The Advertising Show -
Advertising Age -
Radio Program Guests
About the Program
Your Hosts
Archived Shows
Glossary of Terms
News Center
Industry Links
Business Partners
Contact Us

Quick Links
Radio Talk Show Archives
Radio Talk Show Hosts
Listen to the live show!
RSS Feed
Radio Lounge

The Advertising Show
10777 Westheimer
Suite 1100
Houston, TX 77042

Online Archives of Past Shows Now Available


6-Jul-07 9:00 AM  CST  

Chief Executive Mom Isabel Kallman Shares Insights About the Lucrative Alpha Mom Market 

Co-host Brad Forsythe interviews Isabel Kallman, Founder and CEO of Alpha Mom. Prior to founding Alpha Mom, Isabel served as a top-level institutional equity salesperson to major US mutual funds, advising their portfolio managers on European equity investments for Salomon Smith Barney.  Isabel received her BA degree from Columbia University in 1993.  Upon graduation, she was recruited into the investment banking division of Salomon Brothers where she performed financial analyses of Latin American companies, conducted due diligence and prepared offering circulars for their fund-raising efforts.    During her 10 years on Wall Street, she also worked on dozens of IPOs and equity offerings for leading blue-chip companies in Latin America and Europe.  Isabel retired from a Senior Vice President-level position in 2003 to raise her infant son. In the course of researching every imaginable topic on mommyhood, she was inspired to launch Alpha Mom.  Isabel has led Alpha Mom to quickly establish itself as one of the most recognizable parenting and video-on-demand brands.  Isabel and Alpha Mom have received significant national and local media attention, including but not limited to The Today Show, Good Morning America, The CBS Early Show, and USA Today.

For entertaining advice join hosts Ray Schilens and Brad Forsythe for a lively and informative discussion.

  • Currently 5/5

Rating: 5.00 / 5.00  - Awesome!
1 ratings

Add to Favorites


For additional information on this Marketing article, please contact:

Laura Palakalei
(713) 273-6575

Source: The Advertising Show

Related Documents:

 070708_Kallman.mp3    9600.441 KB 
 070708_Kallman.wma    9817.521 KB 

Content Tags:


Other Recent Articles:

Return to Advertising and Marketing Articles Search