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22-Jul-11 9:00 AM  CST  

Former BusinessWeek Bureau Chief and Author Jay Greene Explains Why Design should be a Key Business Strategy 

Co-Hosts Ray Schilens and Brad Forsythe interview Jay Greene, author of Design is How it Works. For more than two decades, Jay Greene has written about some of the most important companies, business trends and top executives in the world. From 2000 to 2009, he served as BusinessWeek’s Seattle bureau chief, overseeing the magazine’s coverage in the Pacific Northwest, which gave Greene the opportunity to cover design just as it was emerging as a one of the key business strategies of the 21st Century.
 
For entertaining advice join hosts Ray Schilens and Brad Forsythe for a lively and informative discussion.

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For additional information on this Advertising article, please contact:

Laura Palakalei
(713) 783-0775

Source: The Advertising Show
http://www.theadvertisingshow.com

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