Euro RSCG Chief Strategy Officer Rose Cameron Describes How Brands Must Stay True to Their Brand Ethos
Co-hosts Brad Forsythe and Ray Schilens interview Rose Cameron, Chief Strategy Officer at
Euro RSCG Chicago. Rose provides business strategy and planning expertise for
the agency's entire portfolio of brands. Rose also is responsible for the
strategy and planning function of Euro RSCG Discovery, the agency's data and
Rose has spent nearly 20
years reinvigorating brands and uncovering insights that help clients build
their businesses. She has worked on some of the world's most prestigious brands
including McDonald's, Coca-Cola, IBM, Microsoft and AT&T, and is known for
her ability to deliver strategic expertise across all forms of media
Previously Rose served as
chief planner at Leo Burnett. She also was the lead architect and spokesperson
of the agency's Global Man Study, which involved marshalling insights from 15
countries on the state of modern masculinity.
Rose has honed her skills
in the United Kingdom, Canada and the United States at some of the top
marketing communications agencies in the world - Ogilvy, Wunderman/Y&R,
Mullen, and TBWA Chiat/Day.
For entertaining advice join hosts Ray Schilens and Brad Forsythe for a lively and informative discussion.