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8-Jul-11 9:00 AM  CST  

rVue’s Strategist Jennifer Bolt Connects Advertisers with the Most Up-To-Date Usage of Digital Out of Home and Place-Based Media 

Co-hosts Brad Forsythe and Ray Schilens interview Jennifer Bolt, Senior VP and Chief Strategy Officer of rVue, Inc. Jennifer brings 22 years of Media Strategy experience to the rVue team where she is responsible for accelerating integration with the advertising industry, leading key agency relationships and driving the expansion of rVue’s analytics capabilities and product offerings. The majority of Jennifer’s agency career was spent at Omnicom agencies, TracyLocke and Integer. In her most recent role, as Executive Director/Engagement Planning and Innovation at TracyLocke, she led her team in client strategy across traditional, non-traditional and emerging media. She was also the champion of the agency’s innovation initiative, evaluating and recommending new technologies and digital media platforms for marketplace viability and partnerships. Jennifer’s client experience includes 7-Eleven, Coors Brewing Company, Harrah’s Entertainment, JCPenney, Pepsi, Tabasco, Victory Motorcycles, and Yum! Brands. Jennifer is recognized as one of the Nation’s leading experts on media strategy with specialties in innovative technologies, digital out-of-home and place-based media. She serves on the advisory board for the Digital Place-Based Advertising Association and is an active member of the Digital Signage Federation’s Board of Directors. For entertaining advice join hosts Ray Schilens and Brad Forsythe for a lively and informative discussion.

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For additional information on this Digital Out of Home Marketing article, please contact:

Laura Palakalei
(713) 783-0775

Source: The Advertising Show
http://www.theadvertisingshow.com

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 110710_Bolt.mp3    18688.32 KB (18688320 bytes) 
 110710_Bolt.wma    9554.907 KB (9554907 bytes) 

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