Michael Dunn, CEO of Prophet, Challenges the Traditional Thinking Behind Marketing Accountability
Co-hosts Brad Forsythe & Ray Schilens interview Michael Dunn, CEO and Chairman of Prophet. Michael has helped orchestrate the firm's tremendous growth over the past several years. This includes expanding the firm's global presence and enhancing Prophet's position as the premier brand and marketing management consultancy committed to building great brands and businesses.
As Prophet's leader, Michael oversees the development of the firm's strategy, client relationships, and people. Michael also serves as a strategic advisor on client engagements, and has deep expertise in the specialty retail, financial services, high technology, and Internet sectors. Michael was named a top consultant of 2008 by Consulting Magazine. He has written many white papers and case studies, co-authored Building the Brand-Driven Business with Scott Davis, and is author of the recently released book, The Marketing Accountability Imperative.
Prior to joining Prophet, Michael served as President and CEO of Context Integration, a high-growth systems integrator with U.S. and Indian operations. Michael also serves on the board of RedEnvelope (REDE), a branded online retailer of upscale gifts. Michael received his B.S. from Haverford College and an M.B.A./M.A. in Asian Studies from the University of California, Berkeley.
For entertaining advice join hosts Ray Schilens and Brad Forsythe for a lively and informative discussion.