Co-hosts Brad Forsythe and Ray Schilens interview Jonathan Salem Baskin, North American Director of Futurelab. Jonathan has been called “a merry iconoclast,” “lucid and cutting,” “groundbreaking” and “the new bad boy of branding” because he looks beyond the gimmicks and hype to uncover what really works when communicating with the marketplace.

 

 

Jonathan wears multiple hats as a global brand strategist, leading a global network of partner companies in the Baskinbrand Alliance and manages North American business for the global marketing consultancy Futurelab. He’s also a writer, oft-quoted media expert and public speaker, having written the groundbreaking book “Branding Only Works on Cattle” in 2008 and then “Bright Lights & Dim Bulbs” in 2009. He writes the popular blog, Dim Bulb, co-hosts a regular podcast, Socializing Media, writes a regular column on marketing leadership for Advertising Age, and is a member of the board of advisors for Social Media Today.

 

Jonathan possesses 27 years of experience driving consumer purchases and building strong brands, having has led a number of marketing initiatives that crossed both digital and offline domains for such world-class brands as Apple, Blockbuster, ConAgra, and most other letters in the brand-name alphabet.

 

He began his career at Grey Advertising, where he worked on integrated marketing campaigns for such consumer products as Duncan Hines’ cookies and Joy Dishwashing Liquid. He also ran major public relations programs for Edelman Worldwide, both in New York and Los Angeles. He received a degree in English Literature from Colby College, Waterville, ME, in 1982.

 

For entertaining advice join hosts Ray Schilens and Brad Forsythe for a lively and informative discussion. 

 

Podcast available for download via iTunes

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