3-Jul-08 9:30 AM CST

Author Denise Shiffman Introduces The Age Of Engage: An Approach To Marketing To Todays Connected Culture And How To Build Brands By Using Web 2.0 Technology

This week Co-Host Brad Forsythe interviews Denise Shiffman, Author of The Age of Engage: Reinventing Marketing for Today's Connected, Collaborative, and Hyperinteractive Culture

Denise Shiffman is founder and principal of the strategic marketing and innovation consultancy Venture Essentials. She is also the award-winning author of The Age of Engage: Reinventing Marketing for Today’s Connected, Collaborative, and Hyperinteractive Culture. In her twenty-three-year marketing and management career, she has launched over thirty products responsible for more than $2 billion in revenue, marketed pioneering computer and Web technologies, and reinvented the corporate brand of a Fortune 500 company.

For entertaining advice, join hosts, Ray Schilens and Brad Forsythe, for a lively and informative discussion.