The Advertising Show - www.theadvertisingshow.com
Advertising Age - www.adage.com
Home
Radio Program Guests
About the Program
Your Hosts
Archived Shows
Glossary of Terms
News Center
Industry Links
Business Partners
Contact Us

Quick Links
Radio Talk Show Archives
Radio Talk Show Hosts
Listen to the live show!
RSS Feed
Radio Lounge

The Advertising Show
10777 Westheimer
Suite 1100
Houston, TX 77042


Online Archives of Past Shows Now Available

 


2-May-14 9:00 AM  CST  

Nielsen?s Nic Covey Shares His Study?s Findings About Consumer?s Willingness to Pay For Online Content 

Co-hosts Brad Forsythe and Ray Schilens interview Nic Covey, Director of Cross-Platform Insights at The Nielsen Company. Working across Nielsen's global portfolio of research, he's charged with delivering new insights on media and the connected consumer. His research is widely quoted, from The Wall Street Journal to BBC News.
 
In recent years, Nic has managed Nielsen's analysis across a range of emerging research areas, including sports sponsorship, video games and mobile media. He's also worked closely on some Nielsen's most innovative analyses on overall Internet and television usage. Prior to joining Nielsen, Nic worked in strategic research and marketing for both The E.W. Scripps Company and ESPN.
 
Nic holds a BA in History and Communication from Denison University and works out of Nielsen's Chicago and New York offices.
 
For entertaining advice join hosts Ray Schilens and Brad Forsythe for a lively and informative discussion.
 
 

Click a star to rate!

Rating: 0.00 / 5.00  - Not yet rated.
0 ratings


Add to Favorites

 

For additional information on this Media article, please contact:

Laura Palakalei
(713) 783-0775

Source: www.theadvertisingshow.com
http://www.theadvertisingshow.com

Related Documents:

 140504_Covey.mp3    13173.264 KB 

Content Tags:

 

Other Recent Articles:

Return to Advertising and Marketing Articles Search