Charles R. “Ray” Taylor is the John A. Murphy Professor of Marketing at Villanova University.  He received his Ph.D. from Michigan State University.  Taylor served as President of the American Academy of Advertising in 2005, having previously served as Vice President and Treasurer.  Dr. Taylor also serves on the Advisory Board of the Center for Responsible Leadership and Governance at Villanova and on the Board of Directors for the Marketing and Society special interest group of the American Marketing Association.   Dr. Taylor’s primary research interests are in the areas of international advertising and advertising regulation.

Dr. Taylor has provided consulting services to numerous businesses and organizations and has served as an expert witness in several court cases.  Clients have included Viacom, General Motors, Philip Morris, U.S.A., McCann Erickson, Clear Channel Communications, Magic Media, Inc., Eller Media, Star Storage, Lamar Outdoor, Magic Media, Inc., Craig Realty, the Outdoor Advertising Association of America, the International Sign Association, Dechert LLP, Rossbacher and Associates, Mattioni and Associates, and the Center for Information on Beverage Alcohol (United Kingdom) as well as other companies. 

Professor Taylor has been named a Fulbright Senior Specialist by the Council of International Exchange of Scholars.  Taylor has taught courses in Korea, China, Germany and the Czech Republic and has given lectures at many locations throughout the world.  Taylor has also given speeches at the meetings of several major organizations, including ICORIA (European Advertising Association), the Academy of Marketing Science, the Korea Advertising Society, the International Sign Association, and the Transportation Research Board.  He has provided testimony to the U.S. House of Representatives as well as state legislatures and has served as an expert witness in litigation involving marketing and advertising issues.  He has also given speeches or lectures at prestigious Universities, including Harvard, Columbia, Ludwig Maximillians University, University of Amsterdam, Autonomous University of Madrid, Korea University, Harbin Institute of Technology, University of Texas at Austin, and Rutgers, and others.

Professor Taylor has published numerous books, journals, and conference papers.  He has published academic articles and book reviews in outlets that include:  Journal of Advertising, Journal of Advertising Research, Journal of Marketing,  Journal of International Marketing, Journalism and Mass Communication Quarterly, Journal of Public Policy and Marketing, Thunderbird International Business Review, Journal of Marketing Research, and Journal of Current Research and Issues in Advertising.  He serves as Associated Editor of Journal of Public Policy and Marketing and on the Editorial Review Boards of Journal of Advertising, International Journal of Advertising,  Journal of Business Research, Journal of Current Issues and Research in Advertising, Journal of Marketing Communications, Advances in International Marketing, Psychology and Marketing, and Journal of Consumer Affairs.  He also serves as an ad hoc reviewer for Journal of Marketing and other journals in the marketing field.


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