25-Jan-08 9:00 AM CST

Antony Young, President of Optimedia US Gives Tips on how to Maximize Marketing ROI and the Truth About Economic Stagflation

Co-host Brad Forsythe interviews Antony Young, President of Optimedia US.

Antony began his 20 year advertising career with Publicis Groupe in New Zealand working for Saatchi & Saatchi.

In 1995 he relocated to Hong Kong as Saatchi & Saatchi Asia’s regional head of media. In 1996 he was appointed as chief executive of Zenith Media launching the network across the region. He later expanded his responsibilities to oversee the group’s Optimedia Asia network.

In 2003, Antony transferred to London as CEO ZenithOptimedia UK Group. In July 2006, he relocated to New York to take on the role of President Optimedia US.

As a planner, Antony has been responsible for developing strategy and executing media campaigns across 16 different countries on some of the best global brands which include Sony, Coca-Cola, McDonald’s, Nokia, Procter & Gamble and Toyota. In the financial services category he planned campaigns for HSBC in Asia and Lloyds TSB in the UK.

Under his leadership, Zenith Media Asia established China’s #1 agency; twice won “Media Agency of the Year” and claimed Asia’s first ever Cannes Media Gold Lion.

On his arrival to the UK, Antony was instrumental in establishing the agency’s proposition “The ROI Agency”… and shifting the agency’s focus towards driving business results. ZO UK won assignments for P&G, L’Oreal and UIP (the combined marketing operation for Paramount and Universal pictures) during his time at the agency.

Antony is leading Optimedia US’s agenda to elevate strategy and integration for its clients.

Antony has also co-founded his own digital marketing specialist network and has co-written the book Profitable Marketing Communications: A Guide to Marketing Return on Investment.

For entertaining advice join hosts Ray Schilens and Brad Forsythe for a lively and informative discussion.