Co-host Brad Forsythe interviews Tim Zuckert, President and CEO of Shift Control

 

Tim Zuckert is President and C.E.O. of Shift Control Media, a branded entertain-
ment company that creates original games and related social media applications
for innovative marketers. Based on his work with such blue chip advertisers as
Pepsi, Frito Lay and Hershey Foods, Tim identified a market opportunity to leve-
rage the popularity and pervasiveness of games and the viral distribution power
of social networks to help brands connect with consumers in more relevant ways. 
To achieve this, Tim built an organization with a unique blend of game industry
authenticity and brand marketing expertise.
 
Prior to founding Shift Control, Tim was President of Omnicom Group’s Tracy-
Locke, an integrated marketing agency that provided strategic marketing com-
munications to a range of clients in such categories as consumer products, appa-
rel and beverages.  Tim came to TracyLocke from the client side, where he held
senior marketing positions with such major global marketers as Apple Computer,
The Virgin Group, and The Walt Disney Company.  
 
A graduate of the Kellogg School, where he earned his M.B.A., Tim has success-
fully balanced the demands of creating and executing strategic marketing plans
for a host of media and entertainment brands with the operational skills of man-
aging and motivating effective sales and marketing teams in both creative and
brand management.  In founding Shift Control, Tim’s goal was to deliver compel-
ling gameplay to consumers while helping marketers tap into the popularity, ac-
tive attention and viral nature of a relatively underutilized platform. 
 
Shift Control's client roster includes American Express, Coca-Cola, Energizer,
NBC Universal, Starwood Hotels and Yahoo!  The company recently won two
prestigious Webby Awards for its global work on behalf of Coca-Cola.  Based in
Greenwich, CT, Shift Control maintains a full development studio in Vancouver,

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