6-Aug-10 9:00 AM CST

Organic’s Steve Beck Deconstructs Brand Value from the Consumers View

Co-Hosts Ray Schilens and Brad Forsythe interview Steve Beck, Senior Vice President of Strategy for Organic. Steve Beck leads strategy development and planning across all of Organic’s offices including its operations in New York, San Francisco, Los Angeles, Detroit, London and Toronto. Under Beck’s leadership, Organic has expanded its strategy and planning service offering, which is critical as major brands ask for new ways to leverage digital marketing to drive growth and improve business efficiencies.

Beck, an experienced brand strategist and classically-trained marketing consultant, most recently served as co-CEO and chief strategy officer of FutureBrand, an Interpublic Group agency. In this unique dual role, he managed FutureBrand’s North American and Middle Eastern businesses while leading the strategy teams across all offices. As the leader of FutureBrand’s Strategy Consulting operations across 21 global offices, Beck was responsible for the development of the firm’s core methodologies and led the firm’s major marketing and brand consulting assignments for leading Fortune 500 brands including Microsoft, MasterCard International, Intel, Verizon Wireless and H&R Block.

Before joining FutureBrand, Beck was a vice president and principal at Marketing Corporation of America, where he led the technology practice and spearheaded marketing consulting assignments for clients such as IBM, Phillips, Sprint, AT&T, CNBC and many others. Beck started his career as a consultant at Deloitte & Touche’s Management Consulting Group.

For entertaining advice join hosts, Ray Schilens and Brad Forsythe, for a lively and informative discussion.