WPP’s Bridge Worldwide Strategist Bob Gilbreath Explains Why Only Meaningful Marketing Connects With Consumers for the Longterm - Originally Aired 11/22/2009
Co-hosts Brad Forsythe and Ray Schilens interview Bob Gilbreath, author of the new book The Next Evolution of Marketing: Connect with Your Customers by Marketing with Meaning, just published by McGraw-Hill. He is Chief Marketing Strategist at Bridge Worldwide, one of the nation’s largest digital advertising agencies and part of WPP. Bob leads the Strategic Planning team within the agency, advising clients such as Procter & Gamble, ConAgra Foods, Kroger, Luxottica, and Abbott Laboratories. His writing has been featured in Brandweek, Adweek and Advertising Age, he has spoken at ad:tech and Harvard Business School, and he has taught classes at NYU and Miami University (Ohio).
Bob joined Bridge Worldwide after leading a dramatic turnaround of the Mr. Clean brand at Procter & Gamble. He was recognized by Advertising Age as one of the Top 50 Marketers of 2004. He received his M.B.A. in marketing from New York University’s Stern School of Business and his undergraduate degree in economics from Duke University.
For entertaining advice join hosts Ray Schilens and Brad Forsythe for a lively and informative discussion.
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