Co-host Brad Forsythe interviews Adam Salacuse, CEO of Alt Terrain.

Raised in Brooklyn, New York during the 80’s and 90’s, Adam has taken all he has learned about people, culture, and street credibility and applied them to the world of marketing. Growing up, he took note that radio ads, TV commercials, and outdoor billboards had a minimal effect on his or his friends’ choices in clothes, cars, foods, music or lifestyle habits. It always seemed to be friends, family, but more importantly the power of metro market street culture (e.g. diversity, music, street trends, DJs, graffiti artists, Hip-Hop, city sports, etc.) that created the most impact on his life choices.

 

That is not to say that he wasn’t business-minded from the start, as he had a subscription to Ad Week in high school and graduated from Babson College with an undergraduate degree in Marketing and Entrepreneurial Studies in 1991.

Adam spent 8 years in the beverage industry working for start-up soda companies to microbreweries, but broke out on his own in 1999 with an idea to create advertising media that has a function (such as coffee sleeve ads), to advertising offerings that people enjoy and embrace (such as public space brand installations). Most recently he has been focusing on advertising that makes a positive impact on people and society.

 

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