19-Apr-03 4:00 PM CST

Branding Expert on Creating Buzz and Episodic Marketing

Co-host Brad Forsythe interviews Patrick Meyer, CEO of Fusion 5. Patrick Meyer is clearly a marketing revolutionary/evolutionary—behind major brand and new product initiatives at The Coca-Cola Co., Daimler Chrysler, Gatorade, Levi’s, Gillette, Nike, Ford Motor Co., P & G, and beyond. He has combined senior brand marketing background with leadership thinking coming out of Marketing Corp. of America—to create Fusion 5. Over the last eight years he has led Fusion 5 in its relentless focus on “aggressive brand/business growth” through “ Innovation Out of Insight”. He now leads North American and Global efforts for Fusion 5—across 8 offices and 600 people worldwide.

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