16-Nov-07 9:00 AM CST

When It Comes to Baby Boomers It's Not Just What You Sell but How You Present It That Counts According to Yankelovich CEO and Author J. Walker Smith.

Co-host Brad Forsythe interviews J. Walker Smith President of Yankelovich, Inc. and Co-Author of "Generation Ageless: How Baby Boomers Are Changing the Way We Live Today...And They're Just Getting Started."

J. Walker Smith is President of Yankelovich, Inc. Overseeing company strategy and key client relationships, he is also responsible for our day-to-day operations.

With Ann Clurman, Walker is co-author of Rocking the Ages: The Yankelovich Report on Generational Marketing (HarperBusiness: 1997), an in-depth look at America's consumer generations and the strategies for maximizing marketing success in each generation.

Walker is a widely consulted authority on consumer trends and the future of the marketplace, and is regularly quoted in The New York Times, The Wall Street Journal, USA Today, Business Week, Time and other leading publications. He has made frequent appearances on CNN, ABC, NBC Nightly News, CBS, PBS and Bloomberg TV.

Walker serves on numerous corporate, professional and university boards. He is a much sought-after speaker and a prolific writer on marketing issues and business strategy. He is currently a lecturer at the annual School of Marketing Research at Notre Dame.

Walker holds a doctorate in Mass Communication Research from the University of North Carolina at Chapel Hill.

Yankelovich offers critical insights into the emerging marketplace, predicts the patterns of consumer behavior and strengthens the connection with your target customers. Our research and consulting services include consumer trends research through the Yankelovich MONITOR® family of studies, and database tools such as MONITOR MindBase™ lifestyles segmentation and database application.

Yankelovich is headquartered in Chapel Hill, NC with offices in Norwalk, CT, New York, NY and Atlanta, GA.

For entertaining advice join hosts Ray Schilens and Brad Forsythe for a lively and informative discussion.