Co-hosts Brad Forsythe and Ray Schilens interview Jack Neff, editor at large of Advertising Age, where he covers package-goods marketers, Walmart and market research. He’s based near Cincinnati, where he’s lived since 1985, and has covered P&G and package-goods marketing in various capacities for trade and business publications since 1990, and since 1994 with Advertising Age.

 

He’s also worked in corporate communications for the E.W. Scripps Co., written business books and columns for graphic designers, woodworkers and writers, co-written the “Insiders Guide to Greater Cincinnati,” covered the bankruptcy of Federated Department Stores (precursor to Macy’s) for the Atlanta Constitution and covered legal and regulatory issues for the Bureau of National Affairs and Bloomberg.

 

He lives in Batavia, Ohio, with his wife and two children.

 

For entertaining advice join hosts Ray Schilens and Brad Forsythe for a lively and informative discussion.  

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