Product Placement Experts on Integrating Products Through TV and Movies
Co-host Brad Forsythe interviews Frank Zazza - CEO of iTVX, Julie Weinhouse and Steve Ochs - Principals of Hero Product Placement. Frank Zazza launched his career in brand name placements in 1978 when he founded the New York based placement firm - AIM Promotions located in the Kaufman Astoria Studios. Some well-known placements coordinated with AIM included working with the writers of "Seinfeld" to supply the series with memorable products including "Junior Mints" "Pez", "Plaza Hotel" "Snickers" and the "Twix Bar" - all of which became the name of the episodes. Spanning over 25 years, Zazza has orchestrated over 100,000 TV and Film placements making him an expert in determining the "quality" and value of product placement. His company, iTVX, measures and quantifies product placement performance, having been formed in July 2001 and launched November 2003. The list of iTVX's clients range from broadcasters, advertising agencies, corporations to international partnerships with Hakuhodo in Japan and Cossette in Canada.
Julie Weinhouse started her career in product placement twelve years ago, working as a part time receptionist one of the largest product placement agencies. Four years later, in 1997, she started HERO Product Placement. Now with over a decade in the product placement industry, Julie has landed literally hundreds of product placements. She has handled accounts ranging from cars to candy bars and the audience she has exposed them to numbers in the billions — worldwide. Julie’s husband and partner, Steve Ochs, has been her consigliore (advisor) since HERO’s inception. As the writer of dozens of animated cartoons (Rugrats, Disney’s Recess, etc.) and a creator/executive producer of the Game Show Networks “National Lampoon’s Funny Money.”