BrandJuice President Peter Murane Says to Break Away from Low Price Branding Strategy
Co-host Brad Forsythe interviews Peter Murane, President of BrandJuice Consulting.
A sought-after brand strategy consultant, writer and speaker, Peter founded BrandJuice Consulting (formerly Juice Branding) in 1998 to bring greater brand management expertise to dynamic technology businesses. A graduate of Dartmouth College, Peter spent the first decade of his career at the Clorox Company, one of America's top three brand management training grounds. While working as a Brand Manager, he built a variety of category-leading household brands such as Soft Scrub and Formula 409. He also played an integral role in the acquisitions of Pine Sol and S.O.S., and launched new products representing $100 million in annual sales. Peter further honed his brand strategy and innovative consulting approach at the Sterling-Rice Group, where his clients included a variety of Fortune 100 companies, such as Bank of America, TCI, Kraft, Kellogg's, Taco Bell and Valleylab.
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