Co-hosts Brad Forsythe and Ray Schilens interview John Gerzema, President of Brand Asset Consulting, a Young & Rubicam Brands company. John is an internationally known social theorist on consumerism and its impact on business, innovation and strategy. As a consultant to corporate leaders in many of the world’s best-known companies, Gerzema is a pioneer in the use of data to identify social change and to help companies both anticipate and adapt to new consumer interests and demands. John oversees BrandAsset® Valuator, the world’s largest database of consumer insights. In his Business Week bestselling book The Brand Bubble, he identified the beginning of changes in consumer attitudes that preceded the financial crisis. It was voted the third best of Amazon’s best business books of 2008 and in the best marketing books by Strategy + Business for 2009. A frequent essayist, columnist and commentator, John has been interviewed reviewed and appeared in The Economist, Financial Times, New York Times, Harvard Business Review, Strategy & Business, CNBC, Bloomberg, Fox Business, Inc. Newsweek among others. He is an in demand public speaker and a much sought-after source for the business press. His 2009 TED lecture — “The Post Crisis Consumer” — has been viewed by tens of thousands of people. Angela Ahrendts, CEO of Burberry, said the following after John’s presentation:

 

 

Along with his partner, Pulitzer-Prize winning writer Michael D’Antonio John’s new book, Spend Shift: How The Post Crisis Values Revolution is Changing The Way We Buy, Sell and Live (Wiley & Co.) explores consumerism after the Great Recession. John is a board advisor to Wanderfly.

 

For entertaining advice join hosts Ray Schilens and Brad Forsythe for a lively and informative discussion. 

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