For more than 25 years, Jonathan’s career has been dedicated to developing, building and growing customer relationships from every end of the customer spectrum. As a principal in Deloitte Consulting LLP’s Chicago office, Jonathan leads Deloitte's Customer and Market Strategy service line. He has been involved with sales, service and marketing management, helping organizations to effec

Co-hosts Brad Forsythe and Ray Schilens interivew Randall Stross, author of Planet Google. Randall also writes the New York Times column, “Digital Domain,” and is a professor of business at San Jose State University. He is the author of several books, including The Microsoft Way and eBoys. He lives in Burlingame, California. For entertaining advice join hosts Ray Schilens and Brad Forsythe for a lively and informative discussion.

Co-hosts Brad Forsythe and Ray Schilens interview Thomas Harpointner, founder and Chief Executive Officer of AIS Media. Thomas is involved with key customers, partners, and community activities. Mr. Harpointner is responsible for the vision and direction of AIS Media. Mr. Harpointner assists with corporate strategy, marketing, product development and business development. Prior to founding AIS Media, Mr. Harpointner served as a consultant for Fortune 500 companies where he developed the awar

Co-hosts Brad Forsythe and Ray Schilens interview Brendan Hodgson, a senior vice president with Hill & Knowlton’s Digital Communications group, Brendan provides strategic counsel and project leadership on all facets of digital PR and social media activation, including corporate and public affairs, online advocacy, crisis and issues management, stakeholder relations, and social marketing. His value is his ability to develop effective online strategies that integrate with traditional communication

Co-hosts Brad Forsythe and Ray Schilens interview award-winning entertainment industry journalist, author, broadcaster and show business historian Alex Ben Block. Alex is Contributing Editor at The Hollywood Reporter. He is also Co-Editor of "Blockbusting: The Business of Filmmaking: A Decade-by-Decade Survey," showcasing 300 blockbuster movies being published by Harper Books and George Lucas Books (tentatively set early 2010). Block returned to The Hollywood Reporter in 2009, where he h

Co-hosts Brad Forsythe and Ray Schilens interview Gary Vaynerchuk, a 33 year old self-trained wine and social media expert who has revolutionized the wine industry. Gary is the Director of Operations of the Wine Library, his parents’ 3-story, New Jersey-based wine store. His webcast, “The Thunder Show”, on www.winelibrarytv.com, attracts over 90,000 viewers each day and his email queue typically holds 1,000 messages from obsessed fans, self-named “Vayniacs”. Gary’s cult-like following is the res

Co-hosts Brad Forsythe and Ray Schilens interview Kate Newlin, principal of Kate Newlin Consulting. Kate is a business strategist working with senior executives at critical crossroads in the development of their brands, categories and portfolios. She uses a three-step methodology respected for its ability to surface unmet consumer needs that provide strategic competitive advantage for her clients. Her new book, Passion Brands (Prometheus 2009) Kate calls for nothing less than a renovation of

Co-hosts Brad Forsythe and Ray Schilens interview Saul J. Berman, Ph.D., the Global & Americas Leader for the IBM Strategy & Change Consulting group within IBM Global Business Services (GBS). In this role he works closely with major corporations around the globe on strategic business issues. He leads a worldwide team of IBM consultants focused on delivering business value through business, technology and operations strategy engagements as well as organizational change initiatives. Prior to t

Co-hosts Brad Forsythe and Ray Schilens interview Kelley Skoloda, mom, author and partner/director of Ketchum's Global Brand Marketing Practice. Kelly has an MBA and is a public relations executive. As partner/director of Ketchum's Global Brand Marketing Practice, Skoloda is a recognized authority on marketing to women. She is the architect of the widely-publicized Women 25to54, a communications offering that offers a better way to reach “multi-minding” female consumers. Her book, Too

Co-hosts Brad Forsythe and Ray Schilens interview award-winning entertainment industry journalist, author, broadcaster and show business historian Alex Ben Block. Alex is Contributing Editor at The Hollywood Reporter. He is also Co-Editor of "Blockbusting: The Business of Filmmaking: A Decade-by-Decade Survey," showcasing 300 blockbuster movies being published by Harper Books and George Lucas Books (tentatively set early 2010). Block returned to The Hollywood Reporter in 2009, where he h

Co-hosts Brad Forsythe and Ray Schilens interview Scott McKain, Vice Chairman of Obsidian Enterprises, a dynamic holding company with interests in widely varied businesses: from a finance company to butyl rubber reclamation, from manufacturing trailers to leasing celebrity coaches, from cosmetic surgery to publishing magazines. Obsidian has grown from a small investment to $100 million in annual sales and is widely considered one of the fastest growing companies in the country. McKain is als

Co-hosts Brad Forsythe and Ray Schilens interview co-author of Branded Immortality, Peter Field. Having graduated from Cambridge, Peter Field spent 15 years as an account planner in advertising, working at DDB and AMV•BBDO, before going on to manage the planning departments of Bates and Grey. For the last 12 years he has pursued a consultancy role supporting both clients and their agencies, as well as providing training for the marketing and communications disciplines. Over the last 25 years he

Co-hosts Brad Forsythe and Ray Schilens interview Drew Stoddard, Founder and CEO of InterAir Media, a West Palm Beach, Florida-based firm that is the only media buying and placement agency engaged solely in airline/airport marketing and advertising. Other firms may have a division, but InterAir Media exists solely to help advertisers and their agencies design an aviation ad plan that fully integrates into an overall campaign strategy. The inception of the firm in 2005 was the result of an in-of

Co-hosts Brad Forsythe & Ray Schilens interview Kevin Smith, Principal of 360 Brand Machine—an innovative strategic marketing boutique. Kevin has 20 years of diverse automotive experience spanning retail, product design and development, business strategy and brand communications. Kevin has held Senior Vice President Strategic Planning Director positions at both JWT and Campbell-Ewald—two of America’s largest brandcom/consulting agencies serving Ford Motor Company brands (Ford, Lincoln, Jaguar, L

Co-hosts Brad Forsythe & Ray Schilens interview Michael Dunn, CEO and Chairman of Prophet. Michael has helped orchestrate the firm's tremendous growth over the past several years. This includes expanding the firm's global presence and enhancing Prophet's position as the premier brand and marketing management consultancy committed to building great brands and businesses. As Prophet's leader, Michael oversees the development of the firm's strategy, client relationships, and people. Michae

Co-host Brad Forsythe interviews Joe Philport, President and CEO of the Traffic Audit Bureau for Media Measurement, Inc. since September 2002. The TAB has been the auditor of the Out-Of-Home advertising industry since 1933. He has been a driving force behind the industry’s transition to EYES ON audience measurement, making OOH the first medium to report seeing an advertising message. Joe brings to the TAB extensive experience in the media and marketing research industries. He has held execut

Co-Host Brad Forsythe interviews Alex Ben Block, Senior Columnist for Hollywood Today, an online newsmagazine (http://HollywoodToday.net), Editor of an upcoming almanac of great movies from the past hundred years for George Lucas Books and a noted show business historian. Block has been heard for the past five years on NPR affiliate KPCC-FM's "Call Sheet" in Southern California and the nationally syndicated radio program, "The Advertising Show." The Hollywood Reporter and TelevisionWeek as w

Co-host Brad Forsythe interviews Nick Morgan, one of America's top communication and speech coaches. He founded Public Words in 1997 and works with business, political and educational leaders. His methods, which are well-known for challenging conventional thinking, have been published worldwide. He is a Fellow at Harvard’s Kennedy School of Government, affiliated with the Center for Public Leadership, and formerly served as editor of the Harvard Management Communication Letter. He has also