14-Mar-08 1:00 PM CST

Join Us as AnnaMaria Turano Discusses the Four Types of Consumers and Why Their Time is More Important Than Ever

Co-host Brad Forsythe interviews AnnaMaria Turano, co-author of Stopwatch Marketing.

AnnaMaria has extensive business experience across a diverse set of industries which include food, hardware, pharmaceuticals, telecommunications, and sporting goods. She has brand management and strategic consulting experience in new product development, brand positioning, relationship marketing & strategic planning. She has evaluated and managed market expansion opportunities domestically and globally, and led efforts to build and maintain consistent brand positioning across media and geographies.

AnnaMaria is also an Adjunct Professor of Marketing at NYU’s Sterns School of Business. She is co-author, with John Rosen, of “StopWatch Marketing, Take Charge of the Time When Your Customer Decides to Buy ”, which will be published by Viking Penguin group in 2007.

Prior to consulting, AnnaMaria managed leading brands at Reckitt Benckiser and MasterLock.

AnnaMaria holds both an M.B.A. in Marketing and Business Policy and a B.A. in English Literature from the University of Chicago.

For entertaining advice join hosts Ray Schilens and Brad Forsythe for a lively and informative discussion.