19-Jul-07 9:00 AM CST

If You Think Your Gut is Smarter Than Your Head Co-Author Peter Krieg Explains Why This Idea Needs More Thought

Co-Host Brad Forsythe interviews Peter Krieg, Co-Author of "Your Gut is Still Not Smarter Than Your Head.” Peter is also President and COO of Copernicus Marketing Consulting and has been working with Fortune 500 and other leading brands to grow their brand equity and profit line for close to 30 years. He is particularly involved with international operations and working with brands to understand customers in markets around the globe. Peter has industry expertise in retail, travel & hospitality, adult beverages, and B2B, and his past and present client list includes AutoZone, Brahma and Skol Beers, Burberry, ExxonMobil, Gartner, Holiday Inn Hotels, Pernod-Ricard, RadioShack, Saks Fifth Avenue, and Texas Instruments. Peter’s other books include Counterintuitive Marketing and Market New Products Successfully Using Simulated Test Marketing.

For entertaining advice join hosts Ray Schilens and Brad Forsythe for a lively and informative discussion.