20-Aug-10 9:00 AM CST

DraftFCB Exec Shares Trends on the Unpredictable Behavior of Today’s Shopper

Co-Hosts Brad Forsythe and Ray Schilens interview Jim Lucas, contributing author of Shopper Marketing: How to Increase Purchase Decisions at the Point of Sale. As director of Shopper Marketing at Draftfcb, Jim Lucas helps retailers, manufacturers, and service providers to motivate shoppers through value-added experiences.The acknowledged founder of the science of retail ecology, he is internationally recognized as an experienced marketer and leading retail expert. Jim brings more than two decades of experience to today’s changing retail landscape. He is one of the industry’s foremost practitioners and known as a leading authority on the science of understanding how consumers interact with brands and how they behave in retail environments.

During his more than 20 years in the marketing industry, Jim has served as director of strategic planning and research at Draft Chicago, director of planning and research at Frankel in Chicago, and director of analytics and modeling at Krumm & Associates LLC.His clients have included, among others, Burger King, Del Monte, Kellogg, Kmart, Kraft, Kroger, McDonald’s, Mervyns, PepsiCo, Procter & Gamble, Quaker Oats, SC Johnson, Sears, Target, USPS, and Walgreens.

Lucas has served as an adjunct faculty member at the Lake Forest Graduate School of Management and University of Chicago.He received his PhD in sociology from the University of Chicago and his MA from Loyola University in Chicago.He is a frequent speaker at leading industry forums including the Cannes Int’l Advertising Festival, Cosmeceuticals Conferences, In-Store Marketing Institute and POPAI.

For entertaining advice join hosts, Ray Schilens and Brad Forsythe, for a lively and informative discussion.