University Adjunct Professor and Industry Professional Clears Up All the Hype with his Super Bowl Post Analysis
Co-hosts Brad Forsythe and Ray Schilens interview John Durham, CEO/Managing General Partner of Catalyst S+F. He is responsible for running this DIGITAL advertising/marketing company. John’s clients include DMG (iMedia), Del Monte Foods, Fiat Motors, USF School of Management, World Markets, Time Warner Cable, Acxiom, Verizon and many tech start-ups and over 30 networks. They have offices in both San Francisco and New York. It is his job to bring in business, where they primarily do digital marketing and advertising strategy.
From July 2005 to May 2007 he was president of Jumpstart Automotive where he ran Sales & Marketing for this automotive digital ad vertical. Built company up to 84 people and 18 million in revenue and they sold to Hatchette/Legardre in April 2007. A core digital advertising network. From June 2003- July 2006 John was EVP/Business Development & Planning for Carat/Carat Fusion (Aegis) and was responsible for bringing in advertising/digital business for North America. Carat/Aegis is the 4th largest advertising agency network in the world. John ran all of business development and strategic planning for eight offices. Led business in winning 42 of 44 presentations.
From June 1996 until April 2003 he was EVP/CRO of Winstar Interactive Media. This job managed some 65 sales people in 9 offices in US, where they primarily did advertising sales for web properties including Oprah, Fodor’s, Bloomberg, Better Homes & Gardens, among others. Responsible for revenue for company, including hiring, training and managing the sales and support team.
University of San Francisco School of Business (1998-2013) Adjunct Marketing Faculty, teaching Advertising Strategy and Sales & Channel Management. Named Adjunct Teacher of the Year 2008 and 201. John has a BA, Georgetown 1973: Major: Political Science/American Civilization and an MA, University of Kentucky 1974 Major: Political Science/Political Marketing.
For entertaining advice join hosts Ray Schilens and Brad Forsythe for a lively and informative discussion.