30-Jul-10 9:00 AM CST

Jim Joseph Illustrates How To Engage Your Customer For An Unforgettable Brand Experience

Co-hosts Brad Forsythe and Ray Schilens interview Jim Joseph, author of The Experience Effect: Engage Your Customers with a Consistent and Memorable Brand Experience (AMACOM 2010). He is an award-winning consumer marketing professional. He has built blockbuster brands for an impressive roster of clients, including Kraft, Kellogg’s, Cadillac, Tylenol, Clean & Clear, Dentyne, Pepcid AC, Foxwoods Resort-Casino, and Wal-Mart. He is currently President and Partner of Lippe Taylor Brand Communications in New York City.

For entertaining advice join hosts, Ray Schilens and Brad Forsythe, for a lively and informative discussion.