15-Feb-13 9:00 AM CST

Drink in the Wisdom of Mark DiMassimo, Agency Founder and CEO of DiMassimo Goldstein As He Shares Insights to Waging War Against Bottled Water

Co-host Brad Forsythe interviews Mark DiMassimo, Founder, CEO and Chief Brand Officer of DiMassimo Goldstein (DIGO). DIGO is an independent, integrated, marketing strategy, brand and business-building, digital, direct and advertising agency, which Mark originally founded as DiMassimo Brand Advertising twelve years ago in Manhattan. He is also Co-Founder of TAPPENING, which promotes healthy, environmentally friendly tap water and sells reusable bottles at www.tappening.com

Mark is a multiple Effie Award winner for both consumer and b2b campaigns and his work across a variety of categories and media has been featured in countless books, anthologies and awards annuals. The agency's current b2b clients include American Business Media, J.H. Cohn, Max.MD, GARP - the Global Association of Risk Professionals, Gerson Lehrman Group and a Very Large Consulting Company that Prefers to Remain Nameless. The agency works with "brave marketers" in b2b and consumer categories across a spectrum of categories with a focus on "health, wealth and pursuit of happiness (education, innovation and entrepreneurship)."

Mark’s personal mantra is, “Keep using your powers for good.” He believes that the power to influence people through media comes with a responsibility to limit harm and to actively promote good. DIGO makes passion for an organization’s mission a key criterion in selecting clients. The agency also does extensive pro bono work, including award-winning campaigns for the Partnership for a Drug-Free America, The American Red Cross, the National Mental Health Association, Dr. Mehmet Oz’s HealthCorps, among others. Mark serves on the board of Rare Conservation, and with both the Advisory Board and Creative Review Committees of the Partnership for a Drug-Free America.

Mark is featured in the best-selling Leadership Secrets of the World’s Most Successful CEOs. He is also co-author of Inside the Minds: INNOVATION and the upcoming Branding as an Advertising Strategy. He is currently working on an article for AdAge on Evolutionary Marketing. A familiar face on CNBC, CNN, Bloomberg, FoxNews and FoxBusiness Channel, Mark is often quoted in the media. Mark lives in Westchester County and is the happy husband of Jill and the devoted father of Max, Alex and Jack.

For entertaining advice join hosts Ray Schilens and Brad Forsythe for a lively and informative discussion.

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