5-Sep-08 9:00 AM CST

Author David Meerman Scott Explains How His New Book Can Help Build Better Brands By Resonating With Your Core Customers

This week Co-Host Brad Forsythe interviews David Meerman Scott, Author of Tuned In: Uncover the Extraordinary Opportunities That Lead to Business Breakthroughs.

David Meerman Scott is the author of TUNED IN: Uncover the Extraordinary Opportunities That Lead to Business Breakthroughs (Wiley). He is also the author of the Web Ink Now blog and The New Rules of Marketing and PR, a book which won the 800-CEO-READ Author’s Choice Award in 2007. Find out more from the website and blog at: www.tunedinbook.com

For entertaining advice, join hosts, Ray Schilens and Brad Forsythe, for a lively and informative discussion.