Kelley Skoloda, Author and Worldwide Director of Global Brand Marketing Practice, Shares What Women Are Saying, What Women Want and How Women Want to Be Talked to As Powerful Influential Consumers
Co-hosts Brad Forsythe and Ray Schilens interview Kelley Skoloda, mom, author and partner/director of Ketchum's Global Brand Marketing Practice. Kelly has an MBA and is a public relations executive.
As partner/director of Ketchum's Global Brand Marketing Practice, Skoloda is a recognized authority on marketing to women. She is the architect of the widely-publicized Women 25to54, a communications offering that offers a better way to reach “multi-minding” female consumers.
Her book, Too Busy to Shop: Marketing to Multi-Minding Women, is published by Praeger Publishers, an imprint of the Greenwood Publishing Group was released in April 2009. Skoloda’s blog, toobusytoshop.blogspot.com, helped to collect input from women for her upcoming book.
In her distinguished career with Ketchum, a global, top-ten public relations firm, she has counseled dozens of companies and blue-chip brands including the American Iron and Steel Institute’s Canned Food Alliance, Aetna, GlaxoSmithKline Consumer Healthcare, Daimler Chrysler, Kellogg’s Special K and other Kellogg’s brands, Kimberly-Clark, Libby’s and Rite Aid Corporation.
Skoloda earned her M.B.A. from the University of Pittsburgh Katz Graduate School of Business and her undergraduate degree from Seton Hill University, where she now sits on the Board of Trustees. She and her husband, David, reside in Pittsburgh with their two children, Jake and Ellie.
For entertaining advice join hosts Ray Schilens and Brad Forsythe for a lively and informative discussion.
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