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22-Feb-03 4:00 PM  CST  

Author Discusses the Buying & Selling of Teenagers in Our Brand Society 

Co-host Brad Forsythe interviews Alissa Quart, author of "Branded: The Buying and Selling of Teenagers."  A graduate of Brown University and the Columbia School of Journalism, Alissa Quart has written features for publications such as The New York Times, Lingua Franca, Elle, The Nation, Wired, The Boston Globe and Salon.com. Such assignments, coupled with her own interest in books on youth culture from the 1970s and '80s, inspired her to tackle the topic. She lives in New York City and “Branded:The Buying and Selling of Teenagers” is her first book.

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For additional information on this Branding article, please contact:

Stephanie Ceritelli
(713) 273-6572

Source: The Advertising Show

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 030222_quart.mp3    20674.769 KB 
 030222_quart.wma    21125.091 KB 

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