Joseph Philport Explains Where the Industry is Heading With the New Eyes On Rating System
Co-Hosts Brad Forsythe & Ray Schelins interview Joe Philport, President & CEO of the Traffic Audit Bureau for Media Measurements, Inc. Joseph joined the TAB, as President and CEO in September 2002.The TAB has been the auditor of the Out-Of-Home advertising industry since 1933. He has been a driving force behind the industry’s transition to EYES ON audience measurement, making OOH the first medium to report seeing an advertising message.
He is a recipient of the Advertising Research Foundation’s 2009 Great Mind Award
for innovation in research.
For entertaining advice join hosts Ray Schilens and Brad Forsythe for a lively and informative discussion.
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