16-May-08 9:00 AM CST

Measuring Customer Response is Critical, Keith Winter Discusses How His New Technology Does Just That.

This Week co-host Brad Forsythe Interviews Keith Winter, President and CEO of EmSense Corporation.

Keith brings over twenty years of experience in leading and growing technology, advertising and content development companies.

Prior to joining EmSense, Keith spent several years in advertising related businesses in radio, television, cable and Internet. Under his leadership as the Chief Operating Officer of Exponential / Tribal Fusion, the company grew to become one of the largest Internet advertising networks with over 500 advertising clients and a reach of 137 million US consumers. While the President & COO of BuyMedia.com (currently Marketron) Keith was instrumental in orchestrating the combination of three acquisitions to turn the company into a major provider of advertising and trafficking software-as-a-service products to over 40 major broadcast groups including ABC, CBS, Disney, Fox and Cox.

Keith’s career also spans the interactive entertainment industry. As Chief Operating Officer of Electronic Arts Seattle, he led the company’s software development studio in delivering several top-selling FIFA Soccer and Need for Speed titles. Additionally, while Director of Planning and Development of Disney Interactive, Keith led worldwide planning and completed numerous business development deals that facilitated the division’s growth.

Earlier in his career Keith held positions in KPMG's Management Consulting Practice and at Hewlett Packard.

Keith holds an undergraduate degree in business administration from Pepperdine University and an MBA with Dean's Honors from the University of Texas at Austin.

For entertaining advice join Host Ray Schilens and Brad Forsythe for a lively and informative discussion.