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16-Apr-10 9:00 AM  CST  

From Idea to Successful Creative Execution ? Scott Belsky Puts it in Plain Words 

Co-hosts Brad Forsythe and Ray Schilens interview Scott Belsky, author of Making Ideas Happen and founder of Behance, a company that develops products and services for the creative industries. Behance oversees the Behance Network (Behance.net), the world’s leading online platform for creative professionals; The 99% (The99percent.com), Behance's think tank and annual conference devoted to execution in the creative world, and Action Method (ActionMethod.com), a popular online/mobile productivity application and line of organizational paper products. Scott is also the author of the upcoming book Making Ideas Happen (Portfolio, Penguin Books, April 2010).
 
Through his work at Behance, Scott has become an advocate for technology and community initiatives that empower the careers of creative professionals. He has consulted for leading media and Fortune 500 companies, including GE and Hewlett-Packard, and has traveled as far as the Kaospilots School in Aarhus, Denmark to talk about his findings. He has appeared in the Wall Street Journal and BusinessWeek, and has shared Behance's research in segments on ABC News, MSNBC, and with the United States State Department. Scott has also guest lectured at Cornell University, Harvard University, VCU Brand Center, and UC Berkeley among other institutions, and serves as a small business expert on American Express' Open Forum website.
 
Prior to founding Behance, Scott helped grow the Pine Street Leadership Development Initiative at Goldman, Sachs & Co. Scott was especially focused on organizational improvement and strengthening relationships with Goldman Sachs' key clients. Scott is the Chair of Reboot, serves on the Board of Cornell University's Entrepreneurship Program, and is a member of the International Academy of Digital Arts and Sciences. He attended Cornell University as an undergraduate and received his MBA from Harvard Business School.
 
For entertaining advice join hosts Ray Schilens and Brad Forsythe for a lively and informative discussion.
 
 
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For additional information on this Advertising article, please contact:

Ariel Santillan
(713) 273-6575

Source: The Advertising Show
http://www.theadvertisingshow.com/

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 100418_Belsky.mp3    20419.984 KB 
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