The Advertising Show - www.theadvertisingshow.com
Advertising Age - www.adage.com
Home
Radio Program Guests
About the Program
Your Hosts
Archived Shows
Glossary of Terms
News Center
Industry Links
Business Partners
Contact Us

Quick Links
Radio Talk Show Archives
Radio Talk Show Hosts
Listen to the live show!
RSS Feed
Radio Lounge

The Advertising Show
10777 Westheimer
Suite 1100
Houston, TX 77042


Online Archives of Past Shows Now Available

 


21-May-10 9:00 AM  CST  

Trend Analysis Expert William Higham Forecasts Major Changes for Marketers and Consumers Alike 

Co-hosts Brad Forsythe and Ray Schilens interview William Higham, author of THE NEXT BIG THING. William has worked with consumers for 20 years. He began his career in the entertainment industry: running marketing and communications campaigns at Sony, Virgin and then Universal, for artists from Michael Jackson to The Rolling Stones.
 
He moved into research in 1999, working as a consultant for global trends network Breaking Trends for a range of clients, from Levi’s to British Telecom. He set up future trends and consumer research consultancy The Next Big Thing in 2001.
 
 The Next Big Thing studies and predicts consumer trend patterns across a range of industries and demographics. Higham writes trend and future strategy reports, runs trend workshops and focus groups, and organises and interprets field surveys. He specialises in Macro (cross-industry, cross-demographic) social, consumption and leisure trends. Favourite current trends include: Re-Booting, Flip Flop Generations, Control Freaks and The We Decade.
 
Blue chip clients range across Media (Hachette to News International), Entertainment (BBC to Universal Music), Technology (AOL to Siemens), Finance (Nat West to HSBC), Food (Aga to Budweiser) and Advertising (Ogilvy to WPP).
 
Higham is considered an authority on consumer trends, and is regularly quoted in the Media: from ‘The Economist’ to ‘Cosmopolitan’. His book ‘The Next Big Thing: Spotting & Forecasting Consumer Trends For Profit’ has just been published by Kogan Page.
 
For entertaining advice join hosts Ray Schilens and Brad Forsythe for a lively and informative discussion. 
 
 
Podcast available for download via iTunes

Click a star to rate!

Rating: 4.00 / 5.00  - Pretty good
1 ratings


Add to Favorites

 

For additional information on this Marketing article, please contact:

Ariel Santillan
(713) 273-6575

Source: The Advertising Show
http://www.theadvertisingshow.com/

Related Documents:

 100523_Higham.mp3    20065.76 KB 
 100523_Higham.wma    10303.283 KB 

Content Tags:

 

Other Recent Articles:

Return to Advertising and Marketing Articles Search